{"id":6904,"date":"2022-11-15T18:09:27","date_gmt":"2022-11-15T18:09:27","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/11\/15\/googles-panda-algorithm-evolved-into-the-coati-algorithm\/"},"modified":"2022-11-15T18:09:27","modified_gmt":"2022-11-15T18:09:27","slug":"googles-panda-algorithm-evolved-into-the-coati-algorithm","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/11\/15\/googles-panda-algorithm-evolved-into-the-coati-algorithm\/","title":{"rendered":"Google\u2019s Panda algorithm evolved into the Coati algorithm"},"content":{"rendered":"

Did you know that the Google Panda algorithm<\/a> from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm named after a new animal \u2013 Coati. <\/p>\n

Hyung-Jin Kim, the VP of Google Search, told us this tidbit during our SMX Next keynote this morning<\/a>. While this is not something actionable or something that necessarily matters today, I don\u2019t believe anyone in the SEO industry ever heard that Panda evolved into Coati.<\/p>\n

What is Google Coati?<\/strong> Kim told us that while Panda has been \u201cconsumed\u201d into the larger core ranking algorithm<\/a>, \u201cPanda has been subsequently replaced by Coati.\u201d Coati was a successor to Panda, he said Coati is an update to the Panda algorithm.\u00a0 <\/p>\n

As time evolved, so has Panda, Kim said, and it evolved to Coati. Coati is another black and white animal.\u00a0 <\/p>\n

Coati would not be considered a core update but Panda and Coati are part of the core ranking algorithm, Kim added.\u00a0<\/p>\n

What is Panda. <\/strong>Google Panda was a major\u00a0algorithm update<\/a>\u00a0that impacted search rankings for 11.8% of queries in the U.S. Google\u00a0said<\/a>\u00a0Panda was designed to reduce the rankings for low-quality sites (\u201csites which are low-value add for users, copy content from other websites or sites that are just not very useful\u201d) and reward better rankings to high-quality sites (\u201csites with original content and information such as research, in-depth reports, thoughtful analysis and so on\u201d). <\/p>\n

Hyung-Jin Kim told us Panda was important and it was launched because Google was worried the web was going in a direction they didn\u2019t want it to go, much like today with the helpful content update<\/a>. Google makes such algorithmic changes not just to improve search quality but also to encourage content creators to create better content. <\/p>\n

You can learn more about Google\u2019s Panda algorithm here<\/a>. <\/p>\n

Why we care. <\/strong>Practically, it does not matter to SEOs, publishers, content creators, or even searchers that there was an algorithm named Coati that was the successor of Panda. However, for Google algorithm historians like myself, I find it to be an interesting piece of history that I was unaware of before I spoke with Kim at SMX Next. This is new information about something that is ages old in the Google algorithm world. But it is an interesting tidbit to know Google\u2019s Panda algorithm no longer exists because it evolved into a different algorithm, which we now know is called Coati. <\/p>\n

The post Google\u2019s Panda algorithm evolved into the Coati algorithm<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Did you know that the Google Panda algorithm from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm named after a new animal \u2013 Coati. Hyung-Jin Kim, the VP of Google Search, told us this tidbit during our SMX Next keynote this morning. While this is not something actionable or something that necessarily matters today, I don\u2019t believe anyone in the SEO industry ever heard that Panda evolved […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6904","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6904"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6904\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}