{"id":6915,"date":"2022-11-16T11:00:24","date_gmt":"2022-11-16T11:00:24","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/11\/16\/what-b2b-marketers-must-know-in-the-face-of-a-potential-recession\/"},"modified":"2022-11-16T11:00:24","modified_gmt":"2022-11-16T11:00:24","slug":"what-b2b-marketers-must-know-in-the-face-of-a-potential-recession","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/11\/16\/what-b2b-marketers-must-know-in-the-face-of-a-potential-recession\/","title":{"rendered":"What B2B marketers must know in the face of a potential recession"},"content":{"rendered":"

Talking about a recession isn\u2019t always enjoyable. But it\u2019s a situation that inevitably requires a shift in strategy and mindset to continue finding success in the face of economic headwinds.\u00a0<\/p>\n

Defined technically<\/a> as a period of a significant decline in economic activity,<\/a> a recession (and the looming potential for one) directly affects marketing.\u00a0<\/p>\n

In particular, B2B marketers face a unique challenge in identifying a downturn \u2013 with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south.<\/p>\n

In this article, we\u2019ll unpack how a looming recession impacts B2B marketers and the key factors to consider to successfully navigate this landscape.\u00a0<\/p>\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n