Pop quiz: What\u2019s the definition of \u201cSEO culture\u201d at an enterprise company?<\/p>\n
Sorry, your answer of \u201cAnother meeting, email, or team bonding event that I have to fake smile through that has no hope of success\u201d is incorrect.<\/p>\n
I\u2019m looking for \u201cThat warm cozy feeling you get when laundry first comes out of the dryer that makes you feel safe, comfortable, and trusting.\u201d<\/p>\n
It\u2019s OK, I\u2019m here to educate you.<\/p>\n
Look, SEO at an enterprise company is fun.\u00a0<\/p>\n
Except for the part where you have to learn a dozen different brands and educate yourself on internal lingo terms like \u201cBU\u201d and \u201cQBR.\u201d And that doesn\u2019t even include the fact that you have more than one (sometimes 10 or 20) different business leads you to have to sell and win over with your SEO strategy.\u00a0<\/p>\n
The fact stands: If you want to gain the respect and trust of your peers for your SEO strategy at an enterprise company, you have to dedicate 50% of your time to education and culture.<\/p>\n
If you\u2019re thinking \u201cwhy,\u201d then you\u2019re doing it wrong.\u00a0<\/p>\n
Too often, the idea of \u201cSEO culture\u201d is to over-promise and under-deliver, which is why I\u2019ve done the heavy lifting for you.\u00a0<\/p>\n
After 12 years of working on SEO at enterprise companies, I\u2019m pulling together some golden nuggets of knowledge I\u2019ve learned to help build \u201cSEO culture.\u201d Ahead are a few of my favorites.<\/p>\n