The Arab Spring protests kicked off on December 17, 2010.\u00a0<\/p>\n
For two years, dictatorial governments across Tunisia, Libya, Egypt, Yemen, Syria, and Bahrain were challenged by their long-oppressed people.<\/p>\n
This chain reaction also led to uprisings across Morocco, Iraq, Algeria, Lebanon, Jordan, Kuwait, Oman, and Sudan.\u00a0<\/p>\n
Social media\u2019s ability to both mobilize and catalyze individual experiences in real time played a central role in empowering the masses to fight for their perceived injustice.<\/p>\n
Then, on the other end of the spectrum, you have rampant disinformation.\u00a0<\/p>\n
Just like that \u2013 in the blink of an eye \u2013 social media goes from hero to villain.<\/p>\n
And that\u2019s only part<\/strong> of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst).<\/p>\n Because to understand how to do<\/strong> social media marketing properly, you first need to understand what social media is (and isn\u2019t).\u00a0<\/p>\n