{"id":6993,"date":"2022-11-21T11:06:23","date_gmt":"2022-11-21T11:06:23","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/how-to-choose-the-right-content-marketing-agency\/"},"modified":"2022-11-21T11:06:23","modified_gmt":"2022-11-21T11:06:23","slug":"how-to-choose-the-right-content-marketing-agency","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/how-to-choose-the-right-content-marketing-agency\/","title":{"rendered":"How to choose the right content marketing agency"},"content":{"rendered":"

With just a few strategic pieces in place, content marketing<\/a> can work outrageously well.<\/p>\n

Businesses that blog generate 67%<\/a> more leads than businesses that don\u2019t blog.<\/p>\n

They also get 55%<\/a> more website visitors and 434% more pages indexed in search engines.<\/p>\n

The problem is, how do you put those necessary pieces for results in motion?\u00a0<\/p>\n

Content marketing strategy<\/a> is notoriously complex for the uninitiated. It can seem like a giant machine with countless cogs, wheels, and whirligigs that connect in multiple ways.<\/p>\n

43%<\/a> of businesses don\u2019t have a documented content strategy \u2013 and they perform less well than brands that do have one.<\/p>\n

What if you could hand off content \u2013 the entire thing, from planning to creation to publishing \u2013 to someone who already knows how it all fits together? Who has a proven record of making it work?<\/p>\n

That\u2019s what a content marketing agency is for.<\/p>\n

If you want content done right, but don\u2019t have the expertise or experience to do it yourself, you can hire a content agency. Here\u2019s everything you need to know about finding the best one.<\/p>\n

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