{"id":7006,"date":"2022-11-21T16:47:29","date_gmt":"2022-11-21T16:47:29","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/"},"modified":"2022-11-21T16:47:29","modified_gmt":"2022-11-21T16:47:29","slug":"7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/","title":{"rendered":"7 Ways to Drive Repeat Views on TikTok Music Marketing Blog"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/#Repeat_views_are_key_to_algorithmic_reach_on_TikTok\" >Repeat views are key to algorithmic reach on TikTok.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/#The_TikTok_algorithm_is_looking_for\" >The TikTok algorithm is looking for:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/#How_to_make_TikTok_videos_that_drive_repeat_views\" >How to make TikTok videos that drive repeat views<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/#1_The_%E2%80%9Cmeta_narrative%E2%80%9D\" >1. The \u201cmeta narrative\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/#2_Dense_text\" >2. Dense text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/#3_Text_bursts\" >3. Text bursts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/#4_Audience_prompts\" >4. Audience prompts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/#5_Teach_them_something\" >5. Teach them something<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/#6_The_abrupt_cutoff\" >6. The abrupt cutoff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/#7_The_seamless_loop\" >7. The seamless loop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/21\/7-ways-to-drive-repeat-views-on-tiktok-music-marketing-blog\/#Success_on_TikTok_is_about_more_than_just_repeat_views\" >Success on TikTok is about more than just repeat views<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Repeat_views_are_key_to_algorithmic_reach_on_TikTok\"><\/span>Repeat views are key to algorithmic reach on TikTok.<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Want to get <a href=\"https:\/\/youtu.be\/Zj99D2_Ot48\" target=\"_blank\" rel=\"noopener noreferrer\">millions of views on TikTok<\/a>? Want <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/grow-tiktok-following\/\" target=\"_blank\" rel=\"noopener noreferrer\">a million followers on TikTok<\/a>?<\/p>\n<p>Then it helps to understand TikTok\u2019s recommendation engine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_TikTok_algorithm_is_looking_for\"><\/span>The TikTok algorithm is looking for:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Engagement (full views, likes, comments)<br \/>\nA back catalog of videos, so new fans can binge<br \/>\nAnd\u2026 REPEAT VIEWS!<\/p>\n<p>Nothing says \u201cI love this video\u201d more than someone watching it multiple times. If you get people to watch again, you\u2019re proving to TikTok you can keep viewers ON the platform. Which of course is their main objective.<\/p>\n<p>By helping TikTok retain viewers, they\u2019ll reciprocate and share your video to a wider audience. That\u2019s why creating videos that warrant multiple views can be the key to unlocking exponential growth on TikTok.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_make_TikTok_videos_that_drive_repeat_views\"><\/span>How to make TikTok videos that drive repeat views<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At the 2022 DIY Musician Conference I spoke with Jeremy Carter-Gordon of <a href=\"https:\/\/www.windbornesingers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Windborne.<\/a> This acapella vocal group has <a href=\"https:\/\/www.tiktok.com\/@windbornesingers\" target=\"_blank\" rel=\"noopener noreferrer\">gone viral on TikTok<\/a> multiple times. During our conversation Jeremey broke down his TikTok strategy, and his theories behind that success.<\/p>\n<p>He gave so much great advice (I hope you\u2019ll watch the whole video above), but one of the standout segments was about driving repeat views.\u00a0 Jeremy has used the following techniques across multiple videos to successfully get viewers watching again and again.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_The_%E2%80%9Cmeta_narrative%E2%80%9D\"><\/span>1. The \u201cmeta narrative\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is Jeremy\u2019s term for the story on top of the story, often displayed in text\/captions onscreen, so there are multiple threads to follow throughout the video. This could mean the lyrics are happening at the same time as a caption about the song\u2019s origins, musicological information about the genre, the history of the venue, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Dense_text\"><\/span>2. Dense text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Crowd the screen with information that couldn\u2019t possibly be consumed in one go-around. By including a meta-narrative, you\u2019ll often achieve this crowding automatically, because there\u2019s multiple stories or lessons to consume. We have to watch a second or third time to grasp it all.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Text_bursts\"><\/span>3. Text bursts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Flash something important on screen that quickly disappears. If people want to make sure they got it, they\u2019ll have to watch again.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Audience_prompts\"><\/span>4. Audience prompts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Challenge your audience to join the conversation, add a hot take, or recommend something. Even better, crowd the screen with multiple prompts! You might start four separate conversations in the comments section.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Teach_them_something\"><\/span>5. Teach them something<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People love to learn things on TikTok, and viewers may tend to lean into educational content more than general entertainment content. It\u2019s not enough to watch and enjoy; they\u2019re invested in themselves and want to integrate the info into their lives. And so pairing education with the other techniques above can really increase repeat views.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_The_abrupt_cutoff\"><\/span>6. The abrupt cutoff<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ever seen those videos where the final note of a song or the final word of the dialog is clipped off? It\u2019s jarring. And something about the unresolved nature of that ending makes viewers want to loop around again. Brains are weird.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_The_seamless_loop\"><\/span><strong>7. The seamless loop<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is perhaps the oldest \u201cget them to watch again\u201d trick on TikTok, but it\u2019s still really effective. If you can create a video where people don\u2019t even notice it\u2019s on repeat, gold! Because by the time they DO notice, they\u2019ll probably watch a third or fourth time simply because they\u2019re wowed. They\u2019ll want to see the point at which you fooled them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Success_on_TikTok_is_about_more_than_just_repeat_views\"><\/span>Success on TikTok is about more than just repeat views<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Of course focusing on repeat views is worthless if you can\u2019t get them to watch in the first place.<\/p>\n<p>Jeremey has some great tips on capturing initial attention on TikTok. And he offers a healthy take on how to approach the platform to make sure it\u2019s working for you, and not the other way \u2019round. Check it out above!<\/p>\n<p>And thanks to Jeremy for sharing his experience and advice.<\/p>\n<p>The post <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/tiktok-views\/\" target=\"_blank\" rel=\"noopener\">7 Ways to Drive Repeat Views on TikTok<\/a> appeared first on <a href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\" rel=\"noopener\">DIY Musician<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Repeat views are key to algorithmic reach on TikTok. Want to get millions of views on TikTok? Want a million followers on TikTok? Then it helps to understand TikTok\u2019s recommendation engine. The TikTok algorithm is looking for: Engagement (full views, likes, comments) A back catalog of videos, so new fans can binge And\u2026 REPEAT VIEWS! Nothing says \u201cI love this video\u201d more than someone watching it multiple times. If you get people to watch again, you\u2019re proving to TikTok you can keep viewers ON the platform. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-7006","post","type-post","status-publish","format-standard","hentry","category-music-marketing-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7006"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7006\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}