{"id":7017,"date":"2022-11-22T12:18:49","date_gmt":"2022-11-22T12:18:49","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/11\/22\/guard-your-most-valuable-asset-against-pesky-competitors-by-adthena\/"},"modified":"2022-11-22T12:18:49","modified_gmt":"2022-11-22T12:18:49","slug":"guard-your-most-valuable-asset-against-pesky-competitors-by-adthena","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/11\/22\/guard-your-most-valuable-asset-against-pesky-competitors-by-adthena\/","title":{"rendered":"Guard your most valuable asset against pesky competitors by Adthena"},"content":{"rendered":"
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In an ideal world, guarding your most valuable asset, your brand, would be effortless. But take off those rose-tinted glasses, and you wake up to the reality that competitors are posing threats to your brand in search every day of the week.<\/p>\n

You\u2019ve risen to the top of the search rankings. Hurray!<\/em> But realize your trademarks and brand equity aren\u2019t protected in search. Booo!<\/em> Thus, competitors can steal valuable clicks from you, diminish your Return on Ad Spend (ROAS) and threaten future budgets.<\/p>\n

Does this sound familiar? Are you finding it hard to fend off brand infringements?<\/p>\n

You are not alone. Many companies find it increasingly difficult to fend off rivals using their branded terms, trademarks and ad copy in search. For example, software company Sage had over 89,000 infringements from one single partner in one year. The repercussions were more than undesirable, as they inflated CPCs and impressions and damaged the brand. The results tend to be synonymous among all industries.<\/p>\n

This article will cover how you could automatically monitor all infringements, guard against competitors and maximize ROAS. Sounds good, right?<\/p>\n

Before we get into the technicalities, let\u2019s dive into the problems you may be struggling with in more detail.<\/p>\n

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