{"id":7067,"date":"2022-11-28T13:13:41","date_gmt":"2022-11-28T13:13:41","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/11\/28\/rich-results-22-things-every-seo-pro-needs-to-know\/"},"modified":"2022-11-28T13:13:41","modified_gmt":"2022-11-28T13:13:41","slug":"rich-results-22-things-every-seo-pro-needs-to-know","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/11\/28\/rich-results-22-things-every-seo-pro-needs-to-know\/","title":{"rendered":"Rich results: 22 things every SEO pro needs to know"},"content":{"rendered":"

Rick and Morty.\u00a0<\/p>\n

Hall and Oates.\u00a0<\/p>\n

Coffee and bourbon.\u00a0<\/p>\n

Rich results<\/a> and structured data.\u00a0<\/p>\n

All four: iconic duos. But only one can generate over $80k in revenue<\/a> once added to your website.\u00a0<\/p>\n

On May 17, 2016, Google introduced the concept of \u201crich cards.\u201d<\/a> Google has revived rich cards into what SEO professionals call rich results today. Rich results were created to make a more engaging experience on Google\u2019s search result pages.\u00a0<\/p>\n

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The result of rich results is a crowd-pleasing SEO tactic that produces an average of 58 clicks per 100 queries<\/a>. Rich results are a dry and smooth SEO move, with flavors of structured data sprinkled with schema markup alongside sweeter code of JSON-LD.\u00a0<\/p>\n

In the words of the 2022 Women in Tech SEO mentor, Anne Berlin<\/a>:<\/p>\n

\u201cFor my money, I\u2019d recommend implementing your rich result strategy from the get-go with as much detail as possible to extend the window of time before a change in policy forces you to make an overhaul to return your site to eligibility for a rich result which was previously driving traffic.\u201d<\/p>\n

Rich results make a great eye-opener and a quick win to start a new SEO project. And our need for SEO quick wins has never been greater. <\/p>\n

Ahead are 22 things every SEO professional needs to know about rich results.<\/p>\n

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Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n