Inflation and \u201csagging consumer sentiment\u201d accounted for relatively muted Black Friday in the US this year. However, the numbers show that shopping centers are making a comeback, as people are enjoying brick-and-mortar shopping experiences again. <\/p>\n
Adobe Analytics said online sales rose 2.3% to $9.12 billion. The company\u2019s initial projection was $9 billion, (for perspective, this percentage increase lagged far behind the country\u2019s inflation rate, which is running at almost 8%).<\/p>\n
Shopping statistics. <\/strong>Brick-and-mortar retailers, who for the last two Black Fridays contended with Covid-19 outbreaks and restrictions, saw in-store visits tick up this year by 2.9% compared to 2021, according to a report by Sensormatic Solutions. Interestingly, visits to physical stores on Thanksgiving Day increased by 19.7% compared to last year.<\/p>\n Enclosed mall traffic increased 1.2%, and traffic to non-malls, such as strip centers and standalone stores, increased 4.7% compared to Black Friday 2021, Bloomberg reports. Some reports indicate that though the crowds were smaller, shoppers waited in line much longer due to many stores experiencing staffing issues. <\/p>\n Shopify merchants break records. <\/strong>Shopify announced<\/a> a record-setting Black Friday with sales of\u00a0$3.36* billion\u00a0from the start of Black Friday in New Zealand through the end of Black Friday in California. <\/p>\n Peak sales per minute: $3.5 million\u00a0USD on Black Friday at\u00a012:01 PM ESTTop selling countries and cities where shoppers made purchases from: United States, United Kingdom and Canada,\u00a0with the top-selling cities on\u00a0Black Friday including London, New York, and Los AngelesTop product categories:\u00a0Apparel & accessories, followed by health & beauty, and home & garden, with trending products including\u00a0Snocks GmbH (Boxershorts),\u00a0rhode (peptide glazing fluid),\u00a0and\u00a0Brooklinen (Luxe Core Sheet Set)**Average cart price: $102.31 USD or $105.10 USD\u00a0on a constant currency basis\u00a0\u00a0<\/strong>15%:\u00a0<\/strong>Cross-border orders worldwide on Black Friday as a percentage of total orders\u00a027%:\u00a0Growth in POS sales made by Shopify merchants globally over last year\u2019s Black FridayEconomic uncertainty drove many to alternative payment methods.\u00a0For example,\u00a0buy now, pay later\u00a0(BNPL) orders jumped 78% the week of November 19 compared with the previous week. BNPL revenues<\/a> rose 81% over the same period<\/p>\n What Shopify says.<\/strong> \u201cBlack Friday Cyber Monday has grown into a full-on shopping season. The weekend that started it all is still one of the biggest commerce events of the year, and our merchants have broken Black Friday sales records\u00a0again<\/em>,\u201d said Harley Finkelstein, President of Shopify. \u201cOur merchants have built beloved brands with loyal communities that support them. This weekend, we\u2019re celebrating the incredible power of entrepreneurship on a global stage.\u201d\u00a0<\/p>\n Dig deeper. <\/strong>You can read the entire article from Bloomberg here<\/a>. <\/p>\n Why we care. <\/strong>Consumers are still spending. Ecommerce merchants and advertisers who promote online should still prioritize and continue to run ads, even after the BFCM holiday. Though many are still facing supply chain issues, testing different discounts and offers should be top of mind going into the Christmas season. <\/p>\n The post Black Friday sales up nearly 12% from 2021<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Inflation and \u201csagging consumer sentiment\u201d accounted for relatively muted Black Friday in the US this year. However, the numbers show that shopping centers are making a comeback, as people are enjoying brick-and-mortar shopping experiences again. Adobe Analytics said online sales rose 2.3% to $9.12 billion. The company\u2019s initial projection was $9 billion, (for perspective, this percentage increase lagged far behind the country\u2019s inflation rate, which is running at almost 8%). Shopping statistics. Brick-and-mortar retailers, who for the last two Black Fridays contended with Covid-19 outbreaks and […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7078","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7078"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7078\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}