{"id":7130,"date":"2022-12-01T11:12:02","date_gmt":"2022-12-01T11:12:02","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/01\/3-big-reasons-businesses-can-be-thankful-for-seo\/"},"modified":"2022-12-01T11:12:02","modified_gmt":"2022-12-01T11:12:02","slug":"3-big-reasons-businesses-can-be-thankful-for-seo","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/01\/3-big-reasons-businesses-can-be-thankful-for-seo\/","title":{"rendered":"3 big reasons businesses can be thankful for SEO"},"content":{"rendered":"<p>SEO is not just a marketing strategy. It\u2019s a game-changer. <\/p>\n<p>In my 27-plus years in the industry, I\u2019ve seen how SEO can forever change the trajectory of a business and, in turn, change people\u2019s lives.<\/p>\n<p>As we head into the holiday season and at a time of giving thanks, here are three reasons businesses can be thankful for SEO:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#seo-is-one-of-the-most-cost-effective-marketing-strategies\" target=\"_blank\" rel=\"noopener\">SEO is one of the most cost-effective marketing strategies.<\/a><a href=\"https:\/\/searchengineland.com\/#google-rewards-businesses-for-investing-in-seo\" target=\"_blank\" rel=\"noopener\">Google rewards businesses for investing in SEO.<\/a><a href=\"https:\/\/searchengineland.com\/#seo-builds-trust-between-businesses-and-customers\" target=\"_blank\" rel=\"noopener\">SEO builds trust between businesses and customers.<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/01\/3-big-reasons-businesses-can-be-thankful-for-seo\/#1_SEO_is_one_of_the_most_cost-effective_marketing_strategies\" >1.\u00a0 SEO is one of the most cost-effective marketing strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/01\/3-big-reasons-businesses-can-be-thankful-for-seo\/#_2_Google_rewards_businesses_for_investing_in_SEO\" >\u00a02. Google rewards businesses for investing in SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/01\/3-big-reasons-businesses-can-be-thankful-for-seo\/#3_SEO_builds_trust_between_businesses_and_customers\" >3. SEO builds trust between businesses and customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/01\/3-big-reasons-businesses-can-be-thankful-for-seo\/#Thanks_SEO\" >Thanks, SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_SEO_is_one_of_the_most_cost-effective_marketing_strategies\"><\/span>1.\u00a0 SEO is one of the most cost-effective marketing strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What other marketing strategies can you invest in that continuously pay dividends? <\/p>\n<p>You stop paying for PPC, you stop visibility and traffic. You turn off a billboard ad, you stop getting eyes on your brand.<\/p>\n<p>Sure, SEO is a <a href=\"https:\/\/searchengineland.com\/seo-investment-not-cost-384995\" target=\"_blank\" rel=\"noopener\">long-term investment<\/a>. But oftentimes, the largest investments are upfront. <\/p>\n<p>Your work can continue to get your website rankings and traffic long after you do it. Plus, you own the results you achieve.<\/p>\n<p>Consider the <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">average click-through rate for Google Ads<\/a> across all industries is about 3%. Then, there\u2019s organic social, which only drives <a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/channel_share\" target=\"_blank\" rel=\"noopener noreferrer\">5% of traffic to websites<\/a> on average, per BrightEdge.<\/p>\n<p>Our <a href=\"https:\/\/www.bruceclay.com\/blog\/the-latest-on-click-through-rate-by-serp-position\/\" target=\"_blank\" rel=\"noopener\">analysis of research on click rates<\/a> in organic search shows the average click-through rate for Position 1 is anywhere from 29% to 43%.<\/p>\n<p>Source: Analysis of click studies by Ignite Visibility, Sistrix and Backlinko, BruceClay.com<\/p>\n<p>No offense to PPC or social media \u2013 I believe a good marketing strategy includes those, too \u2013 but the answer is clear.<\/p>\n<p>Compared to traditional marketing tactics, SEO\u2019s cost-effectiveness becomes even clearer.<\/p>\n<p>Consider this: There are <a href=\"https:\/\/www.statista.com\/statistics\/195140\/new-user-generated-content-uploaded-by-users-per-minute\/\" target=\"_blank\" rel=\"noopener noreferrer\">5.9 million searches on Google per minute<\/a>. Nowhere else but in the search results do you have the opportunity to reach such a massive market composed of your target audience <em>right<\/em> when they need you.<\/p>\n<p>Other more traditional marketing strategies don\u2019t even come close to being able to track results, either. <\/p>\n<p>Try figuring out whether your flier, billboard or some other offline marketing tactic actually drove ROI. According to BrightEdge research, the average share of revenue SEO drives is about 45%.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/cheap-seo-risks-388596\" target=\"_blank\" rel=\"noopener\">SEO is not a \u201ccheap\u201d solution<\/a>. Any solution that can move you to the top of millions of competitors for search terms that drive revenue will never be cheap. However, in the end, the rewards can easily justify the effort \u2013 and SEO is a cost-effective technique.<\/p>\n<p>For all these reasons, businesses can be grateful that SEO improves their websites to compete in the online marketplace.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"_2_Google_rewards_businesses_for_investing_in_SEO\"><\/span>\u00a02. Google rewards businesses for investing in SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cFocus on the user and all else will follow.\u201d This is No. 1 on Google\u2019s \u201c<a href=\"https:\/\/about.google\/philosophy\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 things<\/a>\u201d list. <\/p>\n<p>SEO \u2013\u00a0when done right \u2013 has the same philosophy.<\/p>\n<p>Google aims to serve its users the best possible search results. So they need our help.<\/p>\n<p>When businesses:<\/p>\n<p>Invest in the health of their website, optimize it, and make it easy for search engines to crawl and people to use, and\u2026Understand their target audience, and create quality content that informs, helps and delights\u2026<\/p>\n<p>\u2026 Google will reward these businesses by featuring their content on Page 1 of the search results.<\/p>\n<p>SEO can accomplish all of the things I just mentioned. And Google knows it, too. <\/p>\n<p>This is why<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noopener noreferrer\"> Google promotes search engine optimization<\/a> as a way to \u201cmake it easier for search engines to crawl, index, and understand your content.\u201d<\/p>\n<p>And why Google and the SEO industry have been collaborating for years in person, at conferences, via social media, through web content and more. <a href=\"https:\/\/searchengineland.com\/whats-now-next-with-google-search-smx-next-keynote-389628\" target=\"_blank\" rel=\"noopener\">It\u2019s a partnership<\/a>.<\/p>\n<p>SEO and Google are not at odds. Well, most of the time. And we can be thankful for that, too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_SEO_builds_trust_between_businesses_and_customers\"><\/span>3. SEO builds trust between businesses and customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If there is one thing that SEO does really well, it\u2019s building a relationship of trust between a potential customer and a business. <\/p>\n<p>How? <\/p>\n<p>An SEO strategy can <a href=\"https:\/\/searchengineland.com\/seo-is-marketing-387001\" target=\"_blank\" rel=\"noopener\">align with the customer journey<\/a>. SEO makes it possible for businesses to figure out:<\/p>\n<p>What people are searching for.What the intent is behind those searches.How they can deliver exactly what a person needs, when they need it.<\/p>\n<p>Consider all the ways you can build trust with SEO:<\/p>\n<p><strong>The first impression: The search results. <\/strong>By showing up on Page 1 of the search results, people immediately begin to trust you. If Google has chosen it, it must be good, right? Plus, putting work into your SEO to entice people further can get those clicks.<strong>Building more trust: The content. <\/strong>By understanding what your target customer needs at different stages of their buying journey, and creating content specific to those stages, you fill a real need. Whether it\u2019s on your website, your YouTube channel or some other SERP feature, you will show up at the right time.<strong>Sealing the deal: Time on site and conversions. <\/strong>A good SEO strategy will help move people further into your website and business. Once they land on your webpage from the search results, having additional resources that are easy to navigate can get people to browse the site, come back again, sign up for something or make a call.<\/p>\n<p>Businesses that are unsure how to create quality websites and resources can lean on SEO to help them get there. For example, we have <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s Search Quality Rater Guidelines<\/a>. You know that trust is a big deal to Google if you&#8217;ve read the guidelines.<\/p>\n<p>SEO can help businesses make sense of these guidelines and create more trustworthy websites. Yes, SEO can even help improve a business\u2019s reputation online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Thanks_SEO\"><\/span>Thanks, SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thanks to search engine optimization, businesses have thrived. <\/p>\n<p>Over the years I\u2019ve been in SEO, I\u2019ve seen how it can take some companies from scarcity to abundance. It has allowed businesses to create more jobs and has impacted countless lives.<\/p>\n<p>SEO is not just a thing we do. SEO is a game-changer. And I am thankful it is what I get to do every day.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/thankful-for-seo-389858\" target=\"_blank\" rel=\"noopener\">3 big reasons businesses can be thankful for SEO<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO is not just a marketing strategy. It\u2019s a game-changer. In my 27-plus years in the industry, I\u2019ve seen how SEO can forever change the trajectory of a business and, in turn, change people\u2019s lives. As we head into the holiday season and at a time of giving thanks, here are three reasons businesses can be thankful for SEO: SEO is one of the most cost-effective marketing strategies.Google rewards businesses for investing in SEO.SEO builds trust between businesses and customers. 1.\u00a0 SEO is one of the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7130","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7130"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7130\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}