{"id":7160,"date":"2022-12-02T14:46:19","date_gmt":"2022-12-02T14:46:19","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/02\/twitstorm-timeline-the-latest-on-elon-musks-twitter-2-0\/"},"modified":"2022-12-02T14:46:19","modified_gmt":"2022-12-02T14:46:19","slug":"twitstorm-timeline-the-latest-on-elon-musks-twitter-2-0","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/02\/twitstorm-timeline-the-latest-on-elon-musks-twitter-2-0\/","title":{"rendered":"Twitstorm timeline: The latest on Elon Musk\u2019s Twitter 2.0"},"content":{"rendered":"<p>Ever since Elon Musk took over as CEO of Twitter, there\u2019s been a lot of changes on the platform. Some people love it, while others are not so sure. As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk\u2019s overall lax approach to content moderation, account suspensions, and other issues. <\/p>\n<p>Here\u2019s a rundown of all the changes that have happened so far. Whether you\u2019re a fan or not, it\u2019s worth keeping up with what\u2019s happening.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/02\/twitstorm-timeline-the-latest-on-elon-musks-twitter-2-0\/#The_latest_in_the_Twitstorm\" >The latest in the Twitstorm:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/02\/twitstorm-timeline-the-latest-on-elon-musks-twitter-2-0\/#What_happened\" >What happened:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_latest_in_the_Twitstorm\"><\/span>The latest in the Twitstorm:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.wsj.com\/articles\/twitter-offers-advertisers-generous-incentives-after-many-marketers-left-platform-11669922354?mod=djemalertNEWS\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter Offers Advertisers Generous Incentives After Many Marketers Left Platform<\/a> (Wall Street Journal). \u201cUnder the new Twitter plan, advertisers who book at least $500,000 in incremental spending will qualify to have their spending matched with a \u201c100% value add,\u201d up to a $1 million cap.\u201d<a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-says-that-its-moderation-policies-have-not-changed-in-light-of-musk\/637662\/?utm_source=Sailthru&amp;utm_medium=email&amp;utm_campaign=Issue:%202022-12-01%20Social%20Media%20Today%20Newsletter%20%5Bissue:46393%5D&amp;utm_term=Social%20Media%20Today\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter Says That its Moderation Policies Have Not Changed in Light of Musk Takeover<\/a> (Social Media Today). Musk is quoted saying \u201cNone of our policies have changed. Our approach to policy enforcement will rely more heavily on de-amplification of violative content: freedom of speech, but not freedom of reach.\u201d<a href=\"https:\/\/www.wsj.com\/articles\/twitter-under-elon-musk-abandons-covid-19-misinformation-policy-11669747116?mod=series_musktwitter\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter stops policing Covid misinformation<\/a> (Wall Street Journal) Twitter is loosening moderation guidelines and has stopped enforcing policies aimed at stopping Covid misinformation.<a href=\"https:\/\/www.macrumors.com\/2022\/11\/28\/elon-musk-apple-stopped-twitter-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple has \u201cmostly\u201d stopped twitter ads<\/a> (Mac Rumors) \u201cApple has cut back on its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple has \u201cmostly stopped\u201d its Twitter ads, asking if Apple hates \u201cfree speech.\u201d<a href=\"https:\/\/searchengineland.com\/are-we-officially-saying-goodbye-to-twitter-it-depends-on-who-you-ask-389702\" target=\"_blank\" rel=\"noopener\">Are we officially saying goodbye to Twitter? It depends on who you ask<\/a> The evolution of suspended accounts, fired executives, and Musk\u2019s terrible jokes.<a href=\"https:\/\/searchengineland.com\/twitter-adds-official-badge-then-musk-immediately-kills-it-389506\" target=\"_blank\" rel=\"noopener\">Twitter adds Official badge, then Musk immediately kills it<\/a> Exactly what it says.<a href=\"https:\/\/searchengineland.com\/twitter-advertising-elon-musk-brands-agencies-389311\" target=\"_blank\" rel=\"noopener\">How brands and agencies are reacting to Elon Musk\u2019s radical changes at Twitter<\/a> Many, including GM, General Mills, and Apple have suspended their accounts.<a href=\"https:\/\/searchengineland.com\/elon-musk-twitter-takeover-poll-383952\" target=\"_blank\" rel=\"noopener\">Elon Musk taking over Twitter, but most marketers not worried<\/a> Did we speak too soon?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happened\"><\/span>What happened:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In January, Elon Musk started investing in Twitter, securing a 9.2% stake, making him the largest shareholder in the company.<\/p>\n<p>Musk reached an acquisition deal with Twitter in April but raised concerns over spam accounts on the platform, claiming Twitter had not provided him with an accurate estimate of their number. <\/p>\n<p>Also, in April, Twitter announced that Musk would join the company\u2019s board of directors. Shortly after, Musk said he would not be joining the board after all.<\/p>\n<p>By mid-April, Musk offers to buy Twitter at $54.20 per share, valuing the company at about $43 billion,\u00a0according to a securities filing.<\/p>\n<p>Twitter adopts a poison pill provision to prevent the Musk acquisition but then accepts Musk\u2019s offer to acquire the company and values the deal at $44 billion.<\/p>\n<p>In May, when Musk said the deal was on \u201ctemporary hold\u201d over bot concerns. Musk posted a\u00a0<a href=\"https:\/\/www.reuters.com\/technology\/twitter-estimates-spam-fake-accounts-represent-less-than-5-users-filing-2022-05-02\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reuters report<\/a>\u00a0about a public filing from Twitter earlier in May that said fake accounts made up less than 5% of users on the platform. Musk then says he wants \u201cdetails supporting calculation that spam\/fake accounts represent less than 5% of users.\u201d Two hours later,\u00a0<a href=\"https:\/\/twitter.com\/elonmusk\/status\/1525049369552048129\" target=\"_blank\" rel=\"noopener noreferrer\">Musk says<\/a>\u00a0he\u2019s \u201cstill committed\u201d to the deal.<\/p>\n<p>Fast forward to July, Musk moves to terminate his acquisition of Twitter, pointing to the issue of fake accounts. Twitter sues Musk to force him to complete the deal.<\/p>\n<p>By October, after a months-long effort to terminate the deal, Musk proposes to complete the deal at the original offer price of $54.20 a share at a total cost of roughly $44 billion.<\/p>\n<p>At the end of October, Musk closed a deal to acquire Twitter on the final day before the trial would have moved forward. Additionally, many of Twitter\u2019s top executives were fired, including CEO Parag Agrawal, chief financial officer Ned Segal, chief legal officer Vijaya Gadde and general counsel Sam Edgett, according to a source.<\/p>\n<p>Musk said that he would forgo any significant content moderation or account reinstatement decisions until after forming a new committee devoted to the issues. \u201cTwitter will be forming a content moderation council with widely diverse viewpoints,\u201d Musk tweeted. \u201cNo major content decisions or account reinstatements will happen before that council convenes.\u201d<\/p>\n<p>In November, Twitter began massive layoffs, cutting its staff of 7,500 to nearly half.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/twitstorm-timeline-the-latest-on-elon-musks-twitter-2-0-389881\" target=\"_blank\" rel=\"noopener\">Twitstorm timeline: The latest on Elon Musk\u2019s Twitter 2.0<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ever since Elon Musk took over as CEO of Twitter, there\u2019s been a lot of changes on the platform. Some people love it, while others are not so sure. As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk\u2019s overall lax approach to content moderation, account suspensions, and other issues. Here\u2019s a rundown of all the changes that have happened so far. Whether you\u2019re a fan or not, it\u2019s worth keeping up [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7160","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7160"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7160\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}