{"id":7174,"date":"2022-12-05T12:25:22","date_gmt":"2022-12-05T12:25:22","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/05\/3-last-minute-amazon-optimization-tips-for-the-holidays\/"},"modified":"2022-12-05T12:25:22","modified_gmt":"2022-12-05T12:25:22","slug":"3-last-minute-amazon-optimization-tips-for-the-holidays","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/05\/3-last-minute-amazon-optimization-tips-for-the-holidays\/","title":{"rendered":"3 last-minute Amazon optimization tips for the holidays"},"content":{"rendered":"<p>Holiday shoppers aren\u2019t the only ones who wait until the last minute.\u00a0<\/p>\n<p>If you need some optimization tips to boost your Amazon sales before the end of the year, we have some suggestions to help make an impact.\u00a0\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/05\/3-last-minute-amazon-optimization-tips-for-the-holidays\/#Why_product_optimization_is_worth_the_effort\" >Why product optimization is worth the effort<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/05\/3-last-minute-amazon-optimization-tips-for-the-holidays\/#3_quick_Amazon_optimization_tips_for_the_holidays\" >3 quick Amazon optimization tips for the holidays<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/05\/3-last-minute-amazon-optimization-tips-for-the-holidays\/#1_Pay_attention_to_your_product_videos\" >1. Pay attention to your product videos\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/05\/3-last-minute-amazon-optimization-tips-for-the-holidays\/#2_Keep_an_eye_on_dynamic_pricing\" >2. Keep an eye on dynamic pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/05\/3-last-minute-amazon-optimization-tips-for-the-holidays\/#3_Dont_overlook_keyword_bids\" >3. Don&#8217;t overlook keyword bids<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/05\/3-last-minute-amazon-optimization-tips-for-the-holidays\/#Bonus_tip_Offer_a_coupon\" >Bonus tip: Offer a coupon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/05\/3-last-minute-amazon-optimization-tips-for-the-holidays\/#Make_your_holidays_brighter\" >Make your holidays brighter<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_product_optimization_is_worth_the_effort\"><\/span>Why product optimization is worth the effort<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many ecommerce players fight tooth and nail to get their products listed on Amazon, only to take a step back once they\u2019ve been granted the keys to the kingdom.\u00a0<\/p>\n<p>But obtaining an Amazon seller account is only half the battle. The point is to <strong>sell<\/strong> your products, right?<\/p>\n<p>Unless Taylor Swift grants you a celebrity endorsement \u2013 about as likely as the earth no longer spinning on its axis \u2013 customers will not come to you on their own.\u00a0<\/p>\n<p>You have to work for those sales. One of the most effective tools in your arsenal is product optimization.<\/p>\n<p>Think it\u2019s not worth the effort?<\/p>\n<p>Consider this: Amazon sells over <strong>12 million<\/strong> products. <\/p>\n<p><a href=\"https:\/\/searchengineland.com\/amazon-product-listing-optimization-must-haves-386902\" target=\"_blank\" rel=\"noopener\">Optimizing your Amazon product listings<\/a> is crucial if you want to have any shot at standing out in a field of crowded competitors \u2013 especially during a <a href=\"https:\/\/searchengineland.com\/amazon-advertising-most-valuable-holiday-shopping-days-389296\" target=\"_blank\" rel=\"noopener\">lucrative time<\/a> like the holiday season.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_quick_Amazon_optimization_tips_for_the_holidays\"><\/span>3 quick Amazon optimization tips for the holidays<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Improving product listings to rank higher in searches on Amazon.com is something sellers should be doing all year round.\u00a0<\/p>\n<p>Doing so will result in the following benefits:<\/p>\n<p>Drive more traffic to your product listings.Increase product and brand visibility.\u00a0Improve conversion rates and boost sales.<\/p>\n<p>You might be tempted to go the <a href=\"https:\/\/searchengineland.com\/amazon-advertising-optimizations-q4-388437\" target=\"_blank\" rel=\"noopener\">Sponsored Products<\/a> route, as cost-per-click (CPC) ads are an effective way to promote product listings.\u00a0<\/p>\n<p>However, not everybody has a professional seller account enrolled in brand registry or the budget to <a href=\"https:\/\/searchengineland.com\/amazon-advertising-optimizations-q4-388437\" target=\"_blank\" rel=\"noopener\">invest in advertising<\/a>.\u00a0<\/p>\n<p>Fortunately, there are other ways to optimize your products organically for the holidays without breaking the bank.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Pay_attention_to_your_product_videos\"><\/span>1. Pay attention to your product videos\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019ve got videos promoting your products, get the most out of your investment through the following tactics:\u00a0<\/p>\n<p>Capitalize on the videos being displayed in the Amazon search engine results pages. These are now showing in almost every category.\u00a0Amazon will play a seven-second clip from a randomly selected video in your listing. If you want to make sure Amazon chooses the right video, you may need to remove all of them except the one you are optimizing for the SERPs.Make sure you have a video that grabs attention quickly but doesn\u2019t rely on audio. When the videos autoplay, they will not have any audio. Relying on visual callouts and attention-grabbing imagery is critical. But you can\u2019t completely ignore audio because it will play if the shopper clicks watch now.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Keep_an_eye_on_dynamic_pricing\"><\/span>2. Keep an eye on dynamic pricing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amazon\u2019s dynamic pricing model offers shoppers the lowest prices possible.\u00a0<\/p>\n<p>This means prices often change depending on factors such as:<\/p>\n<p>Competitor prices.Supply and demand.Market trends.\u00a0<\/p>\n<p>Prices may even change multiple times a day. That cheese grater that costs $11.99 at 7 a.m. might sell for $8.99 at noon and $13.99 by the time you go to bed.\u00a0<\/p>\n<p>This is especially true around the holidays!\u00a0<\/p>\n<p>A price tracker is the best way to stay on top of changing prices. It\u2019s a seller tool that alerts you any time a product price increases or decreases, allowing you to adjust your own pricing accordingly.\u00a0<\/p>\n<p>Pricing changes now more than at any other time of the year. None of your optimization strategies will matter if you aren\u2019t priced competitively!\u00a0<\/p>\n<p>Amazon offers a free tracking tool called Amazon Assistant.\u00a0<\/p>\n<p>There are several free price tracker apps if you\u2019d prefer something with more robust features, such as cashback and referral programs.\u00a0Keepa, Honey, Earny, and CamelCamelCamel are all popular choices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Dont_overlook_keyword_bids\"><\/span>3. Don&#8217;t overlook keyword bids<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have the resources for PPC, this is the best time of year to take advantage. <\/p>\n<p>The following tips will help give you a boost.\u00a0<\/p>\n<p>If you don&#8217;t have bidding software, make sure you monitor your budget daily. This is especially true on big sales days like Black Friday and Cyber Monday. You don&#8217;t want to miss a busy shopping period because of a budget issue.The same can be said for keyword bids. With more competition, the cost per ad will be higher. You can&#8217;t bid to be unprofitable, but you do need to make sure you push your bids higher than normal if necessary. Using Bid+ for Amazon Sponsored Products effectively ensures you are still at the top of the search results.\u00a0<\/p>\n<p>Keyword bidding optimization isn&#8217;t just centered on the cost of the bids. Take a look at the other criteria and hone in as much as possible around the right targeting.<\/p>\n<p>If you haven&#8217;t looked into your keyword research since you launched the product, it would be a good time to reevaluate from a paid advertising perspective.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_tip_Offer_a_coupon\"><\/span>Bonus tip: Offer a coupon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One last piece of advice that won&#8217;t cost you anything upfront: offer a coupon.\u00a0<\/p>\n<p>Shoppers always gravitate toward deals, and coupons will help increase the CTR of your products.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_your_holidays_brighter\"><\/span>Make your holidays brighter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like it or not, the holiday shopping season is upon us. If you&#8217;re a procrastinator, you still have time to work on these Amazon optimization tips. But the clock is ticking.\u00a0<\/p>\n<p>Don&#8217;t put these off too long \u2013 or you&#8217;ll end up on the naughty list.\u00a0<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/amazon-optimizatio-last-minute-holiday-ti-389984\" target=\"_blank\" rel=\"noopener\">3 last-minute Amazon optimization tips for the holidays<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Holiday shoppers aren\u2019t the only ones who wait until the last minute.\u00a0 If you need some optimization tips to boost your Amazon sales before the end of the year, we have some suggestions to help make an impact.\u00a0\u00a0 Why product optimization is worth the effort Many ecommerce players fight tooth and nail to get their products listed on Amazon, only to take a step back once they\u2019ve been granted the keys to the kingdom.\u00a0 But obtaining an Amazon seller account is only half the battle. The [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7174","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7174"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7174\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}