{"id":7195,"date":"2022-12-06T11:52:08","date_gmt":"2022-12-06T11:52:08","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/"},"modified":"2022-12-06T11:52:08","modified_gmt":"2022-12-06T11:52:08","slug":"location-pages-in-googles-crosshairs-after-october-spam-update","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/","title":{"rendered":"Location pages in Google\u2019s crosshairs after October spam update"},"content":{"rendered":"<p>Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google\u2019s <a href=\"https:\/\/searchengineland.com\/googles-new-helpful-content-update-targets-sites-creating-content-for-search-engines-first-387237\" target=\"_blank\" rel=\"noopener\">helpful content<\/a> and <a href=\"https:\/\/searchengineland.com\/google-october-2022-spam-update-done-rolling-out-in-less-than-48-hours-388959\" target=\"_blank\" rel=\"noopener\">spam updates<\/a> around late August through October.<\/p>\n<p>Chatter around those fluctuations picked up in the local SEO community during this period in various forums, including the <a href=\"https:\/\/www.facebook.com\/groups\/368478557332648\" target=\"_blank\" rel=\"noopener noreferrer\">Google SEO Mastermind<\/a> Facebook group.<\/p>\n<p>The common theme with sites that were impacted the most seemed to be related to duplicate content, specifically location pages \u2013 in other words, <a href=\"https:\/\/searchengineland.com\/doorway-pages-seo-deep-dive-389786\" target=\"_blank\" rel=\"noopener\">doorway pages<\/a>.<\/p>\n<p>However, sites weren\u2019t getting directly penalized by rank. Instead, pages were being automatically deindexed, which in turn caused ranks to drop for queries related to the corresponding location pages.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/#Deindexing_of_location_pages\" >Deindexing of location pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/#How_the_helpful_content_and_spam_updates_contributed\" >How the helpful content and spam updates contributed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/#Understanding_doorway_pages\" >Understanding doorway pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/#Recent_Google_updates_to_local_SEO\" >Recent Google updates to local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/#Can_location_pages_still_work\" >Can location pages still work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/#Alternative_optimization_options_to_rank_in_nearby_cities\" >Alternative optimization options to rank in nearby cities<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/#Target_your_primary_service_area_in_your_H1s_and_page_titles\" >Target your primary service area in your H1s and page titles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/#Make_sure_to_have_a_general_service_area_page\" >Make sure to have a general service area page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/#Create_project_pages\" >Create project pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/#Local_newspaper_press_releases\" >Local newspaper press releases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/#Join_multiple_local_Chambers_of_Commerce\" >Join multiple local Chambers of Commerce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/location-pages-in-googles-crosshairs-after-october-spam-update\/#Where_do_we_go_from_here\" >Where do we go from here?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Deindexing_of_location_pages\"><\/span>Deindexing of location pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Schieler Mew, admin of the Google SEO Mastermind group on Facebook, <a href=\"https:\/\/www.youtube.com\/watch?v=JzbFc87asL8\" target=\"_blank\" rel=\"noopener noreferrer\">posted this video<\/a> explaining what he saw with over 200 SAB sites.<\/p>\n<p>In the video, he explains that sites with relatively low authority or a lack of helpful content throughout the site saw a deindexing of their \u201cduplicate content\u201d location pages en masse.<\/p>\n<p>Scheiler and I jumped on a Google Meet, where he shared some data and screenshots below of what had happened in Search Console to these sites.<\/p>\n<p>The first thing that was noticed was a large shift in the middle of September regarding indexed pages. This seems to line right up with the completion of the helpful content rollout.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Digging into it, the next screenshot is all the pages that were deindexed seemingly overnight.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Finally, the report on the timeline of the affected pages.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>The mass deindexing of pages that heavily contributed to geographic ranking vanished, taking the rankings with it.<\/p>\n<p>This seemed to be the case for numerous other pages, although there were a few outliers.<\/p>\n<p>Websites with seemingly higher authority or location pages that used unique content weren\u2019t deindexed.<\/p>\n<p>This leads me to believe that the helpful content and spam update algorithm seem somewhat unfinished. In this case, it tackled the easiest target \u2013 duplicate content location pages on sites with low authority.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_the_helpful_content_and_spam_updates_contributed\"><\/span>How the helpful content and spam updates contributed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most SEOs were under the assumption that these updates were <a href=\"https:\/\/www.seroundtable.com\/more-from-google-on-ai-content-34372.html\" target=\"_blank\" rel=\"noopener noreferrer\">targeting AI-generated content<\/a>. (Recall that in an office-hours hangout in April, John Mueller <a href=\"https:\/\/searchengineland.com\/google-ai-generated-content-spam-383454\" target=\"_blank\" rel=\"noopener\">referred<\/a> to it as \u201cspam\u201d and made it clear it was against Google\u2019s policies.)<\/p>\n<p>On November 7, Danny Sullivan squashed this in a tweet, stating: <\/p>\n<p>&#8220;We haven\u2019t said AI content is bad. We\u2019ve said, pretty clearly, content written primarily for search engines rather than humans is the issue.&#8221;<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>We haven&#8217;t said AI content is bad. We&#8217;ve said, pretty clearly, content written primarily for search engines rather than humans is the issue. That&#8217;s what we&#8217;re focused on. If someone fires up 100 humans to write content just to rank, or fires up a spinner, or a AI, same issue&#8230;<\/p>\n<p>\u2014 Danny Sullivan (@dannysullivan) <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1589681355868504064?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">November 7, 2022<\/a>\n<\/p><\/div>\n<p>This is when I started putting two and two together.<\/p>\n<p>SAB sites are dropping in rank right around the rollout of both the helpful content and spam updates, and we know it\u2019s primarily targeting pages that have content written for search engines rather than humans.<\/p>\n<p>What kind of pages would a local SAB have that almost every SEO in the industry creates?<\/p>\n<p>Location pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_doorway_pages\"><\/span>Understanding doorway pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A <a href=\"https:\/\/searchengineland.com\/doorway-pages-seo-deep-dive-389786\" target=\"_blank\" rel=\"noopener\">doorway page<\/a> is essentially what Danny Sullivan was talking about in the above tweet. It\u2019s a page written to rank for a specific keyword but provides little to no value to a user.<\/p>\n<p>An example of doorway pages in the local SEO industry is location pages. In other words, a page that exists for the sole purpose of ranking [city #1] + [service A] multiplied by the number of cities and\/or services the business is trying to rank for.<\/p>\n<p>These can be created faster if the content is duplicated and only the keywords are swapped out. Additionally, you can write custom content for each page, but it\u2019s still a doorway page.<\/p>\n<p>SEOs in this sector hate to admit it, but location pages are doorway pages. Mueller confirmed this in February.<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>That&#8217;s a common way to make doorway pages, but it&#8217;s not the only way.<\/p>\n<p>\u2014 John Mueller is mostly not here  (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1491454946537275397?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">February 9, 2022<\/a>\n<\/p><\/div>\n<p><a href=\"https:\/\/developers.google.com\/search\/blog\/2015\/03\/an-update-on-doorway-pages\" target=\"_blank\" rel=\"noopener noreferrer\">Doorway pages<\/a> have always been against Google\u2019s policies, but there had never seemed to be a way to suppress these algorithmically. <\/p>\n<p>The only punishment seemed to be manual actions, and until this year, SABs seem to have been put on the Google backburner \u2013 so no one really ever saw any consequences for doing this.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recent_Google_updates_to_local_SEO\"><\/span>Recent Google updates to local SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the last few months, waves have been made within the local SEO community, not just with doorway pages, including:<\/p>\n<p>Google Business Profiles requiring <a href=\"https:\/\/searchengineland.com\/google-may-require-double-verification-for-some-business-profiles-381479\" target=\"_blank\" rel=\"noopener\">video and photo verification<\/a>.<a href=\"https:\/\/searchengineland.com\/more-missing-google-my-business-reviews-appearing-as-publication-speed-picks-up-334776\" target=\"_blank\" rel=\"noopener\">Reviews going missing<\/a>.Complete profiles being suspended for seemingly no reason.Plummeting rankings.<\/p>\n<p>For the most part, Google has addressed a few of these issues, such as the suspended business profiles and <a href=\"https:\/\/searchengineland.com\/report-google-business-profiles-bug-causing-reviews-to-disappear-389599\" target=\"_blank\" rel=\"noopener\">reviews hovering in purgatory<\/a> \u2013 usually giving credit to \u201cbugs.\u201d <\/p>\n<p>At some point, SEOs have to ask themselves why suddenly there are so many bugs in a specific sector.<\/p>\n<p>Aside from the bugs with GBP profiles, Google has also made some obvious and strict changes to how profiles are now verified.<\/p>\n<p>It started with the <a href=\"https:\/\/www.seroundtable.com\/google-business-profile-video-verification-32614.html\" target=\"_blank\" rel=\"noopener noreferrer\">defaul<\/a>t verification method switching from postcard to video. Then, in some instances, <a href=\"https:\/\/www.seroundtable.com\/google-pushing-business-profile-verification-to-video-33819.html\" target=\"_blank\" rel=\"noopener noreferrer\">video being the only way to verify<\/a>. <\/p>\n<p>This, mixed with business profiles suddenly being <a href=\"https:\/\/www.seroundtable.com\/google-business-profile-suspensions-increasing-34183.html\" target=\"_blank\" rel=\"noopener noreferrer\">suspended over minor issues<\/a>, started to raise flags that Google was finally tackling the SEO spam in the SAB community.<\/p>\n<p>Fast forward to September this year, SEOs in communities and forums started to see declining rankings for location-dependant keywords and pages.<\/p>\n<p>All of this being said, it looks like Google is seriously cracking down on local businesses that are violating their spam policies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Can_location_pages_still_work\"><\/span>Can location pages still work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The short answer is, \u201cyes\u201d, but it\u2019s only a matter of time before location pages fade into archaic SEO practices like hidden text or meta keyword stuffing.<\/p>\n<p>Google deindexing duplicate content location pages is just the first step in the conquest to punish sites for using doorway pages that don\u2019t benefit humans.<\/p>\n<p>It\u2019s unclear whether or not Google will institute rank penalties for doorway pages in the future or continue to not index the pages. <\/p>\n<p>My theory is that this is a temporary fix. Location pages are something local SEOs should be leaving in the past.<\/p>\n<p>At the end of the day, Google wants content to exist to provide a positive user experience, not to influence rank.<\/p>\n<p>As a consumer, I\u2019ve never found a location page to benefit my user experience. This is how we should think when creating pages and content. <\/p>\n<p>First, think about how it can help the user and then how it can be optimized to help your rank \u2013 in that order.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Alternative_optimization_options_to_rank_in_nearby_cities\"><\/span>Alternative optimization options to rank in nearby cities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Suggesting that location pages may be coming to an end isn\u2019t cause for local SEOs to throw their hands up on optimizing for neighboring cities and areas. <\/p>\n<p>There are alternative things we can do that put the purpose of the content back in the direction of helping humans first.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Target_your_primary_service_area_in_your_H1s_and_page_titles\"><\/span>Target your primary service area in your H1s and page titles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chances are you or your client have a number one area they want to target. <\/p>\n<p>Make sure this city is mentioned in your H1s and page titles. This will make it clear to Google from a content standpoint where your primary area of service is.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_sure_to_have_a_general_service_area_page\"><\/span>Make sure to have a general service area page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure to have a general page that tells users where you or your client serves. <\/p>\n<p>List out all counties, cities, or neighborhoods and include a map that visualizes that service area.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_project_pages\"><\/span>Create project pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is my favorite. If you or your client have project-oriented work like landscaping, roof repair, construction, etc; create pages for specific projects that were completed.<\/p>\n<p>Treat it similarly to a blog or gallery. Add before and after pictures, explaining the job or project details.<\/p>\n<p>Mention what city it was located in, how much it cost, some challenges, etc.<\/p>\n<p>This method will not only show potential customers what your company is capable of and the type of work you do, but it\u2019s also a great way to rank your service and the city where it was performed.<\/p>\n<p>An example of a project page for a landscaper could be titled \u201cModern Highland Stone Retaining Wall in Minnetonka, MN.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Local_newspaper_press_releases\"><\/span>Local newspaper press releases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reach out to local newspapers in the surrounding areas and issue a press release. <\/p>\n<p>Brag about your company regarding a past or upcoming charitable contribution or discount you give. Newspaper and local publishing sites typically link back to your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Join_multiple_local_Chambers_of_Commerce\"><\/span>Join multiple local Chambers of Commerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These typically have an annual fee associated with each one you join, but each city you or your client is targeting has one. <\/p>\n<p>If it\u2019s in your budget, join them for the location-relevant links and geographic authority.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_do_we_go_from_here\"><\/span>Where do we go from here?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s enforcement of service area businesses is long overdue, but it seems like the action is now being taken.\u00a0<\/p>\n<p>Some location pages still work as long as the site has high authority and good overall content. It\u2019s duplicate content location pages that are getting deindexed.<\/p>\n<p>Overall, SABs are now under Google\u2019s magnifying glass. If SEOs aren\u2019t getting hit with penalties yet, I would put money on it being something that will be happening in the very near future.<\/p>\n<p>It\u2019s important to remember that Google is always evolving. Even though something like unique content may still work for location pages, I bet that Google will tackle this next.<\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/updates\/spam-updates\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s SpamBrain AI<\/a> is updated every now and then. This time, it may be evolving to target easily distinguishable doorway pages. <\/p>\n<p>It\u2019s only a matter of time before it understands a location page as a standalone doorway page with unique content.<\/p>\n<p>As SEOs, we must review our local business sites, stick to the core principles of local search,\u00a0 and do some housekeeping per Google\u2019s policies \u2013 before their algorithm team pays us a visit.\u00a0<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/location-pages-google-october-spam-update-390016\" target=\"_blank\" rel=\"noopener\">Location pages in Google\u2019s crosshairs after October spam update<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google\u2019s helpful content and spam updates around late August through October. Chatter around those fluctuations picked up in the local SEO community during this period in various forums, including the Google SEO Mastermind Facebook group. The common theme with sites that were impacted the most seemed to be related to duplicate content, specifically location pages \u2013 in other words, doorway pages. However, sites weren\u2019t getting directly [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7195","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7195"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7195\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}