{"id":7203,"date":"2022-12-06T14:49:34","date_gmt":"2022-12-06T14:49:34","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/4-new-microsoft-features-and-5-other-december-updates\/"},"modified":"2022-12-06T14:49:34","modified_gmt":"2022-12-06T14:49:34","slug":"4-new-microsoft-features-and-5-other-december-updates","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/4-new-microsoft-features-and-5-other-december-updates\/","title":{"rendered":"4 new Microsoft features, and 5 other December updates"},"content":{"rendered":"<p>Microsoft has just announced new products and features, beta tests, upcoming features, and the expansion of two exiting products already in their portfolio. <\/p>\n<p><strong>Why we care. <\/strong>Microsoft continues to adapt and introduce new features and products to compete with Google with the advertiser experience in mind. Advertisers on Microsoft should test the ever-expanding suite of ad offerings <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/4-new-microsoft-features-and-5-other-december-updates\/#Now_available\" >Now available<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/4-new-microsoft-features-and-5-other-december-updates\/#Coming_soon\" >Coming soon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/4-new-microsoft-features-and-5-other-december-updates\/#In_beta\" >In beta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/4-new-microsoft-features-and-5-other-december-updates\/#Not_new\" >Not new<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/06\/4-new-microsoft-features-and-5-other-december-updates\/#Sunsetted\" >Sunsetted<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Now_available\"><\/span>Now available<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Auto-generated remarketing lists.<\/strong> There are now three types of lists to boost performance. Microsoft says \u201cSmart remarketing lists have been proven to drive increased performance across the Microsoft Search and Audience Networks. Advertisers who leverage these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search\u00a0Network.1\u00a0On the Audience Network, we see a 67% improvement in CTR and an 11% reduction in\u00a0CPA.\u201d<\/p>\n<p><strong>Ad schedule now with a calendar view.<\/strong> There is now a new calendar view in the ad scheduling section of the Microsoft Ads dashboard. This provides you with a clear overview of all the times when your ads will serve with your default bid (0% bid adjustment), a positive bid adjustment, a negative bid adjustment, and all the times when your campaigns will not deliver.<\/p>\n<p><strong>Expanded coverage of Hotel Price ads and Property Promotion ads.<\/strong> Hotel ads are now in\u00a0147\u00a0markets, and in\u00a0138\u00a0markets for Property Promotion ads. With Property Promotion ads, Microsoft has also expanded significantly beyond Bing Maps, and they are now shown on the Microsoft Bing SERP, in Microsoft Bing Images,\u00a0Microsoft Bing Videos, and on\u00a0Microsoft Bing Travel.<\/p>\n<p><strong>Flyer extensions.<\/strong> Available globally, Flyer extensions allow you to showcase your image flyers next to text ads. Advertisers can create up to five Flyer Extensions per account, and the system will uniformly keep them in the rotation. The extensions are only available for text ads right now but could soon also be available for shopping.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Coming_soon\"><\/span>Coming soon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>New folder capabilities within Asset Library.<\/strong> This month, there will be new folder functionality to help you better organize your <a href=\"https:\/\/help.ads.microsoft.com\/#apex\/ads\/en\/60152\/0\" target=\"_blank\" rel=\"noopener noreferrer\">assets<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_beta\"><\/span>In beta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Online conversions update\u2014retract and restate.<\/strong> With this new functionality, you can either update (restate) the revenue value associated or delete (retract) the conversion. This is useful in scenarios like returned or cancelled orders, partial returns or reduced conversion value, or correcting a data error, allowing you for more flexibility and accuracy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Not_new\"><\/span>Not new<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Video ads on the Microsoft Audience Network.<\/strong> Last month Microsoft <a href=\"https:\/\/searchengineland.com\/microsoft-audience-network-now-supports-video-ads-389622\" target=\"_blank\" rel=\"noopener\">announced<\/a> that video ads were now being supported within the audience network. Those video ads are now generally available in the US, CA, UK, FR, DE, AU, and NZ.\u00a0<\/p>\n<p><strong>Performance Max imports.<\/strong> <a href=\"https:\/\/searchengineland.com\/microsoft-performance-max-import-updates-389204\" target=\"_blank\" rel=\"noopener\">Performance Max imports<\/a> were introduced a couple of months ago. But earlier this month, Microsoft made the functionality available globally. Advertisers will know it\u2019s been enabled when you see a notification in the top right corner of your screen on Microsoft Advertising online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sunsetted\"><\/span>Sunsetted<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Auto-apply APIs.<\/strong> Microsoft is sunsetting some specialized Auto-apply APIs that are available in common Campaign &amp; Bulk APIs. For more information on this, check out out their <a href=\"https:\/\/techcommunity.microsoft.com\/t5\/bing-ads-api-blog\/advertisers-to-use-ad-insights-api-for-all-auto-apply\/ba-p\/3678145\" target=\"_blank\" rel=\"noopener noreferrer\">help<\/a> section. <\/p>\n<p><strong>Dig deeper. <\/strong>You can read the full update on the Microsoft <a href=\"https:\/\/about.ads.microsoft.com\/en-gb\/blog\/post\/december-2022\/video-ads-and-other-product-updates-for-december?feed=blogposts\" target=\"_blank\" rel=\"noopener noreferrer\">blog<\/a>. <\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/4-new-microsoft-features-and-5-other-december-updates-390029\" target=\"_blank\" rel=\"noopener\">4 new Microsoft features, and 5 other December updates<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Microsoft has just announced new products and features, beta tests, upcoming features, and the expansion of two exiting products already in their portfolio. Why we care. Microsoft continues to adapt and introduce new features and products to compete with Google with the advertiser experience in mind. Advertisers on Microsoft should test the ever-expanding suite of ad offerings Now available Auto-generated remarketing lists. There are now three types of lists to boost performance. Microsoft says \u201cSmart remarketing lists have been proven to drive increased performance across the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7203","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7203"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7203\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}