{"id":7219,"date":"2022-12-07T11:57:00","date_gmt":"2022-12-07T11:57:00","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/"},"modified":"2022-12-07T11:57:00","modified_gmt":"2022-12-07T11:57:00","slug":"how-to-advance-your-sem-career-9-attributes-to-master","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/","title":{"rendered":"How to advance your SEM career: 9 attributes to master"},"content":{"rendered":"<p>This article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach.\u00a0<\/p>\n<p>The best path to advance your SEM career involves:<\/p>\n<p>Delivering stellar execution and task management.\u00a0Providing incredible contributions to your team.Taking ownership of projects of any size.<\/p>\n<p>Aim to exemplify the following nine attributes, and you\u2019ll be on your way to a thriving search marketing career.\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#Delivering_stellar_results\" >Delivering stellar results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#1_Execute_flawlessly_within_accounts\" >1. Execute flawlessly within accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#2_Manage_tasks_and_deadlines_relentlessly\" >2. Manage tasks and deadlines relentlessly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#3_Track_long-term_goals_and_milestones\" >3. Track long-term goals and milestones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#Being_an_incredible_contributor\" >Being an incredible contributor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#4_Trainmentor_junior_team_members\" >4. Train\/mentor junior team members<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#5_Bring_a_steady_stream_of_innovative_ideas\" >5. Bring a steady stream of innovative ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#6_Offer_to_review_accounts_from_other_teams\" >6. Offer to review accounts from other teams<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#Taking_ownership\" >Taking ownership<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#7_Ask_to_lead_a_new_project\" >7. Ask to lead a new project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#8_Gain_a_holistic_understanding_of_your_business\" >8. Gain a holistic understanding of your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#9_Make_strategy_presentations_to_senior_team_members\" >9. Make strategy presentations to senior team members<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/07\/how-to-advance-your-sem-career-9-attributes-to-master\/#The_path_to_growing_your_SEM_career\" >The path to growing your SEM career\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Delivering_stellar_results\"><\/span>Delivering stellar results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Individuals who bring a proactive approach to their roles will grow faster.\u00a0<\/p>\n<p>Within most SEM teams, there is an endless list of tasks, and anyone who jumps in and starts acting as part of the team will get noticed and promoted.<\/p>\n<p>Here\u2019s how to bring your best self to your position daily and do outstanding work.\u00a0\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Execute_flawlessly_within_accounts\"><\/span>1. Execute flawlessly within accounts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEM is complicated. You must consider hundreds of nuances during each campaign launch. An incorrectly clicked radio button within Google Ads can cause an error with significant negative impacts.<\/p>\n<p>Flawless execution will get gradual attention when settling into your first role in SEM. Mistakes gain immediate attention, which is not the best way to get on your manager\u2019s radar.<\/p>\n<p>SEM is fast-paced. You\u2019ll have numerous tasks to complete each day. Keep yourself from being pushed to execute more than you are comfortable with. When you feel rushed, mistakes will undoubtedly creep into your work.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Manage_tasks_and_deadlines_relentlessly\"><\/span>2. Manage tasks and deadlines relentlessly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Staying on top of your daily and weekly tasks is critical. Team members and clients depend on you to complete work on time.\u00a0<\/p>\n<p>In addition, being responsible for your workload builds confidence in your overall performance.\u00a0<\/p>\n<p>Begin each day by reviewing your top priorities. Then, end each day by setting your priorities for the following morning. This process will significantly impact your productivity, mental health, and stress.\u00a0<\/p>\n<p>Also, set the appropriate amount of time for each project each day. Prioritizing tasks and allocating enough time per project will ensure you can execute flawlessly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Track_long-term_goals_and_milestones\"><\/span>3. Track long-term goals and milestones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Own your development. Collaborate with your manager to set goals and milestones for the upcoming three or six months. Work together to establish goals to support your team, advance your responsibilities, and develop your skills.\u00a0<\/p>\n<p>Don\u2019t rely on your manager to maintain your long-term goals. It\u2019s easy to lose sight of your long-term plans due to the urgent needs that arise each day.\u00a0<\/p>\n<p>Instead, be proactive by providing regular updates on your goal progress. Your manager will appreciate it when you take ownership of your development.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Being_an_incredible_contributor\"><\/span>Being an incredible contributor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An exceptional team member is someone who actively contributes to their team.\u00a0<\/p>\n<p>Awesome team members help everyone in their group win. Keep in mind \u2013 when the team wins, you win too.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Trainmentor_junior_team_members\"><\/span>4. Train\/mentor junior team members<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have the experience and availability to mentor junior team members, go for it. Alternatively, you could find a mentor within your company for yourself.\u00a0<\/p>\n<p>Mentoring can provide valuable insights to your mentee and help you hone your skills. Providing guidance and insight forces you to clarify your thoughts and perspective.\u00a0<\/p>\n<p>You could ask to form one if you don\u2019t have access to a formal mentorship program.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Bring_a_steady_stream_of_innovative_ideas\"><\/span>5. Bring a steady stream of innovative ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Innovation is everyone\u2019s job. You can bring new, creative ideas to your team at any career stage.\u00a0<\/p>\n<p>In addition, your manager and team will appreciate someone who is proactively solving problems and improving processes.\u00a0<\/p>\n<p>If you are at a different point of presenting new strategy suggestions to clients or C-Level executives in your organization, then you should aim for what is within reach.<\/p>\n<p>Pitch new process ideas to your team. Propose new campaign strategies to your manager. Look for new, better ways to help the team and provide solutions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Offer_to_review_accounts_from_other_teams\"><\/span>6. Offer to review accounts from other teams<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Learning is a two-way street. If you work in an agency, you could offer to review accounts for different groups.\u00a0<\/p>\n<p>Account teams benefit from a third-party perspective. You could discover areas of opportunity or potential problems within an account. Offering account reviews is an excellent contribution to a team-focused mentality.\u00a0<\/p>\n<p>Also, you will likely learn from other teams in this process. You could see strategies and techniques that you have yet to try before.\u00a0<\/p>\n<p>Offering to review accounts can help open new perspectives that you can bring back to your team.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Taking_ownership\"><\/span>Taking ownership<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Managers will notice when team members step up to lead projects. Whenever possible,<strong> t<\/strong>ake ownership of projects of any size.\u00a0<\/p>\n<p>Demonstrate that you have the drive to take ownership and the ability to manage.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Ask_to_lead_a_new_project\"><\/span>7. Ask to lead a new project<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Taking ownership of a project happens in many forms.\u00a0<\/p>\n<p>For example, you can offer to resolve a reporting or tracking issue. In addition, you can propose a new process to streamline or improve collaboration.\u00a0<\/p>\n<p>This behavior shows that you want to solve issues. Taking ownership of any size shows that you are proactive and have a positive attitude toward finding new ways of working.\u00a0<\/p>\n<p>Don\u2019t underestimate the power of proactivity and ownership when thinking about your career.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Gain_a_holistic_understanding_of_your_business\"><\/span>8. Gain a holistic understanding of your business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are in-house, this means learning more about your company\u2019s strategy.\u00a0<\/p>\n<p>This means seeking additional information about your client\u2019s business if you are with an agency.\u00a0<\/p>\n<p>You\u2019ll better understand the business you are promoting and how digital marketing strategy will drive growth.\u00a0<\/p>\n<p>You can set up Google Alerts for your business or your client\u2019s business.\u00a0<\/p>\n<p>If applicable, you can attend quarterly earnings calls. You could also subscribe to your client\u2019s marketing newsletters or other publications.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Make_strategy_presentations_to_senior_team_members\"><\/span>9. Make strategy presentations to senior team members<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You might not be able to make presentations to clients, prospects, or the C-level executives at your company. However, you can still gain valuable presentation experience in your available setting.\u00a0<\/p>\n<p>You can take the projects you own (see the point above) and present your findings to senior team members. <\/p>\n<p>In alignment with the above, you could present high-level findings about your business\/client to your team. These presentations can be low-stress but high-yield in terms of experience.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_path_to_growing_your_SEM_career\"><\/span>The path to growing your SEM career\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These ideas will help level up your engagement in your current role.\u00a0<\/p>\n<p>Consider how you can bring stellar execution and task management, incredible contributions to your team, and ownership of projects of any size.\u00a0<\/p>\n<p>The SEM career playbook series covers must-know tips and advice for getting started with and navigating a career in search marketing.\u00a0<\/p>\n<p>The first article, \u201c<a href=\"https:\/\/searchengineland.com\/sem-career-playbook-388041\" target=\"_blank\" rel=\"noopener\">SEM career playbook: Overview of a growing industry<\/a>,\u201d introduced roles within search marketing.\u00a0The second one, \u201c<a href=\"https:\/\/searchengineland.com\/current-future-sem-roles-389028\" target=\"_blank\" rel=\"noopener\">How to excel in your current and future SEM roles<\/a>,\u201d discussed ways to capture learning opportunities for building your career.<\/p>\n<p>In our final installment of this series, we\u2019ll explore boosting core skill sets to advance your SEM career.\u00a0<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/advance-sem-career-attributes-390002\" target=\"_blank\" rel=\"noopener\">How to advance your SEM career: 9 attributes to master<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>This article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach.\u00a0 The best path to advance your SEM career involves: Delivering stellar execution and task management.\u00a0Providing incredible contributions to your team.Taking ownership of projects of any size. Aim to exemplify the following nine attributes, and you\u2019ll be on your way to a thriving search marketing career.\u00a0 Delivering stellar results Individuals who bring a proactive approach to their roles will grow faster.\u00a0 Within most SEM teams, there is an endless [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7219","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7219"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7219\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}