{"id":7235,"date":"2022-12-08T11:51:12","date_gmt":"2022-12-08T11:51:12","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/"},"modified":"2022-12-08T11:51:12","modified_gmt":"2022-12-08T11:51:12","slug":"how-to-make-the-most-of-the-new-google-business-profile-dashboard","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/","title":{"rendered":"How to make the most of the new Google Business Profile dashboard"},"content":{"rendered":"<p>Google\u2019s new editing experience for Business Profiles has rolled out. While the initial sentiment isn\u2019t<a href=\"https:\/\/localsearchforum.com\/threads\/i-guess-google-changed-their-mind-about-not-forcing-businesses-with-multiple-locations-to-manage-on-search.59554\/\" target=\"_blank\" rel=\"noopener noreferrer\"> positive<\/a>, everyone can agree that it\u2019s an experience.\u00a0<\/p>\n<p>So, what has changed? The Google Business Profile Manager is still here, but the ability to edit a listing in the interface is gone.\u00a0<\/p>\n<p>Users no longer have access to their old dashboards and are now forcefully entered into the NMX, or New Merchant Experience, where GBP edits are made directly within the SERPs.\u00a0<\/p>\n<p>This is a massive change that business owners and SEOs alike are not thrilled about.\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/#What_is_the_Google_NMX\" >What is the Google NMX?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/#What_has_changed_in_the_move_to_Google_NMX\" >What has changed in the move to Google NMX?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/#The_benefits_of_the_NMX\" >The benefits of the NMX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/#Tips_for_getting_the_most_out_of_your_Google_Business_Profile_via_NMX\" >Tips for getting the most out of your Google Business Profile via NMX<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/#Dive_in\" >Dive in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/#Pay_attention\" >Pay attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/#Continue_to_follow_local_SEO_best_practices\" >Continue to follow local SEO best practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/#Expand_your_reporting\" >Expand your reporting\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/#Prioritize_reviews\" >Prioritize reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/#Roll_with_the_punches\" >Roll with the punches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/#Share_feedback\" >Share feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/#Geotagging_images\" >Geotagging images<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Google_NMX\"><\/span>What is the Google NMX?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The NMX, or New Merchant Experience, removes the Google Business Profile dashboard and allows profile managers to access and edit profile information directly within the SERPs.\u00a0<\/p>\n<p>While <a href=\"https:\/\/searchengineland.com\/manage-edit-google-business-profile-from-google-search-385111\" target=\"_blank\" rel=\"noopener\">in-SERP editing<\/a> is not new, removing the old business.google.com dashboard is. <\/p>\n<p>Moving forward, profile managers will be required to edit listing information, review performance, and manage Google Business Profile information from within the SERP.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_has_changed_in_the_move_to_Google_NMX\"><\/span>What has changed in the move to Google NMX?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Users see big changes between their Google Business Profile dashboards and the New Merchant Experience.\u00a0<\/p>\n<p>The most dramatic change is the loss of the ability to work within the dashboard.\u00a0<\/p>\n<p>Historically, most things in your Google Business Profile were accessible via the GBP dashboard, and some were available via the in-SERP NMX. This is no longer the case.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Here\u2019s a rundown of the changes:<\/p>\n<p>Google Business Profiles are now only editable within the SERPs. The dashboard is no longer available.Some things still send users over to the old dashboard, but it\u2019s inconsistent across users and likely will not continue.Photo insights are no longer available. This data was often criticized for being inaccurate and unreliable. The prospect of better photo data in the future has users hopeful. <\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>If you liked the photo insights that existed in the Google My Business dashboard, this is NOT going to be moved over to the new dashboard that is rolling out right now to everyone. <a href=\"https:\/\/t.co\/ID6IM7oVwV\">pic.twitter.com\/ID6IM7oVwV<\/a><\/p>\n<p>\u2014 Joy Hawkins (@JoyanneHawkins) <a href=\"https:\/\/twitter.com\/JoyanneHawkins\/status\/1586017790498332674?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">October 28, 2022<\/a>\n<\/p><\/div>\n<p>The \u201chow customers search for your business\u201d metrics are no longer available.Location information (when customers ask for directions to a business) is also gone. The NMX instead shows direction requests over time.You do not need to utilize a dashboard even if you manage multiple profiles. You access all profiles via the SERP, and that SERP will show you all the profiles you manage.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Google \u201cposts\u201d in the dashboard are now labeled as \u201cupdates\u201d in the NMX. Google has re-labeled \u201cusers.\u201d They\u2019re now referred to as \u201cmanagers.\u201dBranded search spikes in analytics for the brand (and for competitors that appear in the SERP) due to having to do branded searches to open the dashboard.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_benefits_of_the_NMX\"><\/span>The benefits of the NMX<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Further confirmation that the initial sentiment is not optimistic: a BrightLocal <a href=\"https:\/\/twitter.com\/brightlocal\/status\/1585650869399617538\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter survey<\/a> showed more than 83% of users find the NMX difficult to navigate.<\/p>\n<p>However, there are some positives to the New Merchant Experience.\u00a0<\/p>\n<p>After exploring the layout and features, users find they still have access to most of the features that the old dashboard provided.<\/p>\n<p>For small businesses and non-agency managers, working within the SERP eliminates a step by removing the need to go to a separate URL to access their business manager. <\/p>\n<p>While the local SEO community might be up in arms about this, the average user is unlikely to be upset about the change.<\/p>\n<p>Some features are more accessible than in the former dashboard, making them easier for the average user to find and utilize. <\/p>\n<p>The change from a menu structure to a more visible icon layout encourages business owners to spend more time within the NMX, which is likely Google&#8217;s goal.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_getting_the_most_out_of_your_Google_Business_Profile_via_NMX\"><\/span>Tips for getting the most out of your Google Business Profile via NMX<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The old interface will not return, so the faster we get accustomed to working within the NMX, the better.\u00a0<\/p>\n<p>Here are some tips for getting the most out of the New Merchant Experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dive_in\"><\/span>Dive in<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The fastest way to enjoy a new tool or update is to understand how it works and get comfortable with it. The quickest way to get comfortable with NMX is to jump in and use it.\u00a0<\/p>\n<p>Many of us have attempted to get back to the old dashboard (myself included), but this isn&#8217;t helpful in the long run.\u00a0<\/p>\n<p>Test the NMX, find out where things are, and then send suggestions for improvement. If we want to drive how this works, we need to participate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pay_attention\"><\/span>Pay attention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Look at the features Google places front and center for users, as these are what they consider most important.\u00a0<\/p>\n<p>Ads are at the top of that list, but the prevalence of the review request option, Q&amp;A, products, and services may indicate what Google will soon prioritize. (Remember, products are not limited to just physical product offerings!)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Continue_to_follow_local_SEO_best_practices\"><\/span>Continue to follow local SEO best practices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The dashboard may have gone away. Yet, the fundamentals have stayed the same.\u00a0<\/p>\n<p>The value of understanding local SEO and <a href=\"https:\/\/searchengineland.com\/google-business-profile-revenue-generating-channel-388207\" target=\"_blank\" rel=\"noopener\">optimizing your Google Business Profile<\/a> accordingly will continue to be the way to grow and maintain rankings and increase profit.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Expand_your_reporting\"><\/span>Expand your reporting\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some insights we&#8217;ve gotten used to seeing may be gone, but there are opportunities to create fantastic customized reporting if you&#8217;re comfortable working with data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Prioritize_reviews\"><\/span>Prioritize reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Users and Google alike keep a close eye on reviews. <a href=\"https:\/\/moz.com\/local-business-review-survey-report\/habits-of-review-readers\" target=\"_blank\" rel=\"noopener noreferrer\">Up to 96%<\/a> of users rely on reviews to make purchasing decisions, and 70% of those users go to Google reviews most.\u00a0<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/get-reviews-local-seo-383712\" target=\"_blank\" rel=\"noopener\">Ask your customers for reviews<\/a>. Respond to all reviews \u2013 good, bad, and indifferent.\u00a0<\/p>\n<p>When you resolve an issue from a negative review, ask the reviewer to update their review.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Roll_with_the_punches\"><\/span>Roll with the punches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is not the first big change Google has made, and it definitely won&#8217;t be the last. <\/p>\n<p>Get annoyed, get over it, and figure out how the changes can best serve your brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Share_feedback\"><\/span>Share feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/twitter.com\/JoyanneHawkins\" target=\"_blank\" rel=\"noopener noreferrer\">Joy Hawkins<\/a> has offered to take suggestions for dashboard improvement to Google.\u00a0<\/p>\n<p>The NMX is here to stay, but that doesn&#8217;t mean it can&#8217;t be enhanced.<\/p>\n<p>Decide what would improve it, and share your ideas with Google and the local SEO community.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Geotagging_images\"><\/span>Geotagging images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It still doesn&#8217;t help rankings, so we can stop talking about it.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/google-nmx-tips-390006\" target=\"_blank\" rel=\"noopener\">How to make the most of the new Google Business Profile dashboard<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google\u2019s new editing experience for Business Profiles has rolled out. While the initial sentiment isn\u2019t positive, everyone can agree that it\u2019s an experience.\u00a0 So, what has changed? The Google Business Profile Manager is still here, but the ability to edit a listing in the interface is gone.\u00a0 Users no longer have access to their old dashboards and are now forcefully entered into the NMX, or New Merchant Experience, where GBP edits are made directly within the SERPs.\u00a0 This is a massive change that business owners and [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7235","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7235"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7235\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}