{"id":7306,"date":"2022-12-14T11:57:41","date_gmt":"2022-12-14T11:57:41","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/"},"modified":"2022-12-14T11:57:41","modified_gmt":"2022-12-14T11:57:41","slug":"4-main-types-of-local-links-and-how-to-earn-them","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/","title":{"rendered":"4 main types of local links and how to earn them"},"content":{"rendered":"<p>Getting backlinks is like getting regular exercise. It\u2019s time-consuming, and the results aren\u2019t immediate, but a daily workout contributes to your long-term health.\u00a0<\/p>\n<p>Similarly, regularly working on a solid backlink profile builds authority for your website and <a href=\"https:\/\/searchengineland.com\/library\/seo\/link-building\" target=\"_blank\" rel=\"noopener\">contributes to organic ranking growth<\/a>.<\/p>\n<p>In local SEO, getting backlinks is <a href=\"https:\/\/searchengineland.com\/least-favorite-part-seo-385159\" target=\"_blank\" rel=\"noopener\">particularly challenging<\/a>. Small businesses often don\u2019t have the same resources as an enterprise organization for links. There\u2019s not enough time, money, and energy to build a local backlink profile.\u00a0<\/p>\n<p>However, limited resources don\u2019t have to limit local link building opportunities. <\/p>\n<p>Often, local businesses do more to support local link growth than they realize. By defining the types of local links, we can reflect on an organization\u2019s values.\u00a0<\/p>\n<p>Typically, local links are less about developing <a href=\"https:\/\/www.portent.com\/blog\/seo\/internal-pagerank-optimization-strategies.htm\" target=\"_blank\" rel=\"noopener noreferrer\">stellar PageRank<\/a> and more about building relationships in the community.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/#4_common_types_of_local_links\" >4 common types of local links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/#1_Citations_and_data_aggregators\" >1. Citations and data aggregators<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/#Data_aggregators\" >Data aggregators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/#Aggregator_resellers\" >Aggregator resellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/#SEO_impact_of_local_citations\" >SEO impact of local citations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/#2_Community_engagement\" >2. Community engagement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/#SEO_impact_of_community_engagement_links\" >SEO impact of community engagement links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/#3_National_and_local_awards\" >3. National and local awards<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/#SEO_impact_of_national_and_local_awards\" >SEO impact of national and local awards<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/#4_Relevant_local_content_and_studies\" >4. Relevant local content and studies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/#SEO_impact_of_local_content_and_case_studies\" >SEO impact of local content and case studies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/14\/4-main-types-of-local-links-and-how-to-earn-them\/#How_to_get_local_links\" >How to get local links<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_common_types_of_local_links\"><\/span>4 common types of local links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These are the most common types of local links:<\/p>\n<p>Citations and data aggregators.Community engagement.National and local awards.Relevant local content, campaigns, tools, reports, and studies.<\/p>\n<p>Each type of local link requires a slightly different approach, but they all contribute value to the local community.\u00a0<\/p>\n<p>Citations and aggregators help customers find phone numbers and addresses, while local awards help customers trust the business.\u00a0<\/p>\n<p>Achieving local links that will truly impact growth requires a shift in mindset.\u00a0<\/p>\n<p>Instead of thinking about links as an SEO \u201cto-do\u201d item, think about them as an opportunity to connect with your neighbors.\u00a0<\/p>\n<p>The best local businesses are known less for their SEO and more for their community involvement.\u00a0<\/p>\n<p>A company that raises funds for a local charity or sports team can receive more local recognition than a business with great title tags.\u00a0<\/p>\n<p>A company that does both of these things can win at local SEO.<\/p>\n<p>Let\u2019s dive more into each type of local link below.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Citations_and_data_aggregators\"><\/span>1. Citations and data aggregators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Local business citations, also known as online directories, are a well-known local link building tactic. Here, a business\u2019s basic information is listed across websites that resemble a phone book.<\/p>\n<p>The SEO theory behind citations: by submitting location information across a network of online profiles, a local business establishes online consistency for its name, address, and phone number (also known as \u201cNAP consistency\u201d).\u00a0<\/p>\n<p>Google\u2019s <a href=\"https:\/\/www.youtube.com\/watch?v=mmQl6VGvX-c&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener noreferrer\">Knowledge Graph<\/a> uses this directory information to confirm the business information and accurately share it with users.<\/p>\n<p>Common examples of online directories include:\u00a0<\/p>\n<p>Online phone books (i.e., Whitepages)GPS submissions (i.e., Garmin)Voice search (i.e., Siri)Secondary search engines (i.e., Microsoft Bing, Yahoo)Travel websites (i.e., Airbnb, TripAdvisor)<\/p>\n<p>As a search engine, Google attempts to provide accurate, credible information for every single search query.\u00a0<\/p>\n<p>Listing your business information with local citations helps Google and other search engines achieve this goal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data_aggregators\"><\/span>Data aggregators<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rather than spending hours submitting to online directories and updating them, an organization can pay for data aggregators that automate most of the process.\u00a0<\/p>\n<p>Three companies offer a \u201cbulk submission\u201d service, placing business citations across a specific network of online directories.<\/p>\n<p>Data AxleNeustarFoursquare<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Each of these organizations submits to a different list of online directories, though there can be some overlap. <\/p>\n<p>For example, Data Axle and Neustar might submit to Whitepages, while only Neustar might submit to Apple.\u00a0<\/p>\n<p>The exact list of backlinks generated by each aggregator is unknown, but a business typically receives anywhere from 25-100+ backlinks from each one (some of them overlapping).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aggregator_resellers\"><\/span>Aggregator resellers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many SEO agencies and SEO tools include a service that will submit to all three data aggregators. <\/p>\n<p>For example, BrightLocal submits to the three aggregators listed above and some smaller vendors (i.e., Yellow Pages Network).\u00a0<\/p>\n<p>Some of these citation link building services are available for a yearly fee, while others have a one-time fee.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_impact_of_local_citations\"><\/span>SEO impact of local citations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Local SEO experts have noted a downward trend in focus around local citations. In the 2021 Whitespark <a href=\"https:\/\/whitespark.ca\/local-search-ranking-factors\/\" target=\"_blank\" rel=\"noopener noreferrer\">Local Search Ranking Factors survey<\/a>, top industry contributors were surveyed on which local ranking factors make the most impact.\u00a0<\/p>\n<p>The score for local citations was among the lowest impact ranking factors in 2020 and 2021. Survey participants stated they achieved limited growth from citation submissions, indicating high effort for minimal results.<\/p>\n<p>Ultimately, the value of local citations is relative to other SEO efforts and the age of the business. <\/p>\n<p>A brand-new, first-time business needs to get the basics set up to expand its recognition on search. An older business might need an update to its citations to ensure they\u2019re accurate.<\/p>\n<p>While it might not be clear how many local citations help, they are a fundamental piece of the local link building process for years.\u00a0<\/p>\n<p>Online directories are an attainable, straightforward way to gain local links or update existing directory information because all a business needs is a one-time fee, an address, and a phone number.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Community_engagement\"><\/span>2. Community engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting local links can show your organization\u2019s goodwill to both Google and the greater community.\u00a0<\/p>\n<p>In \u201cA Christmas Carol,\u201d Ebenezer Scrooge runs a bookkeeping business that is seemingly cold, calculating, and heartless. He is known by the larger community as a miser.\u00a0<\/p>\n<p>This bad attitude gives Scrooge\u2019s business a negative reputation, leaving him counting profits in a dark, empty room.\u00a0<\/p>\n<p>In today\u2019s business ecosystem, similar community perceptions can play a role in local SEO.\u00a0<\/p>\n<p>If a business gives to and participates within its community, that business is talked about, people engage with the brand, and the conversation continues online.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>By investing in the local community, an organization can organically grow its backlink profile and achieve SEO growth.<\/p>\n<p>Types of community engagement and backlinks include:\u00a0<\/p>\n<p>Local sponsorships.Local events.Scholarships.Charities.Volunteering.<\/p>\n<p>All of these local link building activities speak to one central facet \u2013 community. By investing in its community, a business is investing in itself.\u00a0<\/p>\n<p>To get started with community engagement, circle back to your organization\u2019s values. What is most important to the company?\u00a0<\/p>\n<p>Principles such as service, leadership, communication, and education could be applied to a local initiative with link building potential.\u00a0<\/p>\n<p>For example, a local attorney\u2019s office might value clear communication as its guiding principle.\u00a0<\/p>\n<p>To channel this principle, the attorney could lead a local seminar on citizens\u2019 researching their rights around an upcoming zoning proposal. <\/p>\n<p>This seminar might result in a backlink to the attorney\u2019s site from the local paper that announces upcoming local events.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_impact_of_community_engagement_links\"><\/span>SEO impact of community engagement links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It might seem time-consuming to spend additional time or resources on volunteering or a sponsorship, but the return on investment can be significant.<\/p>\n<p>When a local newspaper publishes an article about a $500 scholarship or sports team sponsorship from an organization, that organization is receiving a backlink or mention from one of the most reputable websites in its community.\u00a0<\/p>\n<p>This recognition <a href=\"https:\/\/searchengineland.com\/google-eat-possible-evaluation-signals-382799\" target=\"_blank\" rel=\"noopener\">builds expertise, authoritativeness, and trustworthiness<\/a> (E-A-T) with search engines, contributing to the website\u2019s organic ranking growth.\u00a0<\/p>\n<div class=\"wp-block-image\">\nSeveral businesses involved in the Latino Chamber of Commerce received backlinks from a local news organization in this article.<\/div>\n<p>When <a href=\"https:\/\/searchengineland.com\/local-seo-competitive-analysis-387666\" target=\"_blank\" rel=\"noopener\">competitors rank<\/a> because of a strong local backlink profile, community engagement is a reliable path to outranking them because it attracts multiple stakeholders who might share links.\u00a0<\/p>\n<p>A single contribution to charity might result in links from personal blogs, the organization that received the donation, and a local newspaper.\u00a0<\/p>\n<p>Additionally, community involvement doesn\u2019t necessarily need to result in a link. <\/p>\n<p>Sometimes a <a href=\"https:\/\/searchengineland.com\/brand-marketing-improve-eat-signals-389390\" target=\"_blank\" rel=\"noopener\">mention of the brand name<\/a> is enough to build the organization\u2019s reputation and improve its online credibility.\u00a0<\/p>\n<p>SEO practitioners have started to think beyond link building, including it in the larger practice of \u201coff-page SEO,\u201d which weighs brand mentions almost equally to links.\u00a0\u00a0<\/p>\n<p>It isn\u2019t easy to measure the complete SEO impact of community participation, but everything we know about search engines indicates that it makes a difference.\u00a0<\/p>\n<p>By investing in community engagement, an organization does more than improve rankings \u2013 it joins a conversation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_National_and_local_awards\"><\/span>3. National and local awards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Receiving an award results in more than a plaque on the wall or feeling good about your business practices. An award is a trust signal.\u00a0<\/p>\n<div class=\"wp-block-image\">\nThe website footer of a local HVAC business that has received several local awards and certifications.<\/div>\n<p>When choosing a vendor, customers rely on awards and community recognition to decide on the right fit for their needs.\u00a0<\/p>\n<p>Types of award opportunities for a small business include:\u00a0<\/p>\n<p>National accreditation (i.e., Better Business Bureau).Local trade organization awards\/certifications.Local publication awards (i.e., \u201cBest of Phoenix\u201d).Local environmental awards.Local awards for community involvement.<\/p>\n<p>The first step to getting locally recognized is researching local awards in an organization\u2019s line of business and local area.\u00a0<\/p>\n<p>A common starting point is the Better Business Bureau. Getting accredited by this large national organization allows customers to see an organization\u2019s credibility.\u00a0<\/p>\n<p>Another opportunity to check for awards is the local Chamber of Commerce, which serves as a resource for businesses hoping to connect with the greater community.<\/p>\n<p>Once organizations find an award that aligns with their values, they can develop a plan around the best path to receiving that award.\u00a0<\/p>\n<p>Sometimes the organization has already achieved many existing aspects of the award, and trying to win is as simple as applying or reaching out to the award company.\u00a0<\/p>\n<p>When winning the award isn\u2019t an immediate scenario, an organization can develop a company-wide initiative.\u00a0<\/p>\n<p>Leadership can announce the goal, sharing how it aligns with the organization\u2019s values. From there, a specific team can review why past award winners were recognized.\u00a0<\/p>\n<p>By developing a plan around the core elements of the award, the organization\u2019s existing successes, and new initiatives to meet award criteria, organizations take a proactive approach to winning the award and achieving backlinks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_impact_of_national_and_local_awards\"><\/span>SEO impact of national and local awards<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It has been theorized that search engines consider awards as a measure of an organization\u2019s expertise, authoritativeness, and trustworthiness.\u00a0<\/p>\n<p>In the <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Search Quality Rater Guidelines<\/a> (the primary resource for studying E-A-T and relevance in SEO), Google tasks its raters with researching a business\u2019s trustworthiness through the awards it has received:<\/p>\n<p>\u201cNews articles and informational articles can help you learn about a company and may include information specific to reputation, such as awards and other forms of recognition, or also controversies and issues.\u201d<\/p>\n<p>Achieving local links through awards involves improving a business as a whole.\u00a0<\/p>\n<p>Rather than being segmented in its own SEO channel, local link building can be incorporated into an organization\u2019s broader goals.\u00a0<\/p>\n<p>A small business can use community and organizational values to improve its products and services, build long-lasting relationships, and achieve local links.\u00a0<\/p>\n<p>When small businesses pursue the improvement of their operations, SEO growth is a secondary benefit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Relevant_local_content_and_studies\"><\/span>4. Relevant local content and studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to leading the community through stewardship and award recognition, an organization can become a thought leader by sharing resources about its practice area with local citizens.\u00a0<\/p>\n<div class=\"wp-block-image\">\nThis article and video about hydro jetting on a local plumber\u2019s website started getting backlinks on specialty websites because of its depth of information.<\/div>\n<p>Types of local content will vary based on the type of business or the links desired. Some examples of local content for link building promotion include:\u00a0<\/p>\n<p>Gathering information about the average age of a home in the area and its energy consumption.Localizing a national article about a consumer\u2019s average savings account to the local neighborhood\u2019s average savings account.Interviews with the company\u2019s top experts about their day-to-day challenges.A mental health initiative for all neighboring businesses.<\/p>\n<p>These are examples of content that can be published directly on the website, which may receive attention and backlinks from third-party websites.\u00a0<\/p>\n<p>Newspapers, local blogs, community forums, and other online resources always look for the latest information to share with their readers.\u00a0<\/p>\n<p>An organization can drive the conversation by publishing content that is new, relevant, and helpful.<\/p>\n<p>When brainstorming ideas for local content, an organization should encourage all and any ideas. Creativity is essential to local content promotion and the links it can achieve.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_impact_of_local_content_and_case_studies\"><\/span>SEO impact of local content and case studies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The results of a local content initiative vary widely based on subject matter and audience. However, the desired outcome is always the same: backlinks and brand mentions.\u00a0<\/p>\n<p>The theory behind local content for backlinks posits that if the content is interesting enough, people will talk about it.\u00a0<\/p>\n<p>When an organization publishes interesting content and shares it with local news outlets and consumers, it will receive backlinks and brand mentions.\u00a0<\/p>\n<p>These backlinks and brand mentions will improve E-A-T and organic rankings.\u00a0<\/p>\n<p>When the value of local content is apparent, the organic growth from that content will also be apparent.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_get_local_links\"><\/span>How to get local links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, how do you get local links?\u00a0<\/p>\n<p>The path to local links should look less like a hunting expedition and more like a garden. Plant some seeds and see which sprout:<\/p>\n<p>Establish a citation baseline.Reflect on company values.Channel company values into a multi-faceted link building strategy.Execute strategy and achieve links.Review what is working, what is not working, and repeat.<\/p>\n<p>Targeting local links based on community needs is an opportunity to outrank local competitors ranking by default.\u00a0<\/p>\n<p>By integrating your backlink strategy with existing values, the organization connects with the fundamental essence of local link building \u2013 caring.<\/p>\n<p>Caring is the essence of local backlinks because it means that your organization doesn\u2019t want links for the sake of links.\u00a0<\/p>\n<p>It cares about having the right information.\u00a0It cares about giving back to the community.\u00a0It cares about offering reliable services and has been recognized for that.\u00a0It cares about moving the industry forward and being the best at what it does.<\/p>\n<p>Caring and local link building are one and the same.<\/p>\n<p>So while it might seem daunting to pursue these types of local links, the process is less about developing an SEO checklist and more about reflection.\u00a0<\/p>\n<p>If your organization has already spent some effort defining what matters, then it will be that much easier to make an impact within the community and receive local links.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/local-links-how-to-earn-390131\" target=\"_blank\" rel=\"noopener\">4 main types of local links and how to earn them<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Getting backlinks is like getting regular exercise. It\u2019s time-consuming, and the results aren\u2019t immediate, but a daily workout contributes to your long-term health.\u00a0 Similarly, regularly working on a solid backlink profile builds authority for your website and contributes to organic ranking growth. In local SEO, getting backlinks is particularly challenging. Small businesses often don\u2019t have the same resources as an enterprise organization for links. There\u2019s not enough time, money, and energy to build a local backlink profile.\u00a0 However, limited resources don\u2019t have to limit local link [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7306","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7306"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7306\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}