{"id":7403,"date":"2022-12-21T11:45:49","date_gmt":"2022-12-21T11:45:49","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/"},"modified":"2022-12-21T11:45:49","modified_gmt":"2022-12-21T11:45:49","slug":"how-the-tiktok-algorithm-works-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/","title":{"rendered":"How the TikTok algorithm works: Everything you need to know"},"content":{"rendered":"<p>Since its initial release in 2016, TikTok has become the <a href=\"https:\/\/www.oberlo.co.uk\/statistics\/fastest-growing-social-media-platforms\" target=\"_blank\" rel=\"noopener noreferrer\">fastest-growing social media platform<\/a>. <\/p>\n<p>If you\u2019re looking to learn more about the popular short-form video app and how your brand can use it, you\u2019ve come to the right place. <\/p>\n<p>We read TikTok\u2019s <a href=\"https:\/\/www.tiktok.com\/creators\/creator-portal\/\" target=\"_blank\" rel=\"noopener noreferrer\">creator guidelines<\/a> and <a href=\"https:\/\/newsroom.tiktok.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">newsroom documentation<\/a>, so you don\u2019t have to.\u00a0<\/p>\n<p>In this article, we\u2019re sharing <strong>everything<\/strong> we learned \u2013 along with insights from the TikTokers well-versed in increasing views, engaging users and growing a following.<\/p>\n<p>Find out how the TikTok algorithm works, what you need to do to create a winning video, and decide whether TikTok can benefit your brand.<\/p>\n<p><strong>In this article:<\/strong><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-what-is-the-tiktok-algorithm\" target=\"_blank\" rel=\"noopener\">What is the TikTok algorithm?<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-what-is-the-for-you-feed\" target=\"_blank\" rel=\"noopener\">What is the For You feed?<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-how-does-the-tiktok-algorithm-work\" target=\"_blank\" rel=\"noopener\">How does the TikTok algorithm work?<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-keywords-and-the-tiktok-algorithm\" target=\"_blank\" rel=\"noopener\">Keywords and the TikTok algorithm<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-tiktok-seo-and-google\" target=\"_blank\" rel=\"noopener\">TikTok SEO and Google<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-tiktok-algorithm-myths-debunked\" target=\"_blank\" rel=\"noopener\">TikTok algorithm myths debunked<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-what-the-algorithm-won-t-show\" target=\"_blank\" rel=\"noopener\">What the algorithm won\u2019t show<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-7-tips-for-working-with-the-tiktok-algorithm-and-going-viral\" target=\"_blank\" rel=\"noopener\">7 tips for working with the TikTok algorithm and going viral<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-why-brands-should-care-about-tiktok\" target=\"_blank\" rel=\"noopener\">Why brands should care about TikTok<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#What_is_the_TikTok_algorithm\" >What is the TikTok algorithm?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#What_is_the_For_You_feed\" >What is the For You feed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#How_does_the_TikTok_algorithm_work\" >How does the TikTok algorithm work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#1_Factor_User_interactions\" >1. Factor: User interactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#2_Factor_Video_information\" >2. Factor: Video information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#3_Factor_Device_and_account_settings\" >3. Factor: Device and account settings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Keywords_and_the_TikTok_algorithm\" >Keywords and the TikTok algorithm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#TikTok_SEO_and_Google\" >TikTok SEO and Google<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#So_what_does_this_mean\" >So, what does this mean?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#TikTok_algorithm_myths_debunked\" >TikTok algorithm myths debunked<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Myth_You_need_to_post_daily\" >Myth: You need to post daily<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Myth_Creators_in_the_TikTok_Creator_Fund_get_more_discoverability\" >Myth: Creators in the TikTok Creator Fund get more discoverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Myth_TikTok_is_only_for_short-form_videos\" >Myth: TikTok is only for short-form videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#What_the_algorithm_wont_show\" >What the algorithm won\u2019t show<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Duplicate_content\" >Duplicate content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Potentially_problematic_clusters\" >Potentially problematic clusters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Content_marked_%E2%80%98Not_interested\" >Content marked \u2018Not interested\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Content_including_filtered_keywords\" >Content including filtered keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Content_created_by_those_under_18\" >Content created by those under 18<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#7_tips_for_working_with_the_TikTok_algorithm_and_going_viral\" >7 tips for working with the TikTok algorithm and going viral<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Tip_1_Switch_to_a_TikTok_Pro_account\" >Tip 1: Switch to a TikTok Pro account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Tip_2_Find_your_niche\" >Tip 2: Find your niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Tip_3_Use_the_right_hashtags_add_captions_and_write_video_descriptions\" >Tip 3: Use the right hashtags, add captions and write video descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Tip_4_Use_trending_sounds_and_music\" >Tip 4: Use trending sounds and music<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Tip_5_Create_high-quality_videos\" >Tip 5: Create high-quality videos\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Tip_6_Engage_with_other_TikTok_users\" >Tip 6: Engage with other TikTok users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Tip_7_Publish_a_series\" >Tip 7: Publish a series<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/21\/how-the-tiktok-algorithm-works-everything-you-need-to-know\/#Why_brands_should_care_about_TikTok\" >Why brands should care about TikTok<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_TikTok_algorithm\"><\/span>What is the TikTok algorithm?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The TikTok algorithm is a <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/how-tiktok-recommends-videos-for-you\" target=\"_blank\" rel=\"noopener noreferrer\">recommendation system<\/a> that determines the videos you see on your app. Like any good algorithm, it works to bring relevant content that you enjoy based on your interests.<\/p>\n<p>Recommendation systems are used all around us in the digital world and not new. Many platforms, including Netflix, use them to deliver you the content you like the most.<\/p>\n<p>The purpose of a recommendation system is to share content that users like based on their preferences and those of people in similar demographics.<\/p>\n<p>The TikTok recommendation system and algorithm centers around the \u201cFor You\u201d page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_For_You_feed\"><\/span>What is the For You feed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/www.tiktok.com\/creators\/creator-portal\/en-us\/how-tiktok-works\/whats-the-for-you-page-and-how-do-i-get-there\/\" target=\"_blank\" rel=\"noopener\">For You feed<\/a> (a.k.a., For You page or FYP) is a curated stream of videos, a unique and tailored feed to the user\u2019s<em> <\/em>interests. <\/p>\n<p>Although TikTok users will see the same videos, your FYP is totally unique and curated only for you.\u00a0<\/p>\n<p>When you open the app, you land on this feed first. The great news is that you can curate your own FYP by interacting with the app.\u00a0<\/p>\n<p>When you first join TikTok, your FYP will likely be curated by the interests within your demographic based on the information you gave (i.e., age, gender and interests). <\/p>\n<p>It\u2019ll be a broad approach until you show TikTok what you want to see more of.<\/p>\n<p>Let\u2019s take a look at the actions that influence the algorithm.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_the_TikTok_algorithm_work\"><\/span>How does the TikTok algorithm work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TikTok documentation states <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/how-tiktok-recommends-videos-for-you\/\" target=\"_blank\" rel=\"noopener noreferrer\">three core factors that influence the algorithm<\/a>:<\/p>\n<p>User interactions.<\/p>\n<p>Video information.<\/p>\n<p>Device and account settings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Factor_User_interactions\"><\/span>1. Factor: User interactions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>User interaction includes actions that users take on a particular video. These interactions can be negative or positive.<\/p>\n<p>A positive interaction will cause the app to show you more of the same, and a negative interaction will do the opposite. More on negative actions and their impact on \u201cWhat the algorithm won\u2019t show.\u201d<\/p>\n<p>Positive interactions include engagements like:<\/p>\n<p>Posting a comment.<\/p>\n<p>Following an account.<\/p>\n<p>Liking a video.<\/p>\n<p>Video watch time.<\/p>\n<p>As a creator, knowing how the TikTok algorithm works means that you know what to ask from your viewers to increase the right sort of engagement.\u00a0<\/p>\n<p><strong>User interactions in practice<\/strong><\/p>\n<p>User engagements are certainly a factor in the algorithm, and TikTokers know it.<\/p>\n<p>The TikTok algorithm got it right when it put the below viral video on my FYP a few weeks ago. I don\u2019t engage with TikTok videos very often, but I did like the below video and left a comment about how wholesome the content was. I didn\u2019t want<em> <\/em>to follow the creator, but I enjoyed the brief interaction.<\/p>\n\n<p>  <a target=\"_blank\" title=\"@brialem\" href=\"https:\/\/www.tiktok.com\/@brialem?refer=embed\" rel=\"noopener noreferrer\">@brialem<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - bria lemirande\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7140327301866359598?refer=embed\" rel=\"noopener noreferrer\">\u266c original sound \u2013 bria lemirande<\/a>   <\/p>\n<p>The video amassed 785,200 links, 9060 comments, 76,900 saves and 5,579 shares. Most impressively, the video has 6,000,000 views.<\/p>\n<p>Thanks to my like and comment, when the creator made a second, similar\/follow-up video, it landed on my FYP. <\/p>\n<p>The second video didn\u2019t quite have the same magic, but the virality of video one certainly helped the creator\u2019s second video land in the right places based on previous user interaction.<\/p>\n<p>To TikTok\u2019s credit, there seems to be a level of trust in the TikTok algorithm.\u00a0<\/p>\n<p>On some of the most engaging videos \u2013 or videos made in a series \u2013 you\u2019ll often see comments like, \u201cTrusting the algorithm to bring me back.\u201d <\/p>\n<p>TikTokers might comment something like this when they want to show the algorithm that they\u2019re interested in the content but (perhaps) don\u2019t want to follow the creator.<\/p>\n<p>In the video below, a creator reminds viewers they can hit the follow instead of trusting the algorithm. A follow is a desirable action for creators as it almost guarantees the user will see more of their content.\u00a0<\/p>\n\n<p>  <a target=\"_blank\" title=\"@molzysketch\" href=\"https:\/\/www.tiktok.com\/@molzysketch?refer=embed\" rel=\"noopener noreferrer\">@molzysketch<\/a> its there for a reason guys  <a title=\"tiktokartist\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokartist?refer=embed\" rel=\"noopener noreferrer\">#tiktokartist<\/a> <a title=\"tiktokart\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokart?refer=embed\" rel=\"noopener noreferrer\">#tiktokart<\/a> <a title=\"handsofthedsmp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/handsofthedsmp?refer=embed\" rel=\"noopener noreferrer\">#handsofthedsmp<\/a> <a target=\"_blank\" title=\"\u266c Luna, amore e no - Piero Piccioni\" href=\"https:\/\/www.tiktok.com\/music\/Luna-amore-e-no-6829869215093114881?refer=embed\" rel=\"noopener noreferrer\">\u266c Luna, amore e no \u2013 Piero Piccioni<\/a>   <\/p>\n<p><strong>How to encourage user interactions<\/strong><\/p>\n<p>As a creator, you want to encourage user interactions. You can achieve this by creating great content, but you can inspire meaningful action from passive viewers with a call to action.<\/p>\n<p>TikToker Tyla Brimblecombe from Styla Socials explains the importance of a call to action in her TikTok.<\/p>\n\n<p>  <a target=\"_blank\" title=\"@stylasocials\" href=\"https:\/\/www.tiktok.com\/@stylasocials?refer=embed\" rel=\"noopener noreferrer\">@stylasocials<\/a> 3 more quick points in the comments  Send this to someone who would benefit from this  <a title=\"tiktokcontentcreator\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokcontentcreator?refer=embed\" rel=\"noopener noreferrer\">#tiktokcontentcreator<\/a> <a title=\"viraltips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viraltips?refer=embed\" rel=\"noopener noreferrer\">#viraltips<\/a> <a title=\"growontiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/growontiktok?refer=embed\" rel=\"noopener noreferrer\">#growontiktok<\/a> <a target=\"_blank\" title=\"\u266c In a French Cafe - Relaxing Piano Waltz - Classical Piano Music Masters\" href=\"https:\/\/www.tiktok.com\/music\/In-a-French-Cafe-Relaxing-Piano-Waltz-6780512252937111554?refer=embed\" rel=\"noopener noreferrer\">\u266c In a French Cafe \u2013 Relaxing Piano Waltz \u2013 Classical Piano Music Masters<\/a>   <\/p>\n<p>She says:<\/p>\n<p>\u201cWe all know the most important metric on TikTok is watch time\u2026 someone is scrolling on the For You feed, they see your video, they like it, they make it all the way to the end. When they see your call to action, \u2018take a look at my other videos,\u2019 they click on your profile, they check out your other videos, which lets TikTok know your content is valuable and is going to push your content out to a wider audience.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Factor_Video_information\"><\/span>2. Factor: Video information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to TikTok documentation, video information includes:<\/p>\n<p>Sounds<\/p>\n<p>Captions<\/p>\n<p>Hashtags<\/p>\n<p>Video descriptions<\/p>\n<p>Text overlays<\/p>\n<p><strong>Video information in practice<\/strong><\/p>\n<p>TikTok is well known for its association with trending sounds. With a trending sound, the TikTok algorithm can identify a group of people who are likely to engage with a video based on previous user interactions. If a user watches a video to the end each time a certain sound is used, they are likely enjoying the content and want to see more of it.<\/p>\n<p>It\u2019s important to note that trending sounds are not just viral dances. Brands can use sounds to get fast visibility to a wider audience.<\/p>\n<p>Kristyn Higginson, Skinician\u2019s TikTok creator, says:<\/p>\n<p>\u201cCreating \u2018viral\u2019 content seemed challenging in the early days as a lot of the trending music wasn\u2019t available for business accounts. The way around this was to opt for trending sounds when we wanted to create relatable, relevant content for the platform. This meant, as a brand, we leaned into trends without any copyright infringement. This might be a useful tactic for other small brands in the early stages of content creation on the platform.\u201d<\/p>\n<p>With early adoption of a trending sound, Skincian\u2019s most viral video received 50,900 views, 2,142 likes, and 40 engaged comments. The video introduced the brand to their TikTok audience.<\/p>\n\n<p>  <a target=\"_blank\" title=\"@skinician\" href=\"https:\/\/www.tiktok.com\/@skinician?refer=embed\" rel=\"noopener noreferrer\">@skinician<\/a> Get to know us!  <a title=\"skinician\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skinician?refer=embed\" rel=\"noopener noreferrer\">#skinician<\/a> <a title=\"skincare\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincare?refer=embed\" rel=\"noopener noreferrer\">#skincare<\/a> <a title=\"localbrand\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/localbrand?refer=embed\" rel=\"noopener noreferrer\">#localbrand<\/a> <a title=\"beautytok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/beautytok?refer=embed\" rel=\"noopener noreferrer\">#beautytok<\/a> <a title=\"skincaretok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincaretok?refer=embed\" rel=\"noopener noreferrer\">#skincaretok<\/a> <a target=\"_blank\" title=\"\u266c \u0e40\u0e2a\u0e35\u0e22\u0e07\u0e15\u0e49\u0e19\u0e09\u0e1a\u0e31\u0e1a - [FS]ICHIGO_TH \ud83c\udf97\ud83c\uddf0\ud83c\uddf7 - \u300c saijoutakato7 \u300d\u00b0\u2022 \u2698\" href=\"https:\/\/www.tiktok.com\/music\/%E0%B9%80%E0%B8%AA%E0%B8%B5%E0%B8%A2%E0%B8%87%E0%B8%95%E0%B9%89%E0%B8%99%E0%B8%89%E0%B8%9A%E0%B8%B1%E0%B8%9A-FSICHIGOTH-%F0%9F%8E%97%F0%9F%87%B0%F0%9F%87%B7-6965686757979671297?refer=embed\" rel=\"noopener noreferrer\">\u266c \u0e40\u0e2a\u0e35\u0e22\u0e07\u0e15\u0e49\u0e19\u0e09\u0e1a\u0e31\u0e1a \u2013 [FS]ICHIGO_TH  \u2013 \u300c saijoutakato7 \u300d\u00b0\u2022 \u2698<\/a>   <\/p>\n<p>TikTok creators are finding that video information contributes significantly to video success.\u00a0<\/p>\n<p>Kate Smoothy from Web Hive Digital is a TikTok creator. <\/p>\n<p>Smoothy shares that captions, hashtags, and video descriptions are a core part of her strategy. She says:<\/p>\n<p>\u201cI can\u2019t express enough how much you have to caption your videos. This is essential for those without hearing but for those who prefer to scroll through TikTok without the sound on. You\u2019ll significantly reduce your audience size and reach without captions. There has never been a better time to include keywords in your TikTok descriptions. We\u2019re seeing a huge shift with the platform where videos optimized for their search feature seem to perform better.\u201d<\/p>\n<p>Smoothy credits the inclusion of video information tactics with the success of her \u201csuper low effort marketing hack video.\u201d<\/p>\n\n<p>  <a target=\"_blank\" title=\"@webhivedigital\" href=\"https:\/\/www.tiktok.com\/@webhivedigital?refer=embed\" rel=\"noopener noreferrer\">@webhivedigital<\/a> Not enough people know about this super low effort marketing hack to get interactive video on your website. I\u2019ve got it on mine  <a title=\"websitetips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/websitetips?refer=embed\" rel=\"noopener noreferrer\">#websitetips<\/a> <a title=\"websitetipsandtricks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/websitetipsandtricks?refer=embed\" rel=\"noopener noreferrer\">#websitetipsandtricks<\/a> <a title=\"digitalmarketing\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/digitalmarketing?refer=embed\" rel=\"noopener noreferrer\">#digitalmarketing<\/a> <a title=\"marketingtips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/marketingtips?refer=embed\" rel=\"noopener noreferrer\">#marketingtips<\/a> <a title=\"websitesyouneedtoknow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/websitesyouneedtoknow?refer=embed\" rel=\"noopener noreferrer\">#websitesyouneedtoknow<\/a> <a target=\"_blank\" title=\"\u266c original sound - Kate Smoothy | Websites &amp; SEO\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7134650652277410565?refer=embed\" rel=\"noopener noreferrer\">\u266c original sound \u2013 Kate Smoothy | Websites &amp; SEO<\/a>   <\/p>\n<p>The video has 92,400 views, and amassed 5,913 likes, 91 comments, and 740 shares.\u00a0<\/p>\n<p>The keywords used in the video description, within the text overlay and within the video description have communicated to TikTok what the video is about. This resulted in the video \u2018ranking\u2019 for the search term \u2018marketing hack\u2019 and \u2018marketing tips\u2019 within TikTok\u2019s search feature.\u00a0<\/p>\n<p><strong>How to use video information\u00a0<\/strong><\/p>\n<p>The top tip from TikTok experts is to conduct keyword research using the TikTok app, then use keywords in your video, captions and hashtags.<\/p>\n\n<p>  <a target=\"_blank\" title=\"@socialby.lu\" href=\"https:\/\/www.tiktok.com\/@socialby.lu?refer=embed\" rel=\"noopener noreferrer\">@socialby.lu<\/a> Take advantage of the search bar results to see what others are looking for and create content to attract the right audience, make your account relevant, get more views and more followers! This is the easiest way to create a TikTok strategy aligned with your niche and according to the platform\u2019s enhanced SEO! <a title=\"tiktokseo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokseo?refer=embed\" rel=\"noopener noreferrer\">#tiktokseo<\/a> <a title=\"tiktokcontentideas\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokcontentideas?refer=embed\" rel=\"noopener noreferrer\">#tiktokcontentideas<\/a> <a title=\"contentcreatortips2022\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/contentcreatortips2022?refer=embed\" rel=\"noopener noreferrer\">#contentcreatortips2022<\/a> <a title=\"growyourtiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/growyourtiktok?refer=embed\" rel=\"noopener noreferrer\">#growyourtiktok<\/a> <a title=\"socialmediastrategist\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediastrategist?refer=embed\" rel=\"noopener noreferrer\">#socialmediastrategist<\/a> <a title=\"ugccreator\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ugccreator?refer=embed\" rel=\"noopener noreferrer\">#ugccreator<\/a> <a title=\"socialmediatipsandtricks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediatipsandtricks?refer=embed\" rel=\"noopener noreferrer\">#socialmediatipsandtricks<\/a> <a title=\"greenscreen\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/greenscreen?refer=embed\" rel=\"noopener noreferrer\">#greenscreen<\/a> <a target=\"_blank\" title=\"\u266c Hold Me Closer - Elton John &amp; Britney Spears\" href=\"https:\/\/www.tiktok.com\/music\/Hold-Me-Closer-7133646437425874945?refer=embed\" rel=\"noopener noreferrer\">\u266c Hold Me Closer \u2013 Elton John &amp; Britney Spears<\/a>   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Factor_Device_and_account_settings\"><\/span>3. Factor: Device and account settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TikTok is clear that device and account settings receive lower weight in the algorithm.\u00a0<\/p>\n<p>Some of the more obvious factors include language preference and country setting. It makes sense that users want to see videos in the language they speak.<\/p>\n<p>TikTok also includes device type in its algorithm. They may prefer to show you videos that your device can play seamlessly since this would lead to a positive user experience for people using older phones or smaller screens.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keywords_and_the_TikTok_algorithm\"><\/span>Keywords and the TikTok algorithm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In recent months there has been a lot of talk from TikTokers about a change in the TikTok algorithm and how TikTok now prioritizes keywords. <\/p>\n<p>If you search \u201c<a href=\"https:\/\/www.tiktok.com\/search?q=tiktok%20algorithm%20change&amp;t=1667914374753\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok Algorithm Change<\/a>,\u201d you\u2019ll find people saying a lot of the same thing \u2013 TikTok SEO is becoming more prevalent.\u00a0<\/p>\n\n<p>  <a target=\"_blank\" title=\"@coach.alexrob\" href=\"https:\/\/www.tiktok.com\/@coach.alexrob?refer=embed\" rel=\"noopener noreferrer\">@coach.alexrob<\/a> NEW algorithm changes for TikTok! If you are a business owner or content creator, in this video I break down all the new changes happening to TikTok, you definitely want to make sure you are using some of the key features such as SEO, improved analytics and making your content longer form. <a title=\"tiktokforbusiness\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokforbusiness?refer=embed\" rel=\"noopener noreferrer\">#tiktokforbusiness<\/a> <a title=\"tiktokforcreators\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokforcreators?refer=embed\" rel=\"noopener noreferrer\">#tiktokforcreators<\/a> <a title=\"socialmediaforbusiness\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediaforbusiness?refer=embed\" rel=\"noopener noreferrer\">#socialmediaforbusiness<\/a> <a title=\"tiktokseo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokseo?refer=embed\" rel=\"noopener noreferrer\">#tiktokseo<\/a> <a target=\"_blank\" title=\"\u266c Trap Sax - Nish\" href=\"https:\/\/www.tiktok.com\/music\/Trap-Sax-6857662369795934209?refer=embed\" rel=\"noopener noreferrer\">\u266c Trap Sax \u2013 Nish<\/a>   <\/p>\n<p>Interestingly, TikTok doesn\u2019t seem to mention \u201ckeywords\u201d in relation to their algorithm anywhere in their documentation.<\/p>\n<p><strong>But that doesn\u2019t mean that keywords aren\u2019t important.<\/strong><\/p>\n<p>It\u2019s no coincidence that <a href=\"https:\/\/searchengineland.com\/tiktok-video-descriptions-now-have-a-2200-character-limit-388204\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok increased video descriptions to 2,200 characters<\/a>. In their announcement via the app, TikTok did say:<\/p>\n<p>\u201cIncreased characters gives creators a chance to \u2018generate engagement while becoming more searchable and better recommended by TikTok to viewers.\u201d<\/p>\n<p>TikTok also mentions <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/how-tiktok-recommends-videos-for-you\/#:~:text=captions%2C%20sounds%2C%20and%20hashtags\" target=\"_blank\" rel=\"noopener noreferrer\">captions and hashtags<\/a>, which both contribute to FYP. <\/p>\n<p>Captions and hashtags are <strong>words<\/strong> that help <strong>contextualize videos<\/strong>. If captions are a contributing factor, it suggests that words \u2013 or keywords \u2013 contribute to the TikTok algorithm.\u00a0<\/p>\n<p>We also know that TikTok users can limit content based on keywords (more on that later).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_SEO_and_Google\"><\/span>TikTok SEO and Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To further explore TikTok SEO and how this transpires on the world\u2019s most loved search platform, Google. We ran some tests to explore Google\u2019s indexation of TikTok videos.<\/p>\n<p>When you search for \u201c<a href=\"https:\/\/www.google.com\/search?q=tiktok+recipes&amp;sxsrf=ALiCzsZ2QoNSeRkgWIv3_zz6fRYaBtWc7A%3A1667914952928&amp;source=lnms&amp;sa=X&amp;ved=2ahUKEwj5p6Oy2577AhVFkFwKHZTrBOwQ_AUoAHoECAoQAg&amp;biw=1280&amp;bih=625&amp;dpr=1\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok recipes<\/a>\u201d on Google, you\u2019d expect to return TikTok videos. But what we found was the contrary.\u00a0<\/p>\n<p>Google prioritized websites sharing TikTok\u2019s viral recipe trends. TikTok ranked with a tag page in the eighth search position. Considering the relevancy to the search term, this isn\u2019t an overly strong rank.<\/p>\n<p>In the Video results, TikTok ranked sixth below five YouTube videos. It makes sense that Google would prioritize its owned channel, YouTube, above TikTok.<\/p>\n<p>It is worth noting that videos featured in the TikTok recipes tag all featured the hashtag #recipes in the caption. Captions help the TikTok algorithm sort videos by topic and could even boost visibility via Google search.<\/p>\n<p>As shown in the screenshot, the caption includes the hashtag #recipes, suggesting that keywords are relevant to the TikTok algorithm.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"So_what_does_this_mean\"><\/span><strong>So, what does this mean?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Creators should use relevant keywords in their captions and hashtags.<\/p>\n<p>According to TikTok documentation, captions and hashtags are contributing to the TikTok algorithm.<\/p>\n<p>For increased visibility in Google, consider sharing your video on other platforms, like YouTube Shorts.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_algorithm_myths_debunked\"><\/span>TikTok algorithm myths debunked<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let&#8217;s clear up some commonly held misconceptions about TikTok.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Myth_You_need_to_post_daily\"><\/span>Myth: You need to post daily<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Posting 1-3 TikTok videos daily is a common recommendation for new TikTokers. However, TikTok&#8217;s guidelines make it clear that it&#8217;s<a href=\"https:\/\/www.tiktok.com\/creators\/creator-portal\/en-us\/how-tiktok-works\/recommendation-system-qa-part-1\/#:~:text=it%E2%80%99s%20not%20required%20for%20growth\" target=\"_blank\" rel=\"noopener noreferrer\"> <strong>not<\/strong> required<em> <\/em>for growth<\/a>.<\/p>\n<p>That said, it may be useful to <a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/tiktok-creative-ultimate-guide#:~:text=aim%20to%20post%201-4%20times%20per%20day%20to%20test%20how%20different%20types%20of%20content%20are%20received\" target=\"_blank\" rel=\"noopener noreferrer\">test different videos<\/a>. TikTok&#8217;s documentation advises that experimenting with videos you share and posting quality content is more useful to keep an audience engaged.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Myth_Creators_in_the_TikTok_Creator_Fund_get_more_discoverability\"><\/span>Myth: Creators in the TikTok Creator Fund get more discoverability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The good news is: you do not need to be in the creator fund to increase your chances of discoverability.\u00a0<\/p>\n<p>Those in the TikTok Creator Fund are more likely to earn increased engagement, but this is because these TikTokers know how to create great content that engages the community.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Myth_TikTok_is_only_for_short-form_videos\"><\/span>Myth: TikTok is only for short-form videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although TikTok started as an app with seven-second videos, the maximum video length has since increased.\u00a0<\/p>\n<p>Within the app, you can create videos that are 15 seconds, 60 seconds, or three minutes long.<\/p>\n<p>Alternatively, you can create extended videos and upload them to the TikTok app.<\/p>\n<p>TikTok doesn\u2019t mention longer videos earning favor in the algorithm, but they do seem to be sharing reasons <a href=\"https:\/\/www.tiktok.com\/creators\/creator-portal\/en-us\/tiktok-content-strategy\/creating-videos-longer-than-one-minute\/\" target=\"_blank\" rel=\"noopener noreferrer\">why longer videos are engaging<\/a> with creators.<\/p>\n\n<p>  <a target=\"_blank\" title=\"@rachforaday\" href=\"https:\/\/www.tiktok.com\/@rachforaday?refer=embed\" rel=\"noopener noreferrer\">@rachforaday<\/a> make longer videos to get more views &#8211; it&#8217;s not me saying it &#8211; it&#8217;s the algorithm ! <a title=\"tiktoktips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktoktips?refer=embed\" rel=\"noopener noreferrer\">#tiktoktips<\/a> <a title=\"socialmediatips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediatips?refer=embed\" rel=\"noopener noreferrer\">#socialmediatips<\/a> <a title=\"makelongertiktoks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makelongertiktoks?refer=embed\" rel=\"noopener noreferrer\">#makelongertiktoks<\/a> <a title=\"tiktokhacks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokhacks?refer=embed\" rel=\"noopener noreferrer\">#tiktokhacks<\/a> <a title=\"getmoreviews\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/getmoreviews?refer=embed\" rel=\"noopener noreferrer\">#getmoreviews<\/a> <a target=\"_blank\" title=\"\u266c longer TikToks getting more views - Rach \u2022 Social SEO Expert\" href=\"https:\/\/www.tiktok.com\/music\/longer-TikToks-getting-more-views-7068672275758729990?refer=embed\" rel=\"noopener noreferrer\">\u266c longer TikToks getting more views &#8211; Rach \u2022 Social SEO Expert<\/a>   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_the_algorithm_wont_show\"><\/span>What the algorithm won\u2019t show<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To give TikTok credit, it&#8217;s taking action to <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/an-update-on-our-work-to-safeguard-and-diversify-recommendations\" target=\"_blank\" rel=\"noopener noreferrer\">safeguard and diversify recommendations<\/a> in the FYP.\u00a0<\/p>\n<p>With a recommendation system, it would be easy for TikTok to become repetitive, showing only similar videos. Equally, it could be easy for TikTok to show unwanted content to its viewers.\u00a0<\/p>\n<p>TikTok is taking measures to make TikTok a better place for everyone. Here&#8217;s what TikTok won&#8217;t show in the FYP.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Duplicate_content\"><\/span>Duplicate content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TikTok says that too much of anything can get tiresome.<\/p>\n<p>For this reason, <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/an-update-on-our-work-to-safeguard-and-diversify-recommendations#:~:text=for%20example%2C%20our%20systems%20won&#039;t%20recommend%20two%20videos%20in%20a%20row%20made%20by%20the%20same%20creator%20or%20with%20the%20same%20sound.%20doing%20so%20enriches%20the%20viewing%20experience%20and%20can%20help%20promote%20exposure%20to%20a%20range%20of%20ideas%20and%20perspectives%20on%20our%20platform.\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok won\u2019t show duplicate content in the FYP<\/a>. Plus, diversifying the FYP keeps users exposed to a range of ideas and perspectives.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Potentially_problematic_clusters\"><\/span>Potentially problematic clusters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The TikTok algorithm works to deliver <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/how-tiktok-recommends-videos-for-you\/\" target=\"_blank\" rel=\"noopener noreferrer\">the platform\u2019s mission<\/a> to inspire creativity and bring joy.\u00a0<\/p>\n<p>To achieve this, TikTok avoids recommending similar content around potentially problematic subjects such as extreme dieting or fitness, sadness, or breakups.\u00a0<\/p>\n<p>TikTok wants to protect its users from viewing content that may cause distress if viewed together but might be okay as a single video.\u00a0<\/p>\n<p>This type of restriction is positively compounded by the \u201cnot interested\u201d and \u201ckeyword filtering\u201d features.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_marked_%E2%80%98Not_interested\"><\/span>Content marked \u2018Not interested\u2019<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TikTok lets users control what they want or don&#8217;t want to see on the platform.\u00a0<\/p>\n<p>Viewers can press and hold the screen on any TikTok video and select any of the following options:<\/p>\n<p><strong>Save video: <\/strong>A positive video engagement indicator for the algorithm.<\/p>\n<p><strong>Clear mode<\/strong>: View videos without usernames and captions, etc.<\/p>\n<p><strong>Report<\/strong>: This action indicates that a video goes against TikTok&#8217;s Community Guidelines and must be addressed.<\/p>\n<p><strong>Not interested<\/strong>: This tells the TikTok algorithm that you, as a viewer, don&#8217;t like a particular piece of content. In return, you will see less of it.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>If a viewer clicks &#8220;Not interested,&#8221; you can expect this to influence the algorithm and their FYP.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_including_filtered_keywords\"><\/span>Content including filtered keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Users can tell TikTok what they don&#8217;t want to see by heading to the menu in the top right and navigating to <em>Settings and privacy<\/em> &gt; <em>Content preferences<\/em> &gt; <em>Filter video keywords<\/em>.\u00a0<\/p>\n<p>Here, you can add keywords and filter videos from users you&#8217;re following and\/or the FYP.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Content_created_by_those_under_18\"><\/span>Content created by those under 18<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In its commitment to keeping the app a safe place for all, TikTok <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/introducing-tiktok-now\" target=\"_blank\" rel=\"noopener noreferrer\">introduced measures<\/a> to protect its younger users.\u00a0<\/p>\n<p>Children or teenagers under 18 can&#8217;t feature content on the Explore feed \u2013 meaning their content and profiles are not so easy for other TikTok users to come across.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_tips_for_working_with_the_TikTok_algorithm_and_going_viral\"><\/span>7 tips for working with the TikTok algorithm and going viral<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some top TikTok creators provide some best practices for creating video content that might gain the algorithm&#8217;s favor.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_1_Switch_to_a_TikTok_Pro_account\"><\/span>Tip 1: Switch to a TikTok Pro account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/newsroom.tiktok.com\/en-us\/pro-accounts-offer-new-insights-to-avid-creators\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok Pro Accounts<\/a> provide more detailed analytics to creators.\u00a0<\/p>\n<p>By creating one, you&#8217;ll be able to see insights on:<\/p>\n<p>Weekly and monthly views.<\/p>\n<p>Follower growth.<\/p>\n<p>Trending videos.<\/p>\n<p>If you&#8217;re a lover of in-depth analytics, this might be for you.\u00a0<\/p>\n<p>But it&#8217;s important to note that TikTok&#8217;s guidance <a href=\"https:\/\/www.tiktok.com\/creators\/creator-portal\/en-us\/tiktok-content-strategy\/understanding-your-analytics\/#:~:text=while%20analytics%20are%20helpful%20in%20understanding%20the%20performance%20of%20your%20videos%2C%20you%20don%E2%80%99t%20need%20to%20create%20future%20videos%20based%20primarily%20around%20them.%20it%E2%80%99s%20best%20to%20consider%20the%20bigger%20picture%2C%20lean%20lightly%20on%20analytics%2C%20and%20use%20them%20as%20a%20source%20for%20insight%20rather%20than%20strategy.\" target=\"_blank\" rel=\"noopener noreferrer\">advises against<\/a> creating content primarily around analytics. Instead, think of the bigger picture when creating content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_2_Find_your_niche\"><\/span>Tip 2: Find your niche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finding a niche on TikTok gives you a greater understanding of the bigger picture.\u00a0<\/p>\n<p>If you know what niche you fall into, you can explore topics using the search bar and see exactly which videos perform well, so you can recreate something like them.<\/p>\n\n<p>  <a target=\"_blank\" title=\"@secretsocialari\" href=\"https:\/\/www.tiktok.com\/@secretsocialari?refer=embed\" rel=\"noopener noreferrer\">@secretsocialari<\/a> You Just Need To Learn The Right Way! <a title=\"tiktokgrowth\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokgrowth?refer=embed\" rel=\"noopener noreferrer\">#tiktokgrowth<\/a> <a title=\"tiktokgrowthtips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokgrowthtips?refer=embed\" rel=\"noopener noreferrer\">#tiktokgrowthtips<\/a> <a title=\"socialmediatips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediatips?refer=embed\" rel=\"noopener noreferrer\">#socialmediatips<\/a> <a title=\"viraltiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viraltiktok?refer=embed\" rel=\"noopener noreferrer\">#viraltiktok<\/a> <a target=\"_blank\" title=\"\u266c Lookmeinmyeyes - Iloveslowedmusic\ud83e\uddf8\" href=\"https:\/\/www.tiktok.com\/music\/Lookmeinmyeyes-7033568042215017222?refer=embed\" rel=\"noopener noreferrer\">\u266c Lookmeinmyeyes &#8211; Iloveslowedmusic<\/a>   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_3_Use_the_right_hashtags_add_captions_and_write_video_descriptions\"><\/span>Tip 3: Use the right hashtags, add captions and write video descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords clearly have advantages, as shared above.\u00a0<\/p>\n<p>Remember to opt for hashtags highly relevant to your video or niche for a chance to feature in the top lists for keywords.<\/p>\n\n<p>  <a target=\"_blank\" title=\"@brooklynsocial.co\" href=\"https:\/\/www.tiktok.com\/@brooklynsocial.co?refer=embed\" rel=\"noopener noreferrer\">@brooklynsocial.co<\/a> How to find trending hashtags for your niche @Brooklyn Social | TikTok Coach @Brooklyn Social | TikTok Coach <a title=\"trendinghashtags\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trendinghashtags?refer=embed\" rel=\"noopener noreferrer\">#trendinghashtags<\/a> <a title=\"socialmediacoaching\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediacoaching?refer=embed\" rel=\"noopener noreferrer\">#socialmediacoaching<\/a> <a title=\"marketingtips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/marketingtips?refer=embed\" rel=\"noopener noreferrer\">#marketingtips<\/a> <a target=\"_blank\" title=\"\u266c original sound - Brooklyn Social | TikTok Coach\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7136234077786524421?refer=embed\" rel=\"noopener noreferrer\">\u266c original sound &#8211; Brooklyn Social | TikTok Coach<\/a>   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_4_Use_trending_sounds_and_music\"><\/span>Tip 4: Use trending sounds and music<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No matter how much the algorithm changes, music and trending sounds are likely to have a place on the TikTok platform.\u00a0<\/p>\n<p>Remember, trending sounds and music aren&#8217;t always about voiceovers and viral dance moves.\u00a0<\/p>\n<p>You can use them to introduce your brand, make them relatable in your niche and stand out.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_5_Create_high-quality_videos\"><\/span>Tip 5: Create high-quality videos\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/tiktok-releases-photo-mode-and-7-new-editing-tools-388576\" target=\"_blank\" rel=\"noopener\">TikTok\u2019s editing tools<\/a> allow users to create and edit eye-catching, high-quality videos within the app.\u00a0<\/p>\n<p>TikTok creators express the importance of creating engagement early on, so try to edit your videos in a way that captures the user&#8217;s attention in the first three seconds.<\/p>\n\n<p>  <a target=\"_blank\" title=\"@jimmy_talbert\" href=\"https:\/\/www.tiktok.com\/@jimmy_talbert?refer=embed\" rel=\"noopener noreferrer\">@jimmy_talbert<\/a> 9 video hook templates. <a title=\"marketing\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/marketing?refer=embed\" rel=\"noopener noreferrer\">#marketing<\/a> <a title=\"socialmediamarketing\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediamarketing?refer=embed\" rel=\"noopener noreferrer\">#socialmediamarketing<\/a> <a title=\"videomarketingtips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/videomarketingtips?refer=embed\" rel=\"noopener noreferrer\">#videomarketingtips<\/a> <a title=\"tiktokmarketing\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokmarketing?refer=embed\" rel=\"noopener noreferrer\">#tiktokmarketing<\/a> <a target=\"_blank\" title=\"\u266c Shout Out (No Vox) - Chris Alan Lee\" href=\"https:\/\/www.tiktok.com\/music\/Shout-Out-No-Vox-6777228784404793346?refer=embed\" rel=\"noopener noreferrer\">\u266c Shout Out (No Vox) &#8211; Chris Alan Lee<\/a>   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_6_Engage_with_other_TikTok_users\"><\/span>Tip 6: Engage with other TikTok users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your comment section is a trove of video ideas! And you can reply to comments with a video.\u00a0<\/p>\n<p>This feature puts your reply in the comment section in video format.\u00a0<\/p>\n<p>You can bet other commenters have the same questions, so they&#8217;re likely to click through and join you in your next video.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_7_Publish_a_series\"><\/span>Tip 7: Publish a series<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Somewhat contrary to the long-form video format, shorter videos in series can still be effective.\u00a0<\/p>\n<p>Henry Purchase from A Couple Things To Do has grown a TikTok following to 193,000 followers. Purchase shares destination and activities for couples. He says:<\/p>\n<p>\u201cWe post several videos of the same activity, uncovering more information each time &#8211; this keeps people coming back for more. For example, at first, we didn\u2019t post the location of our most popular video. Once it had gained popularity we used comments we got to create more content. Therefore reusing content and engaging with our audience.\u201d<\/p>\n<p>  <a target=\"_blank\" title=\"@acouplethingstodo\" href=\"https:\/\/www.tiktok.com\/@acouplethingstodo?refer=embed\" rel=\"noopener noreferrer\">@acouplethingstodo<\/a> Replying to @metaltirana_al our most popular question answered! Have you guys been?  <a title=\"milan\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/milan?refer=embed\" rel=\"noopener noreferrer\">#milan<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener noreferrer\">#fyp<\/a> <a title=\"italy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/italy?refer=embed\" rel=\"noopener noreferrer\">#italy<\/a> <a title=\"qctermemilano\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/qctermemilano?refer=embed\" rel=\"noopener noreferrer\">#qctermemilano<\/a> <a title=\"stormroom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/stormroom?refer=embed\" rel=\"noopener noreferrer\">#stormroom<\/a> <a title=\"travelcouple\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/travelcouple?refer=embed\" rel=\"noopener noreferrer\">#travelcouple<\/a> <a title=\"acouplethingstodo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/acouplethingstodo?refer=embed\" rel=\"noopener noreferrer\">#acouplethingstodo<\/a> <a title=\"traveltips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/traveltips?refer=embed\" rel=\"noopener noreferrer\">#traveltips<\/a> <a target=\"_blank\" title=\"\u266c original sound - Ian Asher\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7118555474714250030?refer=embed\" rel=\"noopener noreferrer\">\u266c original sound &#8211; Ian Asher<\/a>   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_brands_should_care_about_TikTok\"><\/span>Why brands should care about TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Love it or hate it, TikTok is standing the test of time as its generous algorithm lends itself well to fast growth.\u00a0<\/p>\n<p>With a little commitment, brands can reach thousands of people in no time. <\/p>\n<p>Although high-quality videos are preferred, simple to-the-camera videos can earn just as much visibility.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/how-tiktok-algorithm-works-390229\" target=\"_blank\" rel=\"noopener\">How the TikTok algorithm works: Everything you need to know<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you\u2019re looking to learn more about the popular short-form video app and how your brand can use it, you\u2019ve come to the right place. We read TikTok\u2019s creator guidelines and newsroom documentation, so you don\u2019t have to.\u00a0 In this article, we\u2019re sharing everything we learned \u2013 along with insights from the TikTokers well-versed in increasing views, engaging users and growing a following. Find out how the TikTok algorithm works, what you [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7403","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7403"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7403\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}