{"id":7427,"date":"2022-12-22T17:52:40","date_gmt":"2022-12-22T17:52:40","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/22\/ga4-now-lets-you-recreate-universal-analytics-audiences-and-personalize-the-home-page\/"},"modified":"2022-12-22T17:52:40","modified_gmt":"2022-12-22T17:52:40","slug":"ga4-now-lets-you-recreate-universal-analytics-audiences-and-personalize-the-home-page","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/22\/ga4-now-lets-you-recreate-universal-analytics-audiences-and-personalize-the-home-page\/","title":{"rendered":"GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page"},"content":{"rendered":"<p>GA4, everyone\u2019s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what\u2019s shown more relevant. Let\u2019s take a look. <\/p>\n<p><strong>Why we care. <\/strong>First, these new tools attempt to make GA4 tolerable by allowing you to customize your dashboard and properties as close to UA as possible. Though not perfect, this should at least bring a little more familiarity into the mix. Advertisers who have been slow to implement or learn GA4 might find solace in these familiar features.<\/p>\n<p>If you haven\u2019t implemented GA4 yet, this is your sign.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/22\/ga4-now-lets-you-recreate-universal-analytics-audiences-and-personalize-the-home-page\/#Recreate_Universal_Analytics_audiences_in_Google_Analytics_4\" >Recreate Universal Analytics audiences in Google Analytics 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/22\/ga4-now-lets-you-recreate-universal-analytics-audiences-and-personalize-the-home-page\/#Personalize_the_Home_page\" >Personalize the Home page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/22\/ga4-now-lets-you-recreate-universal-analytics-audiences-and-personalize-the-home-page\/#Personalize_the_metrics_and_dimensions\" >Personalize the metrics and dimensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/22\/ga4-now-lets-you-recreate-universal-analytics-audiences-and-personalize-the-home-page\/#Restore_your_choices\" >Restore your choices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/22\/ga4-now-lets-you-recreate-universal-analytics-audiences-and-personalize-the-home-page\/#Try_Suggested_cards\" >Try Suggested cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/22\/ga4-now-lets-you-recreate-universal-analytics-audiences-and-personalize-the-home-page\/#Provide_feedback\" >Provide feedback<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Recreate_Universal_Analytics_audiences_in_Google_Analytics_4\"><\/span>Recreate Universal Analytics audiences in Google Analytics 4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Audiences based on dimensions and metrics that are the same in UA and GA4 can be recreated just as they are. When the audiences use dimensions or metrics that differ between UA and GA4, you can edit the audience definitions in the spreadsheet to use the relevant GA4 dimensions and metrics.<\/p>\n<p>For each audience, the spreadsheet includes information about whether the audience is available for recreation; if it isn\u2019t, the spreadsheet has information about why. Editable audience conditions are included so you can modify them before recreating them.<\/p>\n<p>More information on the Migration tool can be found <a href=\"https:\/\/support.google.com\/analytics\/answer\/12366001\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Personalize_the_Home_page\"><\/span>Personalize the Home page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keep in mind that when you personalize your homepage, the customization is only visible to you. Other users will not see your dashboard. <\/p>\n<p>The following information is from the <a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320#122122&amp;zippy=%2Creleases\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics Help<\/a> documentation. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Personalize_the_metrics_and_dimensions\"><\/span>Personalize the metrics and dimensions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can now change the metrics on the overview and realtime cards. On the overview card, hover over a metric to see a drop-down menu so you can change the metric.<\/p>\n<p>On the realtime card, you can also choose from a number of dimensions (e.g., Audience, City) or let us choose a dimension for you (i.e., Choose for me).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Restore_your_choices\"><\/span>Restore your choices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether you change the metric, dimension, or date on a card, we\u2019ll restore your choices in future sessions. For example, we\u2019ll populate a card with City the next time you visit Google Analytics when you choose the dimension in your current session.<\/p>\n<p>Additionally, when you return to a report using the Recently accessed section, you\u2019ll see all the changes you made to the report. For example, if you changed the primary dimension, you\u2019ll see the dimension applied when you select the report from the Recently accessed section.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Try_Suggested_cards\"><\/span>Try Suggested cards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you\u2019re new to a property and haven\u2019t viewed a card frequently, a new Suggested for you section will appear. The section surfaces cards that are popular across all Google Analytics 4 properties to help you find useful information in your property.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Provide_feedback\"><\/span>Provide feedback<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can now give a thumbs up or thumbs down when hovering over the top right of a card in the Suggested for you, Because you view frequently, and Insights sections. The feedback options allow Google Analytics to provide you with more helpful information in the future.<\/p>\n\n<p>The post <a href=\"https:\/\/searchengineland.com\/ga4-now-lets-you-recreate-universal-analytics-audiences-and-personalize-the-home-page-390802\" target=\"_blank\" rel=\"noopener\">GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>GA4, everyone\u2019s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what\u2019s shown more relevant. Let\u2019s take a look. Why we care. First, these new tools attempt to make GA4 tolerable by allowing you to customize your dashboard and properties as close to UA as possible. Though not perfect, this should [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7427","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7427"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7427\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}