{"id":7470,"date":"2022-12-27T18:56:18","date_gmt":"2022-12-27T18:56:18","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/"},"modified":"2022-12-27T18:56:18","modified_gmt":"2022-12-27T18:56:18","slug":"music-predictions-for-2023-music-marketing-blog","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/","title":{"rendered":"Music Predictions for 2023 Music Marketing Blog"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#The_big_music_industry_trends_changes_challenges_well_see_in_2023\" >The big music industry trends, changes, &amp; challenges we\u2019ll see in 2023.<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#The_2022_music_industry_roundup\" >The 2022 music industry roundup:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#It_went_by_in_a_flash\" >It went by in a flash.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#Money_concerns\" >Money concerns.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#%E2%80%9CCatalog%E2%80%9D_got_yet_another_boost\" >\u201cCatalog\u201d got yet another boost.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#We_need_each_other\" >We need each other.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#TikTok_achieved_dominance_over_the_music_industry\" >TikTok achieved dominance over the music industry.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#Live_streaming_seemingly_disappeared\" >Live streaming seemingly disappeared.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#What_can_we_expect_for_music_trends_in_2023\" >What can we expect for music trends in 2023?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#NFTs_will_be_back\" >NFTs will be back!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#Well_expand_our_definition_of_%E2%80%9Csync_licensing%E2%80%9D\" >We\u2019ll expand our definition of \u201csync licensing.\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#There_will_be_an_AI_music_reckoning\" >There will be an AI music reckoning.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#More_people_will_embrace_a_creator-first_mindset\" >More people will embrace a creator-first mindset.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#Well_see_a_renewed_emphasis_on_the_importance_of_your_fanbase\" >We\u2019ll see a renewed emphasis on the importance of your fanbase.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#Music_will_fade_into_the_background_and_it_wont\" >Music will fade into the background (and it won\u2019t).<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#Many_non-English_songs_will_top_the_charts\" >Many non-English songs will top the charts.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#Authenticity_over_precision\" >Authenticity over precision.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#Video_not_required_but_expected\" >Video not required, but expected.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/27\/music-predictions-for-2023-music-marketing-blog\/#Parts_of_the_metaverse_will_collapse\" >Parts of the metaverse will collapse.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"The_big_music_industry_trends_changes_challenges_well_see_in_2023\"><\/span><span>The big music industry trends, changes, &amp; challenges we\u2019ll see in 2023.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>In a lot of ways, the world of independent music is a different beast from \u201cthe music industry.\u201d<\/p>\n<p>With famous artists and even some new major label acts, waste can be a tax write-off or an opportunity for later improvement. When you have a fanbase in the millions, suboptimal execution can still drive thousands of sales. At the indie level though, when your total audience may only BE thousands of people, waste can mean lasting failure felt in real-time.<\/p>\n<p>So <strong>successful DIY artists have to approach their careers in a more scrappy, lean manner<\/strong> \u2014 because every ounce of attention, action, and commerce has to be squeezed from the limited coverage, audience, and tools available. Yes, that can be tiring and difficult. But on the plus side, it means <strong>innovation often happens at the indie level first.<\/strong> And that is something the \u201cindie\u201d side of the industry should be proud of.<\/p>\n<p>This stark difference also means that a lot of <strong>what eats up the larger music industry\u2019s attention is almost irrelevant to indie artists.<\/strong> Prestige aspects of branding and advertising may yield results for majors, but independent marketing strategies tend towards direct-response methods by necessity. Likewise for self-releasing artists, the accolades of the industry \u2014 big awards, magazine covers, endorsements, high-budget videos \u2014 are the shiny distractions at the end of the wrong road.<\/p>\n<p>What I mean is: <strong>There\u2019s the MUSIC industry, and then there\u2019s the COTTAGE industry of sustaining an independent music career. <\/strong>A lot of times, when someone in the business shares \u201cbig news,\u201d I scratch my head and ask \u201cSo what? Am I supposed to care about this thing that has no bearing on 99% of the artists creating music today?\u201d<\/p>\n<p>So in our predictions below (and in the related podcast episode) we bring out the crystal ball and try to envision some industry-wide changes that WILL matter to indie artists. But first, a look back at some 2022 highlights and lowlights\u2026<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_2022_music_industry_roundup\"><\/span><span>The 2022 music industry roundup:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"It_went_by_in_a_flash\"><\/span><strong>It went by in a flash.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Here and gone! And very few people were on the same page throughout the year. For the first few months, many places were still fully immersed in Covid-related considerations and the Omicron surge. In other places, live events and parties were back on full-force.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Money_concerns\"><\/span>Money concerns.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Then just as everyone thought that live concerts would return with a vengeance, inflation went through the roof, <strong>causing artists to question the financial validity of touring<\/strong>. This was compounded by the increase in oil and gas prices following the Ukraine invasion. So many notable artists, including Santigold, cancelled their tour plans. Economic strain also caused many fans to second-guess their concert ticket and merch purchases.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%9CCatalog%E2%80%9D_got_yet_another_boost\"><\/span><strong>\u201cCatalog\u201d got yet another boost.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Old songs clearly still have relevance, and 2022 proved again that old songs often have MORE earning potential than new releases. Think about Kate Bush and Metallica from Stranger Things. The Cramps in Wednesday. This is a continuation trend from 2020\u2019s Ocean Spray craze when that Fleetwood Mac song got used on TikTok.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"We_need_each_other\"><\/span>We need each other.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We got a great reminder of the importance of IRL community when the DIY Musician Conference returned to Austin, Texas. We also heard from lots of artists who were similarly moved and motivated by attending local meetups, musician union gatherings, networking sessions, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"TikTok_achieved_dominance_over_the_music_industry\"><\/span>TikTok achieved dominance over the music industry.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The app\u2019s power and influence had been growing for years, but 2022 saw TikTok conquer audience attention, creator effort, and music industry emphasis all at once. 2022 also saw, I think for the first time, TikTok on the defensive, expanding features that resembled newer apps (BeReal, for instance), rather than just BEING copied by Instagram, YouTube, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Live_streaming_seemingly_disappeared\"><\/span>Live streaming seemingly disappeared.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sure, I still went on Twitch once in a while and searched for some music streamers. They were still singing and playing and taking requests. But, gone are the days when our social feeds were absolutely saturated with livestreaming. I think the pendulum swung the other way, and online audiences needed a break. And to connect this observation to the point above, my theory is that artists \u2014 who only have so much time in the day \u2014 decided to prioritize TikTok video creation instead of staging full livestream performances.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_can_we_expect_for_music_trends_in_2023\"><\/span>What can we expect for music trends in 2023?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"NFTs_will_be_back\"><\/span>NFTs will be back!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Well, lemme caveat this one; I think NFTs will make a huge comeback when the bull market returns. Whether our economy is going to suffer a few more legs down, or chop sideways for 6-12 months, I have no idea. But once speculative investment returns in an uptrend, all the crypto-related music industry excitement \u2014 including NFTs, tokenized fan communities, metaverse, and more \u2014 will return, and stronger than ever. Because by that time, many of the confusing friction-points that prevented wider adoption during the last cycle will have been solved (or at least greatly improved in terms of usability).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Well_expand_our_definition_of_%E2%80%9Csync_licensing%E2%80%9D\"><\/span>We\u2019ll expand our definition of \u201csync licensing.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There will be further shifts in what sync licensing entails. Going beyond the standard definition of TV, games, commercials, and film \u2014 music licensing will more frequently include deals with interactive content such as Peloton, metaverse-style experiences in games like Roblox, pairing recorded music with corporate NFTs, and much more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"There_will_be_an_AI_music_reckoning\"><\/span>There will be an AI music reckoning.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019re gonna hear a LOT about AI. Not just a debate about whether AI tech diminishes or proves our value as human artist, but also how it impacts our attitudes towards ownership. What does copyright mean, and how does ownership get claimed or shared in a future where you, a robot, and the robot\u2019s creator all helped \u201cmake\u201d a piece of music? No idea what the answer is there, but I know 2023 will be a year of strong debates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_people_will_embrace_a_creator-first_mindset\"><\/span>More people will embrace a creator-first mindset.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For decades, musicians have embraced or tolerated the idea that they must have other skills to succeed: copywriting, marketing, videography, editing, design, etc. But until recently, I felt like all those endeavors were taken on as a means to an end: To get people back to the music. I think 2023 will be a kind of tipping-point year, where we see many people who used to think of themselves as artists first, finally accept the role of <em>creator,\u00a0<\/em>with its own set of expectations and rewards.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Well_see_a_renewed_emphasis_on_the_importance_of_your_fanbase\"><\/span>We\u2019ll see a renewed emphasis on the importance of your fanbase.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>With the latest push to get rid of TikTok in the US, plus the mild panic of artists en masse realizing all the viral attention they\u2019ve received doesn\u2019t pay the bills, I think we\u2019re going to hear a lot about how to get your audience off-platform. The industry \u2014 especially the indie music industry \u2014 will focus on creative and compelling ways to drive fans to your own website, web store, ticketed events, or email\/SMS list.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Music_will_fade_into_the_background_and_it_wont\"><\/span>Music will fade into the background (and it won\u2019t).<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Our attention spans are shrinking, and analyzing the online habits of younger demographics shows that with so much competition for our time, music is becoming something used in the background of other experiences. So\u2026 there will be a host of monetization options for music that serves a more ambient or utility purpose. But we also know that any big shift in consumption can spark a counter-trend, similar to the vinyl and cassette enthusiasms that rose alongside streaming adoption. So if music is more in the background, it probably also means there will be even louder advocates for foregrounding music as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Many_non-English_songs_will_top_the_charts\"><\/span>Many non-English songs will top the charts.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>There\u2019s going to be accelerating opportunities for artists who make non-English or mixed-language music. In 2022, Bad Bunny was one of the top artists in the world. Music from Korea, India, and LATAM dominated in terms of mass attention. That isn\u2019t slowing down, and it means audience tastes will widen, and scenes and genres from all around the globe will have greater access to \u201cthe mainstream\u201d of worldwide attention.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Authenticity_over_precision\"><\/span>Authenticity over precision.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This one isn\u2019t really new. TikTok and Reels give us daily proof that unpolished, unfiltered, raw, quirky people can garner massive attention if they\u2019re creative and \u201cauthentic\u201d enough. But I\u2019m listing this one here as a prediction to suggest that we (both artists and the industry) will really start analyzing this as a phenomenon so we can replicate the success. Did I just say replicate authenticity? I did.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_not_required_but_expected\"><\/span>Video not required, but expected.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There will be more opportunities to pair your music with video as part of an official release. Think of something like Spotify Canvas, but across multiple streaming and social platforms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Parts_of_the_metaverse_will_collapse\"><\/span>Parts of the metaverse will collapse.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Will there be virtual carnage? No, but 2023 will be a year where both developers and users will reassess the best use-cases for metaverse tech and how we want music to be a part of it. Oculus is cool for fantastical things like flying through clouds or boxing with Apollo Creed, but do you really want to use it to create music, fix a doorknob, or attend a work meeting? Doubtful. After a few more rounds of innovation, maybe we\u2019ll want to spend all day in the metaverse; but I think the more likely path for 2023 is: it\u2019ll be a time to more clearly define WHEN and WHY we want to be in the metaverse at all.<\/p>\n<p>Those are our predictions for 2023, and in the related podcast you can hear us theorize about all of them in more depth. Plus, we\u2019ve got a wishlist for 2023 too!<\/p>\n<p>But I\u2019m curious, <strong>what do you think the big shifts will be next year?<\/strong> Leave a comment, prediction, or question below!<\/p>\n<p>\u00a0<\/p>\n<p>The post <a href=\"https:\/\/diymusician.cdbaby.com\/news\/2023-music-predictions\/\" target=\"_blank\" rel=\"noopener\">Music Predictions for 2023<\/a> appeared first on <a href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\" rel=\"noopener\">DIY Musician<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The big music industry trends, changes, &amp; challenges we\u2019ll see in 2023. In a lot of ways, the world of independent music is a different beast from \u201cthe music industry.\u201d With famous artists and even some new major label acts, waste can be a tax write-off or an opportunity for later improvement. When you have a fanbase in the millions, suboptimal execution can still drive thousands of sales. At the indie level though, when your total audience may only BE thousands of people, waste can mean [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-7470","post","type-post","status-publish","format-standard","hentry","category-music-marketing-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7470"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7470\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}