<\/span>Continuous scroll, multisearch, featured snippets and more search feature changes<\/span><\/h3>\nGoogle is constantly testing its SERPs, all in the name of making sure users have a great experience and find the information or answer they are looking for.<\/p>\n
One of the biggest changes was Google bringing continuous scroll (don\u2019t cal it infinite!) to desktop<\/a> earlier this month. Yes, it\u2019s officially time to retire the term \u201cPage 2 of Google\u201d \u2013 and focus on position when talking about rankings.\u00a0<\/p>\nAnother significant change was multisearch<\/a> \u2013 searching by image and then adding text to that specific image search.<\/p>\nGoogle played around with featured snippets this year, testing \u2018From the web\u2019 and \u2018Other sites say\u2019 in featured snippets<\/a>, as well as showing two or more featured snippets<\/a>.<\/p>\nFor feature snippets, Google now uses MUM<\/a> to determine whether there is general consensus for information. Google also reported that MUM helped reduce false premise results by 40%<\/p>\nAlso of note: a SERP analysis found that People Also Ask appears 10x more than featured snippets<\/a>. PAA also was in the news because People also ask was showing up half as often in Google Search<\/a> but it later returned to normal<\/a>.\u00a0<\/p>\nFAQ rich results also gained some significant Google SERP visibility<\/a>.<\/p>\nOh and if you ever have trouble keeping track of all the parts that make up Google\u2019s user interface, Google launched a visual gallery documenting 22 elements.<\/a><\/p>\nHere\u2019s a look back at even more features that were added or tested in Google\u2019s search results in 2022:<\/p>\n
Search refinements: top bar filters with related topics<\/a><\/p>\nMultisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more<\/a><\/p>\nGoogle Lens button to home page search box<\/a><\/p>\nCoupons, side-by-side deals and price insights<\/a><\/p>\nSite names and favicon logos<\/a><\/p>\nQuick Read, 5 Min. Read labels<\/a><\/p>\nContent advisories, About This Result expansion<\/a><\/p>\nPerspectives<\/a><\/p>\nFewer sitelinks<\/a><\/p>\nHighly cited label<\/a><\/p>\nMore visual interface on mobile with grid format<\/a><\/p>\nRefine this search and broaden this search<\/a><\/p>\nNew search features in \u2018Russian invasion of Ukraine\u2019 results<\/a><\/p>\nPeople Search Next<\/a><\/p>\n\u2018Shops\u2019 section in mobile search results<\/a><\/p>\n