{"id":7485,"date":"2022-12-29T11:53:10","date_gmt":"2022-12-29T11:53:10","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/29\/top-10-ppc-expert-columns-of-2022-on-search-engine-land\/"},"modified":"2022-12-29T11:53:10","modified_gmt":"2022-12-29T11:53:10","slug":"top-10-ppc-expert-columns-of-2022-on-search-engine-land","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/29\/top-10-ppc-expert-columns-of-2022-on-search-engine-land\/","title":{"rendered":"Top 10 PPC expert columns of 2022 on Search Engine Land"},"content":{"rendered":"

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights \u2013 with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display.<\/p>\n

That\u2019s why one of my top priorities this year was to help relaunch the Search Engine Land Subject Matter Expert program, which had been on pause for the past few years. <\/p>\n

Below you\u2019ll find links to the 10 most-read, must-read Search Engine Land PPC columns of 2022 that were contributed by our fantastic group of Subject Matter Experts. <\/p>\n

Before that, I have to give some special recognition to PPC expert Melissa Mackey, who authored the most viewed column of the year, which published Nov. 9 \u2013\u00a010 things to eliminate from your life to be more productive at work<\/a>. That article isn\u2019t included on our top 10 list because the insights can apply to anyone really \u2013 not just search marketers. Regardless, the article did monster<\/strong> numbers \u2013 in large part thanks to Google Discover.<\/p>\n

Also, congratulations to Anthony Tedesco for authoring three of the top 10 most-read articles this year on Search Engine Land. Amazing. <\/p>\n

Onto the list:<\/p>\n

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