{"id":7498,"date":"2022-12-30T11:20:23","date_gmt":"2022-12-30T11:20:23","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/12\/30\/top-10-seo-expert-columns-of-2022-on-search-engine-land\/"},"modified":"2022-12-30T11:20:23","modified_gmt":"2022-12-30T11:20:23","slug":"top-10-seo-expert-columns-of-2022-on-search-engine-land","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/12\/30\/top-10-seo-expert-columns-of-2022-on-search-engine-land\/","title":{"rendered":"Top 10 SEO expert columns of 2022 on Search Engine Land"},"content":{"rendered":"<p>Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights \u2013 with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape.<\/p>\n<p>That\u2019s why one of my top priorities this year was to help relaunch the Search Engine Land Subject Matter Expert program, which had been on pause for the most part for the past few years. <\/p>\n<p>Below you\u2019ll find links to the 10 most-read, must-read Search Engine Land SEO columns of 2022 that were contributed by our fantastic group of Subject Matter Experts. <\/p>\n<p>I have to give some recognition to Olaf Kopp, who authored three of the 10 most popular SEO columns of the year. Amazing!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/30\/top-10-seo-expert-columns-of-2022-on-search-engine-land\/#10_How_to_use_12_micro_intents_for_SEO_and_content_journey_mapping\" >10. How to use 12 micro intents for SEO and content journey mapping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/30\/top-10-seo-expert-columns-of-2022-on-search-engine-land\/#9_Google_search_quality_rater_guidelines_update_What_has_changed\" >9. Google search quality rater guidelines update: What has changed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/30\/top-10-seo-expert-columns-of-2022-on-search-engine-land\/#8_20_advanced_Google_search_operators_you_need_to_know\" >8. 20 advanced Google search operators you need to know<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/30\/top-10-seo-expert-columns-of-2022-on-search-engine-land\/#7_Google_MUM_update_What_can_SEOs_expect_in_the_future\" >7. Google MUM update: What can SEOs expect in the future?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/30\/top-10-seo-expert-columns-of-2022-on-search-engine-land\/#6_A_guide_to_machine_learning_in_search_Key_terms_concepts_and_algorithms\" >6. A guide to machine learning in search: Key terms, concepts and algorithms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/30\/top-10-seo-expert-columns-of-2022-on-search-engine-land\/#5_Googles_helpful_content_update_What_should_we_expect\" >5. Google\u2019s helpful content update: What should we expect?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/30\/top-10-seo-expert-columns-of-2022-on-search-engine-land\/#4_12_WordPress_site_settings_that_are_critical_to_your_SEO_success\" >4. 12 WordPress site settings that are critical to your SEO success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/30\/top-10-seo-expert-columns-of-2022-on-search-engine-land\/#3_The_by-no-means-definitive_keyword_size_showdown_GSC_vs_Ahrefs_vs_Semrush_vs_Moz\" >3. The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/30\/top-10-seo-expert-columns-of-2022-on-search-engine-land\/#2_14_ways_Google_may_evaluate_E-A-T\" >2. 14 ways Google may evaluate E-A-T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/12\/30\/top-10-seo-expert-columns-of-2022-on-search-engine-land\/#1_11_Google_Sheets_formulas_SEOs_should_know\" >1. 11 Google Sheets formulas SEOs should know<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"10_How_to_use_12_micro_intents_for_SEO_and_content_journey_mapping\"><\/span>10. <a href=\"https:\/\/searchengineland.com\/micro-intents-seo-content-journey-mapping-386544\" target=\"_blank\" rel=\"noopener\">How to use 12 micro intents for SEO and content journey mapping<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find. (By <a href=\"https:\/\/searchengineland.com\/author\/olaf-kopp\" target=\"_blank\" rel=\"noopener\">Olaf Kopp<\/a>. Published July 18.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Google_search_quality_rater_guidelines_update_What_has_changed\"><\/span>9. <a href=\"https:\/\/searchengineland.com\/google-search-quality-rater-guidelines-changes-july-2022-386815\" target=\"_blank\" rel=\"noopener\">Google search quality rater guidelines update: What has changed<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has reframed its definition of YMYL, revamped its definition of low-quality pages and more. Here are the details. (By <a href=\"https:\/\/searchengineland.com\/author\/lily-ray\" target=\"_blank\" rel=\"noopener\">Lily Ray<\/a>. Published July 28.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_20_advanced_Google_search_operators_you_need_to_know\"><\/span>8. <a href=\"https:\/\/searchengineland.com\/advanced-google-search-operators-388355\" target=\"_blank\" rel=\"noopener\">20 advanced Google search operators you need to know<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage. (By <a href=\"https:\/\/searchengineland.com\/author\/jon-clark\" target=\"_blank\" rel=\"noopener\">Jon Clark<\/a>. Published Oct. 3.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Google_MUM_update_What_can_SEOs_expect_in_the_future\"><\/span>7. <a href=\"https:\/\/searchengineland.com\/google-mum-update-seo-future-383551\" target=\"_blank\" rel=\"noopener\">Google MUM update: What can SEOs expect in the future?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Is MUM Google\u2019s next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO. (By <a href=\"https:\/\/searchengineland.com\/google-mum-update-seo-future-383551\" target=\"_blank\" rel=\"noopener\">Olaf Kopp<\/a>. Published April 15.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_A_guide_to_machine_learning_in_search_Key_terms_concepts_and_algorithms\"><\/span>6. <a href=\"https:\/\/searchengineland.com\/machine-learning-search-terms-concepts-algorithms-383913\" target=\"_blank\" rel=\"noopener\">A guide to machine learning in search: Key terms, concepts and algorithms<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search. (By <a href=\"https:\/\/searchengineland.com\/author\/dave-davies\" target=\"_blank\" rel=\"noopener\">Dave Davies<\/a>. Published May 2.)<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Googles_helpful_content_update_What_should_we_expect\"><\/span>5. <a href=\"https:\/\/searchengineland.com\/google-helpful-content-update-what-to-expect-387328\" target=\"_blank\" rel=\"noopener\">Google\u2019s helpful content update: What should we expect?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEOs may be in for another shakeup similar to Penguin&#8217;s launch 10 years ago. Here&#8217;s what you need to know about Google&#8217;s new update. (By <a href=\"https:\/\/searchengineland.com\/author\/marie-haynes\" target=\"_blank\" rel=\"noopener\">Marie Haynes<\/a>. Published Aug. 22.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_12_WordPress_site_settings_that_are_critical_to_your_SEO_success\"><\/span>4. <a href=\"https:\/\/searchengineland.com\/wordpress-seo-site-settings-387947\" target=\"_blank\" rel=\"noopener\">12 WordPress site settings that are critical to your SEO success<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Want to set up your WordPress site for better traffic and rankings? Make sure you&#8217;re following these site settings to improve your SEO. (By <a href=\"https:\/\/searchengineland.com\/author\/john-mcalpin\" target=\"_blank\" rel=\"noopener\">John McAlpin<\/a>. Published Sept. 15.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_The_by-no-means-definitive_keyword_size_showdown_GSC_vs_Ahrefs_vs_Semrush_vs_Moz\"><\/span>3. <a href=\"https:\/\/searchengineland.com\/keyword-size-gsc-ahrefs-semrush-moz-387980\" target=\"_blank\" rel=\"noopener\">The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>See the results of a comparison of four leading SEO tools&#8217; keyword coverage for domains in the pharmaceutical space. (By <a href=\"https:\/\/searchengineland.com\/author\/tylor-hermanson\" target=\"_blank\" rel=\"noopener\">Tylor Hermanson<\/a>. Published Sept. 19.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_14_ways_Google_may_evaluate_E-A-T\"><\/span>2. <a href=\"https:\/\/searchengineland.com\/google-eat-possible-evaluation-signals-382799\" target=\"_blank\" rel=\"noopener\">14 ways Google may evaluate E-A-T<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn about some potential signals Google may be using to gauge whether your content and brand have strong E-A-T. (By <a href=\"https:\/\/searchengineland.com\/author\/olaf-kopp\" target=\"_blank\" rel=\"noopener\">Olaf Kopp<\/a>. Published March 18.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_11_Google_Sheets_formulas_SEOs_should_know\"><\/span>1. <a href=\"https:\/\/searchengineland.com\/google-sheet-formulas-seo-386150\" target=\"_blank\" rel=\"noopener\">11 Google Sheets formulas SEOs should know<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors. (By <a href=\"https:\/\/searchengineland.com\/author\/jackie-chu\" target=\"_blank\" rel=\"noopener\">Jackie Chu<\/a>. Published June 30.)<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/top-10-seo-expert-columns-2022-390024\" target=\"_blank\" rel=\"noopener\">Top 10 SEO expert columns of 2022 on Search Engine Land<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights \u2013 with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. That\u2019s why one of my top priorities this year was to help relaunch the Search Engine Land Subject Matter Expert program, which had been on pause for the most part for the past few years. Below you\u2019ll find links to the 10 most-read, must-read Search Engine Land SEO [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7498","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7498"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7498\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}