{"id":7511,"date":"2023-01-02T05:16:02","date_gmt":"2023-01-02T05:16:02","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/"},"modified":"2023-01-02T05:16:02","modified_gmt":"2023-01-02T05:16:02","slug":"this-day-in-search-marketing-history-january-2","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/","title":{"rendered":"This day in search marketing history: January 2"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Googles_jaw-dropping_sponsored_post_campaign_for_Chrome\" >Google\u2019s jaw-dropping sponsored post campaign for Chrome<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Also_on_this_day\" >Also on this day\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Online_tax-filing_services_can_no_longer_hide_free_services_from_Google_Search_results\" >Online tax-filing services can no longer hide free services from Google Search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#The_big_PPC_shifts_of_2019_that_will_shape_how_we_market_in_2020\" >The big PPC shifts of 2019 that will shape how we market in 2020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#What_makes_people_click_on_search_ads\" >What makes people click on search ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Bing_Ads_offers_agencies_chance_at_prizes_for_accreditation_new_accounts_more\" >Bing Ads offers agencies chance at prizes for accreditation, new accounts, more<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Googles_Mueller_spent_New_Years_helping_SEOs_tackle_hacked_content_slow_website_issues\" >Google\u2019s Mueller spent New Year\u2019s helping SEOs tackle hacked content, slow website issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Google_emphasizes_%E2%80%98Message_this_business_in_new_local_search_test\" >Google emphasizes \u2018Message this business\u2019 in new local search test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Google_search_tests_new_interface_for_movie_TV_show_streaming_options\" >Google search tests new interface for movie, TV show streaming options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Theres_nothing_stopping_climate_change_deniers_from_using_Google_AdWords\" >There\u2019s nothing stopping climate change deniers from using Google AdWords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Report_Amazon_in_discussions_with_consumer_brands_about_ads_on_Alexa_company_denies_it\" >Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#New_search_quality_raters_guidelines_for_Google_Assistant_and_voice_search_evaluations\" >New search quality raters guidelines for Google Assistant and voice search evaluations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Yahoo_Search_Back_Online_After_4_Hour_Outage_Bing_Went_Down_Earlier_Friday\" >Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Search_In_Pics_Google_Winter_Vacation_Boot_Loops_Cereal_Penguin_Appetizers\" >Search In Pics: Google Winter Vacation, Boot Loops Cereal &amp; Penguin Appetizers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Rumor_Apple_May_Buy_Crowdsourced_Mapping_App_Waze\" >Rumor: Apple May Buy Crowdsourced Mapping App Waze<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Report_Google_Antitrust_Settlement_Coming_Tomorrow_Opponents_Frustrated_With_FTC\" >Report: Google Antitrust Settlement Coming Tomorrow, Opponents Frustrated With FTC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Larry_Page_named_%E2%80%9CCEO_Of_The_Year%E2%80%9D\" >Larry Page named \u201cCEO Of The Year\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Google_Launches_US_Election_Hub_Website\" >Google Launches US Election Hub Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Activate_The_%E2%80%9CBells_and_Whistles%E2%80%9D_On_Googles_iPhone_Mobile_App\" >Activate The \u201cBells and Whistles\u201d On Google\u2019s iPhone Mobile App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Report_Android_OS_Coming_To_Netbooks\" >Report: Android OS Coming To Netbooks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Googles_Algorithm_Awarding_New_Pages\" >Google\u2019s Algorithm Awarding New Pages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Baidu_Beats_Music_Labels_In_Music_Copyright_Case_Again\" >Baidu Beats Music Labels In Music Copyright Case Again<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#WhatsOpen_Aims_To_Disseminate_Local_Business_Hours_Data_Across_Platforms\" >WhatsOpen Aims To Disseminate Local Business Hours Data Across Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Google_To_Make_Stronger_Effort_With_Blogging_Communication_In_2007\" >Google To Make Stronger Effort With Blogging &amp; Communication In 2007?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#More_Google_Q_A_Spam\" >More Google Q&amp;A Spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#YouTubes_%E2%80%9CContent_Identification_System%E2%80%9D_Delay_May_Hurt_Googles_Plans\" >YouTube\u2019s \u201cContent Identification System\u201d Delay May Hurt Google\u2019s Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#SMBs_Paid_Search_And_Self-Service\" >SMBs, Paid Search And Self-Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Googles_Manhattan_Office_Attractive_Inviting\" >Google\u2019s Manhattan Office Attractive &amp; Inviting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Google_Patches_Serious_Gmail_Contacts_Bug\" >Google Patches Serious Gmail Contacts Bug<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Search_Engine_Land_Stats_2007_In_Review\" >Search Engine Land Stats: 2007, In Review<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Best_top_most_popular_Search_Engine_Land_stories_of_the_year\" >Best | top | most popular Search Engine Land stories of the year<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/02\/this-day-in-search-marketing-history-january-2\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Googles_jaw-dropping_sponsored_post_campaign_for_Chrome\"><\/span>Google\u2019s jaw-dropping sponsored post campaign for Chrome<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2012, Google \u2013 a search engine known for fighting against paid links and \u201cthin\u201d content \u2013 seemed to be behind a campaign that generated both on behalf of its Chrome browser. <\/p>\n<p>A search for\u00a0[This post is sponsored by Google]\u00a0returned more than 400 pages, written apparently as part of a Google marketing campaign:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Google? Buying links? It sure looked like it:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>It was also hypocritical because Google was paying to produce the same type of garbage that its\u00a0<a href=\"https:\/\/searchengineland.com\/why-google-panda-is-more-a-ranking-factor-than-algorithm-update-82564\" target=\"_blank\" rel=\"noopener\">Panda Update<\/a>\u00a0was designed to penalize.<\/p>\n<p>What was Google thinking? This was just the beginning of the story. See Search Engine Land\u2019s follow-up stories:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-yes-sponsored-post-campaign-was-ours-but-not-what-we-signed-up-for-106457\" target=\"_blank\" rel=\"noopener\">Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-chrome-page-will-have-pagerank-reduced-due-to-sponsored-posts-106551\" target=\"_blank\" rel=\"noopener\">Google\u2019s Chrome Page No Longer Ranks For \u201cBrowser\u201d After Sponsored Post Penalty<\/a><\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Online_tax-filing_services_can_no_longer_hide_free_services_from_Google_Search_results\"><\/span><a href=\"https:\/\/searchengineland.com\/online-tax-filing-services-can-no-longer-hide-free-services-from-google-search-results-327099\" target=\"_blank\" rel=\"noopener\">Online tax-filing services can no longer hide free services from Google Search results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> The IRS revised its Free File agreement with online tax return software providers, requiring them to allow their Free File landing pages to be indexed by search engines and backing out of its pledge not to enter the e-file services marketplace. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_big_PPC_shifts_of_2019_that_will_shape_how_we_market_in_2020\"><\/span><a href=\"https:\/\/searchengineland.com\/the-big-comings-and-goings-in-paid-search-2019-that-will-shape-how-we-market-in-2020-327006\" target=\"_blank\" rel=\"noopener noreferrer\">The big PPC shifts of 2019 that will shape how we market in 2020<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Automation, full-funnel campaigns, shoppable ads and privacy-fueled paid search changes in 2019.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_makes_people_click_on_search_ads\"><\/span><a href=\"https:\/\/searchengineland.com\/what-makes-people-click-on-search-ads-309959\" target=\"_blank\" rel=\"noopener\">What makes people click on search ads?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Did people click on a paid search ad because it answered a search query, mentioned a familiar brand, was listed above other search results, or had a compelling title, description, or image? Survey says\u2026<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Ads_offers_agencies_chance_at_prizes_for_accreditation_new_accounts_more\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-ads-offers-agencies-chance-at-prizes-for-accreditation-new-accounts-more-309882\" target=\"_blank\" rel=\"noopener\">Bing Ads offers agencies chance at prizes for accreditation, new accounts, more<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> The sweepstakes offered incentive for agencies to increase their participation with Bing Ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Mueller_spent_New_Years_helping_SEOs_tackle_hacked_content_slow_website_issues\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-mueller-spend-new-years-helping-seos-tackle-hacked-content-slow-website-issues-309934\" target=\"_blank\" rel=\"noopener\">Google\u2019s Mueller spent New Year\u2019s helping SEOs tackle hacked content, slow website issues<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> John Mueller, a Google webmaster trends analyst, spent a portion of his New Year\u2019s break responding to concerns and questions around Google search-related issues.\u00a0Here\u2019s what kept him occupied.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_emphasizes_%E2%80%98Message_this_business_in_new_local_search_test\"><\/span><a href=\"https:\/\/searchengineland.com\/google-emphasizes-message-this-business-in-new-local-search-test-309937\" target=\"_blank\" rel=\"noopener\">Google emphasizes \u2018Message this business\u2019 in new local search test<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> Google was testing a bigger push for the messaging option within the local panel, by using a larger message button.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_search_tests_new_interface_for_movie_TV_show_streaming_options\"><\/span><a href=\"https:\/\/searchengineland.com\/google-search-tests-new-interface-for-movie-tv-show-streaming-options-309946\" target=\"_blank\" rel=\"noopener\">Google search tests new interface for movie, TV show streaming options<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019: <\/strong>Google was testing a change in the search results for movie and TV show streaming options, adding more streaming providers and options.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Theres_nothing_stopping_climate_change_deniers_from_using_Google_AdWords\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adwords-climate-change-denial-ads-289128\" target=\"_blank\" rel=\"noopener\">There\u2019s nothing stopping climate change deniers from using Google AdWords<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> Advertisers didn\u2019t have to do anything special or out of the ordinary to get Google\u2019s algorithms to display their ads. It wouldn\u2019t be until 2021 that Google prohibited advertisers from running ads or monetizing content that <a href=\"https:\/\/searchengineland.com\/googles-new-ads-and-monetization-policy-addresses-climate-change-denial-375015\" target=\"_blank\" rel=\"noopener\">contradicted scientific consensus on climate change<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_Amazon_in_discussions_with_consumer_brands_about_ads_on_Alexa_company_denies_it\"><\/span><a href=\"https:\/\/searchengineland.com\/report-amazon-discussions-consumer-brands-ads-alexa-289131\" target=\"_blank\" rel=\"noopener\">Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> Amazon was reportedly in talks with several large consumer product companies, such as\u00a0Procter &amp; Gamble, about advertising and sponsorship opportunities through Alexa and voice search. However, Amazon denied the story, saying it had no plans to introduce ads on Alexa.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_search_quality_raters_guidelines_for_Google_Assistant_and_voice_search_evaluations\"><\/span><a href=\"https:\/\/searchengineland.com\/new-search-quality-raters-guidelines-google-assistant-voice-search-evaluations-289114\" target=\"_blank\" rel=\"noopener\">New search quality raters guidelines for Google Assistant and voice search evaluations<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> Similar to the web search quality guidelines, raters evaluated voice responses from Google Assistant for information satisfaction, length, formulation and elocution.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Search_Back_Online_After_4_Hour_Outage_Bing_Went_Down_Earlier_Friday\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-search-still-offline-bing-went-earlier-today-212038\" target=\"_blank\" rel=\"noopener\">Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> The outage to Yahoo\u2019s dedicated search site lasted more than four hours.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_In_Pics_Google_Winter_Vacation_Boot_Loops_Cereal_Penguin_Appetizers\"><\/span><a href=\"https:\/\/searchengineland.com\/search-pics-google-winter-vacation-boot-loops-cereal-penguin-appetizers-211997\" target=\"_blank\" rel=\"noopener\">Search In Pics: Google Winter Vacation, Boot Loops Cereal &amp; Penguin Appetizers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> What people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rumor_Apple_May_Buy_Crowdsourced_Mapping_App_Waze\"><\/span><a href=\"https:\/\/searchengineland.com\/rumor-apple-may-buy-crowdsourced-mapping-app-waze-144027\" target=\"_blank\" rel=\"noopener\">Rumor: Apple May Buy Crowdsourced Mapping App Waze<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> Spoiler alert: Apple didn\u2019t get the\u00a0crowd-sourced mapping and traffic app. But <a href=\"https:\/\/searchengineland.com\/google-officially-buys-waze-will-integrate-technologies-162843\" target=\"_blank\" rel=\"noopener\">Google did later in 2013<\/a>, for $1.3 billion.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_Google_Antitrust_Settlement_Coming_Tomorrow_Opponents_Frustrated_With_FTC\"><\/span><a href=\"https:\/\/searchengineland.com\/google-ftc-antitrust-settlement-imminent-microsoft-preemptively-objecting-143979\" target=\"_blank\" rel=\"noopener\">Report: Google Antitrust Settlement Coming Tomorrow, Opponents Frustrated With FTC<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> Google agreed to change some business practices and settle allegations it misused patents to thwart smartphone competitors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Larry_Page_named_%E2%80%9CCEO_Of_The_Year%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/larry-page-ceo-of-the-year-investors-business-daily-106263\" target=\"_blank\" rel=\"noopener\">Larry Page named \u201cCEO Of The Year\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Why? Because Page \u201creorganized the company\u2019s management structure, redesigned the face of the company\u2019s products and pushed forward with a multibillion-dollar deal to acquire a cellphone manufacturing outfit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Launches_US_Election_Hub_Website\"><\/span><a href=\"https:\/\/searchengineland.com\/google-launches-us-election-hub-website-106314\" target=\"_blank\" rel=\"noopener\">Google Launches US Election Hub Website<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> It was similar to the Google News \u201cElections\u201d section, but with different filtering options on news content and added data related to this year\u2019s campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Activate_The_%E2%80%9CBells_and_Whistles%E2%80%9D_On_Googles_iPhone_Mobile_App\"><\/span><a href=\"https:\/\/searchengineland.com\/activate-the-bells-and-whistles-on-googles-iphone-mobile-app-15988\" target=\"_blank\" rel=\"noopener\">Activate The \u201cBells and Whistles\u201d On Google\u2019s iPhone Mobile App<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Surprise! Google\u2019s iPhone app had a few extra hidden options in the Settings tab.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_Android_OS_Coming_To_Netbooks\"><\/span><a href=\"https:\/\/searchengineland.com\/report-android-os-coming-to-netbooks-15990\" target=\"_blank\" rel=\"noopener\">Report: Android OS Coming To Netbooks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> An Android OS netbook by 2010? Could it be? Well, actually, it didn\u2019t even take that long, as <a href=\"https:\/\/searchengineland.com\/googles-android-coming-to-netbooks-via-acer-20345\" target=\"_blank\" rel=\"noopener\">Acer-produced netbooks<\/a> were shipped starting in Q3 of 2009. (<a href=\"https:\/\/searchengineland.com\/dell-looking-at-android-for-netbook-os-18788\" target=\"_blank\" rel=\"noopener\">Dell was also looking at Android for netbook OS<\/a>.) Oh, what was a netbook? A smaller-than-typical laptop computer (R.I.P, 2007-2013).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Algorithm_Awarding_New_Pages\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-algorithm-awarding-new-pages-13041\" target=\"_blank\" rel=\"noopener\">Google\u2019s Algorithm Awarding New Pages?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Google seemed to be showing a bit too much love to new or very recent pages indexed by Google, ranking those pages extremely well for queries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Baidu_Beats_Music_Labels_In_Music_Copyright_Case_Again\"><\/span><a href=\"https:\/\/searchengineland.com\/baidu-beats-music-labels-in-music-copyright-case-again-13042\" target=\"_blank\" rel=\"noopener\">Baidu Beats Music Labels In Music Copyright Case Again<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> A Beijing appeals court upheld a decision that Baidu was not guilty of property rights infringement for displaying links to websites offering illegal music downloads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WhatsOpen_Aims_To_Disseminate_Local_Business_Hours_Data_Across_Platforms\"><\/span><a href=\"https:\/\/searchengineland.com\/whatsopen-aims-to-disseminate-local-business-hours-data-across-platforms-13043\" target=\"_blank\" rel=\"noopener\">WhatsOpen Aims To Disseminate Local Business Hours Data Across Platforms<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> The \u201csocial search engine\u201d launched its public beta and seemed to be a \u201cfeature\u201d rather than a fully developed new local concept.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_To_Make_Stronger_Effort_With_Blogging_Communication_In_2007\"><\/span><a href=\"https:\/\/searchengineland.com\/google-to-make-stronger-effort-with-blogging-communication-in-2007-10177\" target=\"_blank\" rel=\"noopener\">Google To Make Stronger Effort With Blogging &amp; Communication In 2007?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Matt Cutts called for Google to have more people blogging and monitoring communities interested in their products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_Google_Q_A_Spam\"><\/span><a href=\"https:\/\/searchengineland.com\/more-google-qa-spam-10179\" target=\"_blank\" rel=\"noopener\">More Google Q&amp;A Spam<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Google\u00a0Q&amp;A\u00a0spam was spotted for a search on\u00a0[how tall is paris]. The results led to an adult site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"YouTubes_%E2%80%9CContent_Identification_System%E2%80%9D_Delay_May_Hurt_Googles_Plans\"><\/span><a href=\"https:\/\/searchengineland.com\/youtubes-content-identification-system-delay-may-hurt-googles-plans-10180\" target=\"_blank\" rel=\"noopener\">YouTube\u2019s \u201cContent Identification System\u201d Delay May Hurt Google\u2019s Plans<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> An anticipated software release by YouTube to crack down on pirated videos with a \u201ccontent identification system\u201d software was delayed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SMBs_Paid_Search_And_Self-Service\"><\/span><a href=\"https:\/\/searchengineland.com\/smbs-paid-search-and-self-service-10182\" target=\"_blank\" rel=\"noopener\">SMBs, Paid Search And Self-Service<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> The question was: how many SMBs will sign up directly for paid search and how many must be acquired through a \u201cpush\u201d channel (local sales force)? Some were convinced that a sales force is absolutely necessary for Google, Yahoo and Microsoft to acquire any meaningful penetration in the SMB market.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Manhattan_Office_Attractive_Inviting\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-manhattan-office-attractive-inviting-10176\" target=\"_blank\" rel=\"noopener\">Google\u2019s Manhattan Office Attractive &amp; Inviting<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Translating the Googleplex Mountain View office company culture to New York seemed to be working out just fine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Patches_Serious_Gmail_Contacts_Bug\"><\/span><a href=\"https:\/\/searchengineland.com\/google-patches-serious-gmail-contacts-bug-10178\" target=\"_blank\" rel=\"noopener\">Google Patches Serious Gmail Contacts Bug<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> A serious bug was fixed in Google\u2019s Gmail. It allowed websites to retrieve a user\u2019s Gmail contact list through a JavaScript loophole.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_Land_Stats_2007_In_Review\"><\/span><a href=\"https:\/\/searchengineland.com\/search-engine-land-stats-2007-in-review-13046\" target=\"_blank\" rel=\"noopener\">Search Engine Land Stats: 2007, In Review<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Some key stats reveal how Search Engine Land had grown over the past calendar year.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Best_top_most_popular_Search_Engine_Land_stories_of_the_year\"><\/span>Best | top | most popular Search Engine Land stories of the year<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Early January is a good time to take a final look back at the most popular stories from the past year. Check out what stories earned the most pageviews and social love in prior years:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/top-tweeted-stories-of-2012-pandas-google-and-a-zuckerberg-143607\" target=\"_blank\" rel=\"noopener\">Search Engine Land\u2019s Top Tweeted Stories Of 2012: Pandas, Google and a Zuckerberg<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/what-search-conversion-articles-clicked-with-you-in-2012-143948\" target=\"_blank\" rel=\"noopener\">What Search &amp; Conversion Articles Clicked With You<\/a> (2012)?<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/the-hottest-reads-in-search-social-for-2012-143975\" target=\"_blank\" rel=\"noopener\">The Hottest Reads In Search &amp; Social In 2012<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.\u00a0<\/p>\n<p>2019: <a href=\"https:\/\/searchengineland.com\/google-shopping-is-largest-growth-opportunity-for-most-online-retailers-in-2019-309913\" target=\"_blank\" rel=\"noopener\">Google Shopping is largest growth opportunity for most online retailers in 2019<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/andy-taylor\" target=\"_blank\" rel=\"noopener\">Andy Taylor<\/a><\/p>\n<p>2019: <a href=\"https:\/\/searchengineland.com\/hey-alexa-how-do-i-get-my-product-visible-in-amazon-search-in-2019-309864\" target=\"_blank\" rel=\"noopener\">\u2018Hey Alexa, how do I get my product visible in Amazon search in 2019?\u2019<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brittany-page\" target=\"_blank\" rel=\"noopener\">Brittany Page<\/a><\/p>\n<p>2019: <a href=\"https:\/\/searchengineland.com\/2019-in-search-find-your-seamlessness-309844\" target=\"_blank\" rel=\"noopener\">2019 in search: Find your seamlessness<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/alexis-sanders\" target=\"_blank\" rel=\"noopener\">Alexis Sanders<\/a><\/p>\n<p>2019: <a href=\"https:\/\/searchengineland.com\/a-is-for-automation-shopping-ads-for-the-small-budget-in-2019-309904\" target=\"_blank\" rel=\"noopener\">Shopping ads for the small budget: Here\u2019s what to expect in 2019<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kirk-williams\" target=\"_blank\" rel=\"noopener\">Kirk Williams<\/a><\/p>\n<p>2019: <a href=\"https:\/\/searchengineland.com\/what-you-need-to-know-about-yelps-latest-update-dubbed-ghost-309893\" target=\"_blank\" rel=\"noopener\">What you need to know about Yelp\u2019s latest update dubbed \u2018Ghost\u2019<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/craig-mount\" target=\"_blank\" rel=\"noopener\">Craig Mount<\/a><\/p>\n<p>2018: <a href=\"https:\/\/searchengineland.com\/18-link-resolutions-2018-288898\" target=\"_blank\" rel=\"noopener\">18 link resolutions for 2018<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/julie-joyce\" target=\"_blank\" rel=\"noopener\">Julie Joyce<\/a><\/p>\n<p>2018: <a href=\"https:\/\/searchengineland.com\/shot-ranking-phrase-288663\" target=\"_blank\" rel=\"noopener\">Do you have a shot at ranking for that phrase?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-enge\" target=\"_blank\" rel=\"noopener\">Eric Enge<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/breaking-glass-ceiling-search-acquisition-209676\" target=\"_blank\" rel=\"noopener\">Breaking The Glass Ceiling Of Search Through Acquisition<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/matthew-barby\" target=\"_blank\" rel=\"noopener\">Matthew Barby<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/succeeding-with-content-in-a-mobile-world-180869\" target=\"_blank\" rel=\"noopener\">Succeeding With Content In A Mobile World<\/a> by <a href=\"https:\/\/searchengineland.com\/succeeding-with-content-in-a-mobile-world-180869\" target=\"_blank\" rel=\"noopener\">Barbara Starr<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/the-b2b-marketers-guide-to-baidu-seo-180658\" target=\"_blank\" rel=\"noopener\">The B2B Marketer\u2019s Guide to Baidu SEO<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/harrison-jones\" target=\"_blank\" rel=\"noopener\">Harrison Jones<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/how-savvy-is-your-adwords-account-7-areas-to-audit-105372\" target=\"_blank\" rel=\"noopener\">How Savvy Is Your AdWords Account? 7 Areas To Audit<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brad-geddes\" target=\"_blank\" rel=\"noopener\">Brad Geddes<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/predictions-for-local-search-in-2012-year-of-the-dragon-105879\" target=\"_blank\" rel=\"noopener\">Predictions For Local Search In 2012 \u2013 Year Of The Dragon<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/chris-smith\" target=\"_blank\" rel=\"noopener\">Chris Silver Smith<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/how-to-improve-mobile-commerce-seo-using-jqm-106278\" target=\"_blank\" rel=\"noopener\">How To Improve Mobile Commerce SEO Using JQM<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/sherwood-stranieri\" target=\"_blank\" rel=\"noopener\">Sherwood Stranieri<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/internet-shopping-usability-no-guidance-no-interaction-no-sale-15896\" target=\"_blank\" rel=\"noopener\">Internet Shopping Usability: No Guidance, No Interaction, No Sale<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kim-krause-berg\" target=\"_blank\" rel=\"noopener\">Kim Krause Berg<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/inside-information-interviews-with-in-house-search-marketers-part-2-13039\" target=\"_blank\" rel=\"noopener\">Inside Information: Interviews With In-House Search Marketers \u2013 Part 2<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/a-b2b-search-marketers-new-years-resolutions-13040\" target=\"_blank\" rel=\"noopener\">A B2B Search Marketer\u2019s New Year\u2019s Resolutions<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brian-kaminski\" target=\"_blank\" rel=\"noopener\">Brian Kaminski<\/a><\/p>\n<p>2007: <a href=\"https:\/\/searchengineland.com\/new-duplicate-content-and-mapping-patents-from-google-january-2-2007-10175\" target=\"_blank\" rel=\"noopener\">New Duplicate Content and Mapping Patents from Google \u2013 January 2, 2007<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bill-slawski\" target=\"_blank\" rel=\"noopener\">Bill Slawski<\/a><a href=\"https:\/\/searchengineland.com\/author\/brian-kaminski\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p class=\"has-text-align-center\"><a href=\"https:\/\/searchengineland.com\/search-marketing-history-january-1-389505\" target=\"_blank\" rel=\"noopener\">&lt; January 1<\/a> | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | January 3 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-january-2-389507\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: January 2<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google\u2019s jaw-dropping sponsored post campaign for Chrome In 2012, Google \u2013 a search engine known for fighting against paid links and \u201cthin\u201d content \u2013 seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for\u00a0[This post is sponsored by Google]\u00a0returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? Buying links? It sure looked like it: It was also hypocritical because Google was paying to produce the same type of garbage that its\u00a0Panda Update\u00a0was [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7511","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7511"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7511\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}