{"id":7563,"date":"2023-01-04T19:15:36","date_gmt":"2023-01-04T19:15:36","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/04\/twitter-is-lifting-its-ban-on-political-cause-based-ads\/"},"modified":"2023-01-04T19:15:36","modified_gmt":"2023-01-04T19:15:36","slug":"twitter-is-lifting-its-ban-on-political-cause-based-ads","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/04\/twitter-is-lifting-its-ban-on-political-cause-based-ads\/","title":{"rendered":"Twitter is lifting its ban on political, cause-based ads"},"content":{"rendered":"

An announcement by Twitter, on Twitter, says that the company is going to relax its ban on cause-based ads (such as those for climate change or women\u2019s rights). They also plan on lifting their own restricitions on political advertising. <\/p>\n

\n

We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks.<\/p>\n

\u2014 Twitter Safety (@TwitterSafety) January 3, 2023<\/a>\n<\/p><\/div>\n

Political ad bans.<\/strong> In 2019, Twitter banned political ads. Last year they also banned political fundraising<\/a> and started requiring that accounts belonging to government departments, politicians, and political parties be verified. <\/p>\n

Cause-based bans. <\/strong>Their current policy surrounding cause-based ads restricts those that educate, raise awareness, and\/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes.\u00a0Their help documentation<\/a> states:<\/p>\n

Advertising should not be used to drive political, judicial, legislative, or regulatory outcomes; however, cause-based advertising can facilitate public conversation around important topics.<\/p>\n

Advertising that uses micro-targeting presents entirely new challenges to civic discourse that are not yet fully understood.<\/p>\n

So why the change? <\/strong>Unclear. It\u2019s also unknown exactly what will change with the loosening of the policies outside of what\u2019s mentioned in the tweet. But CEO Elon Musk is getting a reputation for shaking things up<\/a>, implementing policies, then immediately removing them<\/a>, and has a special penchant for getting the platform\u2019s largest advertisers to jump ship. <\/p>\n

Why we care. <\/strong>I\u2019m not sure if lifting the bans will scare away the little remaining advertisers on the platform, bring any back, or draw in more from less-than-credible sources. But if you\u2019re working for a cause-based organization, this can be good news for you- if you can navigate the platform, get verified, and stand out in a sea of would-be fraudsters, political opposition, and\/or corrupt accounts. <\/p>\n

The post Twitter is lifting its ban on political, cause-based ads<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

An announcement by Twitter, on Twitter, says that the company is going to relax its ban on cause-based ads (such as those for climate change or women\u2019s rights). They also plan on lifting their own restricitions on political advertising. We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks. \u2014 Twitter Safety (@TwitterSafety) January 3, 2023 Political ad […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7563","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7563"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7563\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}