{"id":7587,"date":"2023-01-06T05:45:20","date_gmt":"2023-01-06T05:45:20","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/"},"modified":"2023-01-06T05:45:20","modified_gmt":"2023-01-06T05:45:20","slug":"this-day-in-search-marketing-history-january-6","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/","title":{"rendered":"This day in search marketing history: January 6"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_Webmaster_Tools_adds_%E2%80%98unnatural_links_and_%E2%80%98cloaking_spam_warnings\" >Google Webmaster Tools adds \u2018unnatural links\u2019 and \u2018cloaking\u2019 spam warnings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Also_on_this_day\" >Also on this day\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_launches_%E2%80%98Shops_section_in_mobile_search_results\" >Google launches \u2018Shops\u2019 section in mobile search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_Ads_error_tells_advertisers_exact_match_keywords_are_saving_as_broad_match\" >Google Ads error tells advertisers exact match keywords are saving as broad match<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Search_Engine_Land_SMX_name_Carolyn_Lyden_content_lead\" >Search Engine Land, SMX name Carolyn Lyden content lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Standard_text_ads_will_live_on_a_bit_longer_Microsoft_Advertising_says\" >Standard text ads will live on a bit longer, Microsoft Advertising says<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Video_AJ_Ghergich_on_not_chasing_the_Google_algorithm_and_focusing_on_human_intentions\" >Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_to_start_showing_local-specific_phone_numbers_when_location_extensions_appear_in_ads\" >Google to start showing local-specific phone numbers when location extensions appear in ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#%E2%80%9CIllegitimate%E2%80%9D_SEO_Sentenced_To_37_Months_In_Federal_Prison_For_Extortion\" >\u201cIllegitimate\u201d SEO Sentenced To 37 Months In Federal Prison For Extortion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_Revamps_The_Android_App-Indexing_Crawl_Errors_Report_In_The_Search_Console\" >Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#German_Publisher_Group_Sues_Google_Again_Under_Draconian_Copyright_Law\" >German Publisher Group Sues Google Again Under Draconian Copyright Law<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Bing_Ads_Too_Says_Goodbye_To_Phone_Numbers_In_PPC_Ad_Copy\" >Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Pinterest_Beefs_Up_Its_Search_Chops_With_VisualGraph_Acquisition\" >Pinterest Beefs Up Its Search Chops With VisualGraph Acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Bing_Launches_Awards_Site_In_Time_For_Golden_Globes_Grammys_The_Oscars\" >Bing Launches Awards Site In Time For Golden Globes, Grammy\u2019s &amp; The Oscars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Bing_Makes_Driving_Directions_Twice_As_Fast\" >Bing Makes Driving Directions Twice As Fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Search_In_Pics_Google_Bumper_Sticker_Knitted_Android_Sleeve_Yahoos_CEOs\" >Search In Pics: Google Bumper Sticker, Knitted Android Sleeve &amp; Yahoo\u2019s CEOs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_Mobile_Strategy_Playing_Out_Almost_Flawlessly_Ads_Growing_Android_Beating_iPhone\" >Google Mobile Strategy Playing Out Almost Flawlessly: Ads Growing, Android Beating iPhone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#South_Korea_May_Arrest_Google_Execs_Over_WiFi_Data_Collection\" >South Korea May Arrest Google Execs Over WiFi Data Collection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Covario_Consumer_Electronics_Marketers_Take_Q4_Paid_Search_Boom_Overseas\" >Covario: Consumer Electronics Marketers Take Q4 Paid Search Boom Overseas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Twitters_New_Year_Tweet_Record_Shown_In_Stunning_Video\" >Twitter\u2019s New Year Tweet Record Shown In Stunning Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Foursquare_Puts_The_Kibosh_On_Friend-Tip_Spamming\" >Foursquare Puts The Kibosh On Friend-Tip Spamming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_AdWords_Testing_Lead_Capture_Forms_Contact_Form_Extensions\" >Google AdWords Testing Lead Capture Forms: Contact Form Extensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_Loses_French_Lawsuit_Over_Google_Suggest\" >Google Loses French Lawsuit Over Google Suggest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Surprise_Googles_Home_Page_Promoting_Nexus_One\" >Surprise: Google\u2019s Home Page Promoting Nexus One<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Nexus_One_What_Exactly_Happened_Yesterday_In_Mountain_View\" >Nexus One: What Exactly Happened Yesterday In Mountain View?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_Claims_That_Google_Checkout_Increases_Conversion_By_40_Clicks_By_10\" >Google Claims That Google Checkout Increases Conversion By 40% &amp; Clicks By 10%<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_Testing_%E2%80%98Blended_Mobile_Ads\" >Google Testing \u2018Blended\u2019 Mobile Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Yahoo_To_Advertisers_We_Can_Create_Ads_Edit_Keywords_Without_Asking_First\" >Yahoo To Advertisers: We Can Create Ads &amp; Edit Keywords Without Asking First<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_Finally_Brings_Picasa_To_The_Mac\" >Google Finally Brings Picasa To The Mac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_Wins_%E2%80%9CGu_Ge%E2%80%9D_Lawsuit_In_China\" >Google Wins \u201cGu Ge\u201d Lawsuit In China<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Google_Trends_Features_ASCII_Art_Of_911\" >Google Trends Features ASCII Art Of 9\/11<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#The_Big_List_of_2009_Marketing_Predictions\" >The Big List of 2009 Marketing Predictions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Mahalo_Adds_More_Social_Features\" >Mahalo Adds More Social Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#From_Search_Marketing_Expo_SMX\" >From Search Marketing Expo (SMX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/06\/this-day-in-search-marketing-history-january-6\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Webmaster_Tools_adds_%E2%80%98unnatural_links_and_%E2%80%98cloaking_spam_warnings\"><\/span>Google Webmaster Tools adds \u2018unnatural links\u2019 and \u2018cloaking\u2019 spam warnings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2011, Google Webmaster Tools started sending out two new types of warnings \u2013 for \u201cunnatural links\u201d and \u201ccloaking.\u201d<\/p>\n<p>The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines.<\/p>\n<p>At the time, Google had been talking about wanting to increase its outreach to webmasters. See this video (published Dec. 18, 2010), in which Google\u2019s Matt Cutts (featuring Danny Sullivan) mentioned that Google wanted to make communication a priority in 2011.<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<\/div>\n<p>Read all about it in <a href=\"https:\/\/searchengineland.com\/google-adding-new-spam-warnings-in-webmaster-tools-60582\" target=\"_blank\" rel=\"noopener\">Google Adding New Spam Warnings In Webmaster Tools<\/a>.<\/p>\n<p><strong>Dig deeper:<\/strong> <a href=\"https:\/\/searchengineland.com\/google-penalties-manual-actions-notifications-guide-388509\" target=\"_blank\" rel=\"noopener\">Google penalties, manual actions and notifications: A complete guide<\/a><\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_launches_%E2%80%98Shops_section_in_mobile_search_results\"><\/span><a href=\"https:\/\/searchengineland.com\/google-launches-shops-section-in-mobile-search-results-378256\" target=\"_blank\" rel=\"noopener\">Google launches \u2018Shops\u2019 section in mobile search results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> The Shops section showed three to 10 retailers based on their organic search rankings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ads_error_tells_advertisers_exact_match_keywords_are_saving_as_broad_match\"><\/span><a href=\"https:\/\/searchengineland.com\/google-ads-error-tells-advertisers-exact-match-keywords-are-saving-as-broad-match-378328\" target=\"_blank\" rel=\"noopener\">Google Ads error tells advertisers exact match keywords are saving as broad match<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, \u201cBroad match keywords are on. Keywords will be saved as broad match.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_Land_SMX_name_Carolyn_Lyden_content_lead\"><\/span><a href=\"https:\/\/searchengineland.com\/search-engine-land-smx-name-carolyn-lyden-content-lead-345191\" target=\"_blank\" rel=\"noopener\">Search Engine Land, SMX name Carolyn Lyden content lead<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2021:<\/strong> <a href=\"https:\/\/searchengineland.com\/author\/carolyn-lyden\" target=\"_blank\" rel=\"noopener\">Lyden<\/a> acted both as editor-in-chief of Search Engine Land and content lead for our SMX events series. She <a href=\"https:\/\/twitter.com\/CarolynLyden\/status\/1458887720307200008\" target=\"_blank\" rel=\"noopener\">departed<\/a> Third Door Media in November 2021.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Standard_text_ads_will_live_on_a_bit_longer_Microsoft_Advertising_says\"><\/span><a href=\"https:\/\/searchengineland.com\/standard-text-ads-will-live-on-a-bit-longer-microsoft-advertising-says-327215\" target=\"_blank\" rel=\"noopener\">Standard text ads will live on a bit longer, Microsoft Advertising says<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Microsoft Advertising, which originally said standard text ads would no longer serve after 2019, announced it would allow existing standard text ads to continue to serve until March 31.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_AJ_Ghergich_on_not_chasing_the_Google_algorithm_and_focusing_on_human_intentions\"><\/span><a href=\"https:\/\/searchengineland.com\/video-a-j-ghergich-on-not-chasing-the-google-algorithm-and-focusing-on-human-intentions-327205\" target=\"_blank\" rel=\"noopener\">Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> In this installment of Barry Schwartz\u2019s vlog series, he chatted with Ghergich about how to scale your SEO agency, understanding human intent and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_to_start_showing_local-specific_phone_numbers_when_location_extensions_appear_in_ads\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adwords-click-to-call-location-extensions-change-267184\" target=\"_blank\" rel=\"noopener\">Google to start showing local-specific phone numbers when location extensions appear in ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2017:<\/strong> Google said, starting Jan. 19, it \u201cmay\u201d show the local retail phone number when that store\u2019s location extension showed in an ad \u2013 even if a call extension in the campaign used a different phone number \u2013 in order to increase the relevance of ads that featured specific business locations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%9CIllegitimate%E2%80%9D_SEO_Sentenced_To_37_Months_In_Federal_Prison_For_Extortion\"><\/span><a href=\"https:\/\/searchengineland.com\/seo-sentenced-to-37-months-in-federal-prison-for-extortion-239706\" target=\"_blank\" rel=\"noopener\">\u201cIllegitimate\u201d SEO Sentenced To 37 Months In Federal Prison For Extortion<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> William Stanley extorted individuals and companies by threatening to engage in illegitimate SEO work: posting \u201cfraudulent comments and creating negative reviews online, if the victim did not pay him a certain sum of money.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Revamps_The_Android_App-Indexing_Crawl_Errors_Report_In_The_Search_Console\"><\/span><a href=\"https:\/\/searchengineland.com\/google-revamps-the-android-app-indexing-crawl-errors-report-in-the-search-console-239711\" target=\"_blank\" rel=\"noopener\">Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Google\u00a0announced\u00a0they had finally upgraded the App Indexing Crawl Errors report, which had not been working for months, in the Google Search Console.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"German_Publisher_Group_Sues_Google_Again_Under_Draconian_Copyright_Law\"><\/span><a href=\"https:\/\/searchengineland.com\/german-publisher-group-sues-google-again-under-draconian-copyright-law-239743\" target=\"_blank\" rel=\"noopener\">German Publisher Group Sues Google Again Under Draconian Copyright Law<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Claiming to be enforcing Germany\u2019s\u00a0\u201cAncillary Copyright\u201d Law, the publishers were suing to get Google to pay them for showing their content in search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Ads_Too_Says_Goodbye_To_Phone_Numbers_In_PPC_Ad_Copy\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-ads-no-phone-numbers-ppc-ad-copy-212238\" target=\"_blank\" rel=\"noopener\">Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Bing Ads told advertisers they soon would no longer be able to put a phone number in the headline, body copy, URL or extensions like Sitelinks. As with AdWords, advertisers would need to use location or call extensions for phone numbers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pinterest_Beefs_Up_Its_Search_Chops_With_VisualGraph_Acquisition\"><\/span><a href=\"https:\/\/searchengineland.com\/pinterest-beefs-up-its-search-chops-with-visualgraph-acquisition-181207\" target=\"_blank\" rel=\"noopener\">Pinterest Beefs Up Its Search Chops With VisualGraph Acquisition<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Pinterest said the acquisition would \u201chelp us build technology to better understand what people are Pinning. By doing so, we hope to make it easier for people to find the things they love.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Launches_Awards_Site_In_Time_For_Golden_Globes_Grammys_The_Oscars\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-launches-awards-site-in-time-for-this-years-golden-globes-grammys-the-oscars-181212\" target=\"_blank\" rel=\"noopener\">Bing Launches Awards Site In Time For Golden Globes, Grammy\u2019s &amp; The Oscars<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> The site served as an online resource for \u201call things awards\u201d with background information on nominees, tips for award-themed parties, and winner predictions based on Bing search statistics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Makes_Driving_Directions_Twice_As_Fast\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-makes-driving-directions-twice-as-fast-106884\" target=\"_blank\" rel=\"noopener\">Bing Makes Driving Directions Twice As Fast<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Bing Maps pushed out a major update to their driving directions \u201crouting engine.\u201d The new routing engine was twice as fast as the old one and added more features, such as adding up to three routes in one request.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_In_Pics_Google_Bumper_Sticker_Knitted_Android_Sleeve_Yahoos_CEOs\"><\/span><a href=\"https:\/\/searchengineland.com\/search-in-pics-google-bumper-sticker-knitted-android-sleeve-yahoos-ceos-106924\" target=\"_blank\" rel=\"noopener\">Search In Pics: Google Bumper Sticker, Knitted Android Sleeve &amp; Yahoo\u2019s CEOs<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Mobile_Strategy_Playing_Out_Almost_Flawlessly_Ads_Growing_Android_Beating_iPhone\"><\/span><a href=\"https:\/\/searchengineland.com\/google-mobile-strategy-playing-out-flawlessly-ads-growing-android-beats-iphone-60565\" target=\"_blank\" rel=\"noopener\">Google Mobile Strategy Playing Out Almost Flawlessly: Ads Growing, Android Beating iPhone<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Google\u2019s AdMob unit reported that it saw more than 2 billion ad requests on a daily basis. Meanwhile, comScore reported that Android passed the iPhone as the number two smartphone platform in the U.S.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"South_Korea_May_Arrest_Google_Execs_Over_WiFi_Data_Collection\"><\/span><a href=\"https:\/\/searchengineland.com\/south-korea-may-arrest-google-execs-over-wifi-data-collection-60576\" target=\"_blank\" rel=\"noopener\">South Korea May Arrest Google Execs Over WiFi Data Collection<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The country\u2019s national police agency had determined that Google acted illegally when it gathered personal data as part of its Street View mapping service.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Covario_Consumer_Electronics_Marketers_Take_Q4_Paid_Search_Boom_Overseas\"><\/span><a href=\"https:\/\/searchengineland.com\/consumer-electronics-marketers-take-q4-paid-search-boom-overseas-60600\" target=\"_blank\" rel=\"noopener\">Covario: Consumer Electronics Marketers Take Q4 Paid Search Boom Overseas<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Among its tech and consumer electronics clients in the Americas, paid search spending only rose 1% in the fourth quarter of 2010, as compared to the third quarter, but that\u2019s because growth from the second to the third quarter was 30%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Twitters_New_Year_Tweet_Record_Shown_In_Stunning_Video\"><\/span><a href=\"https:\/\/searchengineland.com\/twitters-new-year-tweet-record-shown-in-stunning-video-60608\" target=\"_blank\" rel=\"noopener\">Twitter\u2019s New Year Tweet Record Shown In Stunning Video<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Twitter started 2011 with a new record: 6,939 tweets were sent at four seconds after midnight in Japan.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Foursquare_Puts_The_Kibosh_On_Friend-Tip_Spamming\"><\/span><a href=\"https:\/\/searchengineland.com\/foursquare-puts-the-kibosh-on-friend-tip-spamming-60545\" target=\"_blank\" rel=\"noopener\">Foursquare Puts The Kibosh On Friend-Tip Spamming<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Foursquare started limiting the number of friends and friend requests that a user can have.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_AdWords_Testing_Lead_Capture_Forms_Contact_Form_Extensions\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adwords-testing-lead-capture-forms-contact-form-extensions-32971\" target=\"_blank\" rel=\"noopener\">Google AdWords Testing Lead Capture Forms: Contact Form Extensions<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Contact form extensions provided a contact form directly in the search ad, which a searcher can fill out and the advertiser can then use in the future to contact that lead.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Loses_French_Lawsuit_Over_Google_Suggest\"><\/span><a href=\"https:\/\/searchengineland.com\/google-loses-french-lawsuit-over-google-suggest-32994\" target=\"_blank\" rel=\"noopener\">Google Loses French Lawsuit Over Google Suggest<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Google was ordered to remove the word\u00a0<em>arnaque<\/em>, which translates roughly as \u201cscam,\u201d from appearing as a Google Suggest term on searches for the Centre National Priv\u00e9 de Formation a Distance (CNFDI).\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Surprise_Googles_Home_Page_Promoting_Nexus_One\"><\/span><a href=\"https:\/\/searchengineland.com\/surprise-googles-home-page-promoting-nexus-one-32987\" target=\"_blank\" rel=\"noopener\">Surprise: Google\u2019s Home Page Promoting Nexus One<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> The promotion was found under the search box and read: \u201cExperience Nexus One, the new Android phone from Google.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nexus_One_What_Exactly_Happened_Yesterday_In_Mountain_View\"><\/span><a href=\"https:\/\/searchengineland.com\/nexus-one-what-exactly-happened-yesterday-in-mountain-view-32986\" target=\"_blank\" rel=\"noopener\">Nexus One: What Exactly Happened Yesterday In Mountain View?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Less than 24 hours after\u00a0<a href=\"https:\/\/searchengineland.com\/liveblogging-the-google-nexus-one-phone-launch-32853\" target=\"_blank\" rel=\"noopener\">the formal unveiling of the Nexus One by Google<\/a>, we had a collection of differing perceptions and accounts of what was significant (or not).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Claims_That_Google_Checkout_Increases_Conversion_By_40_Clicks_By_10\"><\/span><a href=\"https:\/\/searchengineland.com\/google-says-google-checkout-increases-conversion-by-40-clicks-by-10-16012\" target=\"_blank\" rel=\"noopener\">Google Claims That Google Checkout Increases Conversion By 40% &amp; Clicks By 10%<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Google added  claims to its\u00a0Google Checkout Merchant\u00a0homepage that having Google Checkout as part of your AdWords ads would lead to higher conversions and a better click-through rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Testing_%E2%80%98Blended_Mobile_Ads\"><\/span><a href=\"https:\/\/searchengineland.com\/google-testing-blended-mobile-ads-16021\" target=\"_blank\" rel=\"noopener\">Google Testing \u2018Blended\u2019 Mobile Ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> As it turned out, Google wasn\u2019t doing anything new. On the Google WAP search experience the company had always placed ads at the end of organic text results but before other types of content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_To_Advertisers_We_Can_Create_Ads_Edit_Keywords_Without_Asking_First\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-angers-advertisers-after-terms-conditions-update-notification-16014\" target=\"_blank\" rel=\"noopener\">Yahoo To Advertisers: We Can Create Ads &amp; Edit Keywords Without Asking First<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Yahoo emailed their search advertisers about\u00a0new terms and conditions,\u00a0including a controversial provision that they are allowed to create ads, remove or add keywords to campaigns and \u201coptimize\u201d accounts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Finally_Brings_Picasa_To_The_Mac\"><\/span><a href=\"https:\/\/searchengineland.com\/google-finally-brings-picasa-to-the-mac-16011\" target=\"_blank\" rel=\"noopener\">Google Finally Brings Picasa To The Mac<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Picasa was a management system for photo sharing and editing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Wins_%E2%80%9CGu_Ge%E2%80%9D_Lawsuit_In_China\"><\/span><a href=\"https:\/\/searchengineland.com\/google-wins-gu-ge-lawsuit-in-china-16013\" target=\"_blank\" rel=\"noopener\">Google Wins \u201cGu Ge\u201d Lawsuit In China<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> The Beijing Haidian District Court ruled that Beijing Guge Science and Technology had to pay Google China 100,000 yuan ($14,624). In addition, Beijing Guge is required to stop using the name.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Trends_Features_ASCII_Art_Of_911\"><\/span><a href=\"https:\/\/searchengineland.com\/ascii-artt-airplane-lands-on-google-trends-16018\" target=\"_blank\" rel=\"noopener\">Google Trends Features ASCII Art Of 9\/11<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> It was suggested that the art represented an airplane crashing into New York\u2019s former World Trade Center towers on 9\/11.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Big_List_of_2009_Marketing_Predictions\"><\/span><a href=\"https:\/\/searchengineland.com\/big-list-2009-marketing-predictions-16009\" target=\"_blank\" rel=\"noopener\">The Big List of 2009 Marketing Predictions<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Articles and blog posts filled with forecasts, predictions, and\/or resolutions for the new year.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mahalo_Adds_More_Social_Features\"><\/span><a href=\"https:\/\/searchengineland.com\/mahalo-adds-more-social-features-13067\" target=\"_blank\" rel=\"noopener\">Mahalo Adds More Social Features<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> The Mahalo Follow toolbar let you post links to\u00a0Delicious,\u00a0Ma.gnolia,\u00a0Mahalo Social, and\u00a0Twitter\u00a0with the click of one button. The sidebar displayed quick tips when you were on sites like Twitter and Gmail.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"From_Search_Marketing_Expo_SMX\"><\/span>From Search Marketing Expo (<a href=\"https:\/\/marketinglandevents.com\/smx\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMX<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/how-customer-reviews-can-improve-your-seo-efforts-378252\" target=\"_blank\" rel=\"noopener\">How customer reviews can improve your SEO efforts<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/search-incrementality-how-paid-and-organic-work-together-for-better-performance-378320\" target=\"_blank\" rel=\"noopener\">Search incrementality: How paid and organic work together for better performance<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/smx-overtime-broaden-your-reach-with-youtube-campaigns-327211\" target=\"_blank\" rel=\"noopener\">SMX Overtime: Broaden your reach with YouTube campaigns<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.\u00a0<\/p>\n<p>2022: <a href=\"https:\/\/searchengineland.com\/apple-maps-what-a-maps-web-snapshot-can-do-for-your-online-content-378332\" target=\"_blank\" rel=\"noopener\">Apple Maps: What a maps web snapshot can do for your online content<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/joy-hawkins\" target=\"_blank\" rel=\"noopener\">Joy Hawkins<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/importance-local-authenticity-266865\" target=\"_blank\" rel=\"noopener\">The importance of local authenticity<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brian-smith\" target=\"_blank\" rel=\"noopener\">Brian Smith<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/choosing-attribution-model-not-266909\" target=\"_blank\" rel=\"noopener\">Choosing an attribution model: When, not which<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/amy-bishop\" target=\"_blank\" rel=\"noopener\">Amy Bishop<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/brand-vs-local-knowledge-graph-result-better-267098\" target=\"_blank\" rel=\"noopener\">Brand vs. local Knowledge Graph result: Which is better?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/tony-edward\" target=\"_blank\" rel=\"noopener\">Tony Edward<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/enhance-search-engagement-complementary-paid-organic-visibility-strategy-237198\" target=\"_blank\" rel=\"noopener\">Enhance Search Engagement With A Complementary Paid &amp; Organic Visibility Strategy<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/thomas-stern\" target=\"_blank\" rel=\"noopener\">Thomas Stern<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/six-trends-shaping-location-marketing-2016-239699\" target=\"_blank\" rel=\"noopener\">Six Trends Shaping Location Marketing In 2016<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/adam-dorfman\" target=\"_blank\" rel=\"noopener\">Adam Dorfman<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/impact-final-delivery-dates-holidays-ppc-211865\" target=\"_blank\" rel=\"noopener\">Holiday 2014 Learnings: How Delivery Options Impact PPC &amp; Conversions<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/rebekah-diedo\" target=\"_blank\" rel=\"noopener\">Rebekah Schelfhout<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/linkrisk-just-detoxing-anymore-211835\" target=\"_blank\" rel=\"noopener\">Tool Overview: LinkRisk \u2014 Not Just For Detoxing Anymore<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/julie-joyce\" target=\"_blank\" rel=\"noopener\">Julie Joyce<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/just-say-no-to-seo-sometimes-180965\" target=\"_blank\" rel=\"noopener\">Just Say No To SEO (Sometimes)<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-enge\" target=\"_blank\" rel=\"noopener\">Eric Enge<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/2012-the-year-of-the-independent-search-marketer-106858\" target=\"_blank\" rel=\"noopener\">2012: The Year Of The Independent Search Marketer?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/george-popstefanov\" target=\"_blank\" rel=\"noopener\">George Popstefanov<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/how-much-is-a-click-really-worth-106737\" target=\"_blank\" rel=\"noopener\">How Much Is A Click Really Worth?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bennyblum\" target=\"_blank\" rel=\"noopener\">Benny Blum<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/10-search-website-usability-new-year-resolutions-for-2012-106354\" target=\"_blank\" rel=\"noopener\">10 Search &amp; Website Usability New Year Resolutions for 2012<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kim-krause-berg\" target=\"_blank\" rel=\"noopener\">Kim Krause Berg<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/how-i-think-crawl-budget-works-sort-of-59768\" target=\"_blank\" rel=\"noopener\">How (I Think) Crawl Budget Works (Sort Of)<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/ian-lurie\" target=\"_blank\" rel=\"noopener\">Ian Lurie<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/how-to-reduce-sem-churn-with-integrated-customer-intelligence-60415\" target=\"_blank\" rel=\"noopener\">How To Reduce SEM Churn With Integrated Customer Intelligence<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bill-dinan\" target=\"_blank\" rel=\"noopener\">Bill Dinan<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/the-4-most-siginficant-changes-to-paid-search-in-2009-32707\" target=\"_blank\" rel=\"noopener\">The 4 Most Siginficant Changes To Paid Search In 2009<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/lori-weiman\" target=\"_blank\" rel=\"noopener\">Lori Weiman<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/in-house-seo-reporting-guide-to-succeeding-where-others-fail-32517\" target=\"_blank\" rel=\"noopener\">In-House SEO Reporting: Guide To Succeeding Where Others Fail<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/tony-adam\" target=\"_blank\" rel=\"noopener\">Tony Adam<\/a><\/p>\n<p>2010 <a href=\"https:\/\/searchengineland.com\/a-six-step-content-marketing-check-up-for-b2b-marketers-32799\" target=\"_blank\" rel=\"noopener\">A Six-Step Content Marketing Check-Up For B2B Marketers<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/galen-deyoung\" target=\"_blank\" rel=\"noopener\">Galen DeYoung<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/4-steps-to-setting-better-conversion-optimization-goals-32964\" target=\"_blank\" rel=\"noopener\">4 Steps to Setting Better Conversion Optimization Goals<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/sandra-niehaus\" target=\"_blank\" rel=\"noopener\">Sandra Niehaus<\/a><a href=\"https:\/\/searchengineland.com\/author\/galen-deyoung\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/searching-for-ppc-success-in-a-down-economy-32952\" target=\"_blank\" rel=\"noopener\">Searching For PPC Success In A Down Economy<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bennyblum\" target=\"_blank\" rel=\"noopener\">Benny Blum<\/a><a href=\"http:\/\/www.linkedin.com\/pub\/rebekah-diedo\/3a\/90a\/575\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p class=\"has-text-align-center\">&lt; <a href=\"https:\/\/searchengineland.com\/search-marketing-history-january-5-389864\" target=\"_blank\" rel=\"noopener\">January 5<\/a> | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | January 7 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-january-6-389992\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: January 6<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Webmaster Tools adds \u2018unnatural links\u2019 and \u2018cloaking\u2019 spam warnings In 2011, Google Webmaster Tools started sending out two new types of warnings \u2013 for \u201cunnatural links\u201d and \u201ccloaking.\u201d The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines. At the time, Google had been talking about wanting to increase its outreach to webmasters. See this video (published Dec. 18, 2010), in which Google\u2019s Matt Cutts (featuring Danny Sullivan) mentioned that Google wanted to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7587","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7587"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7587\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}