{"id":7605,"date":"2023-01-08T05:12:09","date_gmt":"2023-01-08T05:12:09","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/"},"modified":"2023-01-08T05:12:09","modified_gmt":"2023-01-08T05:12:09","slug":"this-day-in-search-marketing-history-january-8","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/","title":{"rendered":"This day in search marketing history: January 8"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Intent_research_vs_keyword_research\" >Intent research vs. keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Also_on_this_day\" >Also on this day\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Halting_campaigns_shouldnt_be_your_only_brand_safety_precaution\" >Halting campaigns shouldn\u2019t be your only brand safety precaution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Googles_John_Mueller_on_intent_research_vs_keyword_research_for_2020\" >Google\u2019s John Mueller on intent research vs keyword research for 2020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_handles_reconsideration_requests_in_batches\" >Google handles reconsideration requests in batches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#With_Bing_Pages_brands_can_manage_their_profiles_across_Microsoft_products_including_Bing_Search\" >With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Video_Brian_Dean_on_growing_YouTube_subscribers_and_the_nofollow_link_change\" >Video: Brian Dean on growing YouTube subscribers and the nofollow link change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Need_to_expedite_page_removal_in_Googles_search_index_Try_a_temporary_sitemap_file\" >Need to expedite page removal in Google\u2019s search index? Try a temporary sitemap file<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_Assistant_updates_Airline_check-ins_hotel_bookings_language_translation_and_Maps\" >Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Machine_vs_man_What_really_matters_for_SEO_success\" >Machine vs. man: What really matters for SEO success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_to_roll_out_new_Search_Console_features_in_coming_weeks\" >Google to roll out new Search Console features in coming weeks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_removes_addiction_treatment_ads_from_UK_search_results\" >Google removes addiction treatment ads from UK search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_accidentally_removes_news_publishers_from_Google_News\" >Google accidentally removes news publishers from Google News<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Its_Google_Home_vs_Amazon_Alexa_at_CES_in_the_battle_for_the_voice_ecosystem\" >It\u2019s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_announces_solution_to_longstanding_AMP_cache_URL_display_problem\" >Google announces solution to longstanding AMP cache URL display problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Search_In_Pics_GoogleBot_BB-8_Google_Onesie_Tesla_Model_X\" >Search In Pics: GoogleBot &amp; BB-8, Google Onesie &amp; Tesla Model X<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_Now_Bugs_Remove_Cards_From_Users_While_Google_Now_Tests_Custom_Background_Themes\" >Google Now Bugs Remove Cards From Users While Google Now Tests Custom Background Themes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#AdWords_Reach_Reporting_Moves_To_The_Campaigns_Tab\" >AdWords Reach Reporting Moves To The Campaigns Tab<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Bings_New_Best-Sellers_Carousel_Helps_Readers_Find_Just_The_Right_Book\" >Bing\u2019s New Best-Sellers Carousel Helps Readers Find Just The Right Book<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_France_Homepage_Goes_%E2%80%9CJe_Suis_Charlie%E2%80%9D_In_Memory_Of_Charlie_Hebdo_Victims\" >Google France Homepage Goes \u201cJe Suis Charlie\u201d In Memory Of Charlie Hebdo Victims<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Yahoos_News_Digest_App_Is_%E2%80%9CSummly_20%E2%80%9D\" >Yahoo\u2019s News Digest App Is \u201cSummly 2.0\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Utah_Has_Highest_Google_Usage_West_Virginia_The_Lowest\" >Utah Has Highest Google Usage, West Virginia The Lowest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Googles_Matt_Cutts_On_Publishers_With_Duplicate_Content_Use_The_Canonical_Tag\" >Google\u2019s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Report_US_Search_Ad_Spend_Rises_12_Percent_YoY_In_Q4_2013_Smartphone_CPCs_Drop\" >Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_Fixes_Definition_URLs_Makes_Them_Clickable_Links\" >Google Fixes Definition URLs, Makes Them Clickable Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_Is_Hiring_Someone_To_Find_Ways_To_Make_You_Want_To_Search_While_Signed-In\" >Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_Mobile_Search_And_The_Paradox_Of_Competition\" >Google, Mobile Search And The Paradox Of Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#2011_The_Year_Google_Bing_Took_Away_From_SEOs_Publishers\" >2011: The Year Google &amp; Bing Took Away From SEOs &amp; Publishers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#The_Big_List_168_Marketing_Trends_Predictions_Resolutions_For_2011\" >The Big List: 168 Marketing Trends, Predictions &amp; Resolutions For 2011<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_Mulling_Several_Ways_To_Integrate_Ads_On_Maps\" >Google Mulling Several Ways To Integrate Ads On Maps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Yahoo_To_Keep_BOSS_In_Microsoft_Deal_May_Charge_In_Future\" >Yahoo To Keep BOSS In Microsoft Deal, May Charge In Future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#A_Year_Later_Yahoos_CEO_Gives_Herself_A_B-Minus\" >A Year Later, Yahoo\u2019s CEO Gives Herself A B-Minus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Wheres_AP_In_Google_News_Apparently_In_Limbo_As_Contract_Running_Out\" >Where\u2019s AP In Google News? Apparently In Limbo, As Contract Running Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_Fast_Flip_Now_On_Google_News_Home_Page\" >Google Fast Flip Now On Google News Home Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Submit_Your_Google_Spam_Suggestions_For_2009\" >Submit Your Google Spam Suggestions For 2009<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Are_PPC_Budgets_Increasing_Or_Decreasing_In_These_Recessionary_Times\" >Are PPC Budgets Increasing Or Decreasing In These Recessionary Times?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_Testing_New_AdWords_Budgeting_Option_Timeframe\" >Google Testing New AdWords Budgeting Option: Timeframe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_SMS_Search_Is_Down_%E2%80%A6_For_The_Count\" >Google SMS Search Is Down \u2026 For The Count?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_StreetView_GPS_Save_Kidnapped_Girl\" >Google StreetView, GPS Save Kidnapped Girl<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Microsoft_To_Buy_Fast_Search_For_123_Billion\" >Microsoft To Buy Fast Search For $1.23 Billion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Google_YouTube_TVs_Powered_By_Panasonic\" >Google &amp; YouTube TVs Powered By Panasonic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Yahoos_Yang_Outlines_Vision_For_An_Integrated_Open_Yahoo_20\" >Yahoo\u2019s Yang Outlines Vision For An Integrated, Open Yahoo 2.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Sony_In_Video_Deal_With_Google_Viacom_Deals_With_Five_Competing_Online_Video_Providers\" >Sony In Video Deal With Google &amp; Viacom Deals With Five Competing Online Video Providers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Open_Letter_To_Wikipedia_Editors_Yes_Matt_Cutts_Is_Notable\" >Open Letter To Wikipedia Editors: Yes, Matt Cutts Is Notable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Court_OKs_Narrow_Use_of_Competitor_Trademarks_in_Search_Ads_Meta_Tags\" >Court OKs Narrow Use of Competitor Trademarks in Search Ads &amp; Meta Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#An_Open_Letter_to_Paid_Search_Networks\" >An Open Letter to Paid Search Networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Yahoo_Introduces_Yahoo_Go_20_Mobile_Search_Other_Apps\" >Yahoo Introduces Yahoo Go 2.0, Mobile Search &amp; Other Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Search_Engine_ChaCha_Announces_6_Million_Round\" >Search Engine ChaCha Announces $6 Million Round<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Advertisers_Cutting_Google_AdWords_Spending_With_Surge_of_Keyword_Prices\" >Advertisers Cutting Google AdWords Spending With Surge of Keyword Prices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#From_Search_Marketing_Expo_SMX\" >From Search Marketing Expo (SMX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Intent_research_vs_keyword_research\"><\/span>Intent research vs. keyword research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2020, Fr\u00e9d\u00e9ric Dubut of Bing <a href=\"https:\/\/searchengineland.com\/seos-must-focus-on-intent-research-practices-in-2020-327128\" target=\"_blank\" rel=\"noopener\">told us<\/a>: \u201cKeyword research are probably going to become slowly obsolete and you\u2019ll need to switch to intent research as a practice.\u201d<\/p>\n<p>Barry Schwartz asked Google\u2019s John Mueller about Dubut\u2019s statement. Here\u2019s what Mueller said:<\/p>\n<p>\u201cThere\u2019s probably always gonna be a little bit of room for keyword research because you\u2019re kind of providing those words to users. And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.\u201d<\/p>\n<p>So, is keyword research obsolete yet? In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. But keyword research is still far from obsolete.<\/p>\n<p>Read all about it in <a href=\"https:\/\/searchengineland.com\/googles-john-mueller-on-intent-research-vs-keyword-research-for-2020-327279\" target=\"_blank\" rel=\"noopener\">Google\u2019s John Mueller on intent research vs keyword research for 2020<\/a>.<\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Halting_campaigns_shouldnt_be_your_only_brand_safety_precaution\"><\/span><a href=\"https:\/\/searchengineland.com\/halting-campaigns-shouldnt-be-your-only-brand-safety-precaution-345278\" target=\"_blank\" rel=\"noopener\">Halting campaigns shouldn\u2019t be your only brand safety precaution<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2021:<\/strong>  How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_John_Mueller_on_intent_research_vs_keyword_research_for_2020\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-john-mueller-on-intent-research-vs-keyword-research-for-2020-327279\" target=\"_blank\" rel=\"noopener\">Google\u2019s John Mueller on intent research vs keyword research for 2020<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Search engines continue to get better at understanding intent and rely less on keywords. But Mueller wouldn\u2019t go as far as to say keyword research practices will or should go away anytime soon.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_handles_reconsideration_requests_in_batches\"><\/span><a href=\"https:\/\/searchengineland.com\/google-handles-reconsideration-requests-in-batches-327291\" target=\"_blank\" rel=\"noopener\">Google handles reconsideration requests in batches<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> John Mueller said that the Google team goes through reconsideration requests in batches, so sometimes it can feel like there is a backlog.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"With_Bing_Pages_brands_can_manage_their_profiles_across_Microsoft_products_including_Bing_Search\"><\/span><a href=\"https:\/\/searchengineland.com\/with-bing-pages-brands-can-manage-their-profiles-across-microsoft-products-including-bing-search-327298\" target=\"_blank\" rel=\"noopener\">With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Brian_Dean_on_growing_YouTube_subscribers_and_the_nofollow_link_change\"><\/span><a href=\"https:\/\/searchengineland.com\/video-brian-dean-on-growing-youtube-subscribers-and-the-nofollow-link-change-327285\" target=\"_blank\" rel=\"noopener\">Video: Brian Dean on growing YouTube subscribers and the nofollow link change<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> In this installment of Barry Schwartz\u2019s vlog series, he chatted with Dean about making good quality videos, the nofollow link attribute change and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Need_to_expedite_page_removal_in_Googles_search_index_Try_a_temporary_sitemap_file\"><\/span><a href=\"https:\/\/searchengineland.com\/need-to-expedite-page-removal-in-googles-search-index-try-a-temporary-sitemap-file-310131\" target=\"_blank\" rel=\"noopener\">Need to expedite page removal in Google\u2019s search index? Try a temporary sitemap file<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> if you have hundreds or thousands of pages, removing URLs one by one can be time-consuming. What tocan you do? Use temporary sitemaps, according to John Mueller.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Assistant_updates_Airline_check-ins_hotel_bookings_language_translation_and_Maps\"><\/span><a href=\"https:\/\/searchengineland.com\/google-assistant-updates-airline-check-ins-hotel-bookings-language-translation-and-maps-310197\" target=\"_blank\" rel=\"noopener\">Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> Google was working hard to make the Assistant (and by extension, Home) a transactional platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Machine_vs_man_What_really_matters_for_SEO_success\"><\/span><a href=\"https:\/\/searchengineland.com\/machine-vs-man-what-really-matters-for-seo-success-310169\" target=\"_blank\" rel=\"noopener\">Machine vs. man: What really matters for SEO success<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2019:<\/strong> <a href=\"https:\/\/searchengineland.com\/author\/lily-ray\" target=\"_blank\" rel=\"noopener\">Lily Ray<\/a> on changes to how sites are evaluated, dealing with traffic drops due to algorithm changes, Google\u2019s search quality rater guidelines and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_to_roll_out_new_Search_Console_features_in_coming_weeks\"><\/span><a href=\"https:\/\/searchengineland.com\/google-roll-new-search-console-features-upcoming-weeks-289184\" target=\"_blank\" rel=\"noopener\">Google to roll out new Search Console features in coming weeks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> Verified users in\u00a0Google Search Console\u00a0were about to get access the new Search Performance, Index Coverage, AMP status and Job posting reports.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_removes_addiction_treatment_ads_from_UK_search_results\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adwords-removes-addiction-treatment-ads-from-results-in-the-uk-289434\" target=\"_blank\" rel=\"noopener\">Google removes addiction treatment ads from UK search results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> An investigation revealed an ongoing issue with middlemen bidding on the terms and receiving large kickbacks from the private centers where the searchers were ultimately referred to \u2013 a practice called \u201cpatient brokering.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_accidentally_removes_news_publishers_from_Google_News\"><\/span><a href=\"https:\/\/searchengineland.com\/google-accidentally-removes-news-publishers-google-news-289444\" target=\"_blank\" rel=\"noopener\">Google accidentally removes news publishers from Google News<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> Google called it an \u201cunintentional technical issue.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Its_Google_Home_vs_Amazon_Alexa_at_CES_in_the_battle_for_the_voice_ecosystem\"><\/span><a href=\"https:\/\/searchengineland.com\/google-home-vs-amazon-alexa-ces-battle-voice-ecosystem-289459\" target=\"_blank\" rel=\"noopener\">It\u2019s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018: <\/strong>Google and Amazon both announced new device partnerships; the Google Assistant would be on new \u201csmart display\u201d devices, more TVs, speakers and in cars.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_announces_solution_to_longstanding_AMP_cache_URL_display_problem\"><\/span><a href=\"https:\/\/searchengineland.com\/google-solution-url-amp-pages-289481\" target=\"_blank\" rel=\"noopener\">Google announces solution to longstanding AMP cache URL display problem<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> Google\u00a0said it was making a change to stop displaying Google URLs, instead of the publisher URLs, in search results served from the AMP cache.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_In_Pics_GoogleBot_BB-8_Google_Onesie_Tesla_Model_X\"><\/span><a href=\"https:\/\/searchengineland.com\/search-in-pics-googlebot-bb-8-google-onesie-tesla-model-x-239859\" target=\"_blank\" rel=\"noopener\">Search In Pics: GoogleBot &amp; BB-8, Google Onesie &amp; Tesla Model X<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Now_Bugs_Remove_Cards_From_Users_While_Google_Now_Tests_Custom_Background_Themes\"><\/span><a href=\"https:\/\/searchengineland.com\/google-now-bugs-remove-cards-users-google-now-tests-custom-background-themes-212356\" target=\"_blank\" rel=\"noopener\">Google Now Bugs Remove Cards From Users While Google Now Tests Custom Background Themes<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Some users were missing their Google Now cards, which they rely on to see if there will be traffic on the way to work, how cold it may be or other useful information for their day.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AdWords_Reach_Reporting_Moves_To_The_Campaigns_Tab\"><\/span><a href=\"https:\/\/searchengineland.com\/adwords-reach-reporting-moves-campaigns-tab-212388\" target=\"_blank\" rel=\"noopener\">AdWords Reach Reporting Moves To The Campaigns Tab<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Google moved\u00a0the Reach and Frequency report out of the Dimensions tab to the Campaigns tab.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bings_New_Best-Sellers_Carousel_Helps_Readers_Find_Just_The_Right_Book\"><\/span><a href=\"https:\/\/searchengineland.com\/bings-new-best-sellers-carousel-helps-readers-find-just-right-book-212404\" target=\"_blank\" rel=\"noopener\">Bing\u2019s New Best-Sellers Carousel Helps Readers Find Just The Right Book<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Microsoft\u2019s search engine started displaying a carousel of New York Times best-selling books when searching for specific book genres.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_France_Homepage_Goes_%E2%80%9CJe_Suis_Charlie%E2%80%9D_In_Memory_Of_Charlie_Hebdo_Victims\"><\/span><a href=\"https:\/\/searchengineland.com\/google-france-homepage-goes-je-suis-charlie-memory-charlie-hebdo-victims-212386\" target=\"_blank\" rel=\"noopener\">Google France Homepage Goes \u201cJe Suis Charlie\u201d In Memory Of Charlie Hebdo Victims<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Google France added the \u201cJe Suis Charlie\u201d (\u201cI am Charlie\u201d) badge on its homepage, honoring the lives lost during the Charlie Hebdo massacre in Paris, France.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoos_News_Digest_App_Is_%E2%80%9CSummly_20%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-news-digest-is-summly-2-0-181293\" target=\"_blank\" rel=\"noopener\">Yahoo\u2019s News Digest App Is \u201cSummly 2.0\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> CEO Marissa Mayer introduced the new news app at CES. Summly was acquired by Yahoo in March 2013 for an estimated $30 million.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Utah_Has_Highest_Google_Usage_West_Virginia_The_Lowest\"><\/span><a href=\"https:\/\/searchengineland.com\/utah-has-highest-google-usage-west-virginia-the-lowest-181308\" target=\"_blank\" rel=\"noopener\">Utah Has Highest Google Usage, West Virginia The Lowest<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Ad network Chitika released\u00a0a new tool\u00a0that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Matt_Cutts_On_Publishers_With_Duplicate_Content_Use_The_Canonical_Tag\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-matt-cutts-on-publishers-with-duplicate-content-use-the-canonical-tag-181331\" target=\"_blank\" rel=\"noopener\">Google\u2019s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> In <a href=\"https:\/\/www.youtube.com\/watch?v=MndQPxmPKDE\" target=\"_blank\" rel=\"noopener noreferrer\">How should I address a small duplicate content issue?<\/a>, Cutts said to use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_US_Search_Ad_Spend_Rises_12_Percent_YoY_In_Q4_2013_Smartphone_CPCs_Drop\"><\/span><a href=\"https:\/\/searchengineland.com\/report-us-search-ad-spend-rises-12-percent-yoy-in-q4-2013-smartphone-cpcs-drop-181294\" target=\"_blank\" rel=\"noopener\">Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> IgnitionOne\u00a0released\u00a0its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Fixes_Definition_URLs_Makes_Them_Clickable_Links\"><\/span><a href=\"https:\/\/searchengineland.com\/google-fixes-definition-urls-clickable-links-144511\" target=\"_blank\" rel=\"noopener\">Google Fixes Definition URLs, Makes Them Clickable Links<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> The URL shown under the definition previously wasn\u2019t clickable. Instead, the only way to click through to the source of the definition was to use the smaller Source link at the bottom of the box.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Is_Hiring_Someone_To_Find_Ways_To_Make_You_Want_To_Search_While_Signed-In\"><\/span><a href=\"https:\/\/searchengineland.com\/google-is-hiring-someone-to-find-ways-to-make-you-want-to-search-while-signed-in-144523\" target=\"_blank\" rel=\"noopener\">Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> \u201cAs Product Marketing Manager within the search growth team, you will be responsible to developing plans, creatives, campaigns and programs to increase the number of user\u2019s signed in.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Mobile_Search_And_The_Paradox_Of_Competition\"><\/span><a href=\"https:\/\/searchengineland.com\/google-competition-and-the-paradox-of-mobile-search-144532\" target=\"_blank\" rel=\"noopener\">Google, Mobile Search And The Paradox Of Competition<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> How much does Google figure into the \u201cfuture of search,\u201d whose advances will largely be determined by mobile and non-traditional devices? That was a hard question to answer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2011_The_Year_Google_Bing_Took_Away_From_SEOs_Publishers\"><\/span><a href=\"https:\/\/searchengineland.com\/2011-year-google-bing-took-away-from-seos-publishers-106311\" target=\"_blank\" rel=\"noopener\">2011: The Year Google &amp; Bing Took Away From SEOs &amp; Publishers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Danny Sullivan called 2011 \u201calarming.\u201d Why? Because after years of moving forward, the search engines took a big step back, withholding both linking and keyword data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Big_List_168_Marketing_Trends_Predictions_Resolutions_For_2011\"><\/span><a href=\"https:\/\/searchengineland.com\/big-list-168-marketing-trends-predictions-resolutions-2011-60671\" target=\"_blank\" rel=\"noopener\">The Big List: 168 Marketing Trends, Predictions &amp; Resolutions For 2011<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> A huge collection of trends, predictions and resolutions on paid search, SEO, local\/mobile and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Mulling_Several_Ways_To_Integrate_Ads_On_Maps\"><\/span><a href=\"https:\/\/searchengineland.com\/google-mulling-several-ways-to-integrate-ads-on-maps-33127\" target=\"_blank\" rel=\"noopener\">Google Mulling Several Ways To Integrate Ads On Maps<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Several articles speculated about or discussed ads on Google Maps (PC and mobile).\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_To_Keep_BOSS_In_Microsoft_Deal_May_Charge_In_Future\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-to-keep-boss-in-microsoft-deal-may-charge-in-future-33123\" target=\"_blank\" rel=\"noopener\">Yahoo To Keep BOSS In Microsoft Deal, May Charge In Future<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Some of the results would be powered by Yahoo, while the search results in BOSS (Build your Own Search Service \u2013 a Yahoo Developer Network initiative to provide an open search web services platform) would be powered from Microsoft Bing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Year_Later_Yahoos_CEO_Gives_Herself_A_B-Minus\"><\/span><a href=\"https:\/\/searchengineland.com\/a-year-later-yahoos-ceo-gives-herself-a-b-minus-33125\" target=\"_blank\" rel=\"noopener\">A Year Later, Yahoo\u2019s CEO Gives Herself A B-Minus<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Said Yahoo CEO Carol Bartz: \u201cIt was a little tougher internally than I think I had anticipated, I did move fast, but this is a big job.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wheres_AP_In_Google_News_Apparently_In_Limbo_As_Contract_Running_Out\"><\/span><a href=\"https:\/\/searchengineland.com\/wheres-ap-in-google-news-33164\" target=\"_blank\" rel=\"noopener\">Where\u2019s AP In Google News? Apparently In Limbo, As Contract Running Out<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Associated Press stories \u2013 hosted by Google itself \u2014 were no longer appearing in Google News. Google had not added any new AP content since Dec. 24.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Fast_Flip_Now_On_Google_News_Home_Page\"><\/span><a href=\"https:\/\/searchengineland.com\/google-fast-flip-now-on-google-news-home-page-33165\" target=\"_blank\" rel=\"noopener\">Google Fast Flip Now On Google News Home Page<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> The company\u2019s experimental news reading tool became part of the Google News home page, while also still remaining a Google Labs project.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Submit_Your_Google_Spam_Suggestions_For_2009\"><\/span><a href=\"https:\/\/searchengineland.com\/submit-your-google-spam-suggestions-for-2009-16055\" target=\"_blank\" rel=\"noopener\">Submit Your Google Spam Suggestions For 2009<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> An annual tradition, Matt Cutts of Google\u2019s Search Quality team asked\u00a0for feedback on things Google should work on in relation to search spam.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Are_PPC_Budgets_Increasing_Or_Decreasing_In_These_Recessionary_Times\"><\/span><a href=\"https:\/\/searchengineland.com\/are-ppc-budgets-increasing-or-decreasing-in-these-recessionary-times-16056\" target=\"_blank\" rel=\"noopener\">Are PPC Budgets Increasing Or Decreasing In These Recessionary Times?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> 25% of Rimm-Kaufman\u2019s clients increased their PPC spend 2008 Q4 vs. 2007, while 75% pulled back PPC spend.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Testing_New_AdWords_Budgeting_Option_Timeframe\"><\/span><a href=\"https:\/\/searchengineland.com\/google-testing-new-adwords-budgeting-option-timeframe-16058\" target=\"_blank\" rel=\"noopener\">Google Testing New AdWords Budgeting Option: Timeframe<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Timeframe gave advertisers a new budgeting method that automatically adjusted the daily budget based on traffic to reach a set dollar budget as per the calendar month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_SMS_Search_Is_Down_%E2%80%A6_For_The_Count\"><\/span><a href=\"https:\/\/searchengineland.com\/google-sms-search-down-16059\" target=\"_blank\" rel=\"noopener\">Google SMS Search Is Down \u2026 For The Count?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> \u201cSorry, \u2018[search term]\u2019 did not return any results\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_StreetView_GPS_Save_Kidnapped_Girl\"><\/span><a href=\"https:\/\/searchengineland.com\/google-streetview-gps-save-kidnapped-girl-16065\" target=\"_blank\" rel=\"noopener\">Google StreetView, GPS Save Kidnapped Girl<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Police tracked the girl\u2019s cell phone with GPS and then confirmed her whereabouts\u00a0in Virginia, using StreetView.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft_To_Buy_Fast_Search_For_123_Billion\"><\/span><a href=\"https:\/\/searchengineland.com\/microsoft-to-buy-fast-search-for-123-billion-13082\" target=\"_blank\" rel=\"noopener\">Microsoft To Buy Fast Search For $1.23 Billion<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> \u00a0Microsoft got a market-leading enterprise search company\u00a0and\u00a0a world-class web crawler (not to mention some of the smartest engineering talent in search).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_YouTube_TVs_Powered_By_Panasonic\"><\/span><a href=\"https:\/\/searchengineland.com\/google-youtube-tvs-powered-by-panasonic-13083\" target=\"_blank\" rel=\"noopener\">Google &amp; YouTube TVs Powered By Panasonic<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Matsushita Electric Industrial, the company behind Panasonic, said the TVs would enable users to browse and watch YouTube videos from their TVs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoos_Yang_Outlines_Vision_For_An_Integrated_Open_Yahoo_20\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoos-yang-outlines-vision-for-an-integrated-open-yahoo-20-13084\" target=\"_blank\" rel=\"noopener\">Yahoo\u2019s Yang Outlines Vision For An Integrated, Open Yahoo 2.0<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Search appeared to be a piece of the overall approach but not the core here; community and trusted content sources are emphasized.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sony_In_Video_Deal_With_Google_Viacom_Deals_With_Five_Competing_Online_Video_Providers\"><\/span><a href=\"https:\/\/searchengineland.com\/sony-in-video-deal-with-google-viacom-deals-with-five-competing-online-video-providers-13085\" target=\"_blank\" rel=\"noopener\">Sony In Video Deal With Google &amp; Viacom Deals With Five Competing Online Video Providers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Sony\u00a0announced\u00a0a deal to provide Google\u2019s YouTube five-minute clips of some of their most popular TV shows, including \u201cMarried With Children\u201d and \u201cNewsradio.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Open_Letter_To_Wikipedia_Editors_Yes_Matt_Cutts_Is_Notable\"><\/span><a href=\"https:\/\/searchengineland.com\/open-letter-to-wikipedia-editors-yes-matt-cutts-is-notable-10216\" target=\"_blank\" rel=\"noopener\">Open Letter To Wikipedia Editors: Yes, Matt Cutts Is Notable<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> That time when <a href=\"https:\/\/en.wikipedia.org\/wiki\/Matt_Cutts\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Cutts\u2019s Wikipedia\u2019s page<\/a> almost got deleted. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Court_OKs_Narrow_Use_of_Competitor_Trademarks_in_Search_Ads_Meta_Tags\"><\/span><a href=\"https:\/\/searchengineland.com\/court-oks-narrow-use-of-competitor-trademarks-in-search-ads-meta-tags-10217\" target=\"_blank\" rel=\"noopener\">Court OKs Narrow Use of Competitor Trademarks in Search Ads &amp; Meta Tags<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> A U.S. District Court ruled that the use of keyword-triggered ads and keyword metatags using trademarked terms cannot confuse consumers if the resulting ads\/search results don\u2019t display a competitor\u2019s trademarks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"An_Open_Letter_to_Paid_Search_Networks\"><\/span><a href=\"https:\/\/searchengineland.com\/an-open-letter-to-paid-search-networks-10213\" target=\"_blank\" rel=\"noopener\">An Open Letter to Paid Search Networks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Search marketer Jeffrey Rohrs published an open letter to paid search providers asking critical questions about billing practices, transparency, click fraud and other issues<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Introduces_Yahoo_Go_20_Mobile_Search_Other_Apps\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-introduces-yahoo-go-20-mobile-search-other-apps-10209\" target=\"_blank\" rel=\"noopener\">Yahoo Introduces Yahoo Go 2.0, Mobile Search &amp; Other Apps<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> While second to Google in Web search, the company was hoping it could lead the market for mobile search and associated advertising with a new offering tailored for use on handsets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_ChaCha_Announces_6_Million_Round\"><\/span><a href=\"https:\/\/searchengineland.com\/search-engine-chacha-announces-6-million-round-10210\" target=\"_blank\" rel=\"noopener\">Search Engine ChaCha Announces $6 Million Round<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> ChaCha employed a network of live guides to help answer user queries in real time in addition to providing traditional algorithmic search.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertisers_Cutting_Google_AdWords_Spending_With_Surge_of_Keyword_Prices\"><\/span><a href=\"https:\/\/searchengineland.com\/advertisers-cutting-google-adwords-spending-with-surge-of-keyword-prices-10215\" target=\"_blank\" rel=\"noopener\">Advertisers Cutting Google AdWords Spending With Surge of Keyword Prices<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Why were advertisers cutting their PPC ad spend significantly in 2007? Because many of the keyword prices have resulted in advertisers being priced out of profitability.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"From_Search_Marketing_Expo_SMX\"><\/span>From Search Marketing Expo (<a href=\"https:\/\/marketinglandevents.com\/smx\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMX<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-and-smbs-how-to-drive-results-on-a-low-budget-345228\" target=\"_blank\" rel=\"noopener\">Google Ads and SMBs: How to drive results on a low budget<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<p>2020: <a href=\"https:\/\/searchengineland.com\/heres-some-data-to-help-you-understand-how-to-rank-better-with-your-brand-name-327238\" target=\"_blank\" rel=\"noopener\">Here\u2019s some data to help you understand how to rank better with your brand name<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brianspatterson\" target=\"_blank\" rel=\"noopener\">Brian Patterson<\/a><\/p>\n<p>2019: <a href=\"https:\/\/searchengineland.com\/learn-how-one-startup-doubled-cpl-and-saved-money-310132\" target=\"_blank\" rel=\"noopener\">Learn how one startup doubled CPL and saved money<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/duane-brown\" target=\"_blank\" rel=\"noopener\">Duane Brown<\/a><\/p>\n<p>2018: <a href=\"https:\/\/searchengineland.com\/development-visual-search-seo-288832\" target=\"_blank\" rel=\"noopener\">What the development of visual search will mean for SEO<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kristopher-jones\" target=\"_blank\" rel=\"noopener\">Kristopher Jones<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/account-leaking-money-importance-query-mapping-239495\" target=\"_blank\" rel=\"noopener\">Is Your Account Leaking Money? The Importance Of Query Mapping<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/amy-bishop\" target=\"_blank\" rel=\"noopener\">Amy Bishop<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/ensure-seo-recommendations-get-implemented-237981\" target=\"_blank\" rel=\"noopener\">How To Ensure Your SEO Recommendations Get Implemented<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/winston-burton\" target=\"_blank\" rel=\"noopener\">Winston Burton<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/yahoos-firefox-deal-tells-us-paid-search-2015-212151\" target=\"_blank\" rel=\"noopener\">What Yahoo\u2019s Firefox Deal Tells Us About Paid Search In 2015<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/mark-ballard\" target=\"_blank\" rel=\"noopener\">Mark Ballard<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/adwords-scripts-every-level-part-4-search-query-manager-free-script-included-212341\" target=\"_blank\" rel=\"noopener\">AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included)<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/ginny-marvin\" target=\"_blank\" rel=\"noopener\">Ginny Marvin<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/for-smbs-the-time-is-now-to-embrace-search-advertising-180354\" target=\"_blank\" rel=\"noopener\">For SMBs, The Time Is Now To Embrace Search Advertising<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/john-cosley\" target=\"_blank\" rel=\"noopener\">John Cosley<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/why-issearch-engine-results-personalization-is-a-driver-for-using-local-domains-internationally-144410\" target=\"_blank\" rel=\"noopener\">Why Is Search Engine Results Personalization A Driver For Using Local Domains Internationally?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/andy-atkins-kruger\" target=\"_blank\" rel=\"noopener\">Andy Atkins-Kr\u00fcger<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/propel-the-promotion-of-your-content-9-ways-i-promote-sharing-online-143536\" target=\"_blank\" rel=\"noopener\">Propel Promotion Of Your Content: 9 Ways I Promote Sharing Online<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jordan-kasteler\" target=\"_blank\" rel=\"noopener\">Jordan Kasteler<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/3-areas-that-get-overlooked-when-building-links-in-a-bubble-143910\" target=\"_blank\" rel=\"noopener\">3 Areas That Get Overlooked When Building Links In A Bubble<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/julie-joyce\" target=\"_blank\" rel=\"noopener\">Julie Joyce<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/5-web-analytics-new-year-resolutions-32928\" target=\"_blank\" rel=\"noopener\">5 Web Analytics New Year Resolutions<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/ben-gott\" target=\"_blank\" rel=\"noopener\">Ben Gott<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/ecommerce-usability-showdown-affiliate-vs-merchants-32486\" target=\"_blank\" rel=\"noopener\">Ecommerce Usability Showdown: Affiliate VS. Merchants<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/gab-goldenberg\" target=\"_blank\" rel=\"noopener\">Gab Goldenberg<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/testing-in-2010-tips-ideas-to-get-you-started-32784\" target=\"_blank\" rel=\"noopener\">Testing In 2010: Tips &amp; Ideas To Get You Started<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/carriehill\" target=\"_blank\" rel=\"noopener\">Carrie Hill<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/the-convergence-of-web-search-site-search-33144\" target=\"_blank\" rel=\"noopener\">The Convergence Of Web Search &amp; Site Search<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/shaun-ryan\" target=\"_blank\" rel=\"noopener\">Shaun Ryan<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/seo-trends-from-2008-look-into-2009-15961\" target=\"_blank\" rel=\"noopener\">SEO Trends From 2008 &amp; A Look Into 2009<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jill-whalen\" target=\"_blank\" rel=\"noopener\">Jill Whalen<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/new-years-resolutions-for-your-ppc-campaigns-13086\" target=\"_blank\" rel=\"noopener\">New Year\u2019s Resolutions For Your PPC Campaigns<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brad-geddes\" target=\"_blank\" rel=\"noopener\">Brad Geddes<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/10-simple-steps-to-social-media-success-in-2008-13087\" target=\"_blank\" rel=\"noopener\">10 Simple Steps To Social Media Success In 2008<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/chris-winfield\" target=\"_blank\" rel=\"noopener\">Chris Winfield<\/a><\/p>\n<p class=\"has-text-align-center\">&lt; January 7 | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | January 9 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-january-8-391108\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: January 8<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Intent research vs. keyword research In 2020, Fr\u00e9d\u00e9ric Dubut of Bing told us: \u201cKeyword research are probably going to become slowly obsolete and you\u2019ll need to switch to intent research as a practice.\u201d Barry Schwartz asked Google\u2019s John Mueller about Dubut\u2019s statement. Here\u2019s what Mueller said: \u201cThere\u2019s probably always gonna be a little bit of room for keyword research because you\u2019re kind of providing those words to users. And even if search engines are trying to understand more than just those words, showing specific words to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7605","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7605"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7605\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}