If you\u2019ve racked up awards or accolades for your business, you\u2019re not wrong in wanting to show them off.<\/p>\n
Your achievements signify you\u2019re doing a few things right, so why wouldn\u2019t you display them on your website?<\/p>\n
The key is to ensure you don\u2019t look too company-focused or braggy \u2013 after all, a cardinal sin of content is using too much \u201cI\u201d or \u201cwe\u201d language and forgetting to talk to your audience with \u201cyou\u201d language.<\/p>\n
To strike the right balance, you need to write an awards page that isn\u2019t distracting or annoying, but rather adds credence to your brand and builds trust.<\/p>\n
You want customers to say, \u201cWow, this company is really successful!\u201d Not, \u201cYuck, this company is obsessed with itself.\u201d<\/p>\n
Let\u2019s talk about how to create an awards page, including how having one builds trust with customers.<\/p>\n