{"id":7630,"date":"2023-01-10T11:59:18","date_gmt":"2023-01-10T11:59:18","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/10\/5-times-youll-need-an-expert-seo-in-2023\/"},"modified":"2023-01-10T11:59:18","modified_gmt":"2023-01-10T11:59:18","slug":"5-times-youll-need-an-expert-seo-in-2023","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/10\/5-times-youll-need-an-expert-seo-in-2023\/","title":{"rendered":"5 times you\u2019ll need an expert SEO in 2023"},"content":{"rendered":"<p>There are many times during the lifecycle of your website that you will need an expert SEO.\u00a0<\/p>\n<p>If you don\u2019t enlist the help of a true professional for the following five scenarios, you are risking rankings, traffic and revenue in 2023:\u00a0<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#site-redesigns\" target=\"_blank\" rel=\"noopener\">Site redesigns<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#deep-analysis\" target=\"_blank\" rel=\"noopener\">Deep analysis<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#ranking-for-highly-competitive-terms\" target=\"_blank\" rel=\"noopener\">Ranking for highly competitive terms<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#navigating-changes-to-google\" target=\"_blank\" rel=\"noopener\">Navigating changes to Google<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#technical-seo\" target=\"_blank\" rel=\"noopener\">Technical SEO<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/10\/5-times-youll-need-an-expert-seo-in-2023\/#1_Site_redesigns\" >1. Site redesigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/10\/5-times-youll-need-an-expert-seo-in-2023\/#2_Deep_analysis\" >2. Deep analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/10\/5-times-youll-need-an-expert-seo-in-2023\/#3_Ranking_for_highly_competitive_terms\" >3. Ranking for highly competitive terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/10\/5-times-youll-need-an-expert-seo-in-2023\/#4_Navigating_changes_to_Google\" >4. Navigating changes to Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/10\/5-times-youll-need-an-expert-seo-in-2023\/#5_Technical_SEO\" >5. Technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/10\/5-times-youll-need-an-expert-seo-in-2023\/#Level_up_your_SEO_game_in_2023\" >Level up your SEO game in 2023<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Site_redesigns\"><\/span>1. Site redesigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This new year, many are planning to refresh their websites. The problem is that SEO either never enters the conversation during a site redesign or it\u2019s not handled properly. This is a problem.\u00a0<\/p>\n<p>A <a href=\"https:\/\/searchengineland.com\/seo-dos-and-donts-of-website-migration-381075\" target=\"_blank\" rel=\"noopener\">site migration<\/a> is when a website undergoes major changes, such as <a href=\"https:\/\/searchengineland.com\/change-url-seo-389209\" target=\"_blank\" rel=\"noopener\">URL updates<\/a>, <a href=\"https:\/\/searchengineland.com\/website-redesigns-retain-improve-seo-289879\" target=\"_blank\" rel=\"noopener\">a redesign<\/a>, or content management system or hosting provider changes.\u00a0<\/p>\n<p>Any of these changes can negatively impact the website\u2019s performance in the search results when handled well.\u00a0<\/p>\n<p>And make no mistake \u2013 there is a lot to consider. So much so that we usually break up our SEO checklist into pre-launch, launch and post-launch activities when involved in a site migration.<\/p>\n<p>Even when it\u2019s done correctly, it is common for sites to see a temporary drop in organic traffic (<a href=\"https:\/\/www.seroundtable.com\/some-traffic-loss-after-site-migration-poll-33092.html\" target=\"_blank\" rel=\"noopener noreferrer\">80% of SEOs expect it<\/a>) but it should recover and even excel past previous benchmarks.<\/p>\n<p>When it doesn\u2019t, though, something has gone terribly wrong. The website may never recover and can experience a long-term drop in traffic.<\/p>\n<p>If you\u2019re going to make significant changes to your website, make sure you have the guidance of a seasoned SEO during the entire process. A website design agency may not have the expertise needed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Deep_analysis\"><\/span>2. Deep analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even if you are ticking off all the boxes in an SEO checklist, something sinister may be lurking behind the scenes of your website that\u2019s causing a drop in traffic. Only a deep-dive audit can uncover something like this.\u00a0<\/p>\n<p>It is common for site owners to only focus on the top-performing pages. But that\u2019s only a small representation of your website\u2019s quality. The other 80% of webpages on your site could be harming the overall quality and relevance of it, thus impacting your traffic.\u00a0<\/p>\n<p>One example? Google\u2019s <a href=\"https:\/\/searchengineland.com\/what-is-helpful-content-google-387360\" target=\"_blank\" rel=\"noopener\">helpful content update<\/a>, which looks at the entire website in terms of content quality. If some pages are considered bad, it can impact the whole website.\u00a0<\/p>\n<p>Let\u2019s also not forget the impact that well-organized, quality content site-wide can have on relevance. According to <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s Search Engine Optimization Starter Guide<\/a>:\u00a0<\/p>\n<p>\u201cThe navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the website owner thinks is important. Although Google\u2019s search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.\u201d<\/p>\n<p>In other words, webpages don\u2019t exist in a vacuum. There are many instances where Google considers the site as a whole when ranking.\u00a0<\/p>\n<p>There are other hidden issues on a website that can easily be missed without a <a href=\"https:\/\/searchengineland.com\/technical-seo-audit-what-to-look-for-385213\" target=\"_blank\" rel=\"noopener\">technical SEO audit<\/a>. For all these reasons, it\u2019s critical that website publishers get a better understanding of their site through a proper audit.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Ranking_for_highly_competitive_terms\"><\/span>3. Ranking for highly competitive terms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s be honest, what keywords <strong>aren\u2019t <\/strong>competitive these days? Do a search for any keyword and you will find millions of results. Yet, Page 1 is all that matters.\u00a0<\/p>\n<p>Some keywords are easier to rank for than others. For example, you might have an easier time ranking for something like \u201clist of top video games in 2022\u201d versus just \u201cgames.\u201d <\/p>\n<p>We should know. It took us years to help a client rank number one for the highly competitive term: \u201cgames.\u201d But we did it. And it stuck.\u00a0<\/p>\n<p>Ranking for million-dollar keywords doesn\u2019t happen by just following a checklist. It happens with deep SEO expertise from professionals with decades of experience \u2013 those who live and breathe technical SEO and understand what\u2019s happening in search right now.\u00a0<\/p>\n<p>Sure, you can get SEO guidance from anywhere, but if you\u2019re trying to rank for highly competitive terms, don\u2019t settle. Get an expert SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Navigating_changes_to_Google\"><\/span>4. Navigating changes to Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The search engine results pages are constantly in flux.\u00a0<\/p>\n<p>In 2021 alone, Google ran more than 700,000 experiments, which resulted in <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/rigorous-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">more than 4,000 changes to search<\/a>. That\u2019s about 11 changes per day. Do you have the time to follow and dissect all the algorithm updates and how they apply to your website?\u00a0<\/p>\n<p>Algorithm updates lead to page one shake-ups and competitors pull ahead. Maybe they have more resources and bigger budgets, maybe they just did slightly better than you. Now you must figure out what changed and how to get ahead again.<\/p>\n<p>Countless factors influence your rankings in the search results. Trying to figure it out should be left to an SEO professional.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Technical_SEO\"><\/span>5. Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anyone can do easy on-page SEO, but it takes knowledge and experience to get the technical part right. Things like mobile usability, site speed, structured data markup, robots.txt, server maintenance, page experience and much, much more.\u00a0<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/critical-technical-seo-tasks-for-organic-success-383660\" target=\"_blank\" rel=\"noopener\">Technical SEO<\/a> requires the expertise of a professional working in tandem with a website developer or webmaster to ensure the correct changes are done well. One mistake and it can throw SEO results off quickly.\u00a0<\/p>\n<p>Every website needs to ensure the technical part is right to rank. Why? Because if a site is not crawlable, it won\u2019t rank.\u00a0<\/p>\n<p>Google\u2019s Gary Illyes once said on a <a href=\"https:\/\/www.reddit.com\/r\/TechSEO\/comments\/ao3fmk\/i_am_gary_illyes_googles_chief_of_sunshine_and\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reddit thread<\/a>:<\/p>\n<p>\u201c[I] really wish SEOs went back to the basics (i.e., MAKE THAT DAMN SITE CRAWLABLE) instead of focusing on silly updates and made up terms by the rank trackers, and that they talked more with the developers of the website once done with the first part of this sentence.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Level_up_your_SEO_game_in_2023\"><\/span>Level up your SEO game in 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A new year brings new possibilities for your website. <\/p>\n<p>It\u2019s time to seriously consider how you will integrate expert SEO strategies so you have a chance to compete on Page 1.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/times-you-need-seo-expert-391172\" target=\"_blank\" rel=\"noopener\">5 times you\u2019ll need an expert SEO in 2023<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>There are many times during the lifecycle of your website that you will need an expert SEO.\u00a0 If you don\u2019t enlist the help of a true professional for the following five scenarios, you are risking rankings, traffic and revenue in 2023:\u00a0 Site redesigns Deep analysis Ranking for highly competitive terms Navigating changes to Google Technical SEO 1. Site redesigns This new year, many are planning to refresh their websites. The problem is that SEO either never enters the conversation during a site redesign or it\u2019s not [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7630","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7630"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7630\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}