{"id":7658,"date":"2023-01-11T13:33:29","date_gmt":"2023-01-11T13:33:29","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/11\/case-study-are-indented-search-results-on-google-actually-hurting-your-business\/"},"modified":"2023-01-11T13:33:29","modified_gmt":"2023-01-11T13:33:29","slug":"case-study-are-indented-search-results-on-google-actually-hurting-your-business","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/11\/case-study-are-indented-search-results-on-google-actually-hurting-your-business\/","title":{"rendered":"Case study: Are indented search results on Google actually hurting your business?"},"content":{"rendered":"<p>Google reinstated indented search results <a href=\"https:\/\/www.techwyse.com\/blog\/search-engine-optimization\/google-reintroduces-indented-search-results\/\" target=\"_blank\" rel=\"noopener noreferrer\">at the end of 2021<\/a>. Indented search results are when Google shows additional page(s) from the same domain that it thinks are relevant to your query. These <strong>usually<\/strong> occur on Page 1.\u00a0\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Many people might think having two search results on Page 1 is a good thing, but I will show you why I don\u2019t agree.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/11\/case-study-are-indented-search-results-on-google-actually-hurting-your-business\/#Keyword_optimization\" >Keyword optimization\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/11\/case-study-are-indented-search-results-on-google-actually-hurting-your-business\/#CTR_based_on_position\" >CTR based on position\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/11\/case-study-are-indented-search-results-on-google-actually-hurting-your-business\/#Can_you_get_Google_to_remove_indented_search_results\" >Can you get Google to remove indented search results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/11\/case-study-are-indented-search-results-on-google-actually-hurting-your-business\/#Rethinking_the_value_of_indented_search_results_on_SEO\" >Rethinking the value of indented search results on SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_optimization\"><\/span>Keyword optimization\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As SEO strategists, we are optimizing certain pages to appear for a keyword or query.\u00a0In the case of indented search results, pages you did not intend to appear are also showing up for that query.\u00a0<\/p>\n<p>What if a user clicks on one of the results and doesn\u2019t see what they want? Isn\u2019t this a sign that Google is not sure about which page to show?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"CTR_based_on_position\"><\/span>CTR based on position\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If we look at these <a href=\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-analytics\/comparison-of-google-clickthrough-rates-by-position\/#:~:text=2022%20data%20from%20firstpage.com,around%20CTRs%20for%20paid%20ads!\" target=\"_blank\" rel=\"noopener noreferrer\">three studies<\/a>, the average click-through rate (CTR) based on Google SERP position looks like this:\u00a0<\/p>\n<p><strong>Position<\/strong><strong>CTR range\u00a0<\/strong>128-40%216-18%310-11%47-8%56% or less<\/p>\n<p>Let\u2019s say a website has an indented search result at position 4. Using the table above, our CTR would be around 14% (adding the high of position 4 and position 5). <\/p>\n<p>However, if we could move that search result up to position 2, our CTR would be between 16-18%. <\/p>\n<p>Of course, moving it up to position 1 would be the best with a CTR of 28-40%.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Can_you_get_Google_to_remove_indented_search_results\"><\/span>Can you get Google to remove indented search results?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, you can get indented search results to go away. In the example below, we optimized the top page that was listed in position 5. <\/p>\n<p>However, after we did that, Google started showing an additional page indented between position 5 and position 6.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>So, we went back to the site and ensured the site optimization made it clear which page should rank for that keyword through basic SEO tactics like internal linking.<\/p>\n<p>After doing this, the end result was that the page we wanted to rank moved up to position 4 and the indented search result was gone.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>What did this do to their traffic? <\/p>\n<p>The month after they moved up from position 5 to position 4, we saw a 55% increase in their traffic on this page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rethinking_the_value_of_indented_search_results_on_SEO\"><\/span>Rethinking the value of indented search results on SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some people may think that indented search results are a good thing for your website, but I would have to disagree.\u00a0<\/p>\n<p>I think it is important to have the page you optimized for a specific keyword be the only page from that domain that shows up for that query.\u00a0<\/p>\n<p>Besides the benefits of a higher CTR, we also cannot be assured which page a user would click on if there are two choices.\u00a0<\/p>\n<p>I have run into this same scenario with several of our clients in the last few months. In every case I\u2019ve worked on thus far, I found that eliminating the indented result had a positive impact on ranking and traffic to the site.\u00a0<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/case-study-indented-search-results-google-391203\" target=\"_blank\" rel=\"noopener\">Case study: Are indented search results on Google actually hurting your business?<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google reinstated indented search results at the end of 2021. Indented search results are when Google shows additional page(s) from the same domain that it thinks are relevant to your query. These usually occur on Page 1.\u00a0\u00a0 Many people might think having two search results on Page 1 is a good thing, but I will show you why I don\u2019t agree. Keyword optimization\u00a0 As SEO strategists, we are optimizing certain pages to appear for a keyword or query.\u00a0In the case of indented search results, pages you [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7658","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7658"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7658\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}