Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They\u2019ll also end advertisers\u2019 ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram and what Facebook pages they like.<\/p>\n
After the changes take effect, personalized ads on Facebook and Instagram will only draw on a user\u2019s age and location to determine relevance (where location is necessary to assess which products and services are available in a user\u2019s area).<\/p>\n
Facebook and Instagram will soon roll out new controls for teen users (kids under age 13 aren\u2019t allowed on those apps \u2014 technically). Teens will be given an option to \u201csee less\u201d of a given topic, shaping which ads the platform will serve them.<\/p>\n
Why we care. Advertisers<\/strong> will no longer be able to target users under the age of 18 based on in-app activity nor target their age or location, except where relevant. You\u2019ll need to restrategize if you advertise a product or service to users under 18. <\/p>\n Not new. <\/strong>Meta recently<\/a> rolled out new privacy updates for everyone under the age of 16, or 18 in some countries. Starting in November, teens will default to more private settings when they join Facebook. For teens already on the platform, Meta recommends making these changes manually. The new privacy settings affect:<\/p>\n Who can see their friends list<\/p>\n Who can see the people, Pages and lists they follow\u00a0<\/p>\n Who can see posts they\u2019re tagged in on their profile<\/p>\n This month Meta was fined<\/a> 390 million euros ($414 million) after European Union (EU) regulators found it had illegally forced users to accept personalized ads.<\/p>\n Google blocks ad targeting for kids under 18. <\/strong>In 2021 Google updated its policies around minors online, letting those under 18 remove images from search.\u00a0<\/strong>\u201cChildren are at particular risk when it comes to controlling their imagery on the internet. In the coming weeks, we\u2019ll introduce a new policy that enables anyone under the age of 18, or their parent or guardian, to request the removal of their images from Google Image results,\u201d\u00a0wrote Mindy\u00a0<\/a>Brooks, product and UX director for kids and families<\/a>\u00a0at Google. <\/p>\n YouTube will change the default upload mode to private for kids aged 13-17. SafeSearch will be automatically turned on for those under 18 using Google Search. Those under 18 will not be able to turn on their location history.<\/p>\n The post Meta introduces new ad targeting limits for teens<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They\u2019ll also end advertisers\u2019 ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram and what Facebook pages they like. After the changes take effect, personalized ads on Facebook and Instagram will only draw on a user\u2019s age and location to determine relevance (where location is necessary to assess which products and services are available in a user\u2019s area). Facebook […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7668","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7668"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7668\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}