{"id":7671,"date":"2023-01-12T06:43:17","date_gmt":"2023-01-12T06:43:17","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/"},"modified":"2023-01-12T06:43:17","modified_gmt":"2023-01-12T06:43:17","slug":"this-day-in-search-marketing-history-january-12","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/","title":{"rendered":"This day in search marketing history: January 12"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Panda_becomes_a_core_ranking_signal\" >Google Panda becomes a core ranking signal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Also_on_this_day\" >Also on this day\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Why_does_Google_tip_us_off_to_search_updates_with_minor_ranking_impacts_but_surprise_us_with_the_major_ones\" >Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#E-commerce_sales_jumped_this_holiday_season_as_search_marketers_weathered_Google_updates\" >E-commerce sales jumped this holiday season as search marketers weathered Google updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Business_Profiles_sets_waiting_period_for_new_owners_and_managers\" >Google Business Profiles sets waiting period for new owners and managers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Yoast_SEO_179_adds_keyphrase_performance_tracking\" >Yoast SEO 17.9 adds keyphrase performance tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_News_performance_report_added_to_Google_Search_Console\" >Google News performance report added to Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Yelp_launches_%E2%80%9Chealth_and_safety_measures%E2%80%9D_community_feedback_feature\" >Yelp launches \u201chealth and safety measures\u201d community feedback feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_My_Business_video_uploads_now_available_to_business_owners\" >Google My Business video uploads now available to business owners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Search_in_Pics_Google_Brain_jacket_puppy_dog_eyes_deprecated_GoogleBot\" >Search in Pics: Google Brain jacket, puppy dog eyes &amp; deprecated GoogleBot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_has_officially_killed_off_their_link_command\" >Google has officially killed off their link command<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Had_A_Major_Core_Ranking_Algorithm_Update_This_Past_Weekend\" >Google Had A Major Core Ranking Algorithm Update This Past Weekend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Charles_Perrault_Google_Doodle_Marks_17th_Century_Fairy_Tale_Authors_388th_Birthday\" >Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author\u2019s 388th Birthday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#DMCA_Takedown_Database_ChillingEffectsorg_Takes_Itself_Out_Of_Search_Results\" >DMCA Takedown Database ChillingEffects.org Takes Itself Out Of Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Report_Google_Translate_To_Provide_Real-Time_Translation_Via_App\" >Report: Google Translate To Provide Real-Time Translation Via App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Seeing_Double_Yahoo_Bing_Search_Ads_Show_Duplicate_Copy_In_Headlines_And_Ad_Text\" >Seeing Double: Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Doesnt_Know_When_Super_Bowl_2015_Starts_Yet\" >Google Doesn\u2019t Know When Super Bowl 2015 Starts (Yet!)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Zomato_Buys_Urbanspoon_For_50_%E2%80%93_60_Million_To_Enter_US_Local_Search_Market\" >Zomato Buys Urbanspoon For $50 \u2013 $60 Million To Enter US Local Search Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#RIP_Aaron_Swartz_One_Of_The_Earliest_Google_Bloggers\" >RIP Aaron Swartz, One Of The Earliest Google Bloggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#To_Understand_Google_Favoritism_Think_%E2%80%9CIf_Google_Were_YouTube%E2%80%9D\" >To Understand Google Favoritism, Think \u201cIf Google+ Were YouTube\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Swallows_Hard_Renews_Effort_In_China\" >Google Swallows Hard, Renews Effort In China<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Search_App_For_Android_Updated\" >Google Search App For Android Updated<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Foursquare_Launches_%E2%80%9CPersonalized_Search_For_The_Real_World%E2%80%9D\" >Foursquare Launches \u201cPersonalized Search For The Real World\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Big_Chains_Launch_%E2%80%9CHulu_For_Hotels%E2%80%9D\" >Big Chains Launch \u201cHulu For Hotels\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Session-Based_Clicks_Under_Fire_in_WSJ_Report\" >Session-Based Clicks Under Fire in WSJ Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#German_Govt_Says_Google_Analytics_Now_Verboten\" >German Govt. Says Google Analytics Now Verboten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Places_Gets_Its_Own_iPhone_App\" >Google Places Gets Its Own iPhone App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Tweaks_New_AdSense_Interface\" >Google Tweaks New AdSense Interface<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#How_Will_Google_Be_Impacted_By_Verizons_iPhone\" >How Will Google Be Impacted By Verizon\u2019s iPhone?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#UK_Regulator_To_Crack_Down_On_Paid_Celeb_Tweets\" >UK Regulator To Crack Down On Paid Celeb Tweets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Wolfram_Alpha_Redesigns_For_2011\" >Wolfram Alpha Redesigns For 2011<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#11_Months_Later_Google_Removes_Google_Japans_PageRank_Penalty\" >11 Months Later, Google Removes Google Japan\u2019s PageRank Penalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#VigLink_Fire_Forget_Solution_To_Turn_Outbound_Links_Into_Affiliate_Earners\" >VigLink: Fire &amp; Forget Solution To Turn Outbound Links Into Affiliate Earners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Netconcepts_Acquired_By_Covario\" >Netconcepts Acquired By Covario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Baidu_Hacked_By_Iranian_Cyber_Army\" >Baidu Hacked By Iranian Cyber Army<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Proposed_UK_Law_Would_Immunize_Search_Engines_Against_Copyright_Claims\" >Proposed UK Law Would Immunize Search Engines Against Copyright Claims<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Hires_Ex-McCain_Spokesperson_For_Top_Communications_Job\" >Google Hires Ex-McCain Spokesperson For Top Communications Job<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Bing_Adds_More_Health_Data_To_Search\" >Bing Adds More Health Data To Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Book_Scanning_Faces_Chinese_Challenges\" >Google Book Scanning Faces Chinese Challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Docs_Adds_Files_Storage_AKA_GDrive\" >Google Docs Adds Files Storage, AKA GDrive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Just_Says_No_To_China_Ending_Censorship_Due_To_Gmail_Attack\" >Google Just Says No To China: Ending Censorship, Due To Gmail Attack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Calculating_The_Carbon_Footprint_Of_A_Google_Search\" >Calculating The Carbon Footprint Of A Google Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Firefox_Drops_Google_For_Yandex_In_Russia_But_Big_Loser_May_Be_Rambler\" >Firefox Drops Google For Yandex In Russia, But Big Loser May Be Rambler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Report_Yahoos_Search_Ad_Share_Drops_36\" >Report: Yahoo\u2019s Search Ad Share Drops 36%<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#The_Search_Gap_Between_Consumers_And_Small_Business_Advertisers\" >The Search Gap Between Consumers And Small Business Advertisers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Yelp_Case_Settled_But_Bigger_Issues_Remain_For_Search_Reviews\" >Yelp Case Settled, But Bigger Issues Remain For Search &amp; Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Joshua_Schachter_Lands_At_Google\" >Joshua Schachter Lands At Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Wacky_Idea_A_Yahoo-Nokia_Combination\" >Wacky Idea: A Yahoo-Nokia Combination<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Local_And_The_Paradox_of_Participation\" >Local And The Paradox of Participation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Matt_Cutts_On_Appealing_Google_Malware_Warnings\" >Matt Cutts On Appealing Google Malware Warnings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Eye_Tracking_In_MSN_Search\" >Eye Tracking In MSN Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Google_Free_Real-Time_Quotes_Here_To_Stay\" >Google: Free Real-Time Quotes Here To Stay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Panda_becomes_a_core_ranking_signal\"><\/span>Google Panda becomes a core ranking signal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2016, Google Panda became baked into Google\u2019s core ranking algorithm.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-panda-update-guide-381104\" target=\"_blank\" rel=\"noopener\">Google Panda<\/a> was one of Google\u2019s most significant spam-fighting algorithmsl First launched in\u00a0<a href=\"https:\/\/searchengineland.com\/google-forecloses-on-content-farms-with-farmer-algorithm-update-66071\" target=\"_blank\" rel=\"noopener\">February 2011<\/a>, the final confirmed refresh was <a href=\"https:\/\/searchengineland.com\/google-panda-4-2-is-here-slowly-rolling-out-after-waiting-almost-10-months-225850\" target=\"_blank\" rel=\"noopener\">Panda 4.2<\/a>, which started rolling out July 18, 2015. <\/p>\n<p>A Google Panda algorithm guide, published on <a href=\"https:\/\/web.archive.org\/web\/20160112012221\/http:\/\/www.thesempost.com\/understanding-google-panda-definitive-algo-guide-for-seos\/\" target=\"_blank\" rel=\"noopener\">The SEM Post<\/a>, included several then-new quotes about Panda from Google, attributed to a \u201cGoogle Spokesperson.\u201d Those included a statement that Panda was now part of Google\u2019s core ranking algorithm:<\/p>\n<p>Panda is an algorithm that\u2019s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.<\/p>\n<p>Read all about it in <a href=\"https:\/\/searchengineland.com\/google-panda-is-now-part-of-googles-core-ranking-signals-240069\" target=\"_blank\" rel=\"noopener\">Google Panda Is Now Part Of Google\u2019s Core Ranking Signals<\/a>. And dig deeper into Panda in <\/p>\n<p>And, as we learned at SMX Next in 2022 from Hyung-Jin Kim, the VP of Google Search, Google\u2019s Panda algorithm later evolved into the <a href=\"https:\/\/searchengineland.com\/google-panda-algorithm-coati-algorithm-389603\" target=\"_blank\" rel=\"noopener\">Coati algorithm<\/a>.<\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Why_does_Google_tip_us_off_to_search_updates_with_minor_ranking_impacts_but_surprise_us_with_the_major_ones\"><\/span><a href=\"https:\/\/searchengineland.com\/why-does-google-pre-announce-search-updates-that-have-minor-ranking-impact-378444\" target=\"_blank\" rel=\"noopener\">Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> It\u2019s the updates Google does not give us huge lead time to prepare for that have impacted rankings the most, like the core, Penguin and Panda updates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"E-commerce_sales_jumped_this_holiday_season_as_search_marketers_weathered_Google_updates\"><\/span><a href=\"https:\/\/searchengineland.com\/e-commerce-sales-jumped-this-holiday-season-as-search-marketers-weathered-google-updates-378518\" target=\"_blank\" rel=\"noopener\">E-commerce sales jumped this holiday season as search marketers weathered Google updates<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> U.S. consumers spent $204.5 billion on ecommerce purchases during the holiday season, an 8.6% increase in online spending year-over-year.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Business_Profiles_sets_waiting_period_for_new_owners_and_managers\"><\/span><a href=\"https:\/\/searchengineland.com\/google-business-profiles-sets-waiting-period-for-new-owners-and-managers-378551\" target=\"_blank\" rel=\"noopener\">Google Business Profiles sets waiting period for new owners and managers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Newly granted users had to wait 7 days before they could manage all the features of the profile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yoast_SEO_179_adds_keyphrase_performance_tracking\"><\/span><a href=\"https:\/\/searchengineland.com\/yoast-seo-17-9-adds-keyphrase-performance-tracking-378520\" target=\"_blank\" rel=\"noopener\">Yoast SEO 17.9 adds keyphrase performance tracking<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> The free version let you track up to five keywords while the premium account let you track up to 500 to 10,000 keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_News_performance_report_added_to_Google_Search_Console\"><\/span><a href=\"https:\/\/searchengineland.com\/google-news-performance-report-added-to-google-search-console-345332\" target=\"_blank\" rel=\"noopener\">Google News performance report added to Google Search Console<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2021:<\/strong> Google Search Console started showing you how well your news site performed in Google News and the Google News App.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yelp_launches_%E2%80%9Chealth_and_safety_measures%E2%80%9D_community_feedback_feature\"><\/span><a href=\"https:\/\/searchengineland.com\/yelp-launches-health-and-safety-measures-community-feedback-feature-345340\" target=\"_blank\" rel=\"noopener\">Yelp launches \u201chealth and safety measures\u201d community feedback feature<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2021:<\/strong> Yelp launched a new rating feature for community to leave feedback on local business social distancing and mask compliance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_My_Business_video_uploads_now_available_to_business_owners\"><\/span><a href=\"https:\/\/searchengineland.com\/google-business-video-uploads-now-available-business-owners-289679\" target=\"_blank\" rel=\"noopener\">Google My Business video uploads now available to business owners<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> Videos could appear on Google Maps and local search listings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_in_Pics_Google_Brain_jacket_puppy_dog_eyes_deprecated_GoogleBot\"><\/span><a href=\"https:\/\/searchengineland.com\/search-pics-google-brain-jacket-puppy-dog-eyes-deprecated-googlebot-289664\" target=\"_blank\" rel=\"noopener\">Search in Pics: Google Brain jacket, puppy dog eyes &amp; deprecated GoogleBot<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_has_officially_killed_off_their_link_command\"><\/span><a href=\"https:\/\/searchengineland.com\/google-officially-killed-off-link-command-267454\" target=\"_blank\" rel=\"noopener\">Google has officially killed off their link command<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2017:<\/strong> Google said the feature is no longer around, and using a link:www.domain.com will likely return irrelevant results.<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Google_Had_A_Major_Core_Ranking_Algorithm_Update_This_Past_Weekend\"><\/span><a href=\"https:\/\/searchengineland.com\/google-had-a-major-core-ranking-algorithm-update-this-past-weekend-240067\" target=\"_blank\" rel=\"noopener\">Google Had A Major Core Ranking Algorithm Update This Past Weekend<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Google confirmed what was described as a \u201cmassive update\u201d was a core ranking algorithm update, not an expected Penguin update.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Charles_Perrault_Google_Doodle_Marks_17th_Century_Fairy_Tale_Authors_388th_Birthday\"><\/span><a href=\"https:\/\/searchengineland.com\/charles-perrault-google-doodle-marks-17th-century-fairy-tale-authors-388th-birthday-240050\" target=\"_blank\" rel=\"noopener\">Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author\u2019s 388th Birthday<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> A series of three Doodles honored the 17th century French author Charles Perrault on his 388th birthday, representing classics like \u201cCinderella,\u201d \u201cSleeping Beauty\u201d and \u201cPuss in Boots\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"DMCA_Takedown_Database_ChillingEffectsorg_Takes_Itself_Out_Of_Search_Results\"><\/span><a href=\"https:\/\/searchengineland.com\/anti-censorship-database-chilling-effects-censors-removing-domain-search-212567\" target=\"_blank\" rel=\"noopener\">DMCA Takedown Database ChillingEffects.org Takes Itself Out Of Search Results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> The irony was almost too obvious to mention: an entity dedicated to monitoring the potential\u00a0\u201cchilling effects\u201d of\u00a0DMCA\u00a0takedown notices censoring itself.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_Google_Translate_To_Provide_Real-Time_Translation_Via_App\"><\/span><a href=\"https:\/\/searchengineland.com\/report-google-translate-provide-real-time-translation-via-app-212584\" target=\"_blank\" rel=\"noopener\">Report: Google Translate To Provide Real-Time Translation Via App<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Seeing_Double_Yahoo_Bing_Search_Ads_Show_Duplicate_Copy_In_Headlines_And_Ad_Text\"><\/span><a href=\"https:\/\/searchengineland.com\/seeing-double-yahoo-bing-search-ads-show-duplicate-copy-headlines-ad-text-212596\" target=\"_blank\" rel=\"noopener\">Seeing Double: Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Search ads on Bing and Yahoo were showing description line one of the ad copy in both the ad text and ad titles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Doesnt_Know_When_Super_Bowl_2015_Starts_Yet\"><\/span><a href=\"https:\/\/searchengineland.com\/google-doesnt-know-super-bowl-2015-starts-yet-212608\" target=\"_blank\" rel=\"noopener\">Google Doesn\u2019t Know When Super Bowl 2015 Starts (Yet!)<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Why wasn\u2019t Google providing the correct answer for the Super Bowl start time when year-after-year, it has been an issue for them?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zomato_Buys_Urbanspoon_For_50_%E2%80%93_60_Million_To_Enter_US_Local_Search_Market\"><\/span><a href=\"https:\/\/searchengineland.com\/zomato-buys-urbanspoon-50-million-enter-us-local-search-market-212606\" target=\"_blank\" rel=\"noopener\">Zomato Buys Urbanspoon For $50 \u2013 $60 Million To Enter US Local Search Market<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> The Urbanspoon acquisition capped a six month buying spree in which\u00a0Zomato acquired restaurant verticals in\u00a0New Zealand, Poland, Czech Republic, Slovakia, Italy and Turkey.\u00a0\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"RIP_Aaron_Swartz_One_Of_The_Earliest_Google_Bloggers\"><\/span><a href=\"https:\/\/searchengineland.com\/rip-aaron-swartz-one-of-the-earliest-google-bloggers-144934\" target=\"_blank\" rel=\"noopener\">RIP Aaron Swartz, One Of The Earliest Google Bloggers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> The Google Weblog\u00a0went up on\u00a0<a href=\"https:\/\/google.blogspace.com\/archives\/000186.html\" target=\"_blank\" rel=\"noopener\">March 17, 2002<\/a>, two years before Google launched its own official blog.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"To_Understand_Google_Favoritism_Think_%E2%80%9CIf_Google_Were_YouTube%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/to-understand-google-favoritism-think-youtube-107857\" target=\"_blank\" rel=\"noopener\">To Understand Google Favoritism, Think \u201cIf Google+ Were YouTube\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> \u00a0Google effectively launched a \u201cwho to follow\u201d search engine, a way to show people and companies with social accounts that searchers might be interested in. But it based that solely around Google+.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Swallows_Hard_Renews_Effort_In_China\"><\/span><a href=\"https:\/\/searchengineland.com\/google-swallows-hard-renews-effort-in-china-107816\" target=\"_blank\" rel=\"noopener\">Google Swallows Hard, Renews Effort In China<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Google was \u201csoftening its tone\u201d and \u201crenewing its push\u201d into China.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_App_For_Android_Updated\"><\/span><a href=\"https:\/\/searchengineland.com\/google-search-app-for-android-updated-107795\" target=\"_blank\" rel=\"noopener\">Google Search App For Android Updated<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> The new update makes it easier and faster for searchers to use.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Foursquare_Launches_%E2%80%9CPersonalized_Search_For_The_Real_World%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/foursquare-launches-personalized-search-for-the-real-world-107500\" target=\"_blank\" rel=\"noopener\">Foursquare Launches \u201cPersonalized Search For The Real World\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Foursquare introduced its \u201cExplore\u201d feature, better keyword search and several new filters to help users drill down in search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Big_Chains_Launch_%E2%80%9CHulu_For_Hotels%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/big-chains-launch-hulu-for-hotels-107797\" target=\"_blank\" rel=\"noopener\">Big Chains Launch \u201cHulu For Hotels\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> The functionality and design of the Roomkey site was good, but it wasn\u2019t clear whether Roomkey was comprehensive enough to be truly competitive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Session-Based_Clicks_Under_Fire_in_WSJ_Report\"><\/span><a href=\"https:\/\/searchengineland.com\/session-based-clicks-under-fire-in-wsj-report-61073\" target=\"_blank\" rel=\"noopener\">Session-Based Clicks Under Fire in WSJ Report<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Advertisers were complaining about Google\u2019s practice of delivering ads within a user\u2019s search session, but beside results unrelated to an advertiser\u2019s purchased keywords.\u00a0\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"German_Govt_Says_Google_Analytics_Now_Verboten\"><\/span><a href=\"https:\/\/searchengineland.com\/german-govt-says-google-analytics-now-verboten-61109\" target=\"_blank\" rel=\"noopener\">German Govt. Says Google Analytics Now Verboten<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> German privacy officials were concerned about Google Analytics tracking web users\u2019 IP addresses, which could violate an individual\u2019s privacy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Places_Gets_Its_Own_iPhone_App\"><\/span><a href=\"https:\/\/searchengineland.com\/google-places-gets-its-own-iphone-app-61079\" target=\"_blank\" rel=\"noopener\">Google Places Gets Its Own iPhone App<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The app seemed to focus more on the discovery side of local than on search, which distinguished it from the Apple-produced, default Maps app that\u2019s more about directions and navigation than about locating businesses.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Tweaks_New_AdSense_Interface\"><\/span><a href=\"https:\/\/searchengineland.com\/google-tweaks-new-adsense-interface-61085\" target=\"_blank\" rel=\"noopener\">Google Tweaks New AdSense Interface<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The default metrics on the Home and Performances reports were changed back to page-level metrics, the ad block\/allow selector showed the product name, and more changes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Will_Google_Be_Impacted_By_Verizons_iPhone\"><\/span><a href=\"https:\/\/searchengineland.com\/how-will-google-be-impacted-by-verizons-iphone-61021\" target=\"_blank\" rel=\"noopener\">How Will Google Be Impacted By Verizon\u2019s iPhone?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Google wasn\u2019t as central to the iPhone user experience as on Android but Google had a strong presence on the iPhone.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"UK_Regulator_To_Crack_Down_On_Paid_Celeb_Tweets\"><\/span><a href=\"https:\/\/searchengineland.com\/uk-regulator-to-crack-down-on-celeb-tweets-61009\" target=\"_blank\" rel=\"noopener\">UK Regulator To Crack Down On Paid Celeb Tweets<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The UK Office of Fair Trading (OFT) was expected to soon require disclosure rules when tweets were commercially sponsored.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wolfram_Alpha_Redesigns_For_2011\"><\/span><a href=\"https:\/\/searchengineland.com\/wolfram-alpha-redesigns-for-2011-61090\" target=\"_blank\" rel=\"noopener\">Wolfram Alpha Redesigns For 2011<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> In addition to a shiny, new, colorful home page, there were some interesting tweaks to the results pages, such as the addition of linked data inside the search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Months_Later_Google_Removes_Google_Japans_PageRank_Penalty\"><\/span><a href=\"https:\/\/searchengineland.com\/11-months-later-google-removes-google-japans-pagerank-penalty-33332\" target=\"_blank\" rel=\"noopener\">11 Months Later, Google Removes Google Japan\u2019s PageRank Penalty<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Google.jp returned a toolbar PageRank score of 8. Prior to December 31, it was still a PageRank of 5.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"VigLink_Fire_Forget_Solution_To_Turn_Outbound_Links_Into_Affiliate_Earners\"><\/span><a href=\"https:\/\/searchengineland.com\/viglink-fire-forget-solution-to-turn-outbound-links-into-affiliate-earners-33315\" target=\"_blank\" rel=\"noopener\">VigLink: Fire &amp; Forget Solution To Turn Outbound Links Into Affiliate Earners<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> VigLink, a service with venture capital backing from Google, promised to turn any outbound link on a web site into an affiliate link after the installation of a small bit of JavaScript code.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Netconcepts_Acquired_By_Covario\"><\/span><a href=\"https:\/\/searchengineland.com\/netconcepts-acquired-by-covario-33325\" target=\"_blank\" rel=\"noopener\">Netconcepts Acquired By Covario<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Netconcepts was a Wisconsin-based SEO company founded by Stephan Spencer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Baidu_Hacked_By_Iranian_Cyber_Army\"><\/span><a href=\"https:\/\/searchengineland.com\/baidu-hacked-by-iranian-cyber-army-33334\" target=\"_blank\" rel=\"noopener\">Baidu Hacked By Iranian Cyber Army<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> This is the same group of hackers that took over Twitter\u2019s web site for a short time period several months ago.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Proposed_UK_Law_Would_Immunize_Search_Engines_Against_Copyright_Claims\"><\/span><a href=\"https:\/\/searchengineland.com\/proposed-uk-law-would-immunize-search-engines-against-copyright-claims-33336\" target=\"_blank\" rel=\"noopener\">Proposed UK Law Would Immunize Search Engines Against Copyright Claims<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> A proposed amendment to a pending UK law would have permitted search engines to index any or all of the content on a \u201cpublicly accessible website\u201d through a \u201cpresumed . . . standing and non-exclusive license.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Hires_Ex-McCain_Spokesperson_For_Top_Communications_Job\"><\/span><a href=\"https:\/\/searchengineland.com\/google-hires-ex-mccain-spokesperson-for-top-communications-job-33342\" target=\"_blank\" rel=\"noopener\">Google Hires Ex-McCain Spokesperson For Top Communications Job<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010: <\/strong>Jill Hazelbaker replaced Matt Furman as head of corporate communications.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Adds_More_Health_Data_To_Search\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-adds-more-health-data-to-search-33379\" target=\"_blank\" rel=\"noopener\">Bing Adds More Health Data To Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> The health related queries were related to sicknesses, medicine, medical facilities, in addition to more generic health and fitness related queries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Book_Scanning_Faces_Chinese_Challenges\"><\/span><a href=\"https:\/\/searchengineland.com\/google-book-scanning-faces-chinese-challenges-33354\" target=\"_blank\" rel=\"noopener\">Google Book Scanning Faces Chinese Challenges<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Apparently most of the 20,000 Chinese books Google scanned were from US libraries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Docs_Adds_Files_Storage_AKA_GDrive\"><\/span><a href=\"https:\/\/searchengineland.com\/google-docs-adds-files-storage-aka-gdrive-33381\" target=\"_blank\" rel=\"noopener\">Google Docs Adds Files Storage, AKA GDrive<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> New feature allowed you to upload files and share those files with friends, co-workers and colleagues. Google limited the file upload to 250 MB per file, with a maximum total of 1 GB of free storage.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Just_Says_No_To_China_Ending_Censorship_Due_To_Gmail_Attack\"><\/span><a href=\"https:\/\/searchengineland.com\/google-says-no-to-china-censorship-33390\" target=\"_blank\" rel=\"noopener\">Google Just Says No To China: Ending Censorship, Due To Gmail Attack<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Google was heavily criticized for caving into China, especially in light of its \u201cDon\u2019t Be Evil\u201d\u00a0motto.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Calculating_The_Carbon_Footprint_Of_A_Google_Search\"><\/span><a href=\"https:\/\/searchengineland.com\/calculating-the-carbon-footprint-of-a-google-search-16105\" target=\"_blank\" rel=\"noopener\">Calculating The Carbon Footprint Of A Google Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Performing two Google searches from a desktop computer could generate about the same amount of carbon dioxide as boiling a kettle for a cup of tea.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Firefox_Drops_Google_For_Yandex_In_Russia_But_Big_Loser_May_Be_Rambler\"><\/span><a href=\"https:\/\/searchengineland.com\/firefox-drops-google-for-yandex-in-russia-but-big-loser-may-be-rambler-16107\" target=\"_blank\" rel=\"noopener\">Firefox Drops Google For Yandex In Russia, But Big Loser May Be Rambler<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Their Russian users really wanted direct access to the Yandex search.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_Yahoos_Search_Ad_Share_Drops_36\"><\/span><a href=\"https:\/\/searchengineland.com\/report-yahoos-search-ad-share-drops-36-16109\" target=\"_blank\" rel=\"noopener\">Report: Yahoo\u2019s Search Ad Share Drops 36%<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Yahoo\u2019s search ad share dropped from 30.4% in Septembe to 19.4% by December.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Search_Gap_Between_Consumers_And_Small_Business_Advertisers\"><\/span><a href=\"https:\/\/searchengineland.com\/the-search-gap-between-consumers-and-small-business-advertisers-16108\" target=\"_blank\" rel=\"noopener\">The Search Gap Between Consumers And Small Business Advertisers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> 78% of SMB respondents said they dedicated 10% or less of their overall budget to marketing efforts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yelp_Case_Settled_But_Bigger_Issues_Remain_For_Search_Reviews\"><\/span><a href=\"https:\/\/searchengineland.com\/yelp-case-settled-bigger-issues-remain-16114\" target=\"_blank\" rel=\"noopener\">Yelp Case Settled, But Bigger Issues Remain For Search &amp; Reviews<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> A lawsuit over a Yelp.com review was settled, but the larger issue of how business owners, customers, and review sites will co-exist online remained wide open.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Joshua_Schachter_Lands_At_Google\"><\/span><a href=\"https:\/\/searchengineland.com\/joshua-schachter-lands-at-google-16124\" target=\"_blank\" rel=\"noopener\">Joshua Schachter Lands At Google<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> The founder of the Delicious.com bookmarking service and a former Yahoo executive, had his first day on the job at Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wacky_Idea_A_Yahoo-Nokia_Combination\"><\/span><a href=\"https:\/\/searchengineland.com\/wacky-idea-a-yahoo-nokia-combination-16113\" target=\"_blank\" rel=\"noopener\">Wacky Idea: A Yahoo-Nokia Combination<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Nokia invest in or acquire Yahoo?\u00a0Just a wacky thought \u2013 or was it?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Local_And_The_Paradox_of_Participation\"><\/span><a href=\"https:\/\/searchengineland.com\/local-and-the-paradox-of-participation-10246\" target=\"_blank\" rel=\"noopener\">Local And The Paradox of Participation<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Nobody wants to be the first one at a party or the only one in a restaurant.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Matt_Cutts_On_Appealing_Google_Malware_Warnings\"><\/span><a href=\"https:\/\/searchengineland.com\/matt-cutts-on-appealing-google-malware-warnings-10247\" target=\"_blank\" rel=\"noopener\">Matt Cutts On Appealing Google Malware Warnings<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Cuttts said he had checked out a quite a few \u2018we don\u2019t have any malware\u2019 reports, and had yet to see a false positive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Eye_Tracking_In_MSN_Search\"><\/span><a href=\"https:\/\/searchengineland.com\/eye-tracking-in-msn-search-10248\" target=\"_blank\" rel=\"noopener\">Eye Tracking In MSN Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Among the interesting findings: Adding information to result snippets significantly improved performance for informational tasks but degraded performance for navigational tasks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Free_Real-Time_Quotes_Here_To_Stay\"><\/span><a href=\"https:\/\/searchengineland.com\/google-free-real-time-quotes-here-to-stay-10250\" target=\"_blank\" rel=\"noopener\">Google: Free Real-Time Quotes Here To Stay<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> The NYSE issued a proposal to the SEC that, if approved, would keep fees at a level that would allow Google to display real-time, last-sale prices across all Google properties.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<p>2022: <a href=\"https:\/\/searchengineland.com\/your-guide-to-core-web-vitals-tactics-using-cloudflare-and-webpagetest-350763\" target=\"_blank\" rel=\"noopener\">Your guide to Core Web Vitals tactics using Cloudflare and WebpageTest<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/detlef-johnson\" target=\"_blank\" rel=\"noopener\">Detlef Johnson<\/a><\/p>\n<p>2019: <a href=\"https:\/\/searchengineland.com\/4-reports-you-can-pull-from-ahrefs-that-you-didnt-know-existed-289376\" target=\"_blank\" rel=\"noopener\">4 reports you can pull from Ahrefs that you didn\u2019t know existed<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kevin-rowe\" target=\"_blank\" rel=\"noopener\">Kevin Rowe<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/simple-google-mobile-index-preparation-checklist-266074\" target=\"_blank\" rel=\"noopener\">A simple checklist to prep for the Google mobile-first index<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bryson-meunier\" target=\"_blank\" rel=\"noopener\">Bryson Meunier<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/fetch-horror-3-examples-fetch-render-gsc-can-reveal-big-seo-problems-267289\" target=\"_blank\" rel=\"noopener\">Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/glenn-gabe\" target=\"_blank\" rel=\"noopener\">Glenn Gabe<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/tv-video-influences-search-behavior-239793\" target=\"_blank\" rel=\"noopener\">How TV (And Video) Influences Search Behavior<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/erin-everhart\" target=\"_blank\" rel=\"noopener\">Erin Everhart<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/discovering-opportunities-drive-mobile-web-app-optimization-strategy-237625\" target=\"_blank\" rel=\"noopener\">Discovering Opportunities To Drive Your Mobile Web &amp; App Optimization Strategy<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/aleyda-solis\" target=\"_blank\" rel=\"noopener\">Aleyda Solis<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/75-small-medium-sized-businesses-smbs-say-internet-marketing-effective-212277\" target=\"_blank\" rel=\"noopener\">75% Of Small &amp; Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brightlocal\" target=\"_blank\" rel=\"noopener\">Myles Anderson<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/think-small-solve-mobile-sem-problem-micro-leads-212216\" target=\"_blank\" rel=\"noopener\">Think Small: Solve Your Mobile SEM Problem With \u201cMicro Leads\u201d<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/susan-waldes\" target=\"_blank\" rel=\"noopener\">Susan Waldes<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/5-tips-for-optimal-mobile-site-indexing-107088\" target=\"_blank\" rel=\"noopener\">5 Tips For Optimal Mobile Site Indexing<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kerry-dean\" target=\"_blank\" rel=\"noopener\">Kerry Dean<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/search-the-slow-season-your-brands-big-opportunity-60764\" target=\"_blank\" rel=\"noopener\">Search &amp; The Slow Season: Your Brand\u2019s Big Opportunity<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/hillary-stanley\" target=\"_blank\" rel=\"noopener\">Hillary Stanley<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/b2b-website-usability-should-influence-organic-ranking-60594\" target=\"_blank\" rel=\"noopener\">B2B Website Usability Should Influence Organic Ranking<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kristie-colby\" target=\"_blank\" rel=\"noopener\">Kristie Colby<\/a><a href=\"https:\/\/searchengineland.com\/author\/hillary-stanley\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/google-vs-bing-the-fallacy-of-the-superior-search-engine-60928\" target=\"_blank\" rel=\"noopener\">Google vs. Bing: The Fallacy Of The Superior Search Engine<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/conradsaam\" target=\"_blank\" rel=\"noopener\">Conrad Saam<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/extreme-email-experiment-how-much-is-too-much-60755\" target=\"_blank\" rel=\"noopener\">Extreme Email Experiment: How Much Is Too Much?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bmassey\" target=\"_blank\" rel=\"noopener\">Brian Massey<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/is-facebook-a-global-threat-to-google-32770\" target=\"_blank\" rel=\"noopener\">Is Facebook A Global Threat To Google?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/andy-atkins-kruger\" target=\"_blank\" rel=\"noopener\">Andy Atkins-Kr\u00fcger<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/how-to-use-google-analytics-to-maximize-b2b-roi-part-ii-32701\" target=\"_blank\" rel=\"noopener\">How To Use Google Analytics To Maximize B2B ROI: Part II<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/sami-carroll\" target=\"_blank\" rel=\"noopener\">Sami Carroll<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/social-media-power-profiles-is-google-in-your-mix-33192\" target=\"_blank\" rel=\"noopener\">Social Media Power Profiles: Is Google In Your Mix?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jordan-kasteler\" target=\"_blank\" rel=\"noopener\">Jordan Kasteler<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/link-building-with-interviews-how-thought-leadership-builds-links-leads-33149\" target=\"_blank\" rel=\"noopener\">Link Building With Interviews: How Thought Leadership Builds Links &amp; Leads<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/garrett-french\" target=\"_blank\" rel=\"noopener\">Garrett French<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/more-ads-better-ads-better-user-experience-microsofts-success-formula-16086\" target=\"_blank\" rel=\"noopener\">More Ads = Better Ads = Better User Experience: Microsoft\u2019s Success Formula?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/gord-hotchkiss\" target=\"_blank\" rel=\"noopener\">Gord Hotchkiss<\/a><\/p>\n<p>2009:  <a href=\"https:\/\/searchengineland.com\/bid-management-automation-fraught-with-questionable-assumptions-16099\" target=\"_blank\" rel=\"noopener\">Bid Management Automation: Fraught with Questionable Assumptions<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/andrew-goodman\" target=\"_blank\" rel=\"noopener\">Andrew Goodman<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/how-to-appear-in-multiple-city-searches-with-one-website-16080\" target=\"_blank\" rel=\"noopener\">How To Appear In Multiple City Searches With One Website<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/chris-smith\" target=\"_blank\" rel=\"noopener\">Chris Silver Smith<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/my-new-year%E2%80%99s-search-marketing-resolutions-16050\" target=\"_blank\" rel=\"noopener\">My New Year\u2019s Search Marketing Resolutions<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/david-roth\" target=\"_blank\" rel=\"noopener\">David Roth<\/a><\/p>\n<p>2007: <a href=\"https:\/\/searchengineland.com\/search-patent-documents-for-1-12-07-limited-access-documents-in-search-results-10252\" target=\"_blank\" rel=\"noopener\">Search Patent Documents for 1-12-07 \u2013 Limited Access Documents in Search Results<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bill-slawski\" target=\"_blank\" rel=\"noopener\">Bill Slawski<\/a><a href=\"http:\/\/www.linkedin.com\/in\/barrybowman\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p class=\"has-text-align-center\">&lt; <a href=\"https:\/\/searchengineland.com\/search-marketing-history-january-11-391222\" target=\"_blank\" rel=\"noopener\">January 11<\/a> | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | January 13 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/earch-marketing-history-january-12-391722\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: January 12<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Panda becomes a core ranking signal In 2016, Google Panda became baked into Google\u2019s core ranking algorithm. Google Panda was one of Google\u2019s most significant spam-fighting algorithmsl First launched in\u00a0February 2011, the final confirmed refresh was Panda 4.2, which started rolling out July 18, 2015. A Google Panda algorithm guide, published on The SEM Post, included several then-new quotes about Panda from Google, attributed to a \u201cGoogle Spokesperson.\u201d Those included a statement that Panda was now part of Google\u2019s core ranking algorithm: Panda is an [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7671","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7671"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7671\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}