{"id":7674,"date":"2023-01-12T11:46:40","date_gmt":"2023-01-12T11:46:40","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/a-ppc-guide-to-permission-based-audiences\/"},"modified":"2023-01-12T11:46:40","modified_gmt":"2023-01-12T11:46:40","slug":"a-ppc-guide-to-permission-based-audiences","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/12\/a-ppc-guide-to-permission-based-audiences\/","title":{"rendered":"A PPC guide to permission-based audiences"},"content":{"rendered":"

Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address.\u00a0<\/p>\n

Digital marketing (particularly PPC) has been rather spoiled for the past decade on targeting options. We\u2019ve been able to know exactly who engages with us and use lists to create our own targeting.\u00a0<\/p>\n

While many of our audiences are still available, there are far more rules to protect users. This is ultimately a good thing because it ensures we\u2019re having consensual conversations with our people and not bothering folks who are likely never going to convert. <\/p>\n

However, not all industries can use all audiences.\u00a0<\/p>\n

This guide will cover:<\/p>\n

The difference between native audiences and first-party data.<\/p>\n

Strategies to acquire first-party audiences.\u00a0<\/p>\n

How to marry audiences with the right messaging.<\/p>\n

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