{"id":7737,"date":"2023-01-17T13:48:23","date_gmt":"2023-01-17T13:48:23","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/17\/how-to-avoid-7-mistakes-that-tank-retail-performance-max-campaigns\/"},"modified":"2023-01-17T13:48:23","modified_gmt":"2023-01-17T13:48:23","slug":"how-to-avoid-7-mistakes-that-tank-retail-performance-max-campaigns","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/17\/how-to-avoid-7-mistakes-that-tank-retail-performance-max-campaigns\/","title":{"rendered":"How to avoid 7 mistakes that tank retail Performance Max campaigns"},"content":{"rendered":"

Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max<\/a> in two months. Sales are practically zero, cost per conversion is up 20x ($6 to $120), yet his Optimization Score is at 100%.<\/p>\n

It\u2019s a real and unfortunate situation that contradicts Google\u2019s stance that their automation makes online advertising easier. <\/p>\n

In fact, it illustrates how desperately the PPC advertising community needs better education on ad platform automation, especially when it comes to something as prominent as Performance Max.<\/p>\n

That business owner did everything Google recommended, nearly destroying his online business in the process, and it\u2019s unlikely he\u2019ll recover without the help of a seasoned Google Ads professional.<\/p>\n

This is the future that Google\u2019s automation was supposed to prevent, but instead, we\u2019re still trying to understand the basics of a campaign type that\u2019s largely a black box.<\/p>\n

Let\u2019s fix that. Here are seven mistakes I\u2019ve seen people make with Performance Max campaigns that you can avoid repeating.<\/p>\n

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