{"id":7755,"date":"2023-01-18T14:56:31","date_gmt":"2023-01-18T14:56:31","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/18\/how-to-gamify-your-music-promotion-on-discord-music-marketing-blog-2\/"},"modified":"2023-01-18T14:56:31","modified_gmt":"2023-01-18T14:56:31","slug":"how-to-gamify-your-music-promotion-on-discord-music-marketing-blog-2","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/18\/how-to-gamify-your-music-promotion-on-discord-music-marketing-blog-2\/","title":{"rendered":"How to \u201cGamify\u201d Your Music Promotion on Discord Music Marketing Blog"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/18\/how-to-gamify-your-music-promotion-on-discord-music-marketing-blog-2\/#Bring_your_listeners_on_a_journey_with_a_Discord_Bot\" >Bring your listeners on a journey with a Discord Bot.<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/18\/how-to-gamify-your-music-promotion-on-discord-music-marketing-blog-2\/#Emma_McGann_invites_her_fans_into_%E2%80%9CThe_Monsterverse%E2%80%9D\" >Emma McGann invites her fans into \u201cThe Monsterverse.\u201d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/18\/how-to-gamify-your-music-promotion-on-discord-music-marketing-blog-2\/#During_the_interview_Emma_McGann_talks_about\" >During the interview, Emma McGann talks about:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/18\/how-to-gamify-your-music-promotion-on-discord-music-marketing-blog-2\/#Want_to_explore_Emmas_Discord_server\" >Want to explore Emma\u2019s Discord server?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Bring_your_listeners_on_a_journey_with_a_Discord_Bot\"><\/span>Bring your listeners on a journey with a Discord Bot.<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Are you tired of making the same kinds of bonus content for fans? Want to send your listeners on an adventure that goes much deeper than \u201cbehind the music?\u201d<\/p>\n<p>Maybe it\u2019s time for <strong>a multi-player role-playing game<\/strong> your fans can tackle together on Discord.<\/p>\n<p><em>Wait, what?<\/em><\/p>\n<p>\u00a0<\/p>\n\n<div class=\"iframe-container\"><\/div>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Emma_McGann_invites_her_fans_into_%E2%80%9CThe_Monsterverse%E2%80%9D\"><\/span>Emma McGann invites her fans into \u201cThe Monsterverse.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is exactly what celebrated songwriter and <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/twitch-for-musicians\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitch livestreamer<\/a> Emma McGann did with her newest album <em>The Monsterverse<\/em>.<\/p>\n<p>She created an immersive experience for her most engaged fans, putting them at the center of the action. The project combines recordings, videos and 3D graphics, plus an RPG that runs via a bot on her Discord server.<\/p>\n<p>\u00a0<\/p>\n\n<p>\u00a0<\/p>\n<p><strong><a href=\"https:\/\/www.emmamcgann.com\/monsterverse\" target=\"_blank\" rel=\"noopener noreferrer\">The Monsterverse<\/a> takes \u201cmusic promo\u201d to a whole new level.<\/strong> It\u2019s fun, creative, impressive, effective, and memorable. Like all great marketing.<\/p>\n<p>But how does it work? Why should musicians spend time on Discord? What even <em>is<\/em> Discord, and how is the platform related to Twitch, gaming, and fan communities?<\/p>\n<p>In this episode of the DIY Musician Podcast, Emma McGann tells us how and why she constructed a whole world around her music.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"During_the_interview_Emma_McGann_talks_about\"><\/span>During the interview, Emma McGann talks about:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=229s\" target=\"_blank\" rel=\"noopener\">3:49<\/a><span class=\"style-scope yt-formatted-string\"> \u201cCutting my teeth as an artist\u2026 proved to be a struggle\u201d<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=300s\" target=\"_blank\" rel=\"noopener\">5:00<\/a><span class=\"style-scope yt-formatted-string\"> The early days of music live-streaming <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=382s\" target=\"_blank\" rel=\"noopener\">6:22<\/a><span class=\"style-scope yt-formatted-string\"> Live-streaming\u2019s <strong>unique powers for audience growth <\/strong><\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=474s\" target=\"_blank\" rel=\"noopener\">7:54<\/a><span class=\"style-scope yt-formatted-string\"> Tips for live-streaming beginners <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=592s\" target=\"_blank\" rel=\"noopener\">9:52<\/a><span class=\"style-scope yt-formatted-string\"> \u201cHow my live-streaming habits changed over the past 5 years\u201d<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=744s\" target=\"_blank\" rel=\"noopener\">12:24<\/a><span class=\"style-scope yt-formatted-string\"><strong> Incorporating other interests<\/strong> into music livestreams <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=816s\" target=\"_blank\" rel=\"noopener\">13:36<\/a><span class=\"style-scope yt-formatted-string\"> Twitch basics for musicians <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=1012s\" target=\"_blank\" rel=\"noopener\">16:52<\/a><span class=\"style-scope yt-formatted-string\"> How Twitch broadcasts are shaped by the viewer <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=1058s\" target=\"_blank\" rel=\"noopener\">17:38<\/a><strong><span class=\"style-scope yt-formatted-string\"> Discord 101 for musicians <\/span><\/strong><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=1176s\" target=\"_blank\" rel=\"noopener\">19:36<\/a><span class=\"style-scope yt-formatted-string\"> Discord as a destination for diehard fans <\/span><br \/>\n<strong><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=1320s\" target=\"_blank\" rel=\"noopener\">22:00<\/a><span class=\"style-scope yt-formatted-string\"> A glossary of basic Discord terms <\/span><\/strong><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=1438s\" target=\"_blank\" rel=\"noopener\">23:58<\/a><span class=\"style-scope yt-formatted-string\"> What is the \u201cMonsterverse?\u201d<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=1531s\" target=\"_blank\" rel=\"noopener\">25:31<\/a><strong><span class=\"style-scope yt-formatted-string\"> Music promotion inspired by multi-player gameplay <\/span><\/strong><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=1635s\" target=\"_blank\" rel=\"noopener\">27:15<\/a><span class=\"style-scope yt-formatted-string\"> \u201cChoose Your Own Adventure\u201d for music fans <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=1722s\" target=\"_blank\" rel=\"noopener\">28:42<\/a><span class=\"style-scope yt-formatted-string\"> How the game\u2019s plot runs alongside the music <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=1924s\" target=\"_blank\" rel=\"noopener\">32:04<\/a><span class=\"style-scope yt-formatted-string\"> Making music videos using <strong>3D modeling <\/strong><\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=2099s\" target=\"_blank\" rel=\"noopener\">34:59<\/a><span class=\"style-scope yt-formatted-string\"> How much did you spend to make 3D video content? <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=2156s\" target=\"_blank\" rel=\"noopener\">35:56<\/a><span class=\"style-scope yt-formatted-string\"> Spinning the Monsterverse into <strong>shorter social content <\/strong><\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=2430s\" target=\"_blank\" rel=\"noopener\">40:30<\/a><span class=\"style-scope yt-formatted-string\"> Collaborating with fans to design the final monster <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=2495s\" target=\"_blank\" rel=\"noopener\">41:35<\/a><span class=\"style-scope yt-formatted-string\"> The \u201csurvival kit\u201d merch bundle <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=2555s\" target=\"_blank\" rel=\"noopener\">42:35<\/a><span class=\"style-scope yt-formatted-string\"> Game <strong>testing &amp; troubleshooting<\/strong> the Discord bot <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=2727s\" target=\"_blank\" rel=\"noopener\">45:27<\/a><span class=\"style-scope yt-formatted-string\"> Empowering your fans to moderate your Discord <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=2793s\" target=\"_blank\" rel=\"noopener\">46:33<\/a><span class=\"style-scope yt-formatted-string\"> Discord <strong>roles &amp; ranking<\/strong> for your online \u201cstreet team\u201d <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=2879s\" target=\"_blank\" rel=\"noopener\">47:59<\/a><span class=\"style-scope yt-formatted-string\"> Launching a \u201cMonsterverse\u201d TikTok filter <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=2992s\" target=\"_blank\" rel=\"noopener\">49:52<\/a><span class=\"style-scope yt-formatted-string\"> A daily voice-activated backstage experience <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=3097s\" target=\"_blank\" rel=\"noopener\">51:37<\/a><span class=\"style-scope yt-formatted-string\"> The Virtual Tour Pass <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=3244s\" target=\"_blank\" rel=\"noopener\">54:04<\/a><strong><span class=\"style-scope yt-formatted-string\"> \u201cIs this all a gimmick?\u201d <\/span><\/strong><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=60SB64W376Y&amp;t=3498s\" target=\"_blank\" rel=\"noopener\">58:18<\/a><span class=\"style-scope yt-formatted-string\"> Emma\u2019s music plans for 2023<\/span><\/p>\n<p>\u00a0<\/p>\n\n<div class=\"iframe-container\"><\/div>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Want_to_explore_Emmas_Discord_server\"><\/span>Want to explore Emma\u2019s Discord server?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"style-scope yt-formatted-string\">To find out more about Emma McGann and explore <\/span><span class=\"style-scope yt-formatted-string\"><em>The Monsterverse,<\/em><\/span><a href=\"https:\/\/www.emmamcgann.com\/monsterverse\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"style-scope yt-formatted-string\">\u00a0start HERE!<\/span><\/a><\/p>\n<p>The post <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/gamify-discord\/\" target=\"_blank\" rel=\"noopener\">How to \u201cGamify\u201d Your Music Promotion on Discord<\/a> appeared first on <a href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\" rel=\"noopener\">DIY Musician<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bring your listeners on a journey with a Discord Bot. Are you tired of making the same kinds of bonus content for fans? Want to send your listeners on an adventure that goes much deeper than \u201cbehind the music?\u201d Maybe it\u2019s time for a multi-player role-playing game your fans can tackle together on Discord. Wait, what? \u00a0 \u00a0 Emma McGann invites her fans into \u201cThe Monsterverse.\u201d This is exactly what celebrated songwriter and Twitch livestreamer Emma McGann did with her newest album The Monsterverse. She created [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-7755","post","type-post","status-publish","format-standard","hentry","category-music-marketing-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7755"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7755\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}