{"id":7770,"date":"2023-01-19T14:51:09","date_gmt":"2023-01-19T14:51:09","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/19\/how-to-create-an-enterprise-seo-monthly-report\/"},"modified":"2023-01-19T14:51:09","modified_gmt":"2023-01-19T14:51:09","slug":"how-to-create-an-enterprise-seo-monthly-report","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/19\/how-to-create-an-enterprise-seo-monthly-report\/","title":{"rendered":"How to create an enterprise SEO monthly report"},"content":{"rendered":"<p>Of all the ridiculous and sublime ways to spend $10,000 a month of your enterprise <a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a> budget, your least greatest ROI has come from link exchange emails like this below, where a C-note can get you a backlink on a website with a domain authority of 80+ \u2013 potentially evening out that PBN you created for another $10k.\u00a0<\/p>\n<div class=\"wp-block-image\">\nThe author took the screenshot.<\/div>\n<p>If you missed that hint of sarcasm above, let\u2019s be clear, you should <strong>not<\/strong> be spending <a href=\"https:\/\/searchengineland.com\/enterprise-seo-budget-plan-387117\" target=\"_blank\" rel=\"noopener\">your enterprise SEO budget<\/a> on link exchanges or PBNs.\u00a0<\/p>\n<p>Instead, you should be looking to spend your enterprise SEO budget on SEO tactics that bring value to the company and align with the overall business objectives of your leadership team.\u00a0<\/p>\n<p>And when it comes to reporting to your C-suite, they want to connect the dots between your SEO budget and the bottom line.\u00a0<\/p>\n<p>We\u2019ve all been there. You agonize over creating the Looker Studio dashboard and including the right metrics. You email your boss an impressive, in-depth SEO report and hope for the best.\u00a0<\/p>\n<p>But you are struggling to articulate clearly how your <a href=\"https:\/\/searchengineland.com\/1-million-urls-how-to-pivot-your-seo-strategy-when-you-reach-enterprise-level-385606\" target=\"_blank\" rel=\"noopener\">enterprise SEO strategy<\/a> impacts ROI.\u00a0<\/p>\n<p>Well, it\u2019s time to put your money where your mouth is. Don\u2019t let feelings guide your decisions. Instead, you need hard, cold data to build your enterprise SEO report that will win over your leadership team.\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/19\/how-to-create-an-enterprise-seo-monthly-report\/#My_enterprise_SEO_monthly_report_template_to_answer_all_your_bosss_questions\" >My enterprise SEO monthly report template to answer all your boss\u2019s questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/19\/how-to-create-an-enterprise-seo-monthly-report\/#Heres_how_to_deliver_your_monthly_enterprise_SEO_report_to_your_boss_and_across_departments\" >Here\u2019s how to deliver your monthly enterprise SEO report to your boss and across departments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/19\/how-to-create-an-enterprise-seo-monthly-report\/#72_enterprise_SEO_metrics_to_include_in_your_monthly_enterprise_SEO_dashboards\" >72 enterprise SEO metrics to include in your monthly enterprise SEO dashboards<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/19\/how-to-create-an-enterprise-seo-monthly-report\/#Website_organic_dashboard\" >Website organic dashboard\u00a0\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/19\/how-to-create-an-enterprise-seo-monthly-report\/#14_enterprise_SEO_tools_to_make_your_SEO_report_look_so_fresh_and_so_clean\" >14 enterprise SEO tools to make your SEO report look so fresh and so clean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/19\/how-to-create-an-enterprise-seo-monthly-report\/#Avoid_overwhelming_your_C-level_executives_with_SEO_metrics_they_dont_care_about\" >Avoid overwhelming your C-level executives with SEO metrics they don\u2019t care about<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"My_enterprise_SEO_monthly_report_template_to_answer_all_your_bosss_questions\"><\/span>My enterprise SEO monthly report template to answer all your boss\u2019s questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Based on inspiration from <a href=\"https:\/\/newsletter.seomba.com\/p\/presenting-to-the-ceo-in-5-slides\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Critchlow\u2019s The SEO MBA<\/a> and <a href=\"https:\/\/www.theseosprint.com\/p\/outcome-driven-seo-roadmaps\" target=\"_blank\" rel=\"noopener noreferrer\">Adam Gent\u2019s SEO Roadmap<\/a>, I created this <a href=\"https:\/\/docs.google.com\/presentation\/d\/1CgCRWlVepqIZe45GQl1g2GLzSvUiZGafjuzRU_TZ_XQ\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">enterprise SEO monthly report template<\/a>.\u00a0<\/p>\n<p>This report includes screenshots of all my Looker Studio and Tableau dashboards.\u00a0<\/p>\n<p>Caveat: I hate presentation decks. It\u2019s a giant waste of time. But the reality is your boss and your bosses boss will likely want a deck. So give them what they want and what they are comfortable reading.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Heres_how_to_deliver_your_monthly_enterprise_SEO_report_to_your_boss_and_across_departments\"><\/span>Here\u2019s how to deliver your monthly enterprise SEO report to your boss and across departments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every month I send two emails to my bosses, direct reports, and cross-departments. The main goal of these biweekly emails is to begin to <a href=\"https:\/\/searchengineland.com\/enterprise-seo-is-50-education-and-culture-389537\" target=\"_blank\" rel=\"noopener\">build an SEO culture<\/a> within the company.\u00a0<\/p>\n<p>The second email of the month, typically on the 15th, is the previous month\u2019s report. I call out 3-5 highlights, lowlights, and next steps to give the C-suite a high-level overview.\u00a0<\/p>\n<div class=\"wp-block-image\">\nScreenshot taken by author.<\/div>\n\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"72_enterprise_SEO_metrics_to_include_in_your_monthly_enterprise_SEO_dashboards\"><\/span>72 enterprise SEO metrics to include in your monthly enterprise SEO dashboards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Below is a list of enterprise SEO metrics I include in all my dashboards.\u00a0<\/p>\n<p>It\u2019s important to note that <em>not <\/em>all of these metrics are shared with my leadership team. Use these metrics to help understand the story you want to tell the leadership team.\u00a0\u00a0<\/p>\n<p>Also, remember you are an enterprise SEO lead, not a data scientist or Google Analytics expert.\u00a0<\/p>\n<p>If you\u2019re working at an enterprise-level company, you will likely have a data analytics team to collaborate with to build these dashboards with you.\u00a0<\/p>\n<p>In your <a href=\"https:\/\/searchengineland.com\/enterprise-seo-director-first-90-days-386743\" target=\"_blank\" rel=\"noopener\">first 90 days as an enterprise SEO lead<\/a>, I recommend copying\/pasting this as a starting conversation with your data team.\u00a0<\/p>\n<p><strong>All reports listed below should be available to segment by:\u00a0\u00a0<\/strong><\/p>\n<p>Market (Locations)\u00a0\u00a0<\/p>\n<p>Device (Mobile, Desktop)\u00a0\u00a0<\/p>\n<p>Branded, Non-Branded, Combined\u00a0<\/p>\n<p>Directory breakdown (blog, product pages, category pages, support pages, etc.)\u00a0<\/p>\n<p>Month-over-month, year-over-year\u00a0\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_organic_dashboard\"><\/span>Website organic dashboard\u00a0\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All should be available to segment by organic, direct, or referral traffic.\u00a0<\/p>\n<p><strong>Organic overview\u00a0<\/strong><\/p>\n<p>Website Organic traffic sessions\u00a0<\/p>\n<p>Website Organic traffic sessions compared to direct and referral\u00a0<\/p>\n<p>Website Organic traffic sessions branded\u00a0\u00a0<\/p>\n<p>Website Organic traffic visits \/ sessions non branded\u00a0\u00a0<\/p>\n<p>Website Organic traffic users\u00a0\u00a0<\/p>\n<p>Website Organic traffic new users\u00a0\u00a0<\/p>\n<p>Website Organic traffic new users vs. returning\u00a0<\/p>\n<p>Website Organic traffic pages\/sessions\u00a0\u00a0<\/p>\n<p>Website Organic traffic avg session duration\u00a0<\/p>\n<p>Website Organic traffic bounce rate\u00a0\u00a0<\/p>\n<p>Website Organic pageviews broken\u00a0\u00a0<\/p>\n<p><strong>Leads overview\u00a0<\/strong><\/p>\n<p>Organic<\/p>\n<p>Website Organic traffic sessions\u00a0\u00a0<\/p>\n<p>Website Organic traffic users\u00a0<\/p>\n<p>Website Organic traffic leads\u00a0<\/p>\n<p>Website Organic traffic MQLs\u00a0<\/p>\n<p>Website Organic traffic SQLs\u00a0<\/p>\n<p>Website Organic traffic sign ups\u00a0\u00a0<\/p>\n<p>Website Organic traffic sign ups %\u00a0\u00a0<\/p>\n<p>Website Organic traffic revenue\u00a0\u00a0<\/p>\n<p>Direct<\/p>\n<p>Website Direct traffic sessions\u00a0\u00a0<\/p>\n<p>Website Direct traffic leads\u00a0\u00a0<\/p>\n<p>Website Direct traffic MQLs\u00a0<\/p>\n<p>Website Direct traffic SQLs\u00a0<\/p>\n<p>Website Direct traffic sign ups\u00a0\u00a0<\/p>\n<p>Website Direct traffic sign ups %\u00a0\u00a0<\/p>\n<p>Website Direct traffic revenue\u00a0<\/p>\n<p>Referral<\/p>\n<p>Website Referral traffic sessions\u00a0\u00a0\u00a0<\/p>\n<p>Website Referral traffic leads\u00a0\u00a0<\/p>\n<p>Website Referral traffic MQLs\u00a0<\/p>\n<p>Website Referral traffic SQLs\u00a0<\/p>\n<p>Website Referral traffic sign ups\u00a0\u00a0<\/p>\n<p>Website Referral traffic sign ups %\u00a0\u00a0<\/p>\n<p>Website Referral traffic revenue\u00a0<\/p>\n<p><strong>Organic content overview\u00a0<\/strong><\/p>\n<p>Website Organic # of pages driving organic traffic<\/p>\n<p>Website Organic All URLs driving most organic traffic \u2013 display top 10, should list all URLs if deep dive needed\u00a0<\/p>\n<p>Website Organic All URLs driving most leads \u2013 display top 10, should list all URLs if deep dive needed\u00a0<\/p>\n<p>Website Organic All URLs driving most MQLs \u2013 display top 10, should list all URLs if deep dive needed\u00a0<\/p>\n<p>Website Organic All URLs driving most SQLs \u2013 display top 10, should list all URLs if deep dive needed\u00a0<\/p>\n<p>Website Organic All URLs driving most sign ups\u2013 display top 10, should list all URLs if deep dive needed\u00a0<\/p>\n<p>Website Organic All URLs driving most revenue\u2013 display top 10, should list all URLs if deep dive needed\u00a0<\/p>\n<p>Website Impressions \u2013 pull from Google Search Console<\/p>\n<p>Website Impressions biggest winners based on based on search queries filtered by impression difference\u00a0<\/p>\n<p>Website Impressions biggest losers based on based on search queries filtered by impression difference\u00a0<\/p>\n<p>Website Clicks\u00a0<\/p>\n<p>Website Clicks biggest winners based on based on search queries filtered by clicks difference\u00a0<\/p>\n<p>Website Clicks biggest losers based on based on search queries filtered by clicks difference\u00a0<\/p>\n<p>Website Avg. Position\u00a0<\/p>\n<p>Website Impressions vs. URL CTR By Device\u00a0<\/p>\n<p>Website Top 10 Landing Pages broken down by Impressions, Clicks, CTR\u00a0<\/p>\n<p>Website Top 10 Queries broken down by Impressions, Clicks, CTR, Avg Position<\/p>\n<p>Website Domain rating \u2013 Pulled from Semrush\/Ahrefs<\/p>\n<p>Website Keyword rankings from Top 10 Overall \u2013 segmented by page type (blog, product, support, etc.)\u00a0<\/p>\n<p>Website Keyword rankings from #1-3 spots, #4-11, #11-20 \u2013 segmented by page type (blog, product, support, etc.)\u00a0<\/p>\n<p>Search visibility compared to key competitors\u00a0<\/p>\n<p>% of visibility\u00a0<\/p>\n<p>Organic Backlinks Overview \u2013 Pulled from Semrush\/Ahrefs<\/p>\n<p>Link growth\u00a0\u00a0<\/p>\n<p>Referring domains\u00a0<\/p>\n<p>Top 10 links with the highest domain authority\u00a0\u00a0<\/p>\n<p><strong>Organic technical overview\u00a0<\/strong><\/p>\n<p>Website pages with crawlability issues (crawl errors) broken down by 3xx redirects, broken 4xx errors, server errors 5xx\u00a0\u00a0<\/p>\n<p>Number of pages crawled\u00a0\u00a0<\/p>\n<p>Number of new issues\u00a0\u00a0\u00a0<\/p>\n<p>Number of total issues bucketed into high, medium, and low priority\u00a0\u00a0<\/p>\n<p>What percentage of page loads are slow, average or fast? \u2013 Please pull % YoY comparison and quarterly\u00a0<\/p>\n<p>How has the page load time changed over the last year?\u00a0\u00a0<\/p>\n<p>Homepage speed score desktop\u00a0\u00a0<\/p>\n<p>Homepage speed score mobile\u00a0<\/p>\n<p>Competitor Homepage 1 speed score desktop\u00a0\u00a0<\/p>\n<p>Competitor Homepage 1 speed score mobile\u00a0<\/p>\n<p>Competitor Homepage 2 speed score desktop\u00a0\u00a0<\/p>\n<p>Competitor Homepage 2 speed score mobile\u00a0<\/p>\n<p>Competitor Homepage 3 speed score desktop\u00a0\u00a0<\/p>\n<p>Competitor Homepage 3 speed score mobile\u00a0<\/p>\n<p>How does the site perform for each of the CruX metrics?\u00a0\u00a0<\/p>\n<p>Top 10 URLs segmented by performance score, LCP, TBT, CLS, Status\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_enterprise_SEO_tools_to_make_your_SEO_report_look_so_fresh_and_so_clean\"><\/span>14 enterprise SEO tools to make your SEO report look so fresh and so clean<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Below is a list of enterprise SEO tools I use to create my monthly reports:\u00a0<\/p>\n<p><strong>Free enterprise SEO tools<\/strong><\/p>\n<p>Looker Studio (previously Google Data Studio)\u00a0<\/p>\n<p>Google Search Console<\/p>\n<p>Google Analytics<\/p>\n<p>Google Lighthouse<\/p>\n<p>Bing Webmaster Tools<\/p>\n<p><strong>Paid enterprise SEO tools<\/strong>\u00a0<\/p>\n<p>Semrush or Ahrefs (depending on your preference)<\/p>\n<p>Screaming Frog\u00a0<\/p>\n<p>Lumar (previously DeepCrawl, but comes at a minimum $10k per month price point now)<\/p>\n<p>Conductor<\/p>\n<p>Supermetrics (this is the only tool to connect all your platforms into Looker Studio)<\/p>\n<p><strong>Enterprise SEO tools I wish I had the budget for<\/strong>:\u00a0<\/p>\n<p>Clearscope or MarketMuse<\/p>\n<p>Sistrix<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Avoid_overwhelming_your_C-level_executives_with_SEO_metrics_they_dont_care_about\"><\/span>Avoid overwhelming your C-level executives with SEO metrics they don\u2019t care about<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The chances of your boss or any C-level executives reading your 50-page SEO report are about as high as Tom Hanks finding Wilson.<\/p>\n<p>It\u2019s our job as SEO professionals to get under the hood to see how the car works. It\u2019s our job to diagnose the issues. But it\u2019s not our job to explain how the motor works or why.\u00a0<\/p>\n<p>You must choose wisely the metrics you share.\u00a0\u00a0<\/p>\n<p>Before you hit send, ask yourself: Is SEO worth it from this report?\u00a0<\/p>\n<p>After all, you must make a compelling case for SEO in your reporting, or SEO will be left behind.\u00a0<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/how-to-create-an-enterprise-seo-monthly-report-391850\" target=\"_blank\" rel=\"noopener\">How to create an enterprise SEO monthly report<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Of all the ridiculous and sublime ways to spend $10,000 a month of your enterprise SEO budget, your least greatest ROI has come from link exchange emails like this below, where a C-note can get you a backlink on a website with a domain authority of 80+ \u2013 potentially evening out that PBN you created for another $10k.\u00a0 The author took the screenshot. If you missed that hint of sarcasm above, let\u2019s be clear, you should not be spending your enterprise SEO budget on link exchanges [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7770","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7770"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7770\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}