{"id":7771,"date":"2023-01-19T14:51:09","date_gmt":"2023-01-19T14:51:09","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/19\/how-to-maximize-your-ecommerce-campaigns-with-performance-max\/"},"modified":"2023-01-19T14:51:09","modified_gmt":"2023-01-19T14:51:09","slug":"how-to-maximize-your-ecommerce-campaigns-with-performance-max","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/19\/how-to-maximize-your-ecommerce-campaigns-with-performance-max\/","title":{"rendered":"How to maximize your ecommerce campaigns with Performance Max"},"content":{"rendered":"

Google\u2019s launch of Performance Max<\/a>, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy<\/a>.<\/p>\n

Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail.\u00a0<\/p>\n

This full-funnel advertising of products is what PMax does well, especially when it comes to products with a lot of data.\u00a0<\/p>\n

However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.\u00a0<\/p>\n

An analysis we conducted in August 2022 shows a cost share of 33% for non-converting products in PMax campaigns compared to a cost share of 23% in Standard Shopping campaigns.\u00a0<\/p>\n

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In order to bridge the disadvantages of PMax, it is essential to pay attention to the campaign setup. The right data is the prerequisite for campaign segmentation.<\/p>\n

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