{"id":7776,"date":"2023-01-19T16:52:39","date_gmt":"2023-01-19T16:52:39","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/19\/new-performance-max-experiments-have-just-rolled-out\/"},"modified":"2023-01-19T16:52:39","modified_gmt":"2023-01-19T16:52:39","slug":"new-performance-max-experiments-have-just-rolled-out","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/19\/new-performance-max-experiments-have-just-rolled-out\/","title":{"rendered":"New Performance Max experiments have just rolled out"},"content":{"rendered":"<p>Google has just rolled out Performance Max experiments, and Twitter has taken notice. <\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>Performance Max experiments are rolling out in Google Ads!  The highly-anticipated Performance Max feature is now available in Google Ads accounts. <a href=\"https:\/\/twitter.com\/rustybrick?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@rustybrick<\/a> <a href=\"https:\/\/t.co\/qlJEqs5WGV\">pic.twitter.com\/qlJEqs5WGV<\/a><\/p>\n<p>\u2014 Tauqeer Aziz (@tauqueeraziz) <a href=\"https:\/\/twitter.com\/tauqueeraziz\/status\/1616036698508623878?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">January 19, 2023<\/a>\n<\/p><\/div>\n<p><strong>Why we care. <\/strong>If you\u2019re an advertiser using Performance Max, you can use this feature to test changes to your account before applying them permanently. <\/p>\n<p><strong>Recommendations as experiments. <\/strong>Last year Google launched the ability for advertisers to <a href=\"https:\/\/searchengineland.com\/google-ad-recommendations-can-now-be-applied-as-experiments-388537\" target=\"_blank\" rel=\"noopener\">apply recommendations as experiments<\/a>. In October, they announced that additional experiments were coming \u201cin the following months.\u201d Now, they have taken it a step further by giving you the same features for Performance Max campaigns. <\/p>\n<p>Google has not officially announced the update. <\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/new-performance-max-experiments-have-just-rolled-out-391891\" target=\"_blank\" rel=\"noopener\">New Performance Max experiments have just rolled out<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google has just rolled out Performance Max experiments, and Twitter has taken notice. Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance Max feature is now available in Google Ads accounts. @rustybrick pic.twitter.com\/qlJEqs5WGV \u2014 Tauqeer Aziz (@tauqueeraziz) January 19, 2023 Why we care. If you\u2019re an advertiser using Performance Max, you can use this feature to test changes to your account before applying them permanently. Recommendations as experiments. Last year Google launched the ability for advertisers to apply recommendations as experiments. In October, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7776","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7776"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7776\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}