The State of Technical SEO Report 2023 is out from digital marketing agency Aira and the Women in Tech SEO community. So what matters in 2023? Here\u2019s a quick summary of some\u00a0of the more interesting results. <\/p>\n
Resources matter.<\/strong> The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don\u2019t get made or are very slow to get made \u2013 which means less than stellar SEO results. So if you work at a company where resources are lacking, prioritization of tasks will continue to be critically important.<\/p>\n Tools and technology that matter.<\/strong> Google Search Console was the most popular tool for technical SEOs overall \u2013 92% reported using it. It was also the top tool used (78%) for measuring organic search rankings.<\/p>\n Screaming Frog SEO Spider was popular choice for crawling and log file analysis. Meanwhile, Semrush was the top choice for assessing the search visibility of a website.<\/p>\n For non ecommerce platforms, technical SEOs most preferred working on WordPress. Wix was considered the most problematic to work on.<\/p>\n Time matters.<\/strong> Sadly, waiting months for technical SEO changes to happen is fairly common \u2013 88% of respondents waited anywhere from a month to 24+ months for technical SEO changes to be made.\u00a0<\/p>\n Perhaps a bit surprising: 22% reported waiting only a month for technical SEO changes to be implemented. Meanwhile, 20% reported waiting 12 months (which was down slightly from the prior year). And 11% of respondents reported waiting 24 months or longer.<\/p>\n Skills that matter.<\/strong> What are the top three skills a technical SEO should have? According to the respondents:<\/p>\n Data anaysis (72%)<\/p>\n Reading and understanding HTML\/CSS (58%)<\/p>\n Content strategy (39%)<\/p>\n It was surprising to see content strategy ranked so highly. But as Steph Greaves<\/a> pointed out in the report comments:<\/p>\n \u201cIt\u2019s definitely helpful to know how content relates on a website to fully understand internal linking opportunities that serve the user.\u201d<\/p>\n Technical SEO = marketing.<\/strong> Search Engine Land contributor Mark Jackson has made the case that SEO is marketing<\/a>. So it was nice to see that marketing (74%) was the top answer to this in-house specific question: \u201cIn your organisation, in which team does accountability for technical SEO sit?<\/p>\n Dig deeper.<\/strong> There\u2019s much more to read. Here\u2019s the full, ungated report: The State of Technical SEO Report 2023<\/a><\/p>\n Why we care.<\/strong> Overall, this report is good news for our industry. Clearly, we\u2019re facing issues, most notably an uncertain economic outlook. Plus there have been many layoffs. But it\u2019s encouraging that the report finds the outlook for SEO is still relatively positive and demand for SEO remains in a good place.<\/p>\n The post Technical SEO report reveals what matters in 2023<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" The State of Technical SEO Report 2023 is out from digital marketing agency Aira and the Women in Tech SEO community. So what matters in 2023? Here\u2019s a quick summary of some\u00a0of the more interesting results. Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don\u2019t get made or are very slow to get made \u2013 which means less than stellar SEO results. So if you work at a company where resources are lacking, prioritization […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7777","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7777"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7777\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}