{"id":7801,"date":"2023-01-21T05:59:11","date_gmt":"2023-01-21T05:59:11","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/"},"modified":"2023-01-21T05:59:11","modified_gmt":"2023-01-21T05:59:11","slug":"this-day-in-search-marketing-history-january-21","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/","title":{"rendered":"This day in search marketing history: January 21"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google_explains_the_%E2%80%9Ccore%E2%80%9D_algorithm\" >Google explains the \u201ccore\u201d algorithm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Also_on_this_day\" >Also on this day\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google_adds_new_robots_tag_indexifembedded\" >Google adds new robots tag indexifembedded<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google_updates_product_structured_data_for_car_review_snippets\" >Google updates product structured data for car review snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google_Ads_issue_impacted_some_Discover_and_Performance_Max_campaigns_between_Jan_18-21\" >Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google_will_drop_support_for_data-vocabularyorg_structured_data_on_April_6\" >Google will drop support for data-vocabulary.org structured data on April 6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#CallRail_adds_call_analytics_integration_with_Google_My_Business\" >CallRail adds call analytics integration with Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Googles_2015_%E2%80%9CBad_Ads%E2%80%9D_Report_780_Million_Ads_25K_App_Accounts_Shut_Down\" >Google\u2019s 2015 \u201cBad Ads\u201d Report: 780 Million Ads, 25K App Accounts Shut Down<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Bing_Boasts_Continuous_Updates_To_Their_Search_Engine_Daily\" >Bing Boasts Continuous Updates To Their Search Engine Daily<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google_Improves_Weather_Search_Results_On_Android_In_Time_For_Winter_Storm_Jonas\" >Google Improves Weather Search Results On Android In Time For Winter Storm Jonas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google_Ventures-Backed_RetailMeNot_Climbs_Out_Of_Its_Google_Penalty\" >Google Ventures-Backed RetailMeNot Climbs Out Of Its Google Penalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Bing_Ads_Rolls_Out_Enhanced_Sitelinks_Globally_Adds_Sitelink_Device_Preference\" >Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Right_To_Be_Forgotten_Google_Tells_Europe_It_Wont_Scrub_Googlecom\" >Right To Be Forgotten: Google Tells Europe It Won\u2019t Scrub Google.com<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Keep_Writing_Quality_Content_SEO_Bloggers_React_To_Matt_Cutts_Claim_%E2%80%9CGuest_Blogging_Is_Dead%E2%80%9D\" >Keep Writing Quality Content: SEO Bloggers React To Matt Cutts\u2019 Claim \u201cGuest Blogging Is Dead\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Expedia_Google_No_Comment_From_Both_About_Possible_Expedia_Penalty\" >Expedia &amp; Google: No Comment From Both About Possible Expedia Penalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Marin_40_Of_Google_PLA_Clicks_To_Come_From_Smartphones_By_Dec_2014\" >Marin: 40% Of Google PLA Clicks To Come From Smartphones By Dec 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Pinterest_Adds_Vegetarian_Vegan_Gluten-Free_Paleo_Filters_For_Recipe_Related_Searches\" >Pinterest Adds Vegetarian, Vegan, Gluten-Free &amp; Paleo Filters For Recipe Related Searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#As_Google_Evolves_To_Satisfy_User_Demands_Others_Are_Necessarily_Marginalized\" >As Google Evolves To Satisfy User Demands, Others Are Necessarily Marginalized<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Googles_Martin_Luther_King_Jr_Logo\" >Google\u2019s Martin Luther King, Jr. Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#A_To_Do_List_For_Googles_New_CEO_Larry_Page\" >A To Do List For Google\u2019s New CEO Larry Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google_Turns_To_Page_The_Day_Two_Narrative\" >Google Turns To Page: The Day Two Narrative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google_Sets_Sights_On_Content_Farms_In_2011\" >Google Sets Sights On Content Farms In 2011<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google_Says_Search_Quality_Improved_With_New_Spam_Detection\" >Google Says Search Quality Improved With New Spam Detection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#First_Google_Toolbar_PageRank_Update_Of_2011\" >First Google Toolbar PageRank Update Of 2011<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#AdWords_Preview_Tool_Gets_Mobile-Focused_Facelift\" >AdWords Preview Tool Gets Mobile-Focused Facelift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Small_Google_Navigation_Element_Changes\" >Small Google Navigation Element Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Search_In_Pictures_GoogleBot_T-Shirt_Yahoo_Rodeo_Yahoo_Rubber_Duckies\" >Search In Pictures: GoogleBot T-Shirt, Yahoo Rodeo &amp; Yahoo Rubber Duckies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google_Beats_Estimates_With_Very_Strong_Q4_667_Billion\" >Google Beats Estimates With Very Strong Q4: $6.67 Billion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Another_Person_No_Ones_Heard_Of_Tries_To_Trademark_SEO\" >Another Person No One\u2019s Heard Of Tries To Trademark SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Bing_As_iPhone_Default_Search_Engine_Part_Deux\" >Bing As iPhone Default Search Engine Part Deux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#44_Of_Google_News_Readers_Only_Scan_Headlines_Maybe_Not\" >44% Of Google News Readers Only Scan Headlines? Maybe Not!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Facebook_To_Cut_Some_Microsoft_Ads\" >Facebook To Cut Some Microsoft Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#The_YouTube_Music_Discovery_Project\" >The YouTube Music Discovery Project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Whats_For_Dinner_Bing_Mixes_Recipes_Into_Search_Results\" >What\u2019s For Dinner? Bing Mixes Recipes Into Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Googles_Sergey_Brin_Writes_About_His_Relief_Mission_Visit_To_Haiti\" >Google\u2019s Sergey Brin Writes About His Relief Mission Visit To Haiti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#A_Quick_January_2009_SEO_Update\" >A Quick January 2009 SEO Update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Layoffs_At_Microsoft_Widely_Expected_To_Be_Announced_This_Week\" >Layoffs At Microsoft Widely Expected To Be Announced This Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Microsoft_Offers_SearchPerks_Incentive\" >Microsoft Offers SearchPerks Incentive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#The_Obama_Effect_Google_Says_President_Changed_Search_Activity\" >The Obama Effect: Google Says President Changed Search Activity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google_All_Your_NYC_Tourists_Are_Belong_To_Us\" >Google: All Your NYC Tourists Are Belong To Us<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Comparing_Mobile_Search_Surveys_Early_Adopters_Vs_Mainstream_Users\" >Comparing Mobile Search Surveys: Early Adopters Vs. Mainstream Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#The_Google_Webmaster_Tools_Quick_Start_Guide\" >The Google Webmaster Tools Quick Start Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Project_Palimpsest_Google_To_Host_Open-Source_Science_Data\" >Project Palimpsest: Google To Host Open-Source Science Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Yahoo_Planning_Big_Job_Cuts\" >Yahoo Planning Big Job Cuts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Yahoo_Tests_Delicious_Integration_In_Search_Results\" >Yahoo Tests Delicious Integration In Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Google-DoubleClick_Drama_Moves_To_European_Stage\" >Google-DoubleClick Drama Moves To European Stage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Search_Engines_Commemorate_Martin_Luther_King_Jr_Day\" >Search Engines Commemorate Martin Luther King Jr. Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#From_Search_Marketing_Expo_SMX\" >From Search Marketing Expo (SMX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/21\/this-day-in-search-marketing-history-january-21\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_explains_the_%E2%80%9Ccore%E2%80%9D_algorithm\"><\/span>Google explains the \u201ccore\u201d algorithm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2016, Google\u2019s Andrey Lipattsev explained the \u201ccore\u201d algorithm. <\/p>\n<p>This happened following the news about <a href=\"https:\/\/searchengineland.com\/google-panda-is-now-part-of-googles-core-ranking-signals-240069\" target=\"_blank\" rel=\"noopener\">Panda becoming part of Google\u2019s core algorithm<\/a>. SEOs wanted to better understand <a href=\"https:\/\/searchengineland.com\/seos-confused-puzzled-after-googles-mystery-update-240141\" target=\"_blank\" rel=\"noopener\">what being part of Google\u2019s core algorithm meant<\/a>. <\/p>\n<p>Put simply, it meant that an algorithm is consistent enough that Google doesn\u2019t have to worry about it because it\u2019s been tested, works the way it should, and won\u2019t require many changes in the future. As Lipattsev explained:<\/p>\n<p>It is less about the functionality, which means it probably doesn\u2019t change that much over time, and it is more about how we perceive it, in the context of the algorithm. Do we still think this is an experimental thing, it is running for a while and we aren\u2019t sure how long it will last? Or is it like PageRank, it is part of it, it will always be there, at least in the foreseeable future and then probably call it in certain context part of the core algorithm.<\/p>\n<p>So now when you hear about the latest Google core updates, hopefully you better understand what Google\u2019s core algorithm means.<\/p>\n<p>Read all about it in: <a href=\"https:\/\/searchengineland.com\/google-explains-what-it-means-to-be-part-of-the-core-algorithm-240681\" target=\"_blank\" rel=\"noopener\">Google Explains What It Means To Be Part Of The \u201cCore\u201d Algorithm<\/a><\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_adds_new_robots_tag_indexifembedded\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adds-new-robots-tag-indexifembedded-378929\" target=\"_blank\" rel=\"noopener\">Google adds new robots tag indexifembedded<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> The tag let you define if you wanted your content indexed when it was embedded through iframes or other means.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_updates_product_structured_data_for_car_review_snippets\"><\/span><a href=\"https:\/\/searchengineland.com\/google-updates-product-structured-data-for-car-review-snippets-378924\" target=\"_blank\" rel=\"noopener\">Google updates product structured data for car review snippets<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Google\u00a0added a note\u00a0to the product structured data help documentation to explain how to specify car markup and still have Product review snippet feature eligibility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ads_issue_impacted_some_Discover_and_Performance_Max_campaigns_between_Jan_18-21\"><\/span><a href=\"https:\/\/searchengineland.com\/google-ads-issue-impacted-some-discover-and-performance-max-campaigns-between-jan-18-21-378974\" target=\"_blank\" rel=\"noopener\">Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> It was a temporary technical issue that affected serving on YouTube inventory.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_will_drop_support_for_data-vocabularyorg_structured_data_on_April_6\"><\/span><a href=\"https:\/\/searchengineland.com\/google-will-drop-support-for-data-vocabulary-org-structured-data-on-april-6-327927\" target=\"_blank\" rel=\"noopener\">Google will drop support for data-vocabulary.org structured data on April 6<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Site owners needed to convert to the schema.org markup if they wanted their pages to be eligible for Google rich results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CallRail_adds_call_analytics_integration_with_Google_My_Business\"><\/span><a href=\"https:\/\/searchengineland.com\/callrail-adds-call-analytics-integration-with-google-my-business-327889\" target=\"_blank\" rel=\"noopener\">CallRail adds call analytics integration with Google My Business<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> CallRail developed the solution partly as a response to the rise of \u201czero-click search\u201d and the \u201ccannibalization\u201d of website traffic by GMB.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_2015_%E2%80%9CBad_Ads%E2%80%9D_Report_780_Million_Ads_25K_App_Accounts_Shut_Down\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-2015-bad-ads-report-780-million-ads-25k-app-accounts-shut-down-240683\" target=\"_blank\" rel=\"noopener\">Google\u2019s 2015 \u201cBad Ads\u201d Report: 780 Million Ads, 25K App Accounts Shut Down<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> One of Google\u2019s efforts was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Boasts_Continuous_Updates_To_Their_Search_Engine_Daily\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-boasts-continous-updates-to-their-search-engine-daily-240678\" target=\"_blank\" rel=\"noopener\">Bing Boasts Continuous Updates To Their Search Engine Daily<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Bing deploys multiple updates per day in an effort to constantly improve the search results and features.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Improves_Weather_Search_Results_On_Android_In_Time_For_Winter_Storm_Jonas\"><\/span><a href=\"https:\/\/searchengineland.com\/google-improves-weather-search-results-on-android-in-time-for-winter-storm-jonas-240727\" target=\"_blank\" rel=\"noopener\">Google Improves Weather Search Results On Android In Time For Winter Storm Jonas<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Weather-related search results would now include hourly sky conditions, air quality and severe weather alerts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ventures-Backed_RetailMeNot_Climbs_Out_Of_Its_Google_Penalty\"><\/span><a href=\"https:\/\/searchengineland.com\/google-ventures-backed-retailmenot-climbs-google-penalty-213263\" target=\"_blank\" rel=\"noopener\">Google Ventures-Backed RetailMeNot Climbs Out Of Its Google Penalty<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> It was unclear what changes RetailMeNot made to recover from the Google Panda algorithm, but their rankings did bounce back.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Ads_Rolls_Out_Enhanced_Sitelinks_Globally_Adds_Sitelink_Device_Preference\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-ads-rolls-enhanced-sitelinks-globally-adds-sitelink-device-preference-213268\" target=\"_blank\" rel=\"noopener\">Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Additional copy below each Sitelink extension became available in most markets and languages supported by Bing Ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Right_To_Be_Forgotten_Google_Tells_Europe_It_Wont_Scrub_Googlecom\"><\/span><a href=\"https:\/\/searchengineland.com\/google-seeks-limit-scope-right-forgotten-europe-213275\" target=\"_blank\" rel=\"noopener\">Right To Be Forgotten: Google Tells Europe It Won\u2019t Scrub Google.com<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> \u201cIt\u2019s our strong view that there needs to be some way of limiting the concept, because it is a European concept,\u201d said David Drummond, Google\u2019s Chief Legal Officer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_Writing_Quality_Content_SEO_Bloggers_React_To_Matt_Cutts_Claim_%E2%80%9CGuest_Blogging_Is_Dead%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/seo-bloggers-say-keep-writing-quality-content-reactions-to-matt-cutts-claim-guest-blogging-is-dead-182199\" target=\"_blank\" rel=\"noopener\">Keep Writing Quality Content: SEO Bloggers React To Matt Cutts\u2019 Claim \u201cGuest Blogging Is Dead\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> A round-up of industry reactions, summarizing comments from a selection of popular bloggers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Expedia_Google_No_Comment_From_Both_About_Possible_Expedia_Penalty\"><\/span><a href=\"https:\/\/searchengineland.com\/expedia-google-no-comment-182258\" target=\"_blank\" rel=\"noopener\">Expedia &amp; Google: No Comment From Both About Possible Expedia Penalty<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Expedia appeared to have been hit by a Google penalty related to unnatural links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marin_40_Of_Google_PLA_Clicks_To_Come_From_Smartphones_By_Dec_2014\"><\/span><a href=\"https:\/\/searchengineland.com\/marin-40-percent-of-pla-clicks-to-come-from-smartphones-by-dec-2014-182129\" target=\"_blank\" rel=\"noopener\">Marin: 40% Of Google PLA Clicks To Come From Smartphones By Dec 2014<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Marin expected retailers to allocate roughly a third of their PPC budgets to PLAs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pinterest_Adds_Vegetarian_Vegan_Gluten-Free_Paleo_Filters_For_Recipe_Related_Searches\"><\/span><a href=\"https:\/\/searchengineland.com\/pinterest-adds-vegetarian-vegan-gluten-free-paleo-filters-for-food-related-searches-182255\" target=\"_blank\" rel=\"noopener\">Pinterest Adds Vegetarian, Vegan, Gluten-Free &amp; Paleo Filters For Recipe Related Searches<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Pinterest also added an \u201cIndulge Me\u201d button to perform searches for \u201cnot so healthy\u201d dessert recipes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"As_Google_Evolves_To_Satisfy_User_Demands_Others_Are_Necessarily_Marginalized\"><\/span><a href=\"https:\/\/searchengineland.com\/as-google-evolves-to-satisfy-user-demands-others-are-marginalized-145835\" target=\"_blank\" rel=\"noopener\">As Google Evolves To Satisfy User Demands, Others Are Necessarily Marginalized<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> \u201cPeople no longer have patience for traditional search results \u2026 They mostly just want quick (and reliable) answers, which is exactly what Google is increasingly giving them.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Martin_Luther_King_Jr_Logo\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-martin-luther-king-jr-logo-2-145817\" target=\"_blank\" rel=\"noopener\">Google\u2019s Martin Luther King, Jr. Logo<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2013:<\/strong> The Doodle was in shades of blue, green and yellow. With Dr. King\u2019s face as one of the \u201cO\u201ds in the Google logo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_To_Do_List_For_Googles_New_CEO_Larry_Page\"><\/span><a href=\"https:\/\/searchengineland.com\/a-to-do-list-for-googles-new-ceo-larry-page-61957\" target=\"_blank\" rel=\"noopener\">A To Do List For Google\u2019s New CEO Larry Page<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> How well would the leadership shuffling tackle Google\u2019s many challenges?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Turns_To_Page_The_Day_Two_Narrative\"><\/span><a href=\"https:\/\/searchengineland.com\/google-turns-to-page-the-day-two-narrative-61990\" target=\"_blank\" rel=\"noopener\">Google Turns To Page: The Day Two Narrative<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The desire to get some of its old startup fire back was one of the driving forces behind Page\u2019s ascension.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Sets_Sights_On_Content_Farms_In_2011\"><\/span><a href=\"https:\/\/searchengineland.com\/google-sets-sights-on-content-farms-in-2011-62068\" target=\"_blank\" rel=\"noopener\">Google Sets Sights On Content Farms In 2011<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Matt Cutts\u00a0promises a renewed effort to take action against content farms (which he defined as \u201csites with shallow or low-quality content\u201d).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Says_Search_Quality_Improved_With_New_Spam_Detection\"><\/span><a href=\"https:\/\/searchengineland.com\/google-search-quality-with-new-on-page-spam-detection-62031\" target=\"_blank\" rel=\"noopener\">Google Says Search Quality Improved With New Spam Detection<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> A redesigned document-level classifier made it harder for on-page spam to impact Google\u2019s search index.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"First_Google_Toolbar_PageRank_Update_Of_2011\"><\/span><a href=\"https:\/\/searchengineland.com\/first-google-toolbar-pagerank-update-of-2011-62006\" target=\"_blank\" rel=\"noopener\">First Google Toolbar PageRank Update Of 2011<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> It was arguably the first update in almost 9 months \u2013 though Toolbar PageRank was very out of date and didn\u2019t have a direct impact on ranking.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AdWords_Preview_Tool_Gets_Mobile-Focused_Facelift\"><\/span><a href=\"https:\/\/searchengineland.com\/adwords-preview-tool-gets-mobile-focused-facelift-62077\" target=\"_blank\" rel=\"noopener\">AdWords Preview Tool Gets Mobile-Focused Facelift<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The tool let advertisers see how their ads looked on different devices (iPhone, Android, etc.) on multiple carriers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Small_Google_Navigation_Element_Changes\"><\/span><a href=\"https:\/\/searchengineland.com\/small-google-navigation-element-changes-62010\" target=\"_blank\" rel=\"noopener\">Small Google Navigation Element Changes<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The first was making the Google search left-side bar more compact and the second was changing the menu choices in the top menu while in Gmail.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_In_Pictures_GoogleBot_T-Shirt_Yahoo_Rodeo_Yahoo_Rubber_Duckies\"><\/span><a href=\"https:\/\/searchengineland.com\/search-in-pictures-googlebot-t-shirt-yahoo-rodeo-yahoo-rubber-duckies-62054\" target=\"_blank\" rel=\"noopener\">Search In Pictures: GoogleBot T-Shirt, Yahoo Rodeo &amp; Yahoo Rubber Duckies<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Beats_Estimates_With_Very_Strong_Q4_667_Billion\"><\/span><a href=\"https:\/\/searchengineland.com\/google-beats-estimates-with-very-strong-q4-6-67-billion-34135\" target=\"_blank\" rel=\"noopener\">Google Beats Estimates With Very Strong Q4: $6.67 Billion<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Google reported revenues of $6.67 billion in the fourth quarter of 2009, representing a 17% increase over fourth quarter 2008 revenues of $5.70 billion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Another_Person_No_Ones_Heard_Of_Tries_To_Trademark_SEO\"><\/span><a href=\"https:\/\/searchengineland.com\/another-person-no-ones-heard-of-tries-to-trademark-seo-34109\" target=\"_blank\" rel=\"noopener\">Another Person No One\u2019s Heard Of Tries To Trademark SEO<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> This was the second time in about two years that someone with no general stature, reputation or well-known and documented history had tried to claim a trademark on SEO.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_As_iPhone_Default_Search_Engine_Part_Deux\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-as-iphone-default-search-engine-part-deux-34070\" target=\"_blank\" rel=\"noopener\">Bing As iPhone Default Search Engine Part Deux<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Some additional information asserted default search status on the iPhone was a real possibility for Bing.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"44_Of_Google_News_Readers_Only_Scan_Headlines_Maybe_Not\"><\/span><a href=\"https:\/\/searchengineland.com\/44-of-google-news-readers-only-scan-headlines-34064\" target=\"_blank\" rel=\"noopener\">44% Of Google News Readers Only Scan Headlines? Maybe Not!<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Google really wasn\u2019t the\u00a0content vampire that some news publishers accused it of being.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_To_Cut_Some_Microsoft_Ads\"><\/span><a href=\"https:\/\/searchengineland.com\/facebook-to-cut-some-microsoft-ads-34079\" target=\"_blank\" rel=\"noopener\">Facebook To Cut Some Microsoft Ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Facebook and Microsoft scaled back their display ad relationship.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_YouTube_Music_Discovery_Project\"><\/span><a href=\"https:\/\/searchengineland.com\/the-youtube-music-discovery-project-34081\" target=\"_blank\" rel=\"noopener\">The YouTube Music Discovery Project<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> The tool helped you search for music and create YouTube playlists based on that query.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Whats_For_Dinner_Bing_Mixes_Recipes_Into_Search_Results\"><\/span><a href=\"https:\/\/searchengineland.com\/whats-for-dinner-bing-now-shows-recipes-on-serp-34083\" target=\"_blank\" rel=\"noopener\">What\u2019s For Dinner? Bing Mixes Recipes Into Search Results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Bing pulled the recipes from popular websites and let you filter by holiday, meals, ratings and convenience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Sergey_Brin_Writes_About_His_Relief_Mission_Visit_To_Haiti\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-brin-writes-about-haiti-visit-34134\" target=\"_blank\" rel=\"noopener\">Google\u2019s Sergey Brin Writes About His Relief Mission Visit To Haiti<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Brin said the people of Haiti were \u201cthe real heroes.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Quick_January_2009_SEO_Update\"><\/span><a href=\"https:\/\/searchengineland.com\/a-quick-january-2009-seo-update-16246\" target=\"_blank\" rel=\"noopener\">A Quick January 2009 SEO Update<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Updates many SEOs and SEMs noticed at Google, Yahoo and Ask.com in the past week.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Layoffs_At_Microsoft_Widely_Expected_To_Be_Announced_This_Week\"><\/span><a href=\"https:\/\/searchengineland.com\/layoffs-at-microsoft-widely-expected-to-be-announced-this-week-16249\" target=\"_blank\" rel=\"noopener\">Layoffs At Microsoft Widely Expected To Be Announced This Week<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> This was expected to impact around 6,000 to 8,000 employees of its 95,000 workforce.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft_Offers_SearchPerks_Incentive\"><\/span><a href=\"https:\/\/searchengineland.com\/microsoft-offers-searchperks-incentive-16251\" target=\"_blank\" rel=\"noopener\">Microsoft Offers SearchPerks Incentive<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> It was a three-day incentive to encourage participants to do more searches on Live Search.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Obama_Effect_Google_Says_President_Changed_Search_Activity\"><\/span><a href=\"https:\/\/searchengineland.com\/obama-effect-search-activity-16253\" target=\"_blank\" rel=\"noopener\">The Obama Effect: Google Says President Changed Search Activity<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Google shared some interesting facts and figures about inauguration-related search activity.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_All_Your_NYC_Tourists_Are_Belong_To_Us\"><\/span><a href=\"https:\/\/searchengineland.com\/google-all-your-nyc-tourists-are-belong-to-us-16258\" target=\"_blank\" rel=\"noopener\">Google: All Your NYC Tourists Are Belong To Us<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> NYC Mayor Michael Bloomberg\u00a0announced\u00a0a partnership with Google to use Google Maps on a new tourism website and information center.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comparing_Mobile_Search_Surveys_Early_Adopters_Vs_Mainstream_Users\"><\/span><a href=\"https:\/\/searchengineland.com\/comparing-mobile-search-surveys-early-adopters-vs-mainstream-users-13174\" target=\"_blank\" rel=\"noopener\">Comparing Mobile Search Surveys: Early Adopters Vs. Mainstream Users<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> An informal, online reader survey, of two different audiences, on a range of high-level topics pertaining to mobile search yields different results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Google_Webmaster_Tools_Quick_Start_Guide\"><\/span><a href=\"https:\/\/searchengineland.com\/the-google-webmaster-tools-quick-start-guide-13175\" target=\"_blank\" rel=\"noopener\">The Google Webmaster Tools Quick Start Guide<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Google created the\u00a0guide\u00a0to help webmasters learn the features and reasons to use the tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Project_Palimpsest_Google_To_Host_Open-Source_Science_Data\"><\/span><a href=\"https:\/\/searchengineland.com\/project-palimpsest-google-to-host-open-source-science-data-13169\" target=\"_blank\" rel=\"noopener\">Project Palimpsest: Google To Host Open-Source Science Data<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> The data Google would be hosting would be available for scientists and also for free for anyone.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Planning_Big_Job_Cuts\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-planning-big-job-cuts-13170\" target=\"_blank\" rel=\"noopener\">Yahoo Planning Big Job Cuts?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Perhaps as many as 2,500.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Tests_Delicious_Integration_In_Search_Results\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-tests-delicious-integration-in-search-results-13172\" target=\"_blank\" rel=\"noopener\">Yahoo Tests Delicious Integration In Search Results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> For some users, a search would show whether a page listed in Yahoo results was also on Delicious and how it had been tagged.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google-DoubleClick_Drama_Moves_To_European_Stage\"><\/span><a href=\"https:\/\/searchengineland.com\/google-doubleclick-drama-moves-to-european-stage-13173\" target=\"_blank\" rel=\"noopener\">Google-DoubleClick Drama Moves To European Stage<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> The Europeans appeared poised to be more aggressive than their American counterparts in holding Google\u2019s feet to the fire.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engines_Commemorate_Martin_Luther_King_Jr_Day\"><\/span><a href=\"https:\/\/searchengineland.com\/search-engines-commemorate-martin-luther-king-jr-day-13171\" target=\"_blank\" rel=\"noopener\">Search Engines Commemorate Martin Luther King Jr. Day<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Google\u00a0had an artistic logo, with children drawing the face of Martin Luther King Jr. on a sidewalk.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"From_Search_Marketing_Expo_SMX\"><\/span>From Search Marketing Expo (<a href=\"https:\/\/marketinglandevents.com\/smx\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMX<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/how-ai-can-automate-seo-tasks-at-scale-378838\" target=\"_blank\" rel=\"noopener\">How AI can automate SEO tasks at scale<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/seo-strategies-from-the-search-engine-land-seo-initiative-award-winners-345553\" target=\"_blank\" rel=\"noopener\">Content consolidation among winning SEO strategies, award winners say<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<p>2020: <a href=\"https:\/\/searchengineland.com\/get-ready-for-an-even-stronger-google-in-2020-327941\" target=\"_blank\" rel=\"noopener\">Get ready for an even stronger Google in 2020<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/adam-dorfman\" target=\"_blank\" rel=\"noopener\">Adam Dorfman<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/breaking-hard-sometimes-right-thing-236771\" target=\"_blank\" rel=\"noopener\">Breaking Up Is Hard to Do, But Sometimes It\u2019s the Right Thing For Your Agency<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/janetdmiller\" target=\"_blank\" rel=\"noopener\">Janet Driscoll Miller<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/not-another-post-future-seo-2016-240329\" target=\"_blank\" rel=\"noopener\">Not Another Post About The Future Of SEO In 2016<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/patrick-stox\" target=\"_blank\" rel=\"noopener\">Patrick Stox<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/secret-adwords-success-told-former-googler-213087\" target=\"_blank\" rel=\"noopener\">The Secret To AdWords Success, Told By A Former Googler<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/frederick-vallaeys\" target=\"_blank\" rel=\"noopener\">Frederick Vallaeys<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/will-link-building-soon-be-a-thing-of-the-past-181790\" target=\"_blank\" rel=\"noopener\">Will Link Building Soon Be A Thing Of The Past?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/casieg\" target=\"_blank\" rel=\"noopener\">Casie Gillette<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/google-patents-the-mobile-search-blend-145574\" target=\"_blank\" rel=\"noopener\">Google Patents The Mobile Search Blend<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/how-to-create-your-local-seo-roadmap-through-research-benchmarking-tracking-145594\" target=\"_blank\" rel=\"noopener\">How To Create Your Local SEO Roadmap Through Research, Benchmarking &amp; Tracking<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brightlocal\" target=\"_blank\" rel=\"noopener\">Myles Anderson<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/5-whopping-lies-that-keep-seo-at-status-quo-145081\" target=\"_blank\" rel=\"noopener\">5 Whopping Lies That Keep SEO At Status Quo<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/ian-lurie\" target=\"_blank\" rel=\"noopener\">Ian Lurie<\/a><\/p>\n<p>2013: <a href=\"https:\/\/searchengineland.com\/the-power-of-headlines-the-la-times-gets-it-right-with-their-piece-on-the-inaguration-145794\" target=\"_blank\" rel=\"noopener\">The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/vanessa-fox\" target=\"_blank\" rel=\"noopener\">Vanessa Fox<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/findability-seo-and-the-searcher-experience-61038\" target=\"_blank\" rel=\"noopener\">Findability, SEO, And The Searcher Experience<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/shari-thurow\" target=\"_blank\" rel=\"noopener\">Shari Thurow<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/a-day-in-the-life-of-a-paid-search-marketer-60979\" target=\"_blank\" rel=\"noopener\">A Day In The Life Of A Paid Search Marketer<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/josh-dreller\" target=\"_blank\" rel=\"noopener\">Josh Dreller<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/are-you-minivan-racing-61521\" target=\"_blank\" rel=\"noopener\">Are You Minivan Racing?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/evan-lapointe\" target=\"_blank\" rel=\"noopener\">Evan LaPointe<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/a-brief-history-of-paid-search-advertising-33792\" target=\"_blank\" rel=\"noopener\">A Brief History Of Paid Search Advertising<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/josh-dreller\" target=\"_blank\" rel=\"noopener\">Josh Dreller<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/how-to-get-customers-and-keep-them-coming-back-33683\" target=\"_blank\" rel=\"noopener\">How To Get Customers And Keep Them Coming Back<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/debra-northart\" target=\"_blank\" rel=\"noopener\">Debra Northart<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/in-the-seo-game-its-all-about-strategies-and-systems-34039\" target=\"_blank\" rel=\"noopener\">In The SEO Game, It\u2019s All About Strategies And Systems<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/stephan-spencer\" target=\"_blank\" rel=\"noopener\">Stephan Spencer<\/a><a href=\"https:\/\/searchengineland.com\/author\/debra-northart\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/why-facebook-ppc-is-crucial-for-branding-how-to-sell-your-boss-33965\" target=\"_blank\" rel=\"noopener\">Why Facebook PPC Is Crucial For Branding &amp; How To Sell Your Boss<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/marty-weintraub\" target=\"_blank\" rel=\"noopener\">Marty Weintraub<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/things-to-consider-before-starting-your-next-conversion-rate-optimization-project-33842\" target=\"_blank\" rel=\"noopener\">Things To Consider Before Starting Your Next Conversion Rate Optimization Project<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/khalid-saleh\" target=\"_blank\" rel=\"noopener\">Khalid Saleh<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/pagerank-sculpting-leaves-nofollowed-tags-behind-34120\" target=\"_blank\" rel=\"noopener\">PageRank Sculpting Leaves NoFollowed Tags Behind<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/scott-smigler\" target=\"_blank\" rel=\"noopener\">Scott Smigler<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/finding-the-optimal-cost-per-lead-16205\" target=\"_blank\" rel=\"noopener\">Finding The Optimal Cost-Per-Lead<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/patricia-hursh\" target=\"_blank\" rel=\"noopener\">Patricia Hursh<\/a><\/p>\n<p>2008: <a href=\"https:\/\/searchengineland.com\/welcome-to-the-local-search-jungle-13168\" target=\"_blank\" rel=\"noopener\">Welcome To The Local Search Jungle<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/stephanie-hobbs\" target=\"_blank\" rel=\"noopener\">Stephanie Hobbs<\/a><a href=\"http:\/\/www.linkedin.com\/pub\/matt-ackley\/0\/213\/791\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p class=\"has-text-align-center\">&lt; <a href=\"https:\/\/searchengineland.com\/search-marketing-history-january-20-391943\" target=\"_blank\" rel=\"noopener\">January 20<\/a> | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | January 22 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-january-21-391982\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: January 21<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google explains the \u201ccore\u201d algorithm In 2016, Google\u2019s Andrey Lipattsev explained the \u201ccore\u201d algorithm. This happened following the news about Panda becoming part of Google\u2019s core algorithm. SEOs wanted to better understand what being part of Google\u2019s core algorithm meant. Put simply, it meant that an algorithm is consistent enough that Google doesn\u2019t have to worry about it because it\u2019s been tested, works the way it should, and won\u2019t require many changes in the future. As Lipattsev explained: It is less about the functionality, which means [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7801","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7801"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7801\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}