{"id":7834,"date":"2023-01-24T13:47:42","date_gmt":"2023-01-24T13:47:42","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/24\/google-updates-image-seo-best-practices-and-google-discover-docs\/"},"modified":"2023-01-24T13:47:42","modified_gmt":"2023-01-24T13:47:42","slug":"google-updates-image-seo-best-practices-and-google-discover-docs","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/24\/google-updates-image-seo-best-practices-and-google-discover-docs\/","title":{"rendered":"Google updates image SEO best practices and Google Discover docs"},"content":{"rendered":"<p>Google has made a couple of tweaks to two of its SEO-related help documentation. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such as the picture element.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/24\/google-updates-image-seo-best-practices-and-google-discover-docs\/#Google_Discover_RSS_Feed_follow\" >Google Discover RSS Feed follow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/24\/google-updates-image-seo-best-practices-and-google-discover-docs\/#Google_Image_SEO_best_practices_update\" >Google Image SEO best practices update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/24\/google-updates-image-seo-best-practices-and-google-discover-docs\/#Why_we_care\" >Why we care<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Discover_RSS_Feed_follow\"><\/span>Google Discover RSS Feed follow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google added a new line to the Get On Discover documentation under the <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-discover#feed-guidelines\" target=\"_blank\" rel=\"noopener\">feed guidelines<\/a> for the Follow feature in Google Discover.  Google wrote, \u201cThe most important content for the Follow feature is your feed\u00a0&lt;title&gt;\u00a0element and your per item\u00a0&lt;link&gt;\u00a0elements. Make sure your feed includes these elements.\u201d<\/p>\n<p>Clearly, if you care about performing well in the <a href=\"https:\/\/blog.chromium.org\/2021\/05\/an-experiment-in-helping-users-and-web.html\" target=\"_blank\" rel=\"noopener\">follow feature on Chrome<\/a>, you should include the \u00a0&lt;title&gt;\u00a0element and &lt;link&gt;\u00a0elements in your RSS feed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Image_SEO_best_practices_update\"><\/span>Google Image SEO best practices update <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google also updated the <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\" target=\"_blank\" rel=\"noopener\">image SEO best practices document<\/a> to clarify that Google parses &lt;img&gt; elements even when they\u2019re enclosed in other elements such as &lt;picture&gt; elements) when indexing images. <\/p>\n<p>The document used to say \u201cGoogle parses the HTML of your pages to index images, but doesn\u2019t index CSS images.\u201d It now reads, \u201cUsing semantic HTML markup helps crawlers find and process images. Google parses the HTML &lt;img&gt; elements (even when they\u2019re enclosed in other elements such as &lt;picture&gt; elements) in your pages to index images, but doesn\u2019t index CSS images.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_we_care\"><\/span>Why we care<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are looking to leverage more when it comes to either the Follow feature in Google Chrome powered by Google Discover or you are looking to perform better with your image SEO, make sure to read the updated documentation that Google has provided.  More importantly, if you make any changes to your site, make sure to test to see if those changes have a positive or negative change to your search performance. <\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/google-updates-image-seo-best-practices-and-google-discover-docs-392124\" target=\"_blank\" rel=\"noopener\">Google updates image SEO best practices and Google Discover docs<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google has made a couple of tweaks to two of its SEO-related help documentation. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such as the picture element. Google Discover RSS Feed follow Google added a new line to the Get On Discover documentation under the feed guidelines for the Follow feature in Google Discover. Google wrote, \u201cThe most important content for the Follow [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7834","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7834"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7834\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}