{"id":7860,"date":"2023-01-25T15:47:07","date_gmt":"2023-01-25T15:47:07","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/25\/resolve-to-get-seo-done-in-2023-heres-how\/"},"modified":"2023-01-25T15:47:07","modified_gmt":"2023-01-25T15:47:07","slug":"resolve-to-get-seo-done-in-2023-heres-how","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/25\/resolve-to-get-seo-done-in-2023-heres-how\/","title":{"rendered":"Resolve to get SEO done in 2023 \u2013 Here\u2019s how"},"content":{"rendered":"<p>Millions of people make new year\u2019s resolutions every year, and most <a href=\"https:\/\/www.mdpi.com\/1660-4601\/18\/6\/3084\/htm\" target=\"_blank\" rel=\"noopener noreferrer\">fail within the first month<\/a>. This is not unlike the SEO work we hoped to do last year, but didn\u2019t get done.\u00a0<\/p>\n<p>Well-meaning businesses often find that there is more work than they expected when they set out on their SEO journey. So they fail for various reasons \u2013 lack of buy-in, effort, and so on.<\/p>\n<p>In 2023, resolve to get SEO implemented so that you actually have a chance to compete in the search results. Here are five resolutions to overcome common obstacles to SEO success.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/25\/resolve-to-get-seo-done-in-2023-heres-how\/#SEO_resolution_1_Have_a_vision_you_can_share\" >SEO resolution 1: Have a vision you can share<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/25\/resolve-to-get-seo-done-in-2023-heres-how\/#Why_you_want_to_make_SEO_a_key_initiative\" >Why you want to make SEO a key initiative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/25\/resolve-to-get-seo-done-in-2023-heres-how\/#What_goals_and_KPIs_you_will_set\" >What goals and KPIs you will set<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/25\/resolve-to-get-seo-done-in-2023-heres-how\/#How_you_will_you_get_there\" >How you will you get there<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/25\/resolve-to-get-seo-done-in-2023-heres-how\/#SEO_resolution_2_Get_real_buy-in\" >SEO resolution 2: Get real buy-in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/25\/resolve-to-get-seo-done-in-2023-heres-how\/#SEO_resolution_3_Build_relationships\" >SEO resolution 3: Build relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/25\/resolve-to-get-seo-done-in-2023-heres-how\/#SEO_resolution_4_Educate_about_SEO\" >SEO resolution 4: Educate about SEO\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/25\/resolve-to-get-seo-done-in-2023-heres-how\/#SEO_resolution_5_Make_the_effort\" >SEO resolution 5: Make the effort<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/25\/resolve-to-get-seo-done-in-2023-heres-how\/#Make_2023_count\" >Make 2023 count<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_resolution_1_Have_a_vision_you_can_share\"><\/span>SEO resolution 1: Have a vision you can share<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pointing to an SEO audit and saying, \u201cwe have to do this,\u201d is not a strategy. You need to be able to discuss the high-level vision for your SEO program.\u00a0<\/p>\n<p>This may include things like:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_you_want_to_make_SEO_a_key_initiative\"><\/span>Why you want to make SEO a key initiative<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What trends are happening that show SEO as a key marketing activity today? Maybe the fact that there are 5.9 million searches on Google <a href=\"https:\/\/www.statista.com\/statistics\/195140\/new-user-generated-content-uploaded-by-users-per-minute\/\" target=\"_blank\" rel=\"noopener noreferrer\">every minute<\/a>?\u00a0<\/p>\n<p>The bottom line: It\u2019s not really a question of <strong>if<\/strong><em> <\/em>you should be on a platform used by almost the entire U.S. population, but do you want to beat the competitors and gain <strong>your<\/strong> fair share of organic search revenue?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_goals_and_KPIs_you_will_set\"><\/span>What goals and KPIs you will set<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Show that you\u2019ve thought about the goals you intend to reach and the <a href=\"https:\/\/searchengineland.com\/seo-metrics-track-391864\" target=\"_blank\" rel=\"noopener\">KPIs you will measure<\/a> along the way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_you_will_you_get_there\"><\/span>How you will you get there<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Exactly what are the steps needed to get the program up and running?\u00a0And whom will you need support from?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_resolution_2_Get_real_buy-in\"><\/span>SEO resolution 2: Get real<em> <\/em>buy-in<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you <strong>really<\/strong><em> <\/em>have <a href=\"https:\/\/searchengineland.com\/3-seo-metrics-to-help-secure-executive-level-buy-in-376583\" target=\"_blank\" rel=\"noopener\">buy-in<\/a> for SEO? Like the type of buy-in where the CEO would say it\u2019s a key initiative? Without this type of \u201call-in\u201d attitude, it can be hard to move the needle past your department.\u00a0<\/p>\n<p>I remember some years ago when my company delivered more than 100 pages of an SEO audit to one of the largest research and review sites in the auto sector.\u00a0<\/p>\n<p>We proposed radical changes and told them that if they implemented every one of them, they\u2019d see a massive influx of traffic.<\/p>\n<p>It was a big risk for the client. They knew they\u2019d need everyone on board to make it happen, from marketing to IT. So the chairman of the board called a company meeting and said SEO would be a key strategic initiative from that point on.<\/p>\n<p>And guess what? They worked together to implement every recommendation and saw a 900% increase in traffic within the first week after launch. They remain competitive to this day.<\/p>\n<p>Getting this type of buy-in takes preparation. If you want to champion SEO at your place of business, there\u2019s a bit of work to do.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_resolution_3_Build_relationships\"><\/span>SEO resolution 3: Build relationships<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At the end of the day, a company is not made up of departments or roles, it\u2019s made up of people. Strong relationships can go a long way in business and getting things done.\u00a0\u00a0\u00a0<\/p>\n<p>Once you have identified the critical folks needed to get SEO done, you can start by meeting with them one-on-one or in teams to:<\/p>\n<p><strong>Show them how SEO can align with their goals: <\/strong>There is rarely a business goal that cannot be met with SEO in some way. Do a needs assessment of their goals and see how SEO can support them.<\/p>\n<p><strong>Show them they are a critical part of the process in making it work: <\/strong>Most people will not initially know how their day-to-day work can impact SEO or vice versa. How can they be a part of SEO\u2019s success?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_resolution_4_Educate_about_SEO\"><\/span>SEO resolution 4: Educate about SEO\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you are trying to <a href=\"https:\/\/searchengineland.com\/enterprise-seo-is-50-education-and-culture-389537\" target=\"_blank\" rel=\"noopener\">get everyone on board with SEO<\/a>, you must remember that most people will have a limited view of what SEO is (outside of your immediate team). Keep it simple.\u00a0<\/p>\n<p>Wherever possible, you want to validate your SEO advice with Google\u2019s recommendations (see help files from Google Search Central, Google Search Central videos, etc.).\u00a0<\/p>\n<p>This helps make the connection that SEO is a partnership with Google \u2013 not something you do to game the system.<\/p>\n<p>And <a href=\"https:\/\/searchengineland.com\/questions-evaluate-seo-training-course-387473\" target=\"_blank\" rel=\"noopener\">SEO training<\/a> can be key. Back when I started my agency, I quickly realized that the best way to get clients to implement SEO was to train them on SEO. That was a big catalyst for launching our SEO training course in 1999.\u00a0<\/p>\n<p>Since then, we put all of our clients into our SEO training so that we can have intelligent conversations that help move the needle.\u00a0<\/p>\n<p>Consider SEO training for all the people who will need to be involved (I\u2019m talking about your web developers and IT folks, too). I find that when companies open up SEO training across teams, it creates a shared understanding and motivates people to get things done.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_resolution_5_Make_the_effort\"><\/span>SEO resolution 5: Make the effort<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not everyone will see a 900% increase in traffic the first week, like the company I told you about earlier. In fact, it can take up to six months to start to see big results, depending on factors like the website\u2019s health, the competitive landscape and more.<\/p>\n<p>Some companies may give up when they don\u2019t see the results right away that they expected. This is obviously a mistake \u2013 and a result of not understanding how SEO works (see educate section above).\u00a0<\/p>\n<p>Companies must invest in SEO for the entire lifecycle of their site to stay competitive. Remember, though, once you invest in it, it\u2019s yours (unlike PPC, where if you turn it off, you disappear from the search results \u2013 no offense to PPC, <a href=\"https:\/\/searchengineland.com\/get-ppc-seo-working-together-386083\" target=\"_blank\" rel=\"noopener\">you need both<\/a>!).\u00a0<\/p>\n<p>That said, there <strong>are<\/strong> ways to get quick wins and see results to get people excited about SEO. For example, consider a pilot project which might look like:<\/p>\n<p>A plan to prioritize the most impactful SEO tasks first and then track and share your results.<\/p>\n<p>A small SEO initiative with a key team within the company.\u00a0\u00a0<\/p>\n<p>With some smaller wins under your belt, you may be able to build momentum. Do remember, though, that sometimes a website\u2019s biggest SEO issues are technical in nature. And resolving those can take some serious effort.\u00a0<\/p>\n<p>At the very least, you need IT folks, website developers \u2013 whoever is in charge of making changes to the website \u2013 on your side.\u00a0<\/p>\n<p>One piece of advice here: You can always submit technical changes to the site as a \u201cbug fix.\u201d Developers and IT professionals care about fixing bugs and want to stay on top.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Make_2023_count\"><\/span>Make 2023 count<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s not always easy to get an SEO program off the ground. <\/p>\n<p>If it\u2019s a challenge for you, start small, make the most impactful moves first and celebrate every win. You will see how these steps can build momentum over time.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/resolve-to-get-seo-done-in-2023-heres-how-392043\" target=\"_blank\" rel=\"noopener\">Resolve to get SEO done in 2023 \u2013 Here\u2019s how<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Millions of people make new year\u2019s resolutions every year, and most fail within the first month. This is not unlike the SEO work we hoped to do last year, but didn\u2019t get done.\u00a0 Well-meaning businesses often find that there is more work than they expected when they set out on their SEO journey. So they fail for various reasons \u2013 lack of buy-in, effort, and so on. In 2023, resolve to get SEO implemented so that you actually have a chance to compete in the search [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7860","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7860"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7860\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}