{"id":7878,"date":"2023-01-26T14:45:28","date_gmt":"2023-01-26T14:45:28","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/26\/what-is-chatgpt-and-why-seos-should-care\/"},"modified":"2023-01-26T14:45:28","modified_gmt":"2023-01-26T14:45:28","slug":"what-is-chatgpt-and-why-seos-should-care","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/26\/what-is-chatgpt-and-why-seos-should-care\/","title":{"rendered":"What is ChatGPT and why SEOs should care"},"content":{"rendered":"<p>Interest in AI technology and, more specifically, OpenAI\u2019s ChatGPT product has skyrocketed in recent weeks.\u00a0<\/p>\n<p>People are looking for information about both topics.<\/p>\n<div class=\"wp-block-image\">\nSource: Google Trends<\/div>\n<p>Thousands are writing about ChatGPT across the web\u2026<\/p>\n<div class=\"wp-block-image\">\nSource: Google Search<\/div>\n<p>\u2026and talking about it in various communities.<\/p>\n<div class=\"wp-block-image\">\nSource: <a href=\"https:\/\/explodingtopics.com\/topic\/chatgpt\" target=\"_blank\" rel=\"noopener noreferrer\">Exploding Topics<\/a><\/div>\n<p>And as you can tell from the graphs, all of this happened quickly.<\/p>\n<p>Whether your Twitter and LinkedIn feeds have been inundated with threads and posts about ChatGPT (like mine) or you\u2019re just stumbling on the topic, you may want answers to two questions before investing your time and energy into learning ChatGPT:<\/p>\n<p>Is ChatGPT specifically likely to be an enduring product?<\/p>\n<p>What does it actually do and what can you personally use it for?<\/p>\n<p>In this article, I\u2019ll help you answer these questions by telling you:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-what-is-chatgpt\" target=\"_blank\" rel=\"noopener\">What ChatGPT is<\/a>.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-how-does-it-work-and-how-was-it-trained\" target=\"_blank\" rel=\"noopener\">How it works<\/a>.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-who-built-chatgpt\" target=\"_blank\" rel=\"noopener\">Who built it and is currently behind the technology<\/a>.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-why-should-seos-care-about-chatgpt\" target=\"_blank\" rel=\"noopener\">Why it\u2019s important for SEOs specifically<\/a>.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/#h-use-cases\" target=\"_blank\" rel=\"noopener\">Some of the current and likely future uses for it<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/26\/what-is-chatgpt-and-why-seos-should-care\/#What_is_ChatGPT\" >What is ChatGPT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/26\/what-is-chatgpt-and-why-seos-should-care\/#How_does_it_work_and_how_was_it_trained\" >How does it work and how was it trained?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/26\/what-is-chatgpt-and-why-seos-should-care\/#Who_built_ChatGPT\" >Who built ChatGPT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/26\/what-is-chatgpt-and-why-seos-should-care\/#Why_should_SEOs_care_about_ChatGPT\" >Why should SEOs care about ChatGPT?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/26\/what-is-chatgpt-and-why-seos-should-care\/#AI_content_generation\" >AI content generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/26\/what-is-chatgpt-and-why-seos-should-care\/#Keyword_research_and_organization\" >Keyword research and organization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/26\/what-is-chatgpt-and-why-seos-should-care\/#Code_generation_and_technical_SEO\" >Code generation and technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/26\/what-is-chatgpt-and-why-seos-should-care\/#Link_building\" >Link building<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/26\/what-is-chatgpt-and-why-seos-should-care\/#How_to_think_about_ChatGPT_as_an_SEO\" >How to think about ChatGPT as an SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_ChatGPT\"><\/span>What is ChatGPT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT is an AI-powered chatbot created by OpenAI that can be accessed at <a href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/chat.openai.com\/<\/a>. <\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>As of this writing, ChatGPT offers a free version of the tool that users can access, but there <a href=\"https:\/\/indianexpress.com\/article\/technology\/chatgpt-users-spot-42-professional-plan-with-perks-8395865\/\" target=\"_blank\" rel=\"noopener noreferrer\">have been indications<\/a> that they will be charging $42\/month for a pro version. OpenAI has also <a href=\"https:\/\/twitter.com\/OpenAI\/status\/1615160228366147585\" target=\"_blank\" rel=\"noopener noreferrer\">indicated <\/a>that they\u2019ll make an API for the tool available soon.<\/p>\n<p>The interface is simple, with an empty dialog to enter a prompt. The tool can perform various tasks and return text in response. Some examples of tasks ChatGPT can execute include:<\/p>\n<p>Answering questions.<\/p>\n<p>Writing things like ads, emails, paragraphs, whole blog posts, or even <a href=\"https:\/\/futurism.com\/college-student-caught-writing-paper-chatgpt\" target=\"_blank\" rel=\"noopener noreferrer\">college papers<\/a>.<\/p>\n<p>Writing, commenting or marking up code.<\/p>\n<p>Changing the formatting on a block of text for you.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>ChatGPT launched in late November 2022, on the heels of AI Content Generator Jasper.ai <a href=\"https:\/\/www.jasper.ai\/blog\/jasper-announces-125m-series-a-funding\" target=\"_blank\" rel=\"noopener noreferrer\">receiving $125 million<\/a> in funding at a $1.5 billion valuation earlier the same month. The tool reached a million users in less than a week.<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>ChatGPT launched on wednesday. today it crossed 1 million users!<\/p>\n<p>\u2014 Sam Altman (@sama) <a href=\"https:\/\/twitter.com\/sama\/status\/1599668808285028353?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 5, 2022<\/a>\n<\/p><\/div>\n<p>But each session has a specific cost associated with it:<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>average is probably single-digits cents per chat; trying to figure out more precisely and also how we can optimize it<\/p>\n<p>\u2014 Sam Altman (@sama) <a href=\"https:\/\/twitter.com\/sama\/status\/1599671496636780546?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 5, 2022<\/a>\n<\/p><\/div>\n<p>In the interest of helping fund those costs (and further growth) Microsoft invested $10 billion in OpenAI at a $29 billion valuation. A move which, combined with ChatGPT\u2019s growth and word of mouth, might be fueling Google\u2019s <a href=\"https:\/\/searchengineland.com\/google-search-chatbot-features-this-year-391977\" target=\"_blank\" rel=\"noopener\">reported concerns about ChatGPT as a possible threat<\/a>.<\/p>\n<p>OpenAI has also indicated that there will be a \u201cprofessional\u201d version of the tool and Greg Brockman the President &amp; Co-Founder of OpenAI shared a link to a Google Form to get on the waitlist:<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>Working on a professional version of ChatGPT; will offer higher limits &amp; faster performance. If interested, please join our waitlist here: <a href=\"https:\/\/t.co\/Eh87OViRie\">https:\/\/t.co\/Eh87OViRie<\/a><\/p>\n<p>\u2014 Greg Brockman (@gdb) <a href=\"https:\/\/twitter.com\/gdb\/status\/1612986134048698369?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">January 11, 2023<\/a>\n<\/p><\/div>\n<p>Some users have reported seeing an option to upgrade to a $42 free version when logged into their account.<\/p>\n<p>Even with the Microsoft investment, ChatGPT has continued to experience outages and even had to limit new users on the platform:<\/p>\n<p>And ChatGPT is starting to face<a href=\"https:\/\/www.fastcompany.com\/90833017\/openai-chatgpt-accuracy-gpt-4\" target=\"_blank\" rel=\"noopener\"> criticisms over the accuracy<\/a> of some of the output of the tool, while also staring down <a href=\"https:\/\/www.jasper.ai\/blog\/announcing-jasper-chat\" target=\"_blank\" rel=\"noopener\">competition from rivals<\/a> (which one would have to assume will only increase and intensify in the wake of the platform\u2019s early success).<\/p>\n<p>Now that you know what ChatGPT is, it\u2019s also helpful to understand a bit more about how it works and who built it (and what their goals and motivations may be).\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_it_work_and_how_was_it_trained\"><\/span>How does it work and how was it trained?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re an SEO looking for ways to leverage AI in your everyday work, you don\u2019t need to know how to build your own chatbot.<\/p>\n<p>That said, when using tools like ChatGPT, you will want to know where the information it generates comes from, how it determines what to return as an answer, and how that might change over time.<\/p>\n<p>That way you can understand what level of trust to put in the output of ChatGPT chats, how to better craft your prompts, and what tasks you may want to use it for (or not use it for).<\/p>\n<p>Before you start to use ChatGPT for anything, I\u2019d strongly recommend you check out <a href=\"https:\/\/openai.com\/blog\/chatgpt\/\" target=\"_blank\" rel=\"noopener noreferrer\">OpenAI\u2019s own blog post about ChatGPT<\/a>. There they have a nice graphic explaining how it works, along with a more in-depth explanation.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><a href=\"https:\/\/www.assemblyai.com\/blog\/how-chatgpt-actually-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">AssemblyAI<\/a> also has a detailed third-party breakdown of how ChatGPT works, some of its strengths and weaknesses, and a number of additional sources if you\u2019re looking to dive deeper.<\/p>\n<p>One of the most important things to remember about how ChatGPT works is its limitations. In OpenAI\u2019s own words:<\/p>\n<p>\u201cChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers. Fixing this issue is challenging, as: (1) during RL training, there\u2019s currently no source of truth; (2) training the model to be more cautious causes it to decline questions that it can answer correctly; and (3) supervised training misleads the model because the ideal answer <a href=\"https:\/\/www.alignmentforum.org\/posts\/BgoKdAzogxmgkuuAt\/behavior-cloning-is-miscalibrated\" target=\"_blank\" rel=\"noopener noreferrer\">depends on what the model knows<\/a>, rather than what the human demonstrator knows.\u201d<\/p>\n<p>Another that\u2019s important to highlight:<\/p>\n<p>\u201cWhile we\u2019ve made efforts to make the model refuse inappropriate requests, it will sometimes respond to harmful instructions or exhibit biased behavior. We\u2019re using the Moderation API to warn or block certain types of unsafe content, but we expect it to have some false negatives and positives for now. We\u2019re eager to collect user feedback to aid our ongoing work to improve this system.\u201d<\/p>\n<p>As many people know, the ChatGPT was fine-tuned on a GPT model which finished training in early 2022 \u2013 meaning it won\u2019t have knowledge of more current events.<\/p>\n<p>It is also trained on a \u201cvast amount\u201d of text from the web, so of course answers can be incorrect. From ChatGPT&#8217;s own <a href=\"https:\/\/help.openai.com\/en\/articles\/6783457-chatgpt-faq\" target=\"_blank\" rel=\"noopener noreferrer\">FAQs<\/a>:<\/p>\n<p>&#8220;<strong>Can I trust that the AI is telling me the truth?<\/strong><\/p>\n<p>ChatGPT is not connected to the internet, and it can occasionally produce incorrect answers. It has limited knowledge of the world and events after 2021 and may also occasionally produce harmful instructions or biased content.<\/p>\n<p>We&#8217;d recommend checking whether responses from the model are accurate or not. If you find an answer is incorrect, please provide that feedback by using the &#8220;Thumbs Down&#8221; button.&#8221;<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Who_built_ChatGPT\"><\/span>Who built ChatGPT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Similarly, understanding who built the application and why is an important background if you hope to use it in your day-to-day work.<\/p>\n<p>Again, ChatGPT is an OpenAI product. Here&#8217;s some background on the company and their stated goals:<\/p>\n<p>OpenAI has a non-profit parent organization (OpenAI Inc.) and a for-profit corporation called OpenAI LP (which has a \u201ccapped profit\u201d model with a 100x profit cap, at which point the rest of the money flows up to the non-profit entity).<\/p>\n<p>The biggest investor is Microsoft. OpenAI employees also own equity.<\/p>\n<p>Former Y Combinator President Sam Altman is the CEO of OpenAI and was one of the original founders (along with prominent Silicon Valley personalities such as Elon Musk, Jessica Livingston, Reid Hoffman, Peter Thiel, and others). Many people ask about Musk\u2019s involvement in the company and ChatGPT. He stepped down as a board member in 2018 and wouldn\u2019t have had any meaningful involvement in the development of ChatGPT (which obviously didn\u2019t launch until November 2022).<\/p>\n<p>Notable elements here if you\u2019re interested in ChatGPT either as an SEO or as a viable alternative to Google are obviously:\u00a0<\/p>\n<p>Microsoft\u2019s involvement (with Microsoft Bing being the number 2 search engine \u2013\u00a0a distant second behind Google).<\/p>\n<p>ChatGPT obviously isn\u2019t designed to specifically be either an SEO or a content tool (unlike tools like Jasper.ai, Copy.ai and other competitors \u2013 many of which are built on top of the GPT-3 framework).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_should_SEOs_care_about_ChatGPT\"><\/span>Why should SEOs care about ChatGPT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While it\u2019s possible that ChatGPT or another AI-powered chatbot could become a viable alternative to Google and traditional search, that\u2019s likely at least far enough away that most SEOs won\u2019t be primarily concerned with the tool for that reason. So why should SEOs care?<\/p>\n<p>ChatGPT has a variety of functionality that can be helpful for SEOs. Additionally, given the platform\u2019s ability to generate AI content, it\u2019s important to understand both what the tool is capable of on that front, and how Google talks and thinks about AI content generally.<\/p>\n<p>What follows are ChatGPT&#8217;s use cases for SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AI_content_generation\"><\/span>AI content generation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By far the \u201cbuzziest\u201d early 2023 SEO topic has been AI content broadly, and ChatGPT has been at the center of that discussion since it launched.\u00a0<\/p>\n<p>From creating blog posts whole cloth to selecting images, generating meta descriptions or rewriting content, there are a number of specific functions ChatGPT can serve when it comes to content creation generally and SEO-focused content creation specifically.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>But, of course, an important concern here is <a href=\"https:\/\/searchengineland.com\/google-ai-generated-content-spam-383454\" target=\"_blank\" rel=\"noopener\">how Google thinks about AI content<\/a> in general.<\/p>\n<p>SEOs need to identify the specific instances where ChatGPT can make them more efficient or enhance their content. At the same time, it&#8217;s crucial to understand the potential risks to rankings and organic traffic when using ChatGPT-generated content in different ways (particularly if you\u2019re relying on content created by writers you don\u2019t have a relationship with).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_research_and_organization\"><\/span>Keyword research and organization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Similarly, there are a number of specific tasks ChatGPT can execute related to keyword research and optimization, such as:<\/p>\n<p>Suggestions for keywords to target or blog topics.<\/p>\n<p>Keyword clustering or categorization.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>A key consideration for SEOs is how this relates to your current and optimal processes for these tasks. <\/p>\n<p>ChatGPT isn\u2019t designed to be an \u201cSEO tool,\u201d so won\u2019t have the emphasis on search volume, competition, or relevance and co-occurrence that more focused keyword research or organization tools will.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Code_generation_and_technical_SEO\"><\/span>Code generation and technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT is <a href=\"https:\/\/twitter.com\/shwnhll\/status\/1613554157377421312\" target=\"_blank\" rel=\"noopener noreferrer\">helping people generate code and build things<\/a>, and it\u2019s no different for specific technical SEO tasks. <\/p>\n<p>Depending on the prompts, ChatGPT can help with things like schema markups, robots.txt directives, redirect codes, and building widgets and free tools to promote via link outreach, among others.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>As with any type of content creation, you must QA the code that ChatGPT generates. Your site\u2019s template, hosting environment, CMS, and more can break if the code ChatGPT generates is incorrect.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Link_building\"><\/span>Link building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT can generate lists of outreach targets, emails, free tool ideas, and more that may assist with link building work.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Here again (you may be sensing a theme) two things to keep in mind:<\/p>\n<p>Since ChatGPT was not built to be a link building tool, it may not prioritize opportunities or generate ideas that will specifically help with SEO success.<\/p>\n<p>GPT-3 is trained on old data, so the information you\u2019re getting may be wrong or outdated.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_think_about_ChatGPT_as_an_SEO\"><\/span>How to think about ChatGPT as an SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ultimately, given its early functionality and reception along with OpenAI\u2019s founding team and investors (and level of investment), ChatGPT is likely to have longevity as a tool.\u00a0<\/p>\n<p>It\u2019s highly useful, with a high potential for getting folks who misuse it into trouble.\u00a0<\/p>\n<p>I would encourage SEOs to become familiar with ChatGPT (and tools like it) and get used to carefully checking its output.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/what-is-chatgpt-and-why-seos-should-care-392165\" target=\"_blank\" rel=\"noopener\">What is ChatGPT and why SEOs should care<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Interest in AI technology and, more specifically, OpenAI\u2019s ChatGPT product has skyrocketed in recent weeks.\u00a0 People are looking for information about both topics. Source: Google Trends Thousands are writing about ChatGPT across the web\u2026 Source: Google Search \u2026and talking about it in various communities. Source: Exploding Topics And as you can tell from the graphs, all of this happened quickly. Whether your Twitter and LinkedIn feeds have been inundated with threads and posts about ChatGPT (like mine) or you\u2019re just stumbling on the topic, you may [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7878","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7878"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7878\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}