Twitter just launched a beta program that\u2019s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter. <\/p>\n
How it works. <\/strong>Twitter says \u201cNow advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.\u201d<\/p>\n \u201cSearch Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger signal of intent.\u201d<\/p>\n Why we care.<\/strong> If you\u2019re one of the remaining few advertisers left on Twitter, give Search Keyword Ads a try. The new ads can be an effective way for marketers to reach their target audience at the right time and with the right message, potentially leading to better conversion rates and ROI. <\/p>\n Additionally, this feature provides more specific targeting options to reach audiences, it can help to improve the effectiveness of campaigns and lower the cost of reaching targeted audiences.<\/p>\n