{"id":7884,"date":"2023-01-27T05:49:07","date_gmt":"2023-01-27T05:49:07","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/"},"modified":"2023-01-27T05:49:07","modified_gmt":"2023-01-27T05:49:07","slug":"this-day-in-search-marketing-history-january-27","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/","title":{"rendered":"This day in search marketing history: January 27"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Google_AdWords_API_launches\" >Google AdWords API launches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Also_on_this_day\" >Also on this day<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Google_SERP_analysis_PAA_appears_10x_more_than_featured_snippets\" >Google SERP analysis: PAA appears 10x more than featured snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Smart_Shopping_and_Local_campaigns_to_be_transitioned_to_Performance_Max_by_end_of_September\" >Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Twitter_launches_Site_Visit_Optimization_goal_and_Aggregated_Measurement_for_campaigns_aimed_at_driving_site_traffic\" >Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#New_Google_mobile_search_feature_People_Search_Next\" >New Google mobile search feature: People Search Next<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Google_Search_Console_logging_issue_may_cause_drop_in_image_search_performance_data\" >Google Search Console logging issue may cause drop in image search performance data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Gmail_campaigns_to_stop_running_on_June_28\" >Gmail campaigns to stop running on June 28<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#WordPress_59_launches_with_full_site_editing\" >WordPress 5.9 launches with full site editing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Google_allows_ads_for_sports_betting_in_Louisiana\" >Google allows ads for sports betting in Louisiana<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Google_may_not_display_Web_Stories_that_are_teasers\" >Google may not display Web Stories that are teasers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Googles_SEO_job_description_highlights_importance_of_collaborating_with_multiple_teams\" >Google\u2019s SEO job description highlights importance of collaborating with multiple teams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#What_local_SEOs_should_focus_on_in_2020\" >What local SEOs should focus on in 2020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Video_Thom_Craver_at_CBS_Interactive_on_the_importance_of_schema_and_a_bit_on_Google_News\" >Video: Thom Craver at CBS Interactive on the importance of schema and a bit on Google News<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Tick-tock_Expert_findings_testing_tips_resources_for_success_after_Jan_31\" >Tick-tock: Expert findings, testing tips &amp; resources for   success after Jan. 31<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Search_in_Pics_Warrior_helmet_Google_auto_rickshaw_colorful_lockers\" >Search in Pics: Warrior helmet, Google auto rickshaw &amp; colorful lockers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Math_Now_Available_Right_In_AdWords_Custom_Columns\" >Math! Now Available Right In AdWords Custom Columns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Microsoft_Pulls_Funding_For_Anti-Google_Lobbying_Group_FairSearch\" >Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Bing_Adds_Lottery_Powerball_Numbers_To_Search_Results\" >Bing Adds Lottery &amp; Powerball Numbers To Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Is_Apple_About_To_Launch_A_Competitor_To_Google_Street_View\" >Is Apple About To Launch A Competitor To Google Street View?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Google_Seeking_Testers_For_Search_Queries_Report_In_Webmaster_Tools\" >Google Seeking Testers For Search Queries Report In Webmaster Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Google_Mobile_Search_Descriptions_Now_Say_If_Youre_Blocking_Google\" >Google Mobile Search Descriptions Now Say If You\u2019re Blocking Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Download_Legacy_PLA_Product_Target_Data_Prior_To_March_23\" >Download Legacy PLA Product Target Data Prior To March 23<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Google_Analytics_Rolling_Out_%E2%80%9CTrash_Can%E2%80%9D_Feature_To_Help_Users_Recover_Deleted_Data\" >Google Analytics Rolling Out \u201cTrash Can\u201d Feature To Help Users Recover Deleted Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Thanksgiving_Drove_Retailers_Highest_Paid_Search_Revenue_Gains_Of_The_Holiday_Season_Report\" >Thanksgiving Drove Retailers\u2019 Highest Paid Search Revenue Gains Of The Holiday Season [Report]<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Bing_Ads_Reduces_Campaign_Reporting_Lag_To_1_Hour\" >Bing Ads Reduces Campaign Reporting Lag To 1 Hour<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Googles_Latest_Search_Trick_%E2%80%9CAs_The_Crow_Flies%E2%80%9D_Distance_Calculation\" >Google\u2019s Latest Search Trick: \u201cAs The Crow Flies\u201d Distance Calculation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Israel_Wants_To_Tax_Google_To_Support_Local_Content_Publishers\" >Israel Wants To Tax Google To Support Local Content Publishers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Bing_Out_Of_%E2%80%9CBetaphase%E2%80%9D_In_Germany_Claims_10_Million_Users\" >Bing Out Of \u201cBetaphase\u201d In Germany, Claims 10 Million Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Search_In_Pics_David_Beckham_At_Google_Googles_Moscow_Office_Bing_Bar\" >Search In Pics: David Beckham At Google, Google\u2019s Moscow Office &amp; Bing Bar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Google_Testing_Display_Ads_In_Gmail\" >Google Testing Display Ads In Gmail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Larry_Page_And_The_Reinvention_Of_%E2%80%9CThe_Google%E2%80%9D\" >Larry Page And The Reinvention Of \u201cThe Google\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Bings_Chief_Scientist_Alek_Kolcz_Joins_Twitter\" >Bing\u2019s Chief Scientist, Alek Ko\u0142cz, Joins Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#The_New_York_Times_Demand_Media_Edition\" >The New York Times, Demand Media Edition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Schmidt_Downplays_Googles_Competition_With_Facebook_Apple_Well_%E2%80%A6_Almost_Everything\" >Schmidt Downplays Google\u2019s Competition With Facebook, Apple &amp; Well \u2026 Almost Everything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Google_Social_Search_Goes_Live_Adds_New_Features\" >Google Social Search Goes Live, Adds New Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Finally_Yahoo_Search_Weather_Report_January_2010\" >Finally! Yahoo Search Weather Report : January 2010<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Yahoo_Gains_%E2%80%9CDefault%E2%80%9D_Search_Deal_With_Ubuntu\" >Yahoo Gains \u201cDefault\u201d Search Deal With Ubuntu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#AT_T_Planning_To_Launch_Yelp-Like_Site_Buzzcom\" >AT&amp;T Planning To Launch Yelp-Like Site Buzz.com<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#How_Search-Like_Are_Social_Media_Sites\" >How Search-Like Are Social Media Sites?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Yahoo_Q4_Shows_Operating_Loss_CEO_Bartz_%E2%80%98This_Is_Not_A_Company_That_Needs_To_Be_Pulled_Apart_And_Left_For_The_Chickens\" >Yahoo Q4 Shows Operating Loss; CEO Bartz: \u2018This Is Not A Company That Needs To Be Pulled Apart And Left For The Chickens\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Search_Biz_Yahoo_Earnings_Google_Lobbying_Tech_Stimulus_Best_Places_To_Work_Making_PCs_%E2%80%98History\" >Search Biz: Yahoo Earnings, Google Lobbying, Tech Stimulus, Best Places To Work &amp; Making PCs \u2018History\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Google_Logs_Help_Convict_Husband_Accused_of_Murdering_Wife\" >Google Logs Help Convict Husband Accused of Murdering Wife<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#From_Search_Marketing_Expo_SMX\" >From Search Marketing Expo (SMX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/this-day-in-search-marketing-history-january-27\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_AdWords_API_launches\"><\/span>Google AdWords API launches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2005, Google launched the Google AdWords API.<\/p>\n<p>Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spending more with Google would be allowed to have higher activity.<\/p>\n<p>Google <a href=\"http:\/\/googlepress.blogspot.com\/2005\/01\/google-news-adwords-api.html\" target=\"_blank\" rel=\"noopener noreferrer\">described<\/a> the AdWords API as a:<\/p>\n<p>\u2026free Google AdWords beta feature that enables developers to create computer programs that interact directly with the AdWords system. The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and\/or large campaigns.<\/p>\n<p><a href=\"http:\/\/googlepress.blogspot.com\/2005\/01\/google-news-adwords-api.html\" target=\"_blank\" rel=\"noopener\">Google News \u2013 AdWords API<\/a><\/p>\n<p>The Google AdWords API had a good run. It wasn\u2019t until April 29, 2021 that Google would tell developers using the\u00a0<a href=\"https:\/\/developers.google.com\/adwords\/api\/docs\/guides\/start\" target=\"_blank\" rel=\"noopener\">AdWords API<\/a> they would need to upgrade to the\u00a0Google Ads API\u00a0by\u00a0April 27, 2022. That\u2019s the date when <a href=\"https:\/\/searchengineland.com\/google-adwords-api-sunsets-april-27-383827\" target=\"_blank\" rel=\"noopener\">Google AdWords API officially sunset<\/a>.<\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_SERP_analysis_PAA_appears_10x_more_than_featured_snippets\"><\/span><a href=\"https:\/\/searchengineland.com\/google-paa-vs-featured-snippets-data-379290\" target=\"_blank\" rel=\"noopener\">Google SERP analysis: PAA appears 10x more than featured snippets<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> The number of featured snippets shown in Google SERPs continued to decrease.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Smart_Shopping_and_Local_campaigns_to_be_transitioned_to_Performance_Max_by_end_of_September\"><\/span><a href=\"https:\/\/searchengineland.com\/smart-shopping-and-local-campaigns-to-be-transitioned-to-performance-max-by-end-of-sept-2022-379294\" target=\"_blank\" rel=\"noopener\">Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Google would also launch a \u201cone-click\u201d self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Twitter_launches_Site_Visit_Optimization_goal_and_Aggregated_Measurement_for_campaigns_aimed_at_driving_site_traffic\"><\/span><a href=\"https:\/\/searchengineland.com\/twitter-launches-site-visit-optimization-goal-aggregated-measurement-379341\" target=\"_blank\" rel=\"noopener\">Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Also, Events Manager, where advertisers can manage their Twitter Website Tag and associated web-based conversion events.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Google_mobile_search_feature_People_Search_Next\"><\/span><a href=\"https:\/\/searchengineland.com\/google-people-search-next-mobile-search-feature-379370\" target=\"_blank\" rel=\"noopener\">New Google mobile search feature: People Search Next<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> The feature was meant to \u201chelp people more easily get to and see popular next searches based on what they\u2019re searching.\u201d\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Console_logging_issue_may_cause_drop_in_image_search_performance_data\"><\/span><a href=\"https:\/\/searchengineland.com\/google-search-console-logging-issue-may-cause-drop-in-image-search-performance-data-379417\" target=\"_blank\" rel=\"noopener\">Google Search Console logging issue may cause drop in image search performance data<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> You may have seen a drop in the number of clicks and impressions in Google Search Console Performance reports for images.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gmail_campaigns_to_stop_running_on_June_28\"><\/span><a href=\"https:\/\/searchengineland.com\/gmail-campaigns-to-stop-running-on-june-28-2022-379354\" target=\"_blank\" rel=\"noopener\">Gmail campaigns to stop running on June 28<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Nearly a year after standalone Gmail campaigns became \u201cread-only.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WordPress_59_launches_with_full_site_editing\"><\/span><a href=\"https:\/\/searchengineland.com\/wordpress-59-full-site-editing-379431\" target=\"_blank\" rel=\"noopener\">WordPress 5.9 launches with full site editing<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> WordPress made enhancements to the block editor and stretched no code capabilities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_allows_ads_for_sports_betting_in_Louisiana\"><\/span><a href=\"https:\/\/searchengineland.com\/google-allows-ads-for-sports-betting-in-louisiana-379462\" target=\"_blank\" rel=\"noopener\">Google allows ads for sports betting in Louisiana<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Advertisers first had to be state-licensed and certified by Google to run gambling ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_may_not_display_Web_Stories_that_are_teasers\"><\/span><a href=\"https:\/\/searchengineland.com\/google-may-not-display-web-stories-that-are-teasers-345666\" target=\"_blank\" rel=\"noopener\">Google may not display Web Stories that are teasers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2021:<\/strong> Google said its users want to see the full story and not have to click through to see more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_SEO_job_description_highlights_importance_of_collaborating_with_multiple_teams\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-seo-job-description-highlights-importance-of-collaborating-with-multiple-teams-328266\" target=\"_blank\" rel=\"noopener\">Google\u2019s SEO job description highlights importance of collaborating with multiple teams<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Google posted a job opening to\u00a0hire an SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_local_SEOs_should_focus_on_in_2020\"><\/span><a href=\"https:\/\/searchengineland.com\/what-local-seos-should-focus-on-in-2020-328243\" target=\"_blank\" rel=\"noopener\">What local SEOs should focus on in 2020<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> Four experts offered their top three recommendations for local search marketers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Thom_Craver_at_CBS_Interactive_on_the_importance_of_schema_and_a_bit_on_Google_News\"><\/span><a href=\"https:\/\/searchengineland.com\/video-thom-craver-at-cbs-interactive-on-the-importance-of-schema-and-a-bit-on-google-news-328262\" target=\"_blank\" rel=\"noopener\">Video: Thom Craver at CBS Interactive on the importance of schema and a bit on Google News<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2020:<\/strong> In this installment of\u00a0Barry Schwartz\u2019s vlog\u00a0series, he also chatted with Craver about how he gets blamed for some perceived bias within Google News.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tick-tock_Expert_findings_testing_tips_resources_for_success_after_Jan_31\"><\/span><a href=\"https:\/\/searchengineland.com\/expert-findings-testing-tips-expanded-text-ads-january-31-268119\" target=\"_blank\" rel=\"noopener\">Tick-tock: Expert findings, testing tips &amp; resources for   success after Jan. 31<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2017:<\/strong> Findings and advice meant to provide some anxiety relief and motivation for paving the way with ETAs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_in_Pics_Warrior_helmet_Google_auto_rickshaw_colorful_lockers\"><\/span><a href=\"https:\/\/searchengineland.com\/search-pics-warrior-helmet-google-auto-rickshaw-colorful-lockers-268246\" target=\"_blank\" rel=\"noopener\">Search in Pics: Warrior helmet, Google auto rickshaw &amp; colorful lockers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2017:<\/strong> The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Math_Now_Available_Right_In_AdWords_Custom_Columns\"><\/span><a href=\"https:\/\/searchengineland.com\/math-now-available-right-in-adwords-custom-columns-241114\" target=\"_blank\" rel=\"noopener\">Math! Now Available Right In AdWords Custom Columns<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Google\u00a0introduced\u00a0an addition to custom columns: custom formulas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft_Pulls_Funding_For_Anti-Google_Lobbying_Group_FairSearch\"><\/span><a href=\"https:\/\/searchengineland.com\/microsoft-pulls-funding-for-anti-google-lobbying-group-fairsearch-241140\" target=\"_blank\" rel=\"noopener\">Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Microsoft was no longer listed as a member.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Adds_Lottery_Powerball_Numbers_To_Search_Results\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-adds-lottery-powerball-numbers-to-search-results-241226\" target=\"_blank\" rel=\"noopener\">Bing Adds Lottery &amp; Powerball Numbers To Search Results<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> You could now check Bing\u2019s quick answer box to see if your lottery ticket matched the winning lottery numbers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_Apple_About_To_Launch_A_Competitor_To_Google_Street_View\"><\/span><a href=\"https:\/\/searchengineland.com\/is-apple-about-to-launch-a-competitor-to-google-street-view-241118\" target=\"_blank\" rel=\"noopener\">Is Apple About To Launch A Competitor To Google Street View?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Apple was driving vehicles around the world to collect data to improve Google Maps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Seeking_Testers_For_Search_Queries_Report_In_Webmaster_Tools\"><\/span><a href=\"https:\/\/searchengineland.com\/google-seeking-testers-search-queries-report-webmaster-tools-213684\" target=\"_blank\" rel=\"noopener\">Google Seeking Testers For Search Queries Report In Webmaster Tools<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Google was looking for some volunteers to test out an early version of the updated search queries report within Google\u2019s Webmaster Tools.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Mobile_Search_Descriptions_Now_Say_If_Youre_Blocking_Google\"><\/span><a href=\"https:\/\/searchengineland.com\/google-mobile-search-descriptions-now-say-youre-blocking-google-213687\" target=\"_blank\" rel=\"noopener\">Google Mobile Search Descriptions Now Say If You\u2019re Blocking Google<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Google\u2019s mobile search results snippets started showing a message to searchers when Google was unable to show the snippet to searchers because the webmaster was blocking their crawlers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Download_Legacy_PLA_Product_Target_Data_Prior_To_March_23\"><\/span><a href=\"https:\/\/searchengineland.com\/download-legacy-pla-product-target-data-prior-march-23-213696\" target=\"_blank\" rel=\"noopener\">Download Legacy PLA Product Target Data Prior To March 23<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> If advertisers wanted to keep a record of that older data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics_Rolling_Out_%E2%80%9CTrash_Can%E2%80%9D_Feature_To_Help_Users_Recover_Deleted_Data\"><\/span><a href=\"https:\/\/searchengineland.com\/google-analytics-new-trash-can-feature-will-saves-deleted-data-213721\" target=\"_blank\" rel=\"noopener\">Google Analytics Rolling Out \u201cTrash Can\u201d Feature To Help Users Recover Deleted Data<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> The feature would save views, properties and accounts for 35 days after they have been deleted.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thanksgiving_Drove_Retailers_Highest_Paid_Search_Revenue_Gains_Of_The_Holiday_Season_Report\"><\/span><a href=\"https:\/\/searchengineland.com\/retailers-paid-search-revenue-thanksgiving-day-nearly-matched-black-friday-213704\" target=\"_blank\" rel=\"noopener\">Thanksgiving Drove Retailers\u2019 Highest Paid Search Revenue Gains Of The Holiday Season [Report]<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Revenue rose 50% year-over-year, just beating out Black Friday\u2019s revenue gains of 49%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Ads_Reduces_Campaign_Reporting_Lag_To_1_Hour\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-ads-reduces-campaign-reporting-lag-1-hour-213745\" target=\"_blank\" rel=\"noopener\">Bing Ads Reduces Campaign Reporting Lag To 1 Hour<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> Impression and click performance data were delivered much faster.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Latest_Search_Trick_%E2%80%9CAs_The_Crow_Flies%E2%80%9D_Distance_Calculation\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-latest-search-trick-crow-flies-distance-calculation-182647\" target=\"_blank\" rel=\"noopener\">Google\u2019s Latest Search Trick: \u201cAs The Crow Flies\u201d Distance Calculation<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Google\u2019s OneBox could answer how far it was between two remote locations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Israel_Wants_To_Tax_Google_To_Support_Local_Content_Publishers\"><\/span><a href=\"https:\/\/searchengineland.com\/israelis-want-tax-google-support-local-content-publishers-182657\" target=\"_blank\" rel=\"noopener\">Israel Wants To Tax Google To Support Local Content Publishers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2014:<\/strong> Nicknamed \u201cGoogle Law\u201d it would assess a tax of 7% on search engine ad revenues to subsidize local content publishers.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Out_Of_%E2%80%9CBetaphase%E2%80%9D_In_Germany_Claims_10_Million_Users\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-out-of-betaphase-in-germany-claims-10-million-users-109508\" target=\"_blank\" rel=\"noopener\">Bing Out Of \u201cBetaphase\u201d In Germany, Claims 10 Million Users<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Bing said its market share was 20% of active internet users in Germany. However, several third-party sources disagreed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_In_Pics_David_Beckham_At_Google_Googles_Moscow_Office_Bing_Bar\"><\/span><a href=\"https:\/\/searchengineland.com\/search-in-pics-david-beckham-at-google-googles-moscow-office-bing-bar-109480\" target=\"_blank\" rel=\"noopener\">Search In Pics: David Beckham At Google, Google\u2019s Moscow Office &amp; Bing Bar<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Testing_Display_Ads_In_Gmail\"><\/span><a href=\"https:\/\/searchengineland.com\/google-testing-display-ads-in-gmail-62623\" target=\"_blank\" rel=\"noopener\">Google Testing Display Ads In Gmail<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Google started experimenting with image ads on messages with heavy image content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Larry_Page_And_The_Reinvention_Of_%E2%80%9CThe_Google%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/larry-page-and-the-reinvention-of-the-google-62605\" target=\"_blank\" rel=\"noopener\">Larry Page And The Reinvention Of \u201cThe Google\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The primary meme that emerged in the week after the Google\u2019s CEO switch: Page\u2019s ascension was about streamlining decision-making at Google and helping the company be more \u201cnimble.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bings_Chief_Scientist_Alek_Kolcz_Joins_Twitter\"><\/span><a href=\"https:\/\/searchengineland.com\/bings-chief-scientist-alek-kolcz-joins-twitter-62621\" target=\"_blank\" rel=\"noopener\">Bing\u2019s Chief Scientist, Alek Ko\u0142cz, Joins Twitter<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Microsoft\u2019s Principal Scientist of Bing left to join the Twitter team.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_New_York_Times_Demand_Media_Edition\"><\/span><a href=\"https:\/\/searchengineland.com\/the-new-york-times-demand-media-edition-62643\" target=\"_blank\" rel=\"noopener\">The New York Times, Demand Media Edition<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> When Demand Media, widely described as a \u201ccontent farm,\u201d went public it quickly racked up a valuation\u00a0higher than\u00a0the\u00a0New York Times.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Schmidt_Downplays_Googles_Competition_With_Facebook_Apple_Well_%E2%80%A6_Almost_Everything\"><\/span><a href=\"https:\/\/searchengineland.com\/schmidt-downplays-googles-competition-with-facebook-apple-62677\" target=\"_blank\" rel=\"noopener\">Schmidt Downplays Google\u2019s Competition With Facebook, Apple &amp; Well \u2026 Almost Everything<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> He said his new focus would be on external things like \u201ccustomers, partners, deals, M&amp;A, government, press, publicity and marketing.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Social_Search_Goes_Live_Adds_New_Features\"><\/span><a href=\"https:\/\/searchengineland.com\/google-social-search-goes-live-adds-new-features-34487\" target=\"_blank\" rel=\"noopener\">Google Social Search Goes Live, Adds New Features<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> It was a way of seeing customized search results based on the people in your social network.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Finally_Yahoo_Search_Weather_Report_January_2010\"><\/span><a href=\"https:\/\/searchengineland.com\/finally-yahoo-search-weather-report-january-2010-34518\" target=\"_blank\" rel=\"noopener\">Finally! Yahoo Search Weather Report : January 2010<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> Yahoo was rolling out updates to crawling, indexing, and ranking algorithms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Gains_%E2%80%9CDefault%E2%80%9D_Search_Deal_With_Ubuntu\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-gains-default-search-deal-with-ubuntu-34504\" target=\"_blank\" rel=\"noopener\">Yahoo Gains \u201cDefault\u201d Search Deal With Ubuntu<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> The Firefox browser that was shipped in Ubuntu would be configured to use Yahoo as the default search engine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AT_T_Planning_To_Launch_Yelp-Like_Site_Buzzcom\"><\/span><a href=\"https:\/\/searchengineland.com\/att-planning-to-launch-yelp-like-site-buzz-com-34497\" target=\"_blank\" rel=\"noopener\">AT&amp;T Planning To Launch Yelp-Like Site Buzz.com<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2010:<\/strong> It aimed to be a place where people could get and share recommendations about local businesses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Search-Like_Are_Social_Media_Sites\"><\/span><a href=\"https:\/\/searchengineland.com\/how-search-like-social-media-16325\" target=\"_blank\" rel=\"noopener\">How Search-Like Are Social Media Sites?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> For search marketers looking at social media, how did it measure up? Which social media sites were most \u201csearch like?\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Q4_Shows_Operating_Loss_CEO_Bartz_%E2%80%98This_Is_Not_A_Company_That_Needs_To_Be_Pulled_Apart_And_Left_For_The_Chickens\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-q4-sees-mild-operating-loss-bartz-speaks-16328\" target=\"_blank\" rel=\"noopener\">Yahoo Q4 Shows Operating Loss; CEO Bartz: \u2018This Is Not A Company That Needs To Be Pulled Apart And Left For The Chickens\u2019<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Revenues were $1,806 million for the fourth quarter of 2008, a 1 percent decrease compared to $1,832 million for the same period of 2007.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Biz_Yahoo_Earnings_Google_Lobbying_Tech_Stimulus_Best_Places_To_Work_Making_PCs_%E2%80%98History\"><\/span><a href=\"https:\/\/searchengineland.com\/search-biz-yahoo-earnings-16319\" target=\"_blank\" rel=\"noopener\">Search Biz: Yahoo Earnings, Google Lobbying, Tech Stimulus, Best Places To Work &amp; Making PCs \u2018History\u2019<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Google was set to ramp up lobbying\u00a0and other political efforts to push its agenda through the labyrinth of Washington policymakers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Logs_Help_Convict_Husband_Accused_of_Murdering_Wife\"><\/span><a href=\"https:\/\/searchengineland.com\/google-logs-help-convict-husband-accused-of-murdering-wife-16323\" target=\"_blank\" rel=\"noopener\">Google Logs Help Convict Husband Accused of Murdering Wife<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> The search queries were used as evidence of the husband\u2019s guilty mind.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"From_Search_Marketing_Expo_SMX\"><\/span>From Search Marketing Expo (<a href=\"https:\/\/marketinglandevents.com\/smx\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMX<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/how-to-win-with-ppc-in-a-dataless-world-379306\" target=\"_blank\" rel=\"noopener\">How to win with PPC in a dataless world<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<p>2020: <a href=\"https:\/\/searchengineland.com\/your-reputation-depends-on-a-solid-and-legal-online-review-strategy-328271\" target=\"_blank\" rel=\"noopener\">Your reputation depends on a solid (and legal) online review strategy<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bailey-gray\" target=\"_blank\" rel=\"noopener\">Bailey Gray<\/a><\/p>\n<p>2020: <a href=\"https:\/\/searchengineland.com\/how-to-optimize-your-websites-crawl-budget-328273\" target=\"_blank\" rel=\"noopener\">How to optimize your website\u2019s crawl budget<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/suganthan-mohanadasan\" target=\"_blank\" rel=\"noopener\">Suganthan Mohanadasan<\/a><\/p>\n<p>2020: <a href=\"https:\/\/searchengineland.com\/how-bert-is-helping-seo-agencies-focus-on-collaboration-strategies-328283\" target=\"_blank\" rel=\"noopener\">How BERT is helping SEO agencies focus on collaboration strategies<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/alex-buckingham-bullock\" target=\"_blank\" rel=\"noopener\">Alex Buckingham-Bullock<\/a><a href=\"https:\/\/www.linkedin.com\/in\/alexander-buckingham-bullock-24bb5965\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/check-urls-indexed-without-upsetting-google-follow-267472\" target=\"_blank\" rel=\"noopener\">How to check which URLs have been indexed without upsetting Google: A follow-up<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/paul-shapiro\" target=\"_blank\" rel=\"noopener\">Paul Shapiro<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/commercial-success-3-last-minute-ppc-tips-make-super-bowl-li-tv-ad-buys-268044\" target=\"_blank\" rel=\"noopener\">Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/purna-virji\" target=\"_blank\" rel=\"noopener\">Purna Virji<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/state-cross-channel-paid-search-part-1-sem-social-240911\" target=\"_blank\" rel=\"noopener\">The State Of Cross-Channel Paid Search, Part 1: SEM &amp; Social<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/josh-dreller\" target=\"_blank\" rel=\"noopener\">Josh Dreller<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/brand-bidding-ppc-optimization-how-we-got-here-part-1-8-240656\" target=\"_blank\" rel=\"noopener\">Brand Bidding &amp; PPC Optimization: How We Got Here (Part 1 of 8)<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/lori-weiman\" target=\"_blank\" rel=\"noopener\">Lori Weiman<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/5-essential-seo-techniques-master-2015-213135\" target=\"_blank\" rel=\"noopener\">5 Essential SEO Techniques To Master In 2015<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jim-yu\" target=\"_blank\" rel=\"noopener\">Jim Yu<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/10-pro-online-reputation-management-tips-for-local-businesses-182230\" target=\"_blank\" rel=\"noopener\">10 Pro Online Reputation Management Tips For Local Businesses<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/chris-smith\" target=\"_blank\" rel=\"noopener\">Chris Silver Smith<\/a><\/p>\n<p>2014: <a href=\"https:\/\/searchengineland.com\/surviving-the-keyword-apocalypse-keyword-research-post-keyword-tool-not-provided-hummingbird-180030\" target=\"_blank\" rel=\"noopener\">Keyword Research After The Keyword Tool, (Not Provided) &amp; Hummingbird Apocalypse<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/stoney-degeyter\" target=\"_blank\" rel=\"noopener\">Stoney deGeyter<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/report-affirms-strong-q4-search-growth-in-2011-offers-additional-insights-108404\" target=\"_blank\" rel=\"noopener\">Report Affirms Strong Q4 Search Growth In 2011, Offers Additional Insights<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/audette\" target=\"_blank\" rel=\"noopener\">Adam Audette<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/6-steps-to-higher-converting-traffic-from-shopping-search-engines-62104\" target=\"_blank\" rel=\"noopener\">6 Steps To Higher Converting Traffic From Shopping Search Engines<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/arpana-tiwari\" target=\"_blank\" rel=\"noopener\">Arpana Tiwari<\/a><a href=\"https:\/\/searchengineland.com\/author\/arpana-tiwari\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/6-content-tips-how-to-write-when-you-have-nothing-to-write-about-62135\" target=\"_blank\" rel=\"noopener\">6 Content Tips: How To Write When You Have Nothing To Write About<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/ian-lurie\" target=\"_blank\" rel=\"noopener\">Ian Lurie<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/conversion-optimization-is-the-new-seo-32839\" target=\"_blank\" rel=\"noopener\">Conversion Optimization Is The New SEO<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/scott-brinker\" target=\"_blank\" rel=\"noopener\">Scott Brinker<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/the-2010-in-house-sem-to-do-list-34007\" target=\"_blank\" rel=\"noopener\">The 2010 In-House SEM To-Do List<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kelly-gillease\" target=\"_blank\" rel=\"noopener\">Kelly Gillease<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/top-b2b-ppc-mistakes-33218\" target=\"_blank\" rel=\"noopener\">6 Common Mistakes In B2B PPC Advertising<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/shannon-mccarty\" target=\"_blank\" rel=\"noopener\">Shannon McCarty<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/how-to-improve-edu-link-requests-using-academic-metaphors-34472\" target=\"_blank\" rel=\"noopener\">How To Improve .EDU Link Requests Using Academic Metaphors<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brett-borders\" target=\"_blank\" rel=\"noopener\">Brett Borders<\/a><a href=\"https:\/\/searchengineland.com\/author\/shannon-mccarty\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/how-to-maximize-your-link-traction-16223\" target=\"_blank\" rel=\"noopener\">How To Maximize Your Link Traction<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/julie-joyce\" target=\"_blank\" rel=\"noopener\">Julie Joyce<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/packaging-yourself-for-success-a-search-marketers-resume-guide-16314\" target=\"_blank\" rel=\"noopener\">Packaging Yourself For Success: A Search Marketer\u2019s Resume Guide<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/joanna-lord\" target=\"_blank\" rel=\"noopener\">Joanna Lord<\/a><a href=\"https:\/\/searchengineland.com\/author\/hanan-lifshitz\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p class=\"has-text-align-center\">&lt; January 26 | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | January 28 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-january-27-392282\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: January 27<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google AdWords API launches In 2005, Google launched the Google AdWords API. Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spending more with Google would be allowed to have higher activity. Google described the AdWords API as a: \u2026free Google AdWords beta feature that enables developers to create computer programs that interact directly with the AdWords system. The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7884","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7884"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7884\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}