{"id":7893,"date":"2023-01-27T14:49:24","date_gmt":"2023-01-27T14:49:24","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/"},"modified":"2023-01-27T14:49:24","modified_gmt":"2023-01-27T14:49:24","slug":"how-to-build-a-winning-seo-tool-stack-for-2023","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/","title":{"rendered":"How to build a winning SEO tool stack for 2023"},"content":{"rendered":"<p>SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches \u2013 how can you set yourself apart?<\/p>\n<p>At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. If you missed the session, read on as I share some highlights.<\/p>\n<p>Before we dive in, it\u2019s worth noting that true to the fast pace of SEO, there\u2019s already been a change in how you might think of one of the tools \u2013 but we\u2019ll get to that shortly.<\/p>\n<p>So what will we be covering in this article?<\/p>\n<p>Why do we use SEO tools?<\/p>\n<p>The usual suspects.<\/p>\n<p>The unusual suspects.<\/p>\n<p>Fun with AI.<\/p>\n<p>Let\u2019s get started.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/#Why_do_we_use_SEO_tools\" >Why do we use SEO tools?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/#The_usual_suspects\" >The usual suspects<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/#Semrush\" >Semrush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/#Screaming_Frog\" >Screaming Frog<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/#The_unusual_suspects\" >The unusual suspects<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/#Technical_SEO_tools\" >Technical SEO tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/#Content_tools\" >Content tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/#Link-related_tools\" >Link-related tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/#Some_AI_tools\" >Some AI tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/#Plus_a_forecasting_tool\" >Plus, a forecasting tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/#The_task_of_our_tools\" >The task of our tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/how-to-build-a-winning-seo-tool-stack-for-2023\/#Watch_How_to_build_a_winning_SEO_tool_stack_for_2023\" >Watch: How to build a winning SEO tool stack for 2023<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_we_use_SEO_tools\"><\/span>Why do we use SEO tools?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<\/div>\n<p>As with virtually every decision we make, when it comes to tools, it\u2019s good to think about the ever-present question \u2013 why? Why do we use tools in the first place?<\/p>\n<p>We generally use SEO tools for one of the following tasks:<\/p>\n<p>To automate monotonous tasks (e.g., rank checking).\u00a0<\/p>\n<p>To distill large amounts of data into usable information (e.g., Google Analytics).<\/p>\n<p>To access information not functionally available to us otherwise (e.g., backlink analysis).<\/p>\n<p>To combine data sources and points (e.g., domain metrics on backlinks).<\/p>\n<p>Essentially, we use tools to save time. When you think of most of the tools you use or want to use, they generally speed up the collection of information or present it in a way that\u2019s easier to draw conclusions. <\/p>\n<p>Take a moment and think of one of the tools you use and one of the tasks you use it for. Guaranteed it will fit one or more of the purposes above.<\/p>\n<p>But, of course, there are hundreds of tools to choose from. I\u2019m not going to pretend that the list below is fully exhaustive.<\/p>\n<p>I\u2019ve only included tools I use myself and only those that would apply to most people. That said, they\u2019re tools that have proven themselves invaluable to my regular routine.<\/p>\n<p>So what are they?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_usual_suspects\"><\/span>The usual suspects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<\/div>\n<p>You can probably guess what my list of usual suspects is now. But let\u2019s cover them anyway.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Semrush\"><\/span>Semrush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Why does Semrush make this list?<\/p>\n<p>Semrush is a solid all-in-one toolset covering multiple areas of SEO, SEM and SMM and generally does them well.<\/p>\n<p>Some of the key tools within the suite I use regularly are:<\/p>\n<p><strong>Audit<\/strong>: There are definitely more sophisticated technical audit tools out there, but the Semrush tool runs regularly and gives you a quick-and-easy place to monitor for spikes and drops in errors, etc. <\/p>\n<p><strong>Rank checking<\/strong>: Their rank-checking tool is excellent. You can select the location your rankings are checked from (or multiple) and monitor them daily. For those with large numbers of terms, they\u2019re also presented in an easily digested and filterable way.<\/p>\n<p><strong>Social poster<\/strong>: Semrush has a solid social monitoring and posting tool. You can keep track of your progress against competitors and monitor RSS feeds to quickly and easily get post ideas. It\u2019s not as robust a social tool as some dedicated ones are, but it\u2019s solid and good enough for many use cases.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>You\u2019re probably familiar with much of what it does and if not, I\u2019d suggest a trial.<\/p>\n<p>Semrush is generally pretty affordable for the variety of purposes it serves (though it can get pricey if you need to add users, white label reports, or use add-ons).\u00a0And since it\u2019s generally well known, knowing how to use it is a marketable skill.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Screaming_Frog\"><\/span>Screaming Frog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hands down, this is the best value tool on the market.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Screaming Frog, for the three of you who might not know, is a crawler. <\/p>\n<p>Give it a website or a list of URLs and configure how you want it to crawl (depth, user agents, paths, etc.), info on the data you want to collect, plus a bit of time, and it\u2019ll return an audit of the site with various visualizations and filters.<\/p>\n<p>There\u2019s a free version that\u2019s good for up to 500 URLs, though it has limited customizations. For a paid version, you\u2019ll have to pony up a \u201cwhopping\u201d $210\/year. As I said, best value tool on the market.<\/p>\n<p>It\u2019s good for:<\/p>\n<p>Customized crawling.<\/p>\n<p>Looking for specific text or HTML on pages.<\/p>\n<p>Easily export issues to send to devs.<\/p>\n<p>Creates XML sitemaps.<\/p>\n<p>Great visualizations.<\/p>\n<p>And I don\u2019t have to dive into the remainder of my usual suspects as you hopefully use them already:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-analytics-4-adds-new-integrations-with-ads-ai-powered-insights-and-predictions-342048\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/guide\/google-search-console\" target=\"_blank\" rel=\"noopener\">Search Console<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/in-depth-with-bing-webmaster-tools-the-definitive-guide-310157\" target=\"_blank\" rel=\"noopener\">Bing Webmaster Tools<\/a><\/p>\n<p>All I\u2019ll say about Bing Webmaster Tools is this:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>It\u2019s like Search Console, but with far more details and information, making it the unsung hero of SEO tools.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_unusual_suspects\"><\/span>The unusual suspects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Technical_SEO_tools\"><\/span>Technical SEO tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Jet Octopus<\/strong> is another technical SEO suite. (And no, I don\u2019t know where these companies get their names.)<\/p>\n<p>The interface includes screens like:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>It\u2019s similar to Semrush but with different filtering options and of course, a different crawler. As you can see above, Jet Octopus lets you easily group issues into the sections of the site you\u2019ll find them in, like a combination of Semrush and Bing Webmaster Tools.<\/p>\n<p>I also find it gives me a different way of looking at a site structure, though I wouldn\u2019t give up Semrush for it, making it one to add to the mix if you have the budget and need to make sure you have an easy-to-use different way of looking at things.<\/p>\n<p>And some additional unusual suspects for technical SEO:<\/p>\n<p><strong>Merkle<\/strong>: Various free SEO tools covering everything from schema to prerendering.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Structured Data Testing Tool<\/strong>: For testing your schema.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Mobile Moxie<\/strong>: Free and paid tools for testing your mobile SEO.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Uptime Robot<\/strong>: For making sure your site(s) are up.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Content_tools\"><\/span>Content tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>But all the technical SEO in the world won\u2019t get your ranking without great content. So let\u2019s look at some unusual suspects on the content side:<\/p>\n<p>A huge favorite content-related SEO tool of mine is the shockingly inexpensive <strong>Infranodus<\/strong> (though it arguably isn\u2019t a content tool, it\u2019s what I use it most for).<\/p>\n<p>Within Infranodus, you\u2019ll find an array of tools for a whopping \u20ac9\/month (about the same in USD).<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>My most commonly used tools help me dig into the concepts included in the top Google results, and how the concepts connect to various pages within a list.<\/p>\n<p>In short, you can enter a query and it will produce an interactive mapping of how the terms in the results connect to each other, which I find helps me not only better understand how Google might see a concept, but a user as well.<\/p>\n<p>Here it is in action:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>And of course:<\/p>\n<p><strong>AlsoAsked<\/strong>: A good visualization of questions people as related to topics you\u2019re researching.<\/p>\n<p><strong>Answer The Public:<\/strong> A good visualization of how the questions related to a phrase group, by question intent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Link-related_tools\"><\/span>Link-related tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Of course, I have tools I use for keeping an eye on links and competitors\u2019 links.<\/p>\n<p>My favorite tools in this category are:<\/p>\n<p><strong>Ahrefs<\/strong><\/p>\n<p>While technically Ahrefs is a suite of tools one might compare to Semrush, it\u2019s in links that I find it really shines.\u00a0<\/p>\n<p>I find it catches new backlinks faster than other tools, and generally has a more robust database. <\/p>\n<p>So when I\u2019m keeping my eye on new links, looking for gaps in link profiles, or just researching competitors, this is my first (though not only) stop.<\/p>\n<p><strong>Majestic<\/strong><\/p>\n<p>I haven\u2019t used Majestic in a few years, but I wanted to include it in the list as it\u2019s a solid backlink tool worth your consideration.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>At one point, I hit a threshold and had too many tools, so I made a \u201cone in, one out\u201d policy to keep it under control.<\/p>\n<p>I had a lot of duplication in the link category so I had to get rid of some tools. But for those who don\u2019t have this problem, Majestic is a solid option to consider (and might even be worth revisiting myself).<\/p>\n<p><strong>Search Console<\/strong><\/p>\n<p>I hope I don\u2019t have to tell you why Search Console is an important tool for monitoring your backlinks, but here it is summed up in a Stable Diffusion-generated image.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_AI_tools\"><\/span>Some AI tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of course, we can\u2019t forget about AI. There are all sorts of AI-driven tools and I\u2019m not going to tell you which is best as I haven\u2019t tested them all and am far from deciding which one(s) I\u2019ll land on yet (though Jasper has taken an early lead).<\/p>\n<p>That said, you can access some of the core tech for free!\u00a0<\/p>\n<p>While there\u2019s been a lot of hype around <a href=\"https:\/\/searchengineland.com\/what-is-chatgpt-and-why-seos-should-care-392165(opens%20in%20a%20new%20tab)\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>, I still prefer accessing the technology (GPT-3) in the OpenAI playground. It\u2019s the same technology with (IMO) better flexibility and interface.<\/p>\n<p>Simply sign up for an OpenAI account, and then you can access the API to perform all sorts of NLP-related tasks, or just play around in their <a href=\"https:\/\/beta.openai.com\/playground\" target=\"_blank\" rel=\"noopener noreferrer\">playground<\/a>.<\/p>\n<p>It can be used for:<\/p>\n<p>Content outlines.<\/p>\n<p>Writing ecommerce data en masse.<\/p>\n<p>Powering chatbots (though there are many pre-boxed solutions for that as well).<\/p>\n<p>Translation.<\/p>\n<p>And so much more, including full content creation. (Use at your own risk!)<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>AI tools for image generation are also popular nowadays. I\u2019ve used text-to-image generators for:<\/p>\n<p>Images for articles.<\/p>\n<p>Featured images.<\/p>\n<p>Digital ads.<\/p>\n<p>Social posts.<\/p>\n<p>Swag creation.<\/p>\n<p>You can see some good examples of the power of image generators in my previous article, <a href=\"https:\/\/searchengineland.com\/machine-learning-libraries-seo-marketing-388415\" target=\"_blank\" rel=\"noopener\">What the new wave of machine learning libraries means for SEO, marketing<\/a>, which include:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>The major tools you can use for text-to-image generators include:<\/p>\n<p><a href=\"https:\/\/wandb.ai\/telidavies\/ml-news\/reports\/Craiyon-Image-Generator-From-Text-Online-Demo-formerly-DALL-E-Mini---VmlldzoyMTY5Nzk5\" target=\"_blank\" rel=\"noopener noreferrer\">Craiyon<\/a> (formerly DALL-E mini): Free and unlimited use.<\/p>\n<p><a href=\"https:\/\/beta.dreamstudio.ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stable Diffusion<\/a> (via Dream Studio): 200 free generations, then $10\/month for 1,000.<\/p>\n<p><a href=\"https:\/\/openai.com\/dall-e-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">DALL-E 2<\/a>: 15 free generations, then $15 per block of 115.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Plus_a_forecasting_tool\"><\/span>Plus, a forecasting tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I built a forecasting tool that <a href=\"https:\/\/colab.research.google.com\/drive\/1Bi9MCHqH4uH8k-0S0KtOu53b4RZpZMsn?usp=sharing\" target=\"_blank\" rel=\"noopener\">you can run as a Google Colab<\/a>.<\/p>\n<p>It lets you connect with your Google Analytics (only Universal Analytics for now, as most people don\u2019t have over a year of data in GA4, which is required for decent forecasting).<\/p>\n<p>You can even choose a specific segment of your analytics (organic, for example) and forecast the next few months to give you something like:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>It\u2019s nice to be able to know in advance what things are going to look like in the future.<\/p>\n<p>I wrote a full tutorial on how to use it (very easy) in a previous Search Engine Land article, <a href=\"https:\/\/searchengineland.com\/forecasting-web-traffic-google-analytics-facebook-prophet-386124\" target=\"_blank\" rel=\"noopener\">Forecasting web traffic using Google Analytics and Facebook Prophet<\/a>.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_task_of_our_tools\"><\/span>The task of our tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The above tools are not the only ones I use. (I have 39 in my bookmarks alone!) But these are the ones I\u2019ve found to work for me over the years.<\/p>\n<p>Of course, you may use different tools as your situation or budget may differ. What\u2019s important is that you have tools for all the main tasks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Watch_How_to_build_a_winning_SEO_tool_stack_for_2023\"><\/span>Watch: How to build a winning SEO tool stack for 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Below is the complete video of my SMX Next presentation.<\/p>\n\n<div><\/div>\n<p>The post <a href=\"https:\/\/searchengineland.com\/build-winning-seo-tool-stack-2023-392209\" target=\"_blank\" rel=\"noopener\">How to build a winning SEO tool stack for 2023<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches \u2013 how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. If you missed the session, read on as I share some highlights. Before we dive in, it\u2019s worth noting that true to the fast pace of SEO, there\u2019s already been a change in how you might [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7893","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7893"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7893\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}