{"id":7899,"date":"2023-01-27T15:55:09","date_gmt":"2023-01-27T15:55:09","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/where-should-you-spend-your-seo-budget\/"},"modified":"2023-01-27T15:55:09","modified_gmt":"2023-01-27T15:55:09","slug":"where-should-you-spend-your-seo-budget","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/01\/27\/where-should-you-spend-your-seo-budget\/","title":{"rendered":"Where should you spend your SEO budget?"},"content":{"rendered":"

Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated<\/a> this for years.<\/p>\n

In November, Duy Nguyen from Google\u2019s search quality team expressed the same<\/a>, while explaining why link building campaigns are a waste of time and money and indicating where to allocate your SEO spend instead:\u00a0<\/p>\n

\u201c\u2026you probably should not waste your money in spamming links. That money is much needed in creating a great website with great user experience and helpful content.\u201d<\/p>\n

However, I don\u2019t think spending 100% of your SEO budget on UX and content alone is enough to drive organic search results. Just going after links won\u2019t cut it in most markets either.<\/p>\n

What you need is a balanced SEO budget. Achieving that balance is not always easy.<\/p>\n

To determine the best possible SEO budget, you must put a premium on tasks that move the needle. Read on to learn how.<\/p>\n

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