{"id":7970,"date":"2023-02-01T14:59:20","date_gmt":"2023-02-01T14:59:20","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/"},"modified":"2023-02-01T14:59:20","modified_gmt":"2023-02-01T14:59:20","slug":"chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/","title":{"rendered":"ChatGPT for PPC marketers: 15 strategic prompts to use today"},"content":{"rendered":"<p>Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software.<\/p>\n<p>But there\u2019s a new bot in town (you may have heard of it), and it\u2019s not making the same old \u201ccontrol-for-automation\u201d trade we\u2019re used to. <\/p>\n<p>Read on to see how you can use <a href=\"https:\/\/searchengineland.com\/what-is-chatgpt-and-why-seos-should-care-392165\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a> to level up your marketing game without sacrificing strategy, authenticity or creativity.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#A_quick_primer_on_launching_ChatGPT\" >A quick primer on launching ChatGPT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#How_ChatGPT_prompts_work\" >How ChatGPT prompts work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Create_strategic_ads_and_assets_with_ChatGPT\" >Create strategic ads and assets with ChatGPT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Produce_a_viable_AB_test_for_responsive_search_ads_RSAs\" >Produce a viable A\/B test for responsive search ads (RSAs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Get_creative_concepts_for_responsive_display_ads_RDAs\" >Get creative concepts for responsive display ads (RDAs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Optimize_your_landing_pages\" >Optimize your landing pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Unlock_the_power_of_AI-assisted_research_and_planning\" >Unlock the power of AI-assisted research and planning\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Create_a_SWOT_analysis_for_your_company\" >Create a SWOT analysis for your company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Build_a_display_media_plan\" >Build a display media plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Conduct_competitor_research\" >Conduct competitor research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Augment_Auction_Insights_data\" >Augment Auction Insights data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Drive_deeper_insights_and_reporting_analysis\" >Drive deeper insights and reporting analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Investigate_performance_change\" >Investigate performance change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Generate_an_experiment_summary\" >Generate an experiment summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Stress-test_your_assumptions\" >Stress-test your assumptions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Improve_your_client_management_skills\" >Improve your client management skills<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Create_a_budget_request_email\" >Create a budget request email<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Customize_communication_for_personality_type\" >Customize communication for personality type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/01\/chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\/#Get_the_most_from_ChatGPT\" >Get the most from ChatGPT<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_quick_primer_on_launching_ChatGPT\"><\/span>A quick primer on launching ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you haven\u2019t logged into ChatGPT yet, no worries!<\/p>\n<p>You\u2019re a busy person, and much of what you\u2019ve read so far has probably sounded like hype.<\/p>\n<p>But take a minute to create an account to follow along and play in the sandbox yourself.<\/p>\n<p>To get started, create your account at <a href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">chat.openai.com<\/a>. It\u2019s completely free as of this writing, so you don\u2019t need to worry about starting the clock on a limited-time trial or using up tokens on a learning curve.<\/p>\n<p>Once you\u2019re logged in, you\u2019ll see a search-style box where you can enter some text, and that\u2019s exactly what you\u2019ll do next.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_ChatGPT_prompts_work\"><\/span>How ChatGPT prompts work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You probably know that ChatGPT can generate full movie scripts, thousands of headlines, or a year\u2019s worth of social media posts.<\/p>\n<p>You also know that AI tends to produce some pretty dumb results.<\/p>\n<p>But you can control the quality of your responses (outputs) just by changing the quality of your prompts (inputs).\u00a0<\/p>\n<p><strong>Poor prompt<\/strong>: \u201cWrite a Google ad for my business.\u201d<\/p>\n<p><strong>Better prompt<\/strong>: \u201cWrite a Google ad for my business that sells organic skincare products to women looking for natural alternatives.\u201d<\/p>\n<p><strong>Great prompt<\/strong>: \u201cWrite a Google ad for my business that sells organic skincare products to women looking for natural alternatives, emphasizing the benefits of our all-natural ingredients and the satisfaction guarantee for first-time customers.\u201d<\/p>\n<p>The first prompt is generic and lacks any substance for ChatGPT to use. This is the embodiment of \u201cgarbage in, garbage out.\u201d<\/p>\n<p>The last example provides information like:<\/p>\n<p>Product details.<\/p>\n<p>Value proposition and key benefits.<\/p>\n<p>Risk-reversal element.<\/p>\n<p>Target market.<\/p>\n<p>The prompt is clear, explicit and specific and will create a far better ad.<\/p>\n<p>Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_strategic_ads_and_assets_with_ChatGPT\"><\/span>Create strategic ads and assets with ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Writing ads at scale is table stakes for AI. Let\u2019s ask ChatGPT to apply the same type of strategic thinking to your ads that you would use on your own.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Produce_a_viable_AB_test_for_responsive_search_ads_RSAs\"><\/span>Produce a viable A\/B test for responsive search ads (RSAs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What happens when we don\u2019t just request ad variants but ask for the underlying methodology?\u00a0<\/p>\n<p><strong>Prompt 1:<\/strong> \u201cCreate two Google Ads in an RSA format (using multiple headlines and descriptions) for an A\/B test for \u201cMs. Hvac\u2019s HVACs.\u201d Explain why the ads would make a good test.\u201d<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Here, ChatGPT did a great job explaining the merits of the test:\u00a0<\/p>\n<p>Ad 1 is focused on providing reliable and efficient services.<\/p>\n<p>Ad 2 is focused on cost savings and energy efficiency.<\/p>\n<p>It didn\u2019t hit the target with the character count (it often doesn\u2019t) or the number of description lines, but those are easy edits now that the bulk of the work has been done for you.<\/p>\n<p>Let\u2019s look at another example.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_creative_concepts_for_responsive_display_ads_RDAs\"><\/span>Get creative concepts for responsive display ads (RDAs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this prompt, I\u2019m asking for a lot of creative consideration for some image-heavy ads.<\/p>\n<p><strong>Prompt 2: <\/strong>\u201cI need to create some responsive display ads for a Google Ads campaign. Please suggest images, headlines and descriptions for a meatless shepherd\u2019s pie with spokesperson Paul McCartney. Lyric puns are acceptable.\u201d<\/p>\n<p>Not only did ChatGPT recommend compelling ideas for product shots and ad copy, but it also came up with this line: \u201cThe Vegetarian Way to Live and Let Pie.\u201d\u00a0<\/p>\n<p>Bravo, ChatGPT. Bravo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_your_landing_pages\"><\/span>Optimize your landing pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you a paid search marketer who doesn\u2019t build landing pages? If so, you probably feel out of your depth giving feedback on them \u2013 even if the pages are hurting your ad performance.<\/p>\n<p>Use these prompts to identify smart LP recommendations and share them with confidence.<\/p>\n<p><strong>Prompt 3: <\/strong>\u201cWhat can a person do from this page, and why would they want to do it? [LP URL]\u201d<\/p>\n<p>This is a quick-and-dirty way to evaluate whether the page content and call to action are appropriate for your prospects.<\/p>\n<p><strong>Prompt 4:<\/strong> \u201cI\u2019m currently driving paid search traffic to this landing page [LP URL]. How would you suggest improving it so that we get a better conversion rate?\u201d<\/p>\n<p>This prompt may give you general LP advice rather than reviewing your actual URL, but the general advice is worth heeding.<\/p>\n<p><strong>Prompt 5: <\/strong>\u201cRewrite a headline for [LP URL] that explains [unique value proposition] and includes the phrase [keyword phrase].\u201d<\/p>\n<p>Many landing page headlines are still catchy instead of clear. Use this prompt to create a better message-match sequence and stronger above-the-fold content.<\/p>\n<p>We\u2019ve looked at prompts for RSAs, RDAs and landing pages. Expand your ChatGPT skills further by enlisting its help for ad extensions, YouTube ad scripts and hooks, product feeds and other assets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unlock_the_power_of_AI-assisted_research_and_planning\"><\/span>Unlock the power of AI-assisted research and planning\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you ever ask a client for their key benefits and they come back with \u201cwe\u2019ve been around for 30 years\u201d and \u201cour products are high quality?\u201d No? Just me?<\/p>\n<p>Either way, it just got much faster to get intel on your clients \u2013 and their competitors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_SWOT_analysis_for_your_company\"><\/span>Create a SWOT analysis for your company<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Get an objective overview of your company\u2019s strengths, weaknesses, opportunities and threats with this simple prompt.<\/p>\n<p><strong>Prompt 6: <\/strong>\u201cPlease write a SWOT analysis for EGO power products.\u201d<\/p>\n<p>ChatGPT responded with a correctly formatted SWOT analysis. I took the list and pasted it into a template I found on Canva, and in less than five minutes I had this polished deliverable:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Build_a_display_media_plan\"><\/span>Build a display media plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Prompt 7: <\/strong>\u201cIf I were going to run ads for Impossible Foods on the Google Display Network, what types of sites and channels should I target?\u201d<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Some of the ideas it provided are decent. Some would get you in hot water if you included them in your media plan. (Good luck trying to target Facebook profiles on the Google Display Network!) <\/p>\n<p>But reducing a list of ten down to a few solid ideas is much faster than starting completely from scratch.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conduct_competitor_research\"><\/span>Conduct competitor research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Prompt 8: <\/strong>\u201cCreate a list of competitors for [my company] and their estimated monthly paid search spend.\u201d<\/p>\n<p>This prompt is courtesy of Albert Somlith at PPC Ad Editor. I\u2019ve never been able to get this prompt to return a value, but Somlith shares his <a href=\"https:\/\/www.ppcadeditor.com\/20-chatgpt-prompts-for-ppc-you-can-starting-using-today\/#:~:text=google%20ads%20competitive%20research%20with%20chatgpt\" target=\"_blank\" rel=\"noopener noreferrer\">results here<\/a>.<\/p>\n<p>Even without specific financial data, you can use ChatGPT to flesh out the details of your competition.<\/p>\n<p><strong>Prompt 9: <\/strong>\u201cPlease create a list of competitors to clickup.com. List the name of the company, the location of their headquarters, the size of the company (small, medium or large) and whether they are a direct or indirect competitor. Please compile the results in a table format.\u201d<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Augment_Auction_Insights_data\"><\/span>Augment Auction Insights data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the last prompt, we asked ChatGPT to come up with a list of competitors. But what if we want the intel for our own Auction Insights list?<\/p>\n<p>You can use ChatGPT directly in Sheets to streamline your data. To get started, you\u2019ll need an <a href=\"https:\/\/beta.openai.com\/account\/api-keys\" target=\"_blank\" rel=\"noopener noreferrer\">API key<\/a> and the <a href=\"https:\/\/workspace.google.com\/marketplace\/app\/gpt_for_sheets_and_docs\/677318054654\" target=\"_blank\" rel=\"noopener noreferrer\">GPT for Sheets and Docs extension<\/a>.<\/p>\n<p>This prompt is from James Hebdon (my business partner at Paid Search Magic) and combines Auction Insights details with ChatGPT info to return consolidated business information like so:<\/p>\n<p><strong>Prompt 10: <\/strong>These are the formulas you would enter into your columns to create the sheet above:<\/p>\n<p><strong>Column<\/strong><strong>Formulas<\/strong>B=GPT(&#8220;What is the business name for this domain?&#8221;, A3, 0.8, 500, &#8220;text-davinci-003&#8221;)F=GPT(&#8220;Are they a direct competitor, indirect competitor or not a competitor with&#8221;&amp;A1&amp;&#8221;?&#8221;, A3, 0.8, 500, &#8220;text-davinci-003&#8221;)G=GPT(&#8220;Where are they headquartered. Give me just the name of the location&#8221;, A3, 0.8, 500, &#8220;text-davinci-003&#8221;)H=GPT(&#8220;Are they a small, medium or large company?&#8221;, A3, 0.8, 500, &#8220;text-davinci-003&#8221;)<\/p>\n<p>We\u2019ve barely scratched the surface of how you can use ChatGPT for research and planning. <\/p>\n<p>Keyword research, campaign buildouts, target market needs and pain points\u2026 there\u2019s no limit to how AI can help here.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Drive_deeper_insights_and_reporting_analysis\"><\/span>Drive deeper insights and reporting analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can set up AI to evaluate engine performance directly, but when you describe the results in the chat interface, you can provide context and background that drive more informed recommendations and build your own critical thinking skills in the process.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Investigate_performance_change\"><\/span>Investigate performance change<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When performance shifts dramatically, people want to know \u201cwhy.\u201d Get some investigative help from ChatGPT.<\/p>\n<p><strong>Prompt 11: <\/strong>\u201cMy conversions from paid traffic are down 20% month over month. What metrics and dimensions should I look at to find the cause?\u201d<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Generate_an_experiment_summary\"><\/span>Generate an experiment summary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Translating test results into paragraph form can be an arduous task. Eddie Laing, Senior Media Buyer at NextAfter, provides this prompt for creating an Experiment Summary.<\/p>\n<p><strong>Prompt 12: <\/strong>\u201cYou are documenting a channel experiment where you tested the hypothesis that by [testing X] will achieve [desired outcome]. These were the results [Insert test results]. Write me an Experiment Summary answering the question, \u2018What are the big takeaways from this experiment?\u2019\u201d<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Stress-test_your_assumptions\"><\/span>Stress-test your assumptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t fall victim to lazy thinking! If you struggle to draw conclusions from the data, use ChatGPT to help you think things through before you present your findings to stakeholders.<\/p>\n<p><strong>Prompt 13: <\/strong>\u201cI\u2019m going to tell my client that paid search performance is down month over month because of seasonality. How might they respond that would challenge my conclusion?\u201d<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>ChatGPT doesn\u2019t let my prompt off the hook here, and my reporting will certainly be better for it.<\/p>\n<p>The next time you\u2019re struggling to find the story behind your data, consult with ChatGPT for new ideas on how to approach your analysis.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improve_your_client_management_skills\"><\/span>Improve your client management skills<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you ever watched the TV show \u201cMad Men,\u201d you know that managing an account and managing a client are entirely different skill sets. Here are some prompts to close that gap and keep your clients happy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_budget_request_email\"><\/span>Create a budget request email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pacing hot? Don\u2019t let your account go dark before the end of the month.<\/p>\n<p><strong>Prompt 14: <\/strong>\u201cWrite a brief email to a client asking for $15K additional budget because there\u2019s opportunity to increase lead volume below the target CPA.\u201d<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>ChatGPT makes a fairly strong case for a budget increase. Whether it lands will depend on how the decision-maker receives it, and ChatGPT can help with that too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customize_communication_for_personality_type\"><\/span>Customize communication for personality type<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This prompt is based on the previous example but punches it up with personality profiling.<\/p>\n<p><strong>Prompt 15: <\/strong>\u201cUsing the DiSC profile, write one email for the Dominant personality, and write another version for the Steady personality.\u201d<\/p>\n<p>ChatGPT generated a new response, modifying each email to hit the notes that would matter to the client.<\/p>\n<p>For the Dominant personality, it concludes the email with some very decisive language:<\/p>\n<p>\u201cI suggest you act fast, opportunities like this don\u2019t come around often. I am more than happy to discuss the details with you and provide more information. Let\u2019s make it happen.\u201d<\/p>\n<p>Whereas the Steady personality gets a relationship-building call to action:<\/p>\n<p>\u201cI would be happy to discuss the details with you and provide more information. Can we schedule a call for later this week?\u201d<\/p>\n<p>Beef up your communication skills and make it easier for your stakeholders to understand and agree with your recommendations with some assistance from AI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_the_most_from_ChatGPT\"><\/span>Get the most from ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s been the subject of many debates, but ChatGPT clearly isn\u2019t just hyped. It also isn\u2019t 100% ready for prime time.<\/p>\n<p>Treat ChatGPT as a precocious intern \u2013 prepare to spend some time reviewing the work and expect mistakes, but don\u2019t underestimate its potential. This is only the beginning.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/chatgpt-prompts-for-ppc-392443\" target=\"_blank\" rel=\"noopener\">ChatGPT for PPC marketers: 15 strategic prompts to use today<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. But there\u2019s a new bot in town (you may have heard of it), and it\u2019s not making the same old \u201ccontrol-for-automation\u201d trade we\u2019re used to. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. A quick primer on launching ChatGPT If you haven\u2019t logged into ChatGPT yet, no worries! You\u2019re [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7970","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7970"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7970\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}