Google has reportedly started testing a new desktop search page design that integrates chat technology.<\/p>\n
We already knew Google wants to add chatbot features to search<\/a> this year. A new CNBC report provides more details on what the experimental search page may look like.<\/p>\n Google\u2019s alternate search page.<\/strong> In one version of Google\u2019s search results, the company replaced the iconic I\u2019m Feeling Lucky<\/em> button under the search bar with five prompts for potential questions. There was also a small chat logo\u201d inside the far right end of the search bar, according to the report.<\/p>\n Based on this description, here\u2019s a fairly terrible rendering of what that would look like:<\/p>\n Google\u2019s alternate SERP.<\/strong> It sounds like this would push Google\u2019s organic search results much further down the page. As CNBC explained:<\/p>\n When a question is entered, the search results show a gray bubble directly under the search bar, offering more human-like responses\u00a0than typical search results. Directly beneath that, the page suggests several follow-up questions related to the first one. Under that, it shows typical search results, including links and headlines.<\/p>\n Now I haven\u2019t seen this experimental design. <\/p>\n However, based on how this was described, it may look similar to certain SERPs where there is a featured snippet followed by People also ask<\/em>, then organic results. For example, [what is cheese made of]:<\/p>\n So you could imagine the \u201cgray bubble\u201d in place of the featured snippet explaining how cheese is made (with an answer generated by Google AI instead of awarded to the source of the featured snippet here), and the \u201cfollow-up questions\u201d replacing PAA.<\/p>\n Why we care. <\/strong>Could this be what chatbot-style Google desktop search results will look like later this year? While it\u2019s not a radical departure from the current Google desktop design, this would mean that visibility for websites \u2013 and perhaps traffic \u2013 will be impacted. If you thought Google was stealing your traffic and clicks before, well\u2026 it\u2019s safe to say there will be many angry search marketers.<\/p>\n What Google is saying.<\/strong> According to a Google spokesperson:<\/p>\n \u201cWe have long been focused on developing and deploying AI to improve people\u2019s lives. We believe that AI is foundational and transformative technology that is incredibly useful for individuals, businesses and communities, and as our AI Principles outline, we need to consider the broader societal impacts these innovations can have. We continue to test our AI technology internally to make sure it\u2019s helpful and safe, and we look forward to sharing more experiences externally soon.\u201d<\/p>\n Dig deeper. Jennifer Elias on CNBC (Google is asking employees to test potential ChatGPT competitors, including a chatbot called \u2018Apprentice Bard\u2019)<\/a> also reports on how Google is also testing out its version of ChatGPT, which uses its LaMDA technology that includes answers based on recent events (which is is something ChatGPT can\u2019t do at this time).<\/p>\n The post Google testing new search design with AI answers over organic results<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Google has reportedly started testing a new desktop search page design that integrates chat technology. We already knew Google wants to add chatbot features to search this year. A new CNBC report provides more details on what the experimental search page may look like. Google\u2019s alternate search page. In one version of Google\u2019s search results, the company replaced the iconic I\u2019m Feeling Lucky button under the search bar with five prompts for potential questions. There was also a small chat logo\u201d inside the far right end […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7978","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7978"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7978\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}