{"id":7985,"date":"2023-02-02T05:46:05","date_gmt":"2023-02-02T05:46:05","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/"},"modified":"2023-02-02T05:46:05","modified_gmt":"2023-02-02T05:46:05","slug":"this-day-in-search-marketing-history-february-2","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/","title":{"rendered":"This day in search marketing history: February 2"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Revamped_Google_Partners_program_finally_launches\" >Revamped Google Partners program finally launches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Also_on_this_day\" >Also on this day<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Performance_Max_campaigns_get_support_in_Data_Studio\" >Performance Max campaigns get support in Data Studio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_Search_Console_snapshot_in_search_results_now_can_show_domain_properties\" >Google Search Console snapshot in search results now can show domain properties<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_opens_up_about_how_Maps_review_moderation_works\" >Google opens up about how Maps review moderation works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_Q4_search_ad_revenue_433_billion\" >Google Q4 search ad revenue: $43.3 billion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_Search_Console_Discover_performance_report_now_includes_all_data\" >Google Search Console Discover performance report now includes all data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Australias_showdown_with_Google_has_profound_implications_for_domestic_businesses_and_other_digital_platforms\" >Australia\u2019s showdown with Google has profound implications for domestic businesses and other digital platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Who_wins_Google_Bings_%E2%80%98Super_Bowl_ad_search_results_are_quite_different\" >Who wins? Google &amp; Bing\u2019s \u2018Super Bowl ad\u2019 search results are quite different<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Search_in_Pics_Google_Bike_riding_hanging_hammocks_Valentines_Day_prep\" >Search in Pics: Google Bike riding, hanging hammocks &amp; Valentine\u2019s Day prep<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_local_knowledge_panel_testing_promotion_box\" >Google local knowledge panel testing promotion box<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Yandex_Rolls_Out_Mobile-Friendly_Algorithm_In_Russia_Code_Name_Vladivostok\" >Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Firefox_Deal_Continues_To_Boost_Yahoo_As_US_Search_Share_Grows_Again_In_January\" >Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Microsoft_adCenter_Increases_Ad_Description_Adds_Budget_Widget_More_Mobile_Targeting_Options\" >Microsoft adCenter Increases Ad Description, Adds Budget Widget &amp; More Mobile Targeting Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Bing_%E2%80%9CWe_Do_Not_Copy_Results_Period%E2%80%9D\" >Bing: \u201cWe Do Not Copy Results. Period.\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_Uses_Amazons_Algorithm_For_YouTubes_Recommendation_Engine\" >Google Uses Amazon\u2019s Algorithm For YouTube\u2019s Recommendation Engine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#AdWords_Targeting_Getting_More_Geographically_Granular_in_17_Countries\" >AdWords Targeting Getting More Geographically Granular in 17 Countries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Googles_Mobile_Moves_Tighten_Its_Grip_On_Local\" >Google\u2019s Mobile Moves Tighten Its Grip On Local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Study_Facebook_Ad_Click-Throughs_Declining\" >Study: Facebook Ad Click-Throughs Declining<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_Rolls_Out_Shopper_App_For_iPhone\" >Google Rolls Out Shopper App For iPhone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Honeycomb_Puts_Android_30_Tablets_On_Nearly_Equal_Footing_With_iPad\" >Honeycomb Puts Android 3.0 Tablets On Nearly Equal Footing With iPad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Report_Twitter_Co-Founder_Ev_Williams_No_Longer_Works_There\" >Report: Twitter Co-Founder Ev Williams No Longer Works There<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_Apps_May_Get_Its_Own_App_Store\" >Google Apps May Get Its Own App Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_News_Allows_You_To_%E2%80%9CStar%E2%80%9D_News_Stories\" >Google News Allows You To \u201cStar\u201d News Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_Gears_Comes_To_AdWords_Browser_Local_Storage\" >Google Gears Comes To AdWords: Browser Local Storage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Does_CityGrid_From_Citysearch_%E2%80%9CAnswer%E2%80%9D_The_Local_SEO_Problem\" >Does CityGrid From Citysearch \u201cAnswer\u201d The Local SEO Problem?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Katy_Perry_I_Googled_Myself_I_Liked_It\" >Katy Perry: I Googled Myself &amp; I Liked It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#How_Open_Redirects_Can_Hurt_Your_Sites_Trust\" >How Open Redirects Can Hurt Your Site\u2019s Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_AdWords_Tests_Campaign_Level_Keyword_Diagnose_Tool\" >Google AdWords Tests Campaign Level Keyword Diagnose Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Yahoo_Shuts_Down_Publisher_Network_RSS_Ads\" >Yahoo Shuts Down Publisher Network RSS Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#400000_Google_Video_Searches_Are_Polluted_Report\" >400,000 Google Video Searches Are Polluted: Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#SearchBiz_MicroHoo_Redux_MySpace_%E2%80%98Dissed_By_Yahoo_Microsoft_Hiring_In_Search\" >SearchBiz: MicroHoo Redux, MySpace \u2018Dissed\u2019 By Yahoo, Microsoft Hiring In Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Its_Googles_Ocean_We_Just_Swim_In_It\" >It\u2019s Google\u2019s Ocean, We Just Swim In It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_Ramps_Up_Personalized_Search\" >Google Ramps Up Personalized Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#SEO_Gains_Ground_Search_Ads_Top_In_Top_Performing_Online_Ad_Tactics\" >SEO Gains Ground, Search Ads Top In Top Performing Online Ad Tactics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_AdSense_Makes_Changes_to_Publisher_Referral_Program\" >Google AdSense Makes Changes to Publisher Referral Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_Local_Ads_In_Google_Earth\" >Google Local Ads In Google Earth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Viacom_Tells_Googles_YouTube_To_Remove_Videos\" >Viacom Tells Google\u2019s YouTube To Remove Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_Launches_Maps_For_Windows_Mobile\" >Google Launches Maps For Windows Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Google_Demanded_North_Carolina_Stay_Quiet\" >Google Demanded North Carolina Stay Quiet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Digg_Drops_List_Of_Top_Users_To_Curb_Gaming\" >Digg Drops List Of Top Users To Curb Gaming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#New_Yahoo_%E2%80%98OurCity_Local_Mashups\" >New Yahoo \u2018OurCity\u2019 Local Mashups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#National_Pork_Board_Says_Breastfeeding_Is_A_Viable_Trademark_Threat\" >National Pork Board Says: Breastfeeding Is A Viable Trademark Threat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/02\/02\/this-day-in-search-marketing-history-february-2\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Revamped_Google_Partners_program_finally_launches\"><\/span>Revamped Google Partners program finally launches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2022, the changes to\u00a0Partners program requirements, originally <a href=\"https:\/\/searchengineland.com\/big-google-partners-program-changes-are-coming-what-youll-need-to-qualify-329173\" target=\"_blank\" rel=\"noopener\">announced in 2020<\/a>, finally took effect.<\/p>\n<p>Those changes were supposed to happen in June 2020 but were first <a href=\"https:\/\/searchengineland.com\/google-postpones-google-partners-program-changes-slated-for-june-332468\" target=\"_blank\" rel=\"noopener\">postponed<\/a> until 2021 and then delayed a <a href=\"https:\/\/searchengineland.com\/advertisers-have-until-february-2022-to-adjust-to-googles-new-partner-program-requirements-346371\" target=\"_blank\" rel=\"noopener\">second time<\/a> due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders.<\/p>\n<p>Agencies were not happy with the\u00a0first iteration\u00a0of Google\u2019s new Partners program requirements, particularly Google\u2019s doubling of the 90-day spend threshold (from $10,000 to $20,000) and adding an optimization score requirement.<\/p>\n<p>Read all about it in <a href=\"https:\/\/searchengineland.com\/google-launches-revamped-partners-program-379651\" target=\"_blank\" rel=\"noopener\">Google finally launches revamped Partners program<\/a>.<\/p>\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Performance_Max_campaigns_get_support_in_Data_Studio\"><\/span><a href=\"https:\/\/searchengineland.com\/performance-max-campaigns-get-support-in-data-studio-379742\" target=\"_blank\" rel=\"noopener\">Performance Max campaigns get support in Data Studio<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Advertisers could include Performance Max campaigns in Data Studio reports.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Console_snapshot_in_search_results_now_can_show_domain_properties\"><\/span><a href=\"https:\/\/searchengineland.com\/google-search-console-snapshot-in-search-results-now-can-show-domain-properties-379715\" target=\"_blank\" rel=\"noopener\">Google Search Console snapshot in search results now can show domain properties<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> A card could appear only if you were an owner or full user of the site in Google Search Console, and you are signed in with that Google account while searching for your site or queries it might rank for.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_opens_up_about_how_Maps_review_moderation_works\"><\/span><a href=\"https:\/\/searchengineland.com\/google-how-maps-review-moderation-works-379697\" target=\"_blank\" rel=\"noopener\">Google opens up about how Maps review moderation works<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Google\u2019s overview detailed why it might update its policies, how it enforced them and the role of machines and humans in content moderation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Q4_search_ad_revenue_433_billion\"><\/span><a href=\"https:\/\/searchengineland.com\/google-q4-2021-earnings-379735\" target=\"_blank\" rel=\"noopener\">Google Q4 search ad revenue: $43.3 billion<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2022:<\/strong> Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Console_Discover_performance_report_now_includes_all_data\"><\/span><a href=\"https:\/\/searchengineland.com\/google-search-console-discover-performance-report-now-includes-all-data-345815\" target=\"_blank\" rel=\"noopener\">Google Search Console Discover performance report now includes all data<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2021:<\/strong> Google would now show not just the data from Google Search app or on Google.com\u2019s home page but also from Chrome.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Australias_showdown_with_Google_has_profound_implications_for_domestic_businesses_and_other_digital_platforms\"><\/span><a href=\"https:\/\/searchengineland.com\/australias-showdown-with-google-has-profound-implications-for-domestic-businesses-and-other-digital-platforms-345818\" target=\"_blank\" rel=\"noopener\">Australia\u2019s showdown with Google has profound implications for domestic businesses and other digital platforms<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2021:<\/strong> The proposed legislation could have created an untenable position for search engines in Australia<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Who_wins_Google_Bings_%E2%80%98Super_Bowl_ad_search_results_are_quite_different\"><\/span><a href=\"https:\/\/searchengineland.com\/wins-google-bings-search-results-super-bowl-ads-different-291126\" target=\"_blank\" rel=\"noopener\">Who wins? Google &amp; Bing\u2019s \u2018Super Bowl ad\u2019 search results are quite different<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> People turning to Google and Bing for information about the official Super Bowl Lii commercials found very different treatments of the results.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_in_Pics_Google_Bike_riding_hanging_hammocks_Valentines_Day_prep\"><\/span><a href=\"https:\/\/searchengineland.com\/search-pics-google-bike-riding-hanging-hammocks-valentines-day-prep-291068\" target=\"_blank\" rel=\"noopener\">Search in Pics: Google Bike riding, hanging hammocks &amp; Valentine\u2019s Day prep<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2018:<\/strong> The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_local_knowledge_panel_testing_promotion_box\"><\/span><a href=\"https:\/\/searchengineland.com\/google-local-knowledge-panel-testing-promotion-box-268595\" target=\"_blank\" rel=\"noopener\">Google local knowledge panel testing promotion box<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2017:<\/strong> It allowed Google My Business owners to post deals and promotions below their core listing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yandex_Rolls_Out_Mobile-Friendly_Algorithm_In_Russia_Code_Name_Vladivostok\"><\/span><a href=\"https:\/\/searchengineland.com\/yandex-rolls-out-mobile-friendly-algorithm-in-russia-code-name-vladivistok-241609\" target=\"_blank\" rel=\"noopener\">Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> Pages that were not mobile-friendly might not rank as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Firefox_Deal_Continues_To_Boost_Yahoo_As_US_Search_Share_Grows_Again_In_January\"><\/span><a href=\"https:\/\/searchengineland.com\/firefox-deal-continues-boost-yahoo-us-search-share-grows-january-213998\" target=\"_blank\" rel=\"noopener\">Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2015:<\/strong> StatCounter said, conclusively,\u00a0that the Firefox deal was responsible for Yahoo\u2019s recent movement. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft_adCenter_Increases_Ad_Description_Adds_Budget_Widget_More_Mobile_Targeting_Options\"><\/span><a href=\"https:\/\/searchengineland.com\/microsoft-adcenter-increases-ad-description-adds-budget-widget-more-mobile-targeting-options-109975\" target=\"_blank\" rel=\"noopener\">Microsoft adCenter Increases Ad Description, Adds Budget Widget &amp; More Mobile Targeting Options<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Microsoft\u2019s January 2012 adCenter release update.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_%E2%80%9CWe_Do_Not_Copy_Results_Period%E2%80%9D\"><\/span><a href=\"https:\/\/searchengineland.com\/bing-we-do-not-copy-results-period-63388\" target=\"_blank\" rel=\"noopener\">Bing: \u201cWe Do Not Copy Results. Period.\u201d<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Bing\u2019s Yusuf Mehdi: \u201cWe have some of the best minds in the world at work on search quality and relevance, and for a competitor to accuse any one of these people of such activity is just insulting.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Uses_Amazons_Algorithm_For_YouTubes_Recommendation_Engine\"><\/span><a href=\"https:\/\/searchengineland.com\/google-uses-amazons-algorithm-for-youtubes-recommendation-engine-63303\" target=\"_blank\" rel=\"noopener\">Google Uses Amazon\u2019s Algorithm For YouTube\u2019s Recommendation Engine<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Google had switched the algorithm they used for YouTube\u2019s\u00a0recommendation engine\u00a0from their own to a variation of Amazon\u2019s\u00a0algorithm\u00a0that was designed in the late 1990s.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AdWords_Targeting_Getting_More_Geographically_Granular_in_17_Countries\"><\/span><a href=\"https:\/\/searchengineland.com\/adwordstargeting-getting-more-geographically-granular-in-17-countries-63409\" target=\"_blank\" rel=\"noopener\">AdWords Targeting Getting More Geographically Granular in 17 Countries<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The changes allowed advertisers to target, analyze and optimize ad campaigns based upon more granular geographic data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Mobile_Moves_Tighten_Its_Grip_On_Local\"><\/span><a href=\"https:\/\/searchengineland.com\/googles-mobile-moves-tighten-its-grip-on-local-63286\" target=\"_blank\" rel=\"noopener\">Google\u2019s Mobile Moves Tighten Its Grip On Local<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Google was starting to leverage its massive local infrastructure across products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Study_Facebook_Ad_Click-Throughs_Declining\"><\/span><a href=\"https:\/\/searchengineland.com\/study-facebook-ad-click-throughs-declining-63324\" target=\"_blank\" rel=\"noopener\">Study: Facebook Ad Click-Throughs Declining<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Click-through rates on Facebook ads only averaged 0.05% in 2010, down from 0.06% in 2009 and well short of what was considered to be the industry average of 0.1%<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Rolls_Out_Shopper_App_For_iPhone\"><\/span><a href=\"https:\/\/searchengineland.com\/google-rolls-out-shopper-app-for-iphone-63305\" target=\"_blank\" rel=\"noopener\">Google Rolls Out Shopper App For iPhone<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Shopper allowed users to search for products by voice, with the camera, via barcode scan or by text entry.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Honeycomb_Puts_Android_30_Tablets_On_Nearly_Equal_Footing_With_iPad\"><\/span><a href=\"https:\/\/searchengineland.com\/honeycomb-puts-android-on-nearly-equal-footing-with-ipad-63337\" target=\"_blank\" rel=\"noopener\">Honeycomb Puts Android 3.0 Tablets On Nearly Equal Footing With iPad<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> More coverage: <a href=\"https:\/\/searchengineland.com\/live-blogging-the-google-android-3-0-event-63331\" target=\"_blank\" rel=\"noopener\">Live Blogging The Google Android 3.0 \u201cHoneycomb\u201d Event<\/a>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Report_Twitter_Co-Founder_Ev_Williams_No_Longer_Works_There\"><\/span><a href=\"https:\/\/searchengineland.com\/report-twitter-co-founder-ev-williams-no-longer-works-there-63415\" target=\"_blank\" rel=\"noopener\">Report: Twitter Co-Founder Ev Williams No Longer Works There<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> He wasn\u2019t working on product and hardly ever showed up at Twitter\u2019s office.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Apps_May_Get_Its_Own_App_Store\"><\/span><a href=\"https:\/\/searchengineland.com\/google-apps-may-get-its-own-app-store-34955\" target=\"_blank\" rel=\"noopener\">Google Apps May Get Its Own App Store<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> The store reportedly would \u201csell business software designed by outside developers to integrate and add capabilities to Google Apps, such as enhanced security features or the ability to import contacts.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_News_Allows_You_To_%E2%80%9CStar%E2%80%9D_News_Stories\"><\/span><a href=\"https:\/\/searchengineland.com\/google-news-adds-stars-34963\" target=\"_blank\" rel=\"noopener\">Google News Allows You To \u201cStar\u201d News Stories<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Starring let Google know you were interested in that subject.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Gears_Comes_To_AdWords_Browser_Local_Storage\"><\/span><a href=\"https:\/\/searchengineland.com\/google-gears-comes-to-adwords-browser-local-storage-34969\" target=\"_blank\" rel=\"noopener\">Google Gears Comes To AdWords: Browser Local Storage<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> Instead of loading the data off Google\u2019s servers each time you clicked on a section in the AdWords console, Google would load the data off your local computer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_CityGrid_From_Citysearch_%E2%80%9CAnswer%E2%80%9D_The_Local_SEO_Problem\"><\/span><a href=\"https:\/\/searchengineland.com\/does-citygrid-answer-the-local-seo-problem-34960\" target=\"_blank\" rel=\"noopener\">Does CityGrid From Citysearch \u201cAnswer\u201d The Local SEO Problem?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> This was Citysearch\u2019s new local ad exchange\/marketplace.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Katy_Perry_I_Googled_Myself_I_Liked_It\"><\/span><a href=\"https:\/\/searchengineland.com\/katy-perry-i-googled-myself-i-liked-it-34980\" target=\"_blank\" rel=\"noopener\">Katy Perry: I Googled Myself &amp; I Liked It<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2011:<\/strong> That\u2019s how the singer discovered that Russell Brand was going to propose to her.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Open_Redirects_Can_Hurt_Your_Sites_Trust\"><\/span><a href=\"https:\/\/searchengineland.com\/how-open-redirects-can-hurt-your-sites-trust-16401\" target=\"_blank\" rel=\"noopener\">How Open Redirects Can Hurt Your Site\u2019s Trust<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Open redirects could lead to spammers abusing your site and ultimately hurting your rankings in Google or other search engines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_AdWords_Tests_Campaign_Level_Keyword_Diagnose_Tool\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adwords-tests-campaign-level-keyword-diagnose-tool-16402\" target=\"_blank\" rel=\"noopener\">Google AdWords Tests Campaign Level Keyword Diagnose Tool<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Google seemed to be testing a new AdWords feature that allowed you to batch your keyword analysis into a larger overview report.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yahoo_Shuts_Down_Publisher_Network_RSS_Ads\"><\/span><a href=\"https:\/\/searchengineland.com\/yahoo-shuts-down-publisher-network-rss-ads-16406\" target=\"_blank\" rel=\"noopener\">Yahoo Shuts Down Publisher Network RSS Ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> Yahoo ended the beta program to focus on more popular ad products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"400000_Google_Video_Searches_Are_Polluted_Report\"><\/span><a href=\"https:\/\/searchengineland.com\/400000-google-video-searches-polluted-16407\" target=\"_blank\" rel=\"noopener\">400,000 Google Video Searches Are Polluted: Report<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> \u201cBlackhat SEO poisoning\u201d could lead users to download malicious software.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SearchBiz_MicroHoo_Redux_MySpace_%E2%80%98Dissed_By_Yahoo_Microsoft_Hiring_In_Search\"><\/span><a href=\"https:\/\/searchengineland.com\/searchbiz-microhoo-redux-myspace-dissed-by-yahoo-microsoft-hiring-in-search-16400\" target=\"_blank\" rel=\"noopener\">SearchBiz: MicroHoo Redux, MySpace \u2018Dissed\u2019 By Yahoo, Microsoft Hiring In Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> What could have been if Yahoo had accepted Microsoft\u2019s offer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Its_Googles_Ocean_We_Just_Swim_In_It\"><\/span><a href=\"https:\/\/searchengineland.com\/its-googles-ocean-we-just-swim-in-it-16412\" target=\"_blank\" rel=\"noopener\">It\u2019s Google\u2019s Ocean, We Just Swim In It<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2009:<\/strong> More coverage: <a href=\"https:\/\/searchengineland.com\/live-blogging-the-google-earth-5-16403\" target=\"_blank\" rel=\"noopener\">Live Blogging The Google Earth 5.0 \/ Google Ocean Event<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ramps_Up_Personalized_Search\"><\/span><a href=\"https:\/\/searchengineland.com\/google-ramps-up-personalized-search-10430\" target=\"_blank\" rel=\"noopener\">Google Ramps Up Personalized Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Google combined Search History, Personalized Search and Personalized Homepage products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Gains_Ground_Search_Ads_Top_In_Top_Performing_Online_Ad_Tactics\"><\/span><a href=\"https:\/\/searchengineland.com\/seo-gains-ground-search-ads-top-in-top-performing-online-ad-tactics-10422\" target=\"_blank\" rel=\"noopener\">SEO Gains Ground, Search Ads Top In Top Performing Online Ad Tactics<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> SEO grew from 33% in 2005 to 45% in 2006 in the category of best performing online advertising tactic, whereas search ads declined from 52% in 2005 to 49% in 2006.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_AdSense_Makes_Changes_to_Publisher_Referral_Program\"><\/span><a href=\"https:\/\/searchengineland.com\/google-adsense-makes-changes-to-publisher-referral-program-10419\" target=\"_blank\" rel=\"noopener\">Google AdSense Makes Changes to Publisher Referral Program<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Publishers could earn up to $255 for referring a new publisher to AdSense, up from $100.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Local_Ads_In_Google_Earth\"><\/span><a href=\"https:\/\/searchengineland.com\/google-local-ads-in-google-earth-10423\" target=\"_blank\" rel=\"noopener\">Google Local Ads In Google Earth<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Search on Google Earth brought up the same sponsored listings as Google Maps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Viacom_Tells_Googles_YouTube_To_Remove_Videos\"><\/span><a href=\"https:\/\/searchengineland.com\/viacom-tells-googles-youtube-to-remove-videos-10424\" target=\"_blank\" rel=\"noopener\">Viacom Tells Google\u2019s YouTube To Remove Videos<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> YouTube agreed to remove 100,000 video clips.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Launches_Maps_For_Windows_Mobile\"><\/span><a href=\"https:\/\/searchengineland.com\/google-launches-maps-for-windows-mobile-10420\" target=\"_blank\" rel=\"noopener\">Google Launches Maps For Windows Mobile<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> The Google Windows Mobile client provided an experience that was significantly better than the mobile browser and almost as good as the desktop \u2013 and in some ways better.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Demanded_North_Carolina_Stay_Quiet\"><\/span><a href=\"https:\/\/searchengineland.com\/google-demanded-north-carolina-stay-quiet-10421\" target=\"_blank\" rel=\"noopener\">Google Demanded North Carolina Stay Quiet<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> About Google\u2019s tax break demands.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digg_Drops_List_Of_Top_Users_To_Curb_Gaming\"><\/span><a href=\"https:\/\/searchengineland.com\/digg-drops-list-of-top-users-to-curb-gaming-10418\" target=\"_blank\" rel=\"noopener\">Digg Drops List Of Top Users To Curb Gaming<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> It was to help lower the perceived manipulation of the Digg system by those top diggers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Yahoo_%E2%80%98OurCity_Local_Mashups\"><\/span><a href=\"https:\/\/searchengineland.com\/new-yahoo-ourcity-local-mashups-10428\" target=\"_blank\" rel=\"noopener\">New Yahoo \u2018OurCity\u2019 Local Mashups<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> Yahoo tested it in India, incorporating content from\u00a0Flickr,\u00a0Del.icio.us,\u00a0Upcoming\u00a0and news.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"National_Pork_Board_Says_Breastfeeding_Is_A_Viable_Trademark_Threat\"><\/span><a href=\"https:\/\/searchengineland.com\/national-pork-board-says-breastfeeding-is-a-viable-trademark-threat-10429\" target=\"_blank\" rel=\"noopener\">National Pork Board Says: Breastfeeding Is A Viable Trademark Threat<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2007:<\/strong> \u201cWe have a responsibility to the industry to challenge all viable infringements.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<p>2018: <a href=\"https:\/\/searchengineland.com\/four-new-search-trends-in-mobile-app-discovery-290832\" target=\"_blank\" rel=\"noopener\">Four new search trends in mobile app discovery<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brian-solis\" target=\"_blank\" rel=\"noopener\">Brian Solis<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/local-search-mobile-268208\" target=\"_blank\" rel=\"noopener\">Local search: It\u2019s all about mobile<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/jacob-baadsgaard\" target=\"_blank\" rel=\"noopener\">Jacob Baadsgaard<\/a><\/p>\n<p>2017: <a href=\"https:\/\/searchengineland.com\/methbot-fake-news-five-reasons-semseo-interest-will-surge-265907\" target=\"_blank\" rel=\"noopener\">Methbot, fake news and five other reasons SEM\/SEO interest will surge<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kevin-lee\" target=\"_blank\" rel=\"noopener\">Kevin Lee<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/get-priorities-straight-structuring-google-shopping-campaigns-240785\" target=\"_blank\" rel=\"noopener\">Get Your Priorities Straight: Structuring Google Shopping Campaigns<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/laura-collins\" target=\"_blank\" rel=\"noopener\">Laura Collins<\/a><\/p>\n<p>2016: <a href=\"https:\/\/searchengineland.com\/client-based-task-based-structuring-link-team-240926\" target=\"_blank\" rel=\"noopener\">Client-Based Or Task-Based? Structuring Your Link Team<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/julie-joyce\" target=\"_blank\" rel=\"noopener\">Julie Joyce<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/dealing-key-exec-thinks-seo-spam-213255\" target=\"_blank\" rel=\"noopener\">Dealing With That Key Exec Who Thinks All SEO Is Spam<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-enge\" target=\"_blank\" rel=\"noopener\">Eric Enge<\/a><\/p>\n<p>2015: <a href=\"https:\/\/searchengineland.com\/10-common-mistakes-avoid-local-websites-213668\" target=\"_blank\" rel=\"noopener\">10 Common Mistakes To Avoid On Local Websites<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/greg-gifford\" target=\"_blank\" rel=\"noopener\">Greg Gifford<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/can-bing-adcenter-bring-more-to-the-table-for-large-advertisers-109942\" target=\"_blank\" rel=\"noopener\">Can Bing &amp; adCenter Bring More To The Table For Large Advertisers?<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-enge\" target=\"_blank\" rel=\"noopener\">Eric Enge<\/a><\/p>\n<p>2012: <a href=\"https:\/\/searchengineland.com\/how-much-does-seo-cost-3-analogies-to-help-you-determine-its-value-108870\" target=\"_blank\" rel=\"noopener\">How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/datatrond\" target=\"_blank\" rel=\"noopener\">Trond Lyngb\u00f8<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/successful-sem-tactics-for-marketing-mobile-apps-62110\" target=\"_blank\" rel=\"noopener\">Successful SEM Tactics For Marketing Mobile Apps<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/kelly-gillease\" target=\"_blank\" rel=\"noopener\">Kelly Gillease<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/brands-beware-affiliate-tricks-used-in-email-63219\" target=\"_blank\" rel=\"noopener\">Brands Beware: Affiliate Tricks Used In Email<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/lori-weiman\" target=\"_blank\" rel=\"noopener\">Lori Weiman<\/a><\/p>\n<p>2011: <a href=\"https:\/\/searchengineland.com\/pop-this-how-to-manage-visual-hierarchy-for-conversion-63053\" target=\"_blank\" rel=\"noopener\">Pop This! How To Manage Visual Hierarchy For Conversion<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/sandra-niehaus\" target=\"_blank\" rel=\"noopener\">Sandra Niehaus<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/why-coming-in-second-can-be-a-good-thing-34455\" target=\"_blank\" rel=\"noopener\">Why Coming In Second Can Be A Good Thing<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/bas-van-den-beld\" target=\"_blank\" rel=\"noopener\">Bas van den Beld<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/what-is-a-link-worth-part-1-valuing-pagerank-34526\" target=\"_blank\" rel=\"noopener\">What Is A Link Worth? Part 1: Valuing PageRank<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/ted-ives\" target=\"_blank\" rel=\"noopener\">Ted Ives<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/why-you-shouldn%E2%80%99t-trust-feeds-for-social-updates-34848\" target=\"_blank\" rel=\"noopener\">Why You Shouldn\u2019t Trust Feeds For Social Updates<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/greg-finn\" target=\"_blank\" rel=\"noopener\">Greg Finn<\/a><\/p>\n<p>2010: <a href=\"https:\/\/searchengineland.com\/inkbait-a-case-study-in-linkability-34798\" target=\"_blank\" rel=\"noopener\">\u201cInkbait\u201d: A Case Study In Linkability<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/debra-mastaler\" target=\"_blank\" rel=\"noopener\">Debra Mastaler<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/chasing-the-long-tail-16300\" target=\"_blank\" rel=\"noopener\">Seeking The Holy Grail Of The Long Tail<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/eric-enge\" target=\"_blank\" rel=\"noopener\">Eric Enge<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/making-your-search-campaigns-work-harder-during-the-economic-downturn-part-two-16383\" target=\"_blank\" rel=\"noopener\">Making Your Search Campaigns Work Harder During The Economic Downturn, Part Two<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/chris-wine\" target=\"_blank\" rel=\"noopener\">Chris Wine<\/a><\/p>\n<p>2009: <a href=\"https:\/\/searchengineland.com\/ppc-marketing-in-a-down-economy-16354\" target=\"_blank\" rel=\"noopener\">PPC Marketing In A Down Economy<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/brad-geddes\" target=\"_blank\" rel=\"noopener\">Brad Geddes<\/a><\/p>\n<p>2007: <a href=\"https:\/\/searchengineland.com\/exclusive-interview-larry-cornett-yahoo-director-of-user-experience-design-10426\" target=\"_blank\" rel=\"noopener\">Exclusive Interview: Larry Cornett, Yahoo Director Of User Experience Design<\/a> by <a href=\"https:\/\/searchengineland.com\/author\/gord-hotchkiss\" target=\"_blank\" rel=\"noopener\">Gord Hotchkiss<\/a><a href=\"https:\/\/searchengineland.com\/author\/nick-wilson\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/searchengineland.com\/author\/hanan-lifshitz\/feed\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p class=\"has-text-align-center\">&lt; February 1 | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\" target=\"_blank\" rel=\"noopener\">Search Marketing History<\/a> | February 3 &gt;<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/search-marketing-history-february-2-392580\" target=\"_blank\" rel=\"noopener\">This day in search marketing history: February 2<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Revamped Google Partners program finally launches In 2022, the changes to\u00a0Partners program requirements, originally announced in 2020, finally took effect. Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Agencies were not happy with the\u00a0first iteration\u00a0of Google\u2019s new Partners program requirements, particularly Google\u2019s doubling of the 90-day spend threshold (from $10,000 to $20,000) and adding an optimization score requirement. Read all about [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7985","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=7985"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/7985\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=7985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=7985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=7985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}